Brand Book
WORDMARK
Formal version
The new wordmark for city of Vancouver used Gotham medium lowercase as its base. The “city of “ is Gotham light. The left stroke of the “v” was extended. The “a” and “u” were re-shaped more rounded. The “e” and “n” are inverted “a” and “u”.
Informal version
TYPOGRAPHY
Primary typeface
The primary typeface is Gotham Medium manufactured by the Hoefler Type Foundry.
GOTHAM medium
The secondary typeface is Din Pro manufactured by FSI Fonts und Software GmbH.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Secondary typeface
DIN PRO light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
COLOURS CMYK = 0 / 70 / 51/ 0 R G B = 237/ 86 /86
CMYK = 41/1 / 11/0 R G B = 131/ 201 /218
CMYK = 0 /45/ 89/0 R G B = 239/134 /34
CMYK = 7 0 / 2 /40 /0 R G B = 55 / 170 /153
CMYK = 3 /12 / 83 /0 R G B = 244 / 206 /47
CMYK = 80 /62 / 13 /1 R G B = 55 / 81 /140
CMYK = 3 0 / 0 / 70 /0 R G B = 176 / 214 /88
APPLICATIONS Bookmark The four bookmarks were designed to represent four seasons. The four elements that used in the design are cherry blossom, crocus, maple and hemlock.
Spring / Cherry blossom
Summer / Crocus
Autumn / Maple
Winter / Hemlock
APPLICATIONS Postcards The postcards offer two series. One is Spring + Summer, and the other one is Autumn + Winter. Each series offers three different styles.
Spring + Summer
Autumn + Winter
APPLICATIONS Brand Video The video offers two versions. One represents Spring + Summer, and the other one represents Autumn + Winter.
Spring + Summer
Autumn + Winter
APPLICATIONS iPhone Cases The four iPhone cases also followed the theme of four seasons. The Vancouver wordmark was shortened to “van“ in this design.
Spring / Cherry blossom
Summer / Crocus
Autumn / Maple
Winter / Hemlock
Designed by Lois Wang | Complex Typography COMD 314-s001 | Re-branding Vancouver