Loewe Art. EN by Loewe

Loewe Technologies GmbH Industriestrasse 11 96317 Kronach Germany www.loewe.tv

Loewe UK Ltd PO Box 220 Eastbourne BN24 9GQ United Kingdom www.loewe.tv

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Item no. 99 005 901 路 Printed in Germany Editorial deadline 16 February 2015 Due to different printing processes, the colours depicted in device illustrations may be subject to variation. All Loewe products featured in the catalogue are intended for private use. Loewe makes no guarantee for the extent and content of the Internet services that can be received. This also applies to the Loewe MediaNet portal. By supplying its appliances, Loewe provides the technical platform that creates a basic capability to receive these offers. Loewe cannot therefore provide any guarantee in relation to changes in scope and content, in particular with respect to the future and after printing. The availability of Internet services is not included in the scope of delivery and may vary depending on the applicable product and country. iPad, iPhone, iPod are trademarks of Apple Inc., registered in the U.S. and other countries.

Loewe Art. Simply beautiful.

Loewe Ultra HD

Editorial. Never Stop Beginning. There has been a lot of talk about new beginnings at Loewe recently. But in actual fact, the thrill of new beginnings has been a constant theme for our company – starting with its creation in 1923, founded by the brothers Dr. Siegmund and David Loewe as a radio engineering business in Berlin, and continuing to drive our development today. The best example of this is the completely redesigned Loewe Art, featured in this magazine. A new incarnation but still distinctively Loewe. Did you know that, back in 1931, Loewe played an instrumental role in the world’s first public television broadcast? Made possible thanks to the research work of Manfred von Ardenne, Loewe’s Chief Engineer, who later went on to become a world-famous physicist. After inventing television, the natural next step is to enhance and improve your creation: for example, by making the innocent pleasure of channel hopping even faster and more userfriendly (page 30). Or by maintaining our uncompromising stance in relation to design and material quality (pages 14–17). Or by making operation even more varied, but amazingly simple – and even a little more intuitive (pages 26–31). And finally, by remaining true to our roots in Germany: unusual in our sector … but a commitment backed by some strong arguments (pages 32–33). We are therefore embracing this next new beginning – in perpetuation of a tradition. I hope you will continue to accompany us on our journey! Mark Hüsges Managing Director

Contents. Loewe Art.

01 Cover story: A lot of activity. 02 What we offer: Your best design. Your best picture. Your best sound. Your best operation. 03 Who we are: Made in Germany. Loewe’s history. 04 A closer look: Product details. Technical information.

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Page 14 Page 18 Page 22 Page 26

Page 32 Page 34

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Page 38

0 1. 02. MA IN DE GE RM AN Y

04.

Wo ?

03. 3

What? ? e r e h W

A lot of activity! The digital universe is expanding … and bringing new challenges. 6

With the number of Internet users set to reach the three billion mark in 2015, we really do have a ’Worldwide Web’. Almost one in two of us now has access to the Internet and this is reflected in levels of online activity: 100 hours of video clips are uploaded to YouTube every minute, 864 million people per day post on Facebook, not forgetting 500 million tweets … While the sheer variety opened up by digital media is dazzling, it can also feel rather overwhelming at times. This vast ocean of information calls for new navigation skills – and devices such as the new Loewe Art to help us steer a course to the content we want to see. An interview with the media expert, author and cultural scientist Prof. Dr. Gernot Wolfram. From smartphones to smart TVs, tablets and computers … A lot of people are starting to feel a bit overwhelmed by it all. Would you agree? Prof. Dr. Gernot Wolfram: No, I don’t believe that at all. Let’s not forget the many people who really enjoy always having the very latest technologies and exploring their potential. If these new communication channels ever start to get too much for us, it’s mainly the time factor that’s at fault. For example, if you buy a game or an app, this implies that you want to spend time using it. If

you download films or music, then you clearly intend to watch and listen to your content. So today, when it comes to choosing which activities to devote my leisure time to, I need to be more discerning. All the more so because of the often compelling nature of these modern connected devices. They encourage us to carry on. And on. And on …

time

That’s the alarm! It’s time to open our eyes – and quickly check our emails. For many of us, the day starts with a look at our smartphone, and usually ends the same way. During the day, we spend time on various social networks, interacting with friends or business contacts … or we visit news portals to find out what’s going on in the world. We reply to messages, send photos of kittens or a slice of cake around the globe, follow blogs and newsletters. And we even find time to watch a few new YouTube videos along the way! We do all these activities over and above (or in parallel) to our other more traditional routines – such as sleeping, eating, working, meeting up with friends or going on family outings to the zoo. It can all push us close to our limits at times … Because while the digital revolution might have multiplied the options available to us, it hasn’t given us a 48-hour day to fit them all in. The greater the variety of online content, the more important it is to identify precisely what we need – and by implication, what we don’t need. “Otherwise", says media expert Prof. Dr. Gernot Wolfram, “you are simply carried along by the current, reactive rather than proactive". – But how can we go about separating the wheat from the chaff? Where can we find useful filters?

