promote using the tools and marketspace because they would already be storing tokens that they have purchased previously or were rewarded as a data creator. Furthermore, being a shareholder should incentivise inputting quality data (and more data) into the system because these same tokens would give users ownership of the marketspace. Therefore, better data input and more data inputs replace garbage in, garbage out, with value in, value out. Principal Two: Standards for Transparent Life Cycle Assessment Labelling Another aim of organising the pertinent viable data on the blockchain and structuring an immutable database platform of food system information is to build conformity in developing a comprehensive, real-time packaging label framework. Subsequently, consumers would use the LCA label rating system to measure data similarly to how consumers might read the existing nutritional information already on product labels, thus bringing further transparency and connectivity across the supply chain (Figure 31).
Figure 31: Heinen’s supermarket display the CARE sustainability smart tags on products (Supermarket News, 2021)
To accomplish this, we would work closely with one of the standards organisations on data conformity. According to the EU’s CAP, streamlining the bureaucracy and creating standards in data usage is vital in producing a sufficient food supply for 500 million EU citizens. This improved data usage can strengthen the position of producers within the food production chain, thus making the CAP more efficient and more transparent, while responding to the challenges of food safety, climate change, growth, and jobs in rural areas (European Commission, 2019d).
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