Utilizing Social Media to improve Professional Engagement in your communities. www.Local-Producer.com
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Thank you! Brian Heinen
linkedin.com/in/brianheinen
Brian@Local-Producer.com @LocalProducer
www.Local-Producer.com
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What is Social Media? Â
Creation & Exchange of user-generated content to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify content.
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Make sure it is the right content! Â
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Professional Engagement is not a sale pitch It is a discussion, a circle of information shared within your industry and with your peers.
Share Information
Acquire Information
Increase Profile
Professional ENGAGEMENT
Jobs/ opportunities
Recognize Thought Leader
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Utilizing Social Media - WHY? Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. For the first time, the share of internet users with college educations using LinkedIn reached 50%. Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men. www.Local-Producer.com
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The IFPSM
Why are you a member of an industry community? q Develop Networking Group Platform and Build Community q Manage Content Distribution Channels - Education q Oversee Brand Ambassadors and Local Contributors q Measure Return on Engagement q Production and Communication of Offline Event(s) www.Local-Producer.com
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HOW? www.Local-Producer.com
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Impact on Professional Networking www.Local-Producer.com
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• 41% have 500+ members but only 15% have more than 1000+ members – Why?(1) • In 2014, 42% say most popular feature: “Posting and/ or participating in Group discussions” but numbers decreasing. (1) • 2.1 million LinkedIn groups(2) (1) Forbes 2014 (2) Expanded Ramblings 2015
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Professional Engagement on LinkedIn 1. 2. 3. 4. 5. 6.
Pulse Articles Groups “Link” In (connect) with professional contacts Endorsements Posts Links on Home Page Various – Congratulations on New Job, Happy Birthday, Update Profile Information, etc. www.Local-Producer.com
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Develop Networking Group Platform and Build Community
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Manage Content Distribution channels - Education
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Oversee Brand ambassadors and local contributors According to LinkedIn recently, “the Spanish are the community that does the most and the best networking in Europe. 80% of their business contacts are created in offline networking and 65% dedicate time engaging in an online networking group platform monthly”(3) (3) Source: CasDllayleoneconomica.es
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Production & communication of offline Events
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Measure return on engagement
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How Does This Work? Invite 1st level contacts to join group(s) Create Guest blogs and/ or Pulse articles to share to group Start Discussions with your thoughts on the industry Webinars Comment on other member´s articles Accept LinkedIn connection requests – this is not Facebook (unless obvious spam) • Contact thought leaders in your industry and ask them to contribute to your group conversation - Influencers
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Engagement tool: LinkedIN
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Engage community, acquire information & build profile recognition
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create content, Share knowledge & build profile
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Create content, share knowledge & build profile
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Recognized as thought leader by peers
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Share content & knowledge as thought leader
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Recognized as thought leader by clients
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Professional Engagement is not a sale pitch It is a discussion, a circle of information shared within your industry and with your peers.
Share Information
Acquire Information
Increase Profile
Professional ENGAGEMENT
Jobs/ opportunities
Recognize Thought Leader
www.Local-Producer.com
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In Conclusion Social Media : Do not Be Afraid! Use it to enhance your • Professional profile • Professional Community For members: Education and Networking – share the knowledge www.Local-Producer.com
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Thank you! Brian Heinen
linkedin.com/in/brianheinen
Brian@Local-Producer.com @LocalProducer
www.Local-Producer.com
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