Interactive Infographic Proposal
London Dewey | Computer Drawing | Summer 2012
BACKGROUND
Client Red Mango Story The competitive edge of Red Mango is its product offerings, with their probiotic ingredients that are healthy and tasty at the same time. The Red Mango mission statement focuses employees on the uniqueness of the Red Mango product offerings... “To help our customers treat themselves well with the healthiest and best tasting frozen yogurt, smoothies, beverages and quick refreshments.� Problem R ed Mango may be perceived as unhealthy because many frozen yogurt treats on the market contain added sugars and other unhealthy ingredients. Solution B uild an interactive infographic that shows the health benefits of Red Mango in contrast to their competitors.
DEMOGRAPHIC
• College age • Urban • Health conscience • 3 out of 5 Red Mango customers are women
REFRENCE Logo
Images
Type Variable Black
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Futura Black Condensed (secondary) ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Tone of voice
Healthy Fresh Light Fun
Guilt Free. Probiotics 100 calories Gluten Free
“treat yourself well” “fresh and fun” “sweet inspiration” Color
INSPIRATION
http://drbl.in/eeQv
sciencephoto.com
http://drbl.in/dHGp
http://drbl.in/wsP
PROCESS
PROCESS
PROCESS
treat yourself well
roll over to learn about the benefits of our frozen yogurt vs the other guys
FINAL PREVIEW
treat yourself well red mango 100% all-natural
roll over to learn about the benