DESIGN PROCESS BOOK 1
THE BEST WAY TO PREDICT THE FUTURE, IS TO DESIGN IT. -R. BUCKMINSTER FULLER
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TABLE OF CONTENTS
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ACORN KIDS
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MODCLOTH
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TARGET
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RED MANGO
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THE UTOPIAN IMPULSE AT PACIFIC SCIENCE CENTER
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ACORN KIDS MISSION STATEMENT “It is our mission to partner with as many women (and men) as possible. Together we will create a sustainable business for years to come. Leading by example, we are proud of our products and business methods that help people achieve financial independence.�
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ABOUT
PROJECT
Acorn Kids supplies exciting bath products for children, as well as their moms and dads. They are a dynamic group of people who use and believe in our own high quality products. They manufacture most of our products in-house, in a good manufacturing practice and quality conscious environment.
Acorn Kids is going through a re-brand. They need a new logo & identity system. The current identity is not hitting the current demographic. The new identity will feature contemporary, child friendly colors and a fun set of custom patterns to reinforce branding when the logo is not present.
Acorn Kids is a division of Delfini Solutions (Pty) Ltd, and for those interested, offers a direct selling opportunity, enabling you to own and grow your own business.
Along with a new identity, I will be designing an exclusive bath product line that will be changed seasonally. The line will feature custom illustrations and packaging to match. The current products look generic.
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RESEARCH The target market of Acorn Kids is mothers of children ages 5 to 9. Due to the direct sale model of the company (similar to Avon and Mary Kay), these mothers tend to be stay at home mothers who want some financial independence with the flexibility needed to be at home when their children get out of school.
ORIGINAL LOGO
COMPETITOR LOGOS
acornkids
These women expect attractive products at competitive prices. They are looking for fun age appropriate products that their children will love.
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LOGO DEVELOPMENT
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FINAL LOGO
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BUSINESS CABINET DEVELOPMENT
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FINAL BUSINESS CABINET 770 Las Vegas Boulevard North Las Vegas, Nevada 89101
lucy@acornkids.com 702.387.6366 770 Las Vegas Boulevard North Las Vegas, Nevada 89101
CHIEF OPERATING OFFICER
CHIEF OPERATING OFFICER
CHIEF FINANCIAL OFFICER
ricky@acornkids.com 702.387.6366 770 Las Vegas Boulevard North Las Vegas, Nevada 89101
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PACKAGING DEVELOPMENT
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FINAL PACKAGING
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MODCLOTH MISSION STATEMENT “ModCloth’s mission is to democratize the fashion industry. We seek to do so by empowering our community of shoppers through a social commerce platform that brings products to market with customer feedback and validation. Programs like Be the Buyer™ allow customers to vote items from emerging designers into production.”
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ABOUT
PROJECT
Founded by high school sweethearts, Eric Koger and Susan Gregg Koger, and built on a foundation of love for vintage & retro clothing, ModCloth.com is an online clothing, accessories, and decor retailer that aims to provide a fun and engaging shopping atmosphere for our customer. In just several years, they have grown from humble beginnings at a Carnegie Mellon University dorm room to “America’s Fastest-Growing Retailer.”
ModCloth needs an infographic in the form of a magazine spread to be featured in Elle, Teen Vogue and Seventeen magazines. The infographic will explain how to take your own basic measurements. It will also teach readers how to find their proper bra size.
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RESEARCH ModCloth features vintage inspired clothing as well as real vintage pieces. The tone of the piece needs to be in line with the products they sell. It also needs to speak to the audience. The girls seeing the spread are fashion forward teenagers and young women. Lots of textiles, advertisements and fashion from the 1950’s were used as inspiration for this piece.
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SPREAD CONCEPTS
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SPREAD COMPS
p U g n i r u s Mea
Measuring Up These 3 basic measurements will insure your clothes fit perfectly every time
ments sic measure t These 3 ba s fi he your clot will insure e tim y er perfectly ev
High Waist
Low Waist
Bust
What’s your body shape?
Bust
Natural Waist
What’s your body shape?
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Natural Waist
Wrap a measuring tape around the fullest part of your breasts, making sure to keep the tape parallel to the ground. This measurement determines your bust size.
