LocalBiz Magazine Q4 2021

Page 34

INSPIRATION & INNOVATION

Entrepreneurs know that there is no straight shot to success. The road to starting or growing your own business is rocky at the best of time and downright unpredictable at the worst.

Making the best of it STRATEGIES FOR OVERCOMING BUSINESS SETBACKS BY HANNAH MASSEN

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LocalBizSC.com + Q4 2021

We’ve all been there: one of your best clients leaves you for one of your competitors. The new product you thought everyone would love falls flat. Your sales fall short of your goals for the quarter, or you signed a contract and realize you made a mistake too late. Entrepreneurs know that there is no straight shot to success. The road to starting or growing your own business is rocky at the best of time and downright unpredictable at the worst. Even when you make the best decisions you can with the information you have, you might find yourself at a dead end. But a creative flop or unexpected expense doesn’t mean your business is doomed (no matter how defeated you feel). Use these strategies to approach – and overcome – business setbacks. ■

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