Chaos.

The control centre.

We are now all connected, networked and interlinked. And we are still learning how to manage this amazing freedom. These new technologies have also changed our expectations and habits: we watch films when we have time rather than at scheduled broadcasting slots. Our favourite radio stations come to us over the airwaves from Vienna, Sydney or Jamaica. And when it comes to our holiday slide show from the Caribbean, we have long since realised that by far the best showcase is our television’s Ultra HD display. Because we still have a TV. Despite all these computers, smartphones and tablets … Or more precisely: we are now truly tapping into the full potential of our television! After all, it makes a pleasant change to operate just one device from time to time – a device that helps us find our way through the chaos of offers and messages to the things that really interest us. This explains the clear trend towards a smart entertainment control centre. A role the new Loewe Art is ideally qualified to fill. As soon as you get home, you can simply curl up on your sofa. The Loewe Art will then bring you a line-up of top quality photos, films, world radio and selected apps; all on one screen and using a single remote control. Just for you.

What exactly do you mean? Well, one example is the stream of offers that flows to me from my smartphone. I look up the departure time of the next train. I am then shown the current weather at my destination. My smartphone “bings” – telling me that I have two new emails. I read them, of course, and then reply. While I’m doing this, a text message arrives. The train operator then informs me of a delay. I need to let my family know! And so it continues. One action generates a whole series of consequential actions. In comparison, a book – or even a television – is far more discreet. And more patient.

patient

But surely we can simply put our smartphone down from time to time? That’s true of course. Well, at least in theory. We find it easier with a book because it works in a completely different way. We don’t need to plug it into a socket. It doesn’t light up and emit a tone, actively demanding our attention – and compelling us to react.

That’s why most of us never actually switch our smartphones off at all. We need them for our appointments diary. Or perhaps someone will want to tell us some important news. All our communication revolves around our interaction with this device. This doesn’t apply to the same extreme extent with a tablet computer or smart TV.

Is it the immediacy of this communication that people find stressful? It’s true to say that today our attention is subjected to constant demands, with no let up. However, I don’t have quite such a bleak view of it all. I think that our desire for concentration or contemplation will increase in parallel. Do you ever experience the feeling of “it’s all getting too much for me”? I am more susceptible to the lure of losing myself in streams of data. I enjoy drilling down through the different levels of detail during online searches. It’s fascinating. You start with the news and a

few clicks later you find yourself somewhere in the 15th century. Of course, I do sometimes ask myself why I feel the need to check my text messages as soon as I leave the cinema. What major event could I possibly have missed? We are actually always hoping for some kind of surprise. But these feelings are nothing new. And they are very human. So these digital, connected media promise us variety? That’s right. Behind every communication, there is a desire for surprise. And digital media meet this desire in a very intensive way – making even direct oneto-one communication appear outdated. Although it’s true that a lot of unexpected things can come up in the course of a conversation! Deep down, we are secretly hoping that the next “bing” will bring us some lifechanging news. For the better of course. In a television context, this explains our great love of channel-hopping. We want the next programme to surprise us.

BING

We type a text message while streaming a TV series, log on to Facebook and then tweet about what we’ve seen. What does this kind of multitasking mean? This is something we need to think about. As well as possibly being confusing or stressful, multitasking can also be very enriching. It depends on whether we are truly aware of what we are doing at any given time – and why we are doing it. If we simply react, we are passive. If we actually act – i.e. with full awareness – this can bring us real benefits.

enriching

So we need to cherry pick from all this variety …? It will depend on whether we have learned how to navigate. Whether we know precisely what we want or where we want to go … and vice versa! So in this respect, the Internet is a kind of modern day “terra incognita”. An unknown land, a vast realm that we are all continuously exploring. We are like the mariners who set sail into the great unknown in the 10th century. In the days when

Loewe creates clarity: taking user-friendliness and intuitive TV operation to a whole new level.

It wasn’t actually that long ago when we used our television simply to … watch TV! On, off. Loud, mute. Forward, back. Light, dark. That was the extent of the features we had to choose from – and we didn’t miss what we didn’t have. Fast forward to today’s multi-talented televisions: allowing you to stream videos, catch up on missed programmes in the multimedia library, record films, listen to Internet radio, play music, look at photos and use countless apps. But are they also easy to find your way around and fun to operate? Like the new Loewe Art for instance. Thanks to a new and improved operating system – streamlined and featuring further enhancements. “Our aim in designing the new user interface was to offer viewers the fastest and clearest overview”, explains Hartmut Sprave, Loewe’s Head of Software Development (photo). “For example, all the features are available directly in the Home menu. Allowing you to choose TV, Video, Audio, Internet or Favourites.” The Loewe Smart Assist app turns your mobile phone into a remote control – including a continuously updated 7-day electronic programme guide. It also allows you to control Internet radio just as conveniently. And the Loewe Artist Search helps you to navigate through no fewer than 30,000 international radio stations. Hartmut Sprave continues, “You can search specifically for your favourite artists. The stations currently playing their music are then displayed. Hartmut Sprave, As well as which stations feature this artist most Loewe’s Head of Software Development. frequently on their playlists.”

navigation was a developing art. These navigational skills can also help us today. If I have an idea of my direction and some kind of orientation aid, I can find my way around the digital world. So despite all the uncharted territory, is it possible to draw some kind of conclusion at the moment? What has the digital age brought us? On the one hand, it has expanded our horizons. It is giving us the chance to increase our knowledge, thanks to easy access to fascinating areas of study and facts. We can network and organise our activities, including in the political arena. This is a very positive side. On the other hand, it can also give rise to a certain arrogance. Because the digital possibilities are leading us to believe in a state of perfection that is not realistic.