Wrap a measuring tape around the fullest part of your breasts, making sure to keep the tape parallel to the ground. This measurement determines your bust size. Low Waist
High Waist Empire Waist
$28 billion a year of merchandise is returned to stores because of poor fit.
Common Waistlines
Empire Waist
Common Waistlines
RECTANGLE
The bust and hips are basically the same size.
WINE GLASS
Round upper body with slim legs.
PEAR
Bust is narrower than hips.
HOUR GLASS
Nearly the same size bust and hips, smaller in the waist.
Waist
Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This determines your waist measurement.
Hips
RECTANGLE
The bust and hips are basically the same size.
WINE GLASS
Round upper body with slim legs.
PEAR
Bust is narrower than hips.
HOUR GLASS
Nearly the same size bust and hips, smaller in the waist.
The most common clothing size in America is a size 14.
Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This determines your hip measurement. modcloth.com
Waist
Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This determines your waist measurement.
Clothing is considered vintage if it dates from 1920 to 1960.
Hips Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This determines your hip measurement. modcloth.com
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FINAL INFOGRAPHIC SPREAD
p U g n i Measur ements sic measur a b 3 e es h T fit your clothes e r su in l il w ery time perfectly ev
aistlines Common W
hape? ur Body S What’s Yo
High Waist Empire Waist
Low Waist
Natural Waist
izes ing Bra S Demystify BAND SIZE
To decipher your band size, measure around your ribs, just under your bust. If the number is even, add four to the result to determine your band size. However, if the number is odd, add five to the result for your band size. CUP SIZE
Time to do a bit of math! Find the difference between the bust and band measurements.
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DIFFERENCE 1” 2” 3” 4” 5”
CUP SIZE A B C D DD
RECTANGLE
The bust and hips are basically the same size.
WINE GLASS
Round upper body with slim legs.
PEAR
Bust is narrower than hips.
HOURGLASS
Nearly the same size bust and hips, smaller in the waist.
now? Did You K Clothing is considered vin if it dates fro tage m 1920 to 1960.
The most common clothing size in America is a size 14.
n $28 billio a year of e is merchandis res sto to returned of because poor fit.
Bust Wrap a measuring tape around the fullest part of your breasts, making sure to keep the tape parallel to the ground. This measurement determines your bust size.
Waist
Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This determines your waist measurement.
Hips Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This determines your hip measurement.
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TARGET MISSION STATEMENT “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.”
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ABOUT
PROJECT
It’s Target’s belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When they talk about their dedication to good design, they don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel.
Target needs an annual report complete with infographics to tell the story of the business and their financial earnings.
The Target team is their greatest asset, so they invest in the growth and development of all team members, and have fun in everything they do.
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RESEARCH From humble beginnings in 1902 as Dayton Dry Goods department store, Target has come a long way. They are a national company with 1,763 locations and over 365,000 employees. They are known for their focus on design and believe great design should be accessible to everybody. Target donates 5% of their profits to the communities they serve and have a strong focus on the environment and education. To emphasize Target’s outreach efforts I designed this annual report in 3 colors to minimize printing costs.
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ANNUAL REPORT PROCESS
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FINAL ANNUAL REPORT
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RED MANGO MISSION STATEMENT “To help our customers treat themselves well with the healthiest and best tasting frozen yogurt, smoothies, beverages and quick refreshments.�
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ABOUT
PROJECT
The competitive edge of Red Mango is its product offerings, with their probiotic ingredients that are healthy and tasty at the same time. The Red Mango mission statement focuses employees on the uniqueness of the Red Mango product offerings.
Create an interactive infographic featuring roll-overs to show the benefits of choosing Red Mango over the competition. The infographic will live on the about page of redmangousa.com.
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REFRENCE Logo
Images
RESEARCH Red Mango customers are city dwellers. They are conscience of their health and care for their body. 3 out of 5 Red Mango Customers are women. There are over 190 locations nation wide. Zagat has ranked Red Mango #1 for “Top Healthy Option” twice since the business started in 2007.
