Step Six: IoT Connectivity. Once data is flowing through the system our next step will be to automate data collection even further. Smart contract-enabled IoT connectivity will contribute not only to the automation of data ingestion but will also build trust between parties, as data will flow directly from sensors and other devices into the system (Figure 29).
Framing the Value Proposition in a Competitive Market This section will state further how to frame our value proposition as it relates to the customer needs in the targeted marketspace, including competitors and stakeholder engagement. To gain mainstream customer acceptance of our marketspace, the DSFH platform must build token velocity (i.e., usage) across the data-sharing marketspace. This velocity will in turn incentivise further stakeholder engagement to create the amount of data that is necessary to satisfy the mountain of needs from different users. We must develop the marketspace to properly harmonise the amount of data necessary for all technology companies and farmers who seek to collaborate in efforts to produce better outputs. This is important, given that my argument to solve most of the critical food system shortcomings will be solved when we have a culture where all stakeholders, using all available resources, are engaged with a business model that is measured by double- and triple-bottom-line returns. That is to say, returns are measured by economic ROI, environmentally sustainable value, and returns that do good socially for people throughout the entire value chain (Elkington, 1994). This will be no small feat to harmonise that much data in one platform. However, a motivated leadership team behind the vision, a platform built on top of sound technology, and clear value for all stakeholders can start to make a difference in our moon-shot to evolve our food system shortcomings. To make a difference in creating stakeholder value in a competitive market, the DSFH will need to show impact based on our principles of equity, transparency, and human-centric implementation. Principal One: Tokenised Ecosystem Equity – Value In, Value Out Importantly, a reminder that the public issuing of a cryptographic token allows anyone with possession of it (i.e., shake holders) to have inclusive access to the technical functionality and ecosystem data to serve their needs (if they so desire) to build their own proprietary functionality. As well, any stakeholder sharing information (i.e., data creators) will be compensated with the same token, which will have an economic value for those in possession of it as shareholders. This means the token gives utility value in the marketspace or economic
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