So it’s a case of being discerning? Precisely. We need to develop a new kind of self-awareness and ask ourselves: what do I really need? What will benefit my own personal development? Much too little emphasis is placed on the “self-development” aspect in the whole Internet debate. It’s a case of thinking about: what will make me happier, cleverer and – this would be my hope – more sensitive to others?

What do you mean by that? Let me give you a simple example. If you were dropped in some unknown place, you could use a GPS function to find the nearest bus stop. Provided of course that you have your smartphone with you and Internet reception. You have this feeling of being fully prepared for any situation because you have the right device – a smartphone – and the right knowledge – apps. But of course this perfection has its limits. You can still get lost!

In an essay, the American publicist Nicholas Carr asked the question “Is Google making us stupid?” … I don’t think much of that question. Once again, it risks confusing the medium with the content. It’s not actually a question of whether the Internet is “good” or “evil”. It’s more a case of how I use it. What can I do with 300 apps on my phone? Do I really need them? How much space do I allow these flows of data, in particular in my personal life? How afraid am I of missing out on something?

Prof. Dr. Gernot Wolfram is an author and publicist who lives in Berlin, works regularly with the “Federal Agency for Civic Education” and lectures in culture and media management at the “Macromedia Hochschule für Medien und Kommunikation Berlin (MHMK)”.

Almost half of people (48 %) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online. 1

percent

Global Europe Australia China France Germany Hong Kong India Italy Netherlands New Zealand Russia Singapore Spain UAE UK USA

Number of Facebook users worldwide. 5 2011 (4th quarter)

845 million 483 million

quarters

2012 (4th quarter) The average TV viewing time worldwide was calculated at around 197 minutes. 2

How long do people in different countries spend watching TV? Worldwide television consumption in 2014. 1 Market

Three quarters of Internet users globally still watch TV daily (2014). 1

% of people watching TV every day

75 77 79 66 71 78 75 78 82 76 69 73 70 84 86 80 75

197

minutes

1,056 billion

618 million 2013 (4th quarter)

1,228 billion

757 million 2014 (3rd quarter)

In the EU, 85.9 per cent of households with a TV watch digital television (compared with 81.3 % in 2011). Almost every household in the EU has a television (97.2 %), with far more than half of these having two or more sets (63.1 %). 3

864 million active users

1,35 billion

daily users

Number of Internet users worldwide. 4 (Figures in billions) To date 2000

413

2010 2014

2,046 2,925

Outlook/forecast 2015 2018

3,070 3,600

Sources 1 TNS 2 Médiamétrie 2013 3 “Television International Key Facts 2013” study 4 Statista 2015 5 Facebook

Your best design. 14

. 15

“

To tell you the truth: my television often stays switched off – it’s an object of beauty which I enjoy even without an image on the screen. Edmund Englich, Loewe’s Head Designer.

High-quality aluminium … … thanks to the outstanding expertise and decades of experience of the Austrian aluminium processing company Piesslinger. At one time, the frames of (CRT) televisions were very wide – there was no other way of constructing the sets back then. In today’s extremely flat screen TVs, they have become so narrow they almost seem to be disappearing. “But of course, we still have the frame”, explains Edmund Englich, Loewe’s Head Designer. “And unlike other television manufacturers, we pay the same painstaking attention to detail to everything that you can see and touch.” Mr Englich smiles, “Even if it’s just 2.4 centimetres deep – like the side profile of the frame on the new Loewe Art.”

No compromises

These demanding standards include an uncompromising approach to material selection and processing.

So when it came to choosing a supplier for brushed aluminium (see the picture on the left), the choice was clear for Mr Englich and his team: they went straight to Piesslinger, the international leader in aluminium surface treatment services, based in Molln, in Upper Austria. Originally founded as a scythe forge, the company has operated as a family business for more than 450 years, now with the 11th generation at the helm. “Piesslinger has a unique wealth of experience in the surface processing of this very light and stable material,” enthuses Edmund Englich. “More than 400 employees, cutting-edge equipment and technologies … combined with the attention to quality of a small producer.”

Your choice …

2.4

… for perfect integration into your home.

Our TV frames – and the aluminium table stand – are therefore a case of: “Made in Germany” meets “Finished in Austria”. A great example of neighbourly team work!

360º design … … for perfect aesthetics from every angle.

Edmund Englich, Loewe’s Head Designer.