Type Variable Black
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Futura Black Condensed (secondary) ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Tone of voice
Healthy Fresh Light Fun
Guilt Free. Probiotics 100 calories Gluten Free
“treat yourself well” “fresh and fun” “sweet inspiration” Color
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CONCEPT SKETCHES
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ILLUSTRATION PROCESS
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FINAL INFOGRAPHIC
treat yourself well
treat yourself well red mango
treat yourself well
vs
100% all-natural
red mango
the other guys
roll over to learn about the benefits of our frozen yogurt vs the other guys
treat yourself well red mango no artificial sweeteners
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roll over to learn about the benefits of our frozen yogurt vs the other guys
the other guys General “probiotics� with unproven benefits
Ganeden BC30th probiotics for a healthy immune system
artificial ingredients
roll over to learn about the benefits of our frozen yogurt vs the other guys
roll over to learn about the benefits of our frozen yogurt vs the other guys
vs
vs
treat yourself well
the other guys
red mango certified gluten free
high fructos corn syrup
vs
the other guys modified food starch
roll over to learn about the benefits of our frozen yogurt vs the other guys
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THE PACIFIC SCIENCE CENTER MISSION STATEMENT “Pacific Science Center inspires a lifelong interest in science, math and technology by engaging diverse communities through interactive and innovative exhibits and programs.”
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ABOUT
PROJECT
From June 13th through June 30th, 2013, the Pacific Science Center and Boeing IMAX Theater will present The Utopian Impulse: Buckminster Fuller’s Ideas for Today, the first exhibition to consider Fuller’s design legacy. The presentation will feature some 65 works, including prints, drawings, photographs, documentary video, books, models, and ephemera representing some of Fuller’s most iconic projects alongside those by designers inspired by his philosophy.
The Pacific Science Center needs and identity and promotional pieces for an upcoming exhibit The Utopian Impulse: Buckminster Fuller’s Ideas for Today. The visual language of the package needs to reflect the nature of the exhibit. I am going to use shape, color and repetition to create a look and feel that can be used in multiple forms of print and web advertising. various print pieces, such as an interactive insert for Seattle Met will bring the audience into the experience before attending the event.
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RESEARCH The main demographic this event trying to reach are architects, designers and other intellectuals who are design conscience. These people tend to be younger working professionals who work at places such as Amazon, Microsoft and Adobe. They live in neighborhoods like South Lake Union, Magnolia and Bellevue. This demographic has young children and the exhibit is a good way for the younger generation to be exposed to Modernism and architecture.
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Futura Std Medium
KEENAN PETERS
MIKE & VANESSA KESSELER
ROD & AUDREY COLLEN
Keenen recently graduated from the University of Washington with a degree in Architecture. He lives in South Lake Union. When he is not working at a small firm in Pioneer Square, Keenen enjoys traveling and sight-seeing. He loves learning and frequents the local museums in Seattle and Tacoma. Keenen is fluent in 3 languages.
Mike works for an educational tech company in Puyallup and his wife, Vanessa works for an aerospace company out of Renton. The couple lives in Bellevue. They love the Seattle Mariners and taking Vanessa’s little brother and sister to the city to see plays at the Children’s Theater. They often visit the Pacific Science Center and attend first Thursday events.
Rod is a web developer for a company based out of Redmond. His daughter, Audrey attends Tacoma School District’s School of Math and Science. She is really into art and design as well as the sciences. Rod and Audrey are involved in a range of activities. They enjoy flying their small plane and rock climbing.
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 !@#$%&*()?/
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CONCEPT DEVELOPMENT
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N A I E P S O L UT PU IM
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JULY 13-30TH You can never learn less, you can only learn more.
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Buckminster Fuller’s Ideas for Today
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the best way to predict the future, is to design it.
PRINT PIECES FINALS
N A I E P S O L UT PU IM E H T
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To learn more visit pacificsciencecenter.org/utopian
SEATTLE MET INSERT
POSTER 77
NON-PRINT FINALS
Discovery Center
Discovery Center
WEB BANNER 78
What:
Installation displaying Event Information
Where:
South Lake Union Discovery Center
What:
Installation displaying Event Information
Where:
SouthMaterials: Lake UnionNylon Discovery Center over metal frame screens stretched
Materials:
Nylon screens stretched over metal frame Rear Projector
How it works
How it works
Rear Projector
Projector Light Dispersion
INSTALLATION Light Dispersion
Light Path Projection Screen
Projecto Light Path
79 Projection Screen
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