“The overall effect has to be perfect.”, emphasises Head Designer Edmund Englich: “And a carefully designed back is an important part of this. Only Loewe has held true to this principle for more than 30 years.”

If you believe the aesthetics of a television are important, then it is logical that the design of the back must also be considered. There are no shortage of good reasons to support this; it opens up a multitude of options for positioning the new Loewe Art in your room – and also ensures that the cable routing and management do not detract from the overall aesthetic effect.

The Loewe Art is by no means one size fits all. It comes in a range of variations: two sizes – 40 or 55 inches. Two colour schemes – Chrome Silver and Black. And with numerous stand options: from the rotating aluminium table stand supplied as standard to tailored solutions for floor or wall displays through to the spectacular Screen Lift and the Loewe Racks, ideal for showcasing the Loewe Art. As Edmund Englich, Loewe’s Head Designer, sums up: “A Loewe home entertainment system should be able to integrate in any environment. Seamlessly.”

Your best icture. 19

“

I can’t resist a little smile when I hear proud boasts about TV sets and their Hertz figures. It reminds me of one of those kids’ card games where the person who collects the highest numbers wins. That’s not how you achieve the best picture quality. Jan-Oliver Bollow, Loewe Product Manager

Ultra High Definition …

On Ultra HD TV’s you can display photos and videos via HDMI, a USB stick or from your home network in the crystal clear quality they deserve. However, most current TV broadcast signals do not meet the new Ultra HD standard, an up-scaling process is needed to enjoy the benefits of 4K Ultra HD. An algorithm is required for this. And Loewe’s is particularly sophisticated.

... for the best picture.

More than simply numbers.

There are many competing claims and different measures used as indicators of picture quality. But it’s not the numbers that count, it’s the pictures you see and this is where Loewe really shines. “We don’t develop our innovations to look good in a data table in a magazine or buyers guide,” explains Jan-Oliver Bollow. “Our screen technology focuses on human viewing pleasure.” Seeing is believing? Precisely. For example, the new Loewe Art’s 4K Ultra High Definition display offers a resolution four times higher than a Full HD television. But innovations are only truly meaningful if you can actually use them!

PAL

720 Full HD

Ultra HD Four times the resolution in comparison to Full HD, multiplying the level of detail within the same area: that’s the promise of Ultra HD, with 3,840 x 2,160 pixels! The Loewe Art fully explores these new horizons.

Loewe’s proprietary 4K Ultra HD scaling algorithm delivers beautifully up-scaled Full HD content from 1,920 x 1,080 pixels to 3,840 x 2,160 pixels, for visibly enhanced details and clarity. “At Loewe, it’s not just the numbers that count”, Loewe’s picture engineers always say, “it’s what this actually means for the viewer.”

Loewe Image+ Active … ... for a perfect finish. A smartphone allows you to edit photos with a touch of your finger. Creating striking exaggerated effects, oversaturated colours and extreme contrasts. That’s what you’re trying to achieve in this case ... but what about a TV picture? You can use special eye-catching effects to make your product stand out on a wall of TV sets in an electrical store. Loewe avoids these kinds of gimmicks. Each and every Loewe Art leaves the factory

perfectly calibrated. And each time you switch the television set on, Loewe Image+ Active picture control guarantees natural sharp outlines, balanced contrast, intensive rendering of black and attractive colour values.

Jan-Oliver Bollow, Loewe Product Manager.

Display adapts ... ... to provide perfect brightness at all times. Including one feature most of us are familiar with from laptops: the display automatically adjusts to changes in the surrounding light conditions. The aim is to avoid strain on the user’s eyes and preserve battery life. While it may not run on batteries, this automatic adjustment of the display brightness makes the Loewe Art more energy efficient. And your eyes will be happy about it too! Another automatic feature further enhances viewing pleasure: VBD+ (Video-Compensated Backlight Dimming) ensures perfect illumination for every scene. For example, for a night-time scene in a crime thriller: the LED backlight dims to create a realistic black effect.

Yo be so 22

our est ound. 23

“

The thinner the screen the flatter the sound? We didn’t agree with this unwritten rule of television. So we simply ignored it. Alfred Hassaoui, Loewe’s Head of Audio Development.

Power and quality built in …

a further two loudspeakers. For an even more impressive audio experience.

… thanks up to 80 watts of integrated stereo sound – generating a sound pressure of up to 90 dB. Loewe has always regarded great sound as an essential complement to great picture quality. Back in 1933, Loewe’s very first mass production television featured a dynamic speaker. And in 1981, Loewe unveiled Europe’s first television with stereo sound. Fast forward to the present day and the Loewe Art 55 has a sound quality to rival many home cinema systems … or even put them in the shade. Its speakers deliver up to 80 watts of music output, generating a sound pressure of up to 90 dB. “This is equivalent to the sound level you might expect to find at, say, a rock or pop concert,” explains Alfred Hassaoui, Loewe’s Head of Audio Development.

A complete digital chain … Front-firing speakers … … to project music and high-clarity, distortion-free dialogue. Loewe TVs.

300% Other TVs.

“As well as producing a 300 per cent more powerful sound effect than many other televisions, the long rectangular speaker box under the screen also offers far finer and more precise sound resolution in comparison with traditional narrow, oval loudspeakers.” It is therefore hardly surprising that most TV sets are initially a big disappointment for the ears – calling for purchases of additional sound equipment. The Loewe Art brings you perfect sound, built in as standard. And if perfect is not quite good enough, you can upgrade it with the Subwoofer 200 and

integrated loudspeakers fire the sound in a single direction”, clarifies Alfred Hassaoui. “The front.” It might sound simple. It’s actually unique.

“You can position your Loewe Art in your room wherever you like” explains Alfred Hassaoui, “and you’ll enjoy breathtaking depth of sound and distortion-free dialogue.” Other TV sets emit the sound from the rear and underneath, which explains the resulting rather diffuse perception of sound. “The Loewe Art’s

… conveying a digital signal all the way to your ear: more dynamics, greater precision, less signal noise. From the broadcaster … over cable networks and satellite systems … to your TV set: today’s signal path is digital at every stage. However, after reaching your TV, the chain is often altered by conversions occurring before amplification – in some cases, for cost reasons. Loewe bucks this trend. From the front end – the television receiver – to the back end – the loudspeaker: end-to-end digital sound processing and reproduction. Is this really necessary, Alfred Hassaoui? “We go that extra mile because you can hear the difference,” explains Loewe’s Head of Audio Development. In the Loewe Art, there are no losses in dynamics and precision – and no interference from signal noise. “At Loewe, analogue conversion takes place at the last possible point”, continues Alfred Hassaoui. “When the sound is projected from the loudspeaker.”

Alfred Hassaoui, Loewe’s Head of Audio Development

Your best operat 26

tion. 27

“

If what you’re actually watching on TV ever gets boring … … at least Loewe’s operating system is always a pleasure to use! Stefan Schedel, Loewe Software Developer.

Loewe Assist Media 2015 … … a new kind of user friendliness. 1

Loewe’s uncompromising approach encompasses both perfect aesthetics and ultimate functionality. This involves setting standards in user-friendly operation, as well as in the design of the TV housing and loudspeakers. Stefan Schedel, a Loewe Software Developer, explains: “To bring lasting satisfaction, an electronic device must be as easy as possible – and fun – to use.” In other words, you should be able to switch on, get started and understand how it works without having to decipher small print in instruction manuals. And enjoy the thrill of discovery again and again as you explore all the options at your fingertips! “Our Loewe Assist Media 2015 operating system in the new Loewe Art paves the way for even more intuitive navigation, helping you to easily find your way around the different features”, continues Stefan Schedel. “For example, a redesigned user interface, clearer icons – and more elegant details”.

Stefan Schedel, Loewe Software Developer

intuitive 5

Clear, uncluttered and informative features – the new Loewe Assist Media operating system offers all this and more: 1 All video content at a glance. 2 Rapid overview of channels. 3 Visibility of recorded programmes stored on an external USB hard drive. 4 The new Loewe Internet Radio Artist Search: searches all Web radio stations for “Coldplay” or other favourites. 5 List of Internet radio stations.

You can still store all your favourites on the home screen at the touch of a button – selected channels, specific programmes, archive recordings, photos and more. A useful new filter has now also been added to help you navigate to the content you want much more quickly – for example, all your favourite videos. Stefan Schedel smiles: “I just wish there was a feature like this for my desk in the office too!”

Loewe Instant Channel Zapping … … a new kind of speed. The arrival of the remote control has made channel zapping part and parcel of our television experience. Some people switch channels during ad breaks, while others flick through programmes in search of surprises – or to find out more about our complex, fragmented world. Every press of the button immerses you in a completely different experience! However, on most television sets, changing channel seems to take an unbearably long time. Our solution: Loewe Instant Channel Zapping 1 – for a genuine ’film editing’ like effect, with no dark frame. Loewe Software Developer Stefan Schedel explains: “We use our Dual Tuner technology to achieve this. While you are watching one channel, the second tuner is already automatically loading the next channel, unless it is already occupied by a recording on the external hard drive. You then simply switch to this image when you change channels.”

ITV

Channel 4

Compatible with free-to-view channels.

Loewe Smart Assist app …

… a new kind of discovery.

… a new kind of freedom.

From Karajan to Abba or the Beastie Boys: somewhere on the World Wide Web, somewhere between Bangladesh and Idaho … someone is playing the artist you want to hear right now. But how can you track the station down? Ask your Loewe Art! At the touch of a button, the Loewe Artist Search finds all the Internet radio stations currently playing your chosen artist. “This clever feature also tells you which of the 30,000 stations feature this artist most frequently on their playlists,” adds Stefan Schedel, a Loewe Software Developer.

Loewe Smart tv2move app … … a new kind of comfort zone.

1 second

Sky

Loewe Artist Search …

Channel 5 loading

BBC 4 From

your kitchen to your terrace: The Loewe Smart tv2move app 1 turns your tablet computer into a second television. In Loewe quality naturally! Watch a programme from your archived recordings, or use the electronic programme guide to schedule a new recording … all without leaving your deckchair on the terrace.

Smartphones have become our faithful companions in everyday life. They make sure we don’t forget important dates (birthday reminders), help us stay on track (or not) with diet resolutions (calorie counter) and even guide us to different destinations. “The free Loewe Smart Assist app is now making your hard-working smartphone even smarter,” comments Loewe Software Developer, Stefan Schedel: “It transforms it into an intuitive remote control for the Loewe Art – allowing you to control all the features of your TV set. It feels similar to the traditional remote control Loewe Assist, but in this case you swipe and tap instead!” The Loewe Smart Assist app also includes a user-friendly and continuously updated 7-day deluxe programme guide. “Helping you to save paper too”, smiles Stefan Schedel. But that’s not all: you can also schedule a new recording on an external USB hard drive completely within the interface of the app. How does the technical side of it work? “It doesn’t really matter”, grins Stefan Schedel. “What’s important to the user is the fact that it’s child’s play to operate.”

Everything at your fingertips. “You don’t necessarily have to juggle three different remote controls for all your devices.” Stefan Schedel, a Loewe Software Developer, shakes his head. “Operating your TV should be a fun experience. That’s why we have just one control, the Loewe Assist remote control. It allows you to manage all your devices and applications.” Whether you choose to listen to the radio, record your favourite series or look at your holiday snaps – everything is at your fingertips.

> Loewe USB Recording. Connect an external USB hard drive to the television and then start recording directly using the Loewe Assist remote control – the Loewe Art takes care of the rest. Thanks to Loewe’s Dual Channel technology, you can record one programme while watching another at the same time. Or you can press the Pause button and go off to get yourself a drink … and then carry on watching without missing any of the action.

> Loewe BluTechVision 3D. Is the name of the actress with the red hair on the tip of your tongue? As well as bringing you 3D-quality films and access to director’s comments, your Loewe Blu-ray player can also answer questions about films and actors. As well as displaying or playing music, videos and photos in brilliant quality – from your home network or through the integrated USB connection. And all controlled with a single Loewe remote control!

< Loewe IR-Link. A clever infrared transmitter opens new horizons: the inconspicuous Loewe IR cable allows you to use your Loewe remote control to operate devices by other manufacturers in locations concealed from view. Even if you can’t do without an external set-top box – you still need only one remote control.

Made in Germany. Because identification promotes quality. For more than 90 years, Loewe has remained true to its promise of “Made in Germany”. The company’s development, production and service departments are based in Kronach, in Upper Franconia. Who better to explain the benefits of these strong roots than Thomas Günther? He has spent three decades with the company – and has 25 years of experience at the helm of its quality assurance. What does quality mean for you? A Loewe set needs to have that ’wow’ factor. Meeting expectations is not enough, we need to exceed them – we aim to be the best. As demonstrated by our “zero defects” policy: we don’t wait until a set arrives in a customer’s living room to check the quality, we pull out all the stops to deliver a perfect product. How does Loewe do this? There’s no secret to it: it’s all about quality. Many manufacturers source their components based on cost considerations. Loewe seeks out the suppliers offering the best materials. We build long-term partnerships with our suppliers and we check processes and inspect components ourselves. Loewe TV’s are engineered and designed

in Germany and manufactured at the company’s state of the art, purpose built television production facility in Kronach. So from inception right through to final product testing, we are proud that all Loewe TV’s conform to the very high quality standards of a product that is ‘Made in Germany’.

years

Does location actually affect quality? Absolutely! Every employee has the potential to affect quality. Identifying with a company and

a sense of pride in your work are important factors. If our people, with all their experience, are fully committed to the product they are developing and building, this shines through in the finished television.

Thomas Günther, Head of Quality Assurance, Customer Service & Production, with the company for 30 years.

1 Thomas Günther has been developing the technical quality of Loewe televisions for a quarter of a century. 2 Prototypes for new designs are built In the company’s in-house workshop. 3 All Loewe televisions are produced by hand in the company’s factory in Kronach. 4 As a general rule, the higher the quality of the components, the smoother the assembly process. 5 Testing and assembly take place on two production lines and follow a twelve-step process. 6 As soon as a television passes the final inspection, a quality label is applied. 7 Perfection is possible: “Made in Kronach” televisions boast a quality rate of around 99.4 per cent.

DE A M Y N A N I RM GE

Perfect Home Entertainment. Since 1923. Loewe invented television as we know it. This innovation has continued unabated over the years culminating in today’s versatile, fully integrated smart entertainment systems. At the 8th Berlin Radio Exhibition in 1931, “Radio AG D. S. Loewe” presented the world’s first electronic film transmission. Manfred von Ardenne, Loewe’s first Chief Engineer, had found the perfect replacement for inefficient mechanical picture transmission methods – the “Braun” cathode ray tube. Just eight years after its creation, in 1923, the Loewe brothers’ company embarked upon a path that was to set the course for the brand’s future. Over the years, Loewe has produced truly meaningful “Made in Germany” innovations, focusing exclusively on technologies bringing genuine user benefits. This helps to explain the enduring appeal of Loewe’s classically minimalist designs, standing the test of time and maintaining their premium value. Updates keep the software continuously at the cutting edge too. All coming together to create the smartest possible entertainment systems: designed to integrate seamlessly in your life.

1923

1931 Loewe plays an instrumental role in the world’s first electronic film transmission at the Berlin Radio Exhibition. 1933 Loewe equips its first production television with a dynamic speaker.

1951 Loewe builds its first high volume mass produced television – just in time to screen Germany’s World Cup victory in 1954.

1963 Loewe gives a whole new meaning to the idea of moving pictures – with the first portable television. 1967 Loewe livens things up. with the first colour television. 1981 Loewe introduces Europe’s first television with stereo sound. 1985 The Loewe Art 1 takes its place as a design icon in the museum of Modern Art in New York. 1998 Loewe unveils its first flat-screen television: designed to integrate perfectly in customers’ living environments. 2005 Loewe invents customised television design: with the Loewe Individual. 2014 The new Loewe Art – much more than just a television. Once again, Loewe sets new standards with a complete home entertainment solution.

Loewe Art. Product details.

Wall Mount Slim / VESA Size 400/200

Wall Mount 67

Wall Mount Isoflex 32 – 55 1

Chrome Silver Flat mounting 55: W 123.0 / H 75.2 / PD 5.5 / TD 6.8 40: W 91.0 / H 57.4 / PD 5.5 / TD 7.2

Black Easy installation 55: W 123.0 / H 75.2 / PD 5.5 / TD 10.6 40: W 91.0 / H 57.4 / PD 5.5 / TD 11.0

Aluminium Flexible solution, folds flat, can be pulled out, rotated and pivoted, intelligent cable management 55: W 123.0 / H 75.2 / PD 5.5 / TD 44.8 40: W 91.0 / H 57.4 / PD 5.5 / TD 45.2

Table Stand Connect 55/65 / Connect 40/48

Floor Stand Connect 32–55

Floor Stand Connect with Equipment Board

Chrome Manually rotatable (+/– 20°) 55: W 123.0 / H 78.9 / PD 5.5 / TD 33.8 40: W 91.0 / H 60.4 / PD 5.5 / TD 25.7

Aluminium Manually rotatable (+/– 45°), concealed cable routing 55: W 123.0 / H 118.5 / PD 5.5 / BP 53.0 40: W 91.0 / H 100.8 / PD 5.5 / BP 53.0

Aluminium, Glass Can accommodate two equipment products, concealed cable routing 55: W 123.0 / H 118.5 / PD 5.5 / BP 53.0 40: W 91.0 / H 100.8 / PD 5.5 / BP 53.0

Screen Lift Plus 1

Wall Stand Flex 32–46 2

Loewe Rack TS

Brushed Aluminium Manually rotatable (+ / – 90°), concealed cable routing 55: W 123.0 / H 300.0 / PD 5.5 / TD 19.5 40: W 91.0 / H 300.0 / PD 5.5 / TD 19.9

Brushed Aluminium Height adjustable, intelligent cable management 40: W 91.0 / H 180.4 / PD 5.5 / TD 30.0

Different versions, sizes and colours available to match Loewe TV, sound system and equipment

Dimensions in cm: W = width, H = height, PD = product depth, TD = total depth, BP = diameter/dimensions of base plate Contents: Assist 2 system remote control incl. batteries. Some products are depicted with optional accessories.

TV housing Screen diagonals 140 cm

Art 55 (55 inch)

102 cm

Art 40 (40 inch)

TV housing Colours

Table Stand Art 55 / Art 40/48 (supplied on delivery) Aluminium Manually rotatable (+/– 20°) 55: W 123.0 / H 78.1 / PD 5.5 / TD 32.0 40: W 91.0 / H 60.4 / PD 5.5 / TD 25.0

Black

Chrome Silver

Technical features 4 Front Firing Speaker

Floor Stand Universal 32 – 55 3 Aluminium Silver Manually rotatable (+/– 45°), concealed cable routing 55: W 123.0 / H 118.9 / PD 5.5 / BP 50.2 40: W 91.0 / H 101.2 / PD 5.5 / BP 50.2

Loewe Art. Impressively slim, a high-quality aluminium band as a side frame – and a consummately minimalist overall impression. The new Loewe Art features include concealed connections and intelligent cable routing.

Only in conjunction with VESA Size 200 or 400 adapter (depends on the model in question). Only in conjunction with VESA Size 200 adapter. 3 Only in conjunction with a corresponding adapter, to be ordered separately. 1

Technical features for Art 55. For other models see pages 38 and 39.

Loewe Art. Technical information.

Image+ (Image) Resolution (in pixels) Display technology Screen diagonal (in cm/inch) / Response time (in ms) / Frame Rate (in Hz) Brightness (in cd/m²) / Viewing angle (horizontal/vertical) Contrast filter glass Ultra HD Super Resolution Scaling / Image+ Active / 24 p motion picture display 3D technology / Active Glasses 3D Video auto-dimming (VBD+) 1 / Interior auto-dimming (OPC) / Home Mode Digital+ (Television Standards)

Ultra HD (3840 x 2160) LCD with E-LED-Backlight 140 / 55 / 6 / 200 450 / 178 ° h i/i/i i/y y/i/i

DVB-T2 / DVB-C2 / DVB-C / DVB-S2 / Multistandard (analogue) / Dual Channel MPEG / MPEG2 / MPEG4 (H.264) / HEVC (H.265) / integrated HDTV reception 2 DVB radio / Unicable (acc. EN 50494) Sound+ (Audio)

i/ h /i/i/i/i i/i/i/i/i i/i

Output in W (sine / music) Acoustic speaker concept Integrated 5.1 AV-Receiver / Digital audio link Dolby Digital Plus / DTS 1 Individual bass and treble control / Loudness Automatic Volume Control (AVC) Audio out available: variable / fixed / Subwoofer Assist+ (Operation)

2 x 20 / 2 x 40 Speaker Box h / h i/ h i/i i i/i/i

Assist Media user Interface / Home Screen (incl. favorites) Smart Assist App (Android/iOS) / Smart tv2move App (Android/iOS) Electronic Program Guide (SI-data) MediaText (HbbTV) / Video text (Level 2.5) Menu languages 3 / Context Related Help Parental Lock / Automatic turn-off / Timer Instant Channel Zapping / Quick Start Mode Programme positions including AV and radio Digital Link HD PIP (AV) 4 / Full PIP / Split screen TV : Video text MediaUpdate (via USB / Internet) Media+ (Multimedia functions) DR+ / storage capacity in GB / USB recording (with DR+: USB-Archive) DR+ Streaming server / client / Follow-Me / Smart tv2move

i/i i/i/i/i i i/i i/i i/i/i i/i 6,000 i i/i/i i/i h / h /i h /i/i/i h / h i/i/i i i/i/i

Multi Recording / Mobile Recording Foto player / Music player / Video player (via Home network and USB incl. Ultra HD) Digital Media Renderer (incl. Ultra HD) Internet Apps (MediaNet) / Internet Browser / Internet Radio (incl. search function) Connectivity+ (Connectors) HDMI with HDCP LAN network connection / integrated WLAN Common Interface / CI Plus 1.3 certified 5 Home Control Interface (RS232) / IR Link 6 / Motor control Digital audio link (DAL) 7 / Digital Audio-Out (cinch) Analogue Audio-Out (L/R) / Headphone (jack 3.5 mm) / Center-In 6 (3.5 mm) Micro-AV 6 (Component / Scart / VGA) USB Environment EU energy efficiency class / Annual energy consumption (kWh) 8 Power consumption in stand-by mode / off (in W) Power consumption “ON” 9 (in W) / Peak luminance ratio in % Mercury content in mg / contains lead 10

4 (1x UHD, 1x ARC) i/i 2 /i i/ 6 / h h /i i/i/ 6 i/i/i 3 (1x 3.0) B / 232 0,5 / 0 167 / 65 0.0 / traces

Miscellaneous Weight in kg Power switch / Mains voltages VDE-safety standard (inspection seal)

i = included/installed y = upgradeable/optional By MediaUpdate. 2 Reception of digital channels may be limited by individual regulations from the respective broadcaster/provider. UK models are Freeview HD compliant. 3 D-GB-F-I-E-NL-CZ-GR-PL-H-FIN-SLO-SK-TR-S-DK-P-RUS-N 1

30.8 i / 220–240 V, 50 / 60 Hz i

AV-PIP is only available in combination with DVB-T/C/S. CI Plus is backwards compatible with CI. Functionality is dependent on module availability from the supplier. 6 Only in conjunction with a corresponding adapter, to be ordered separately. 7 Loewe System 5.1 Out, Stereo Out, Subwoofer Out, Centre In. 4 5

Ultra HD (3840 x 2160) LCD with E-LED-Backlight 102 / 40 / 8 / 100 350 / 178 ° h i/i/i h / h y/i/i i/ h /i/i/i/i i/i/i/i/i i/i 2 x 10 / 2 x 20 Speaker Box h / h i/ h i/i i i/i/i

i/i i/i/i/i i i/i i/i i/i/i i/i 6,000 i i/i/i i/i h / h /i h /i/i/i h / h i/i/i i i/i/i 4 (1x UHD, 1x ARC) i/i 2 /i i/ 6 / h h /i i/i/ 6 i/i/i 3 (1x 3.0) B / 110 0,5 / 0 79 / 65 0.0 / traces 17.7 i / 220 –240 V, 50 / 60 Hz i

On the basis of four hours of operation per day, 365 days a year. Actual energy consumption depends on the purpose for which the TV is used. 9 To EN 62087 : 2009 10 Traces may occasionally be found in electronic components (in compliance with the recast European RoHS directive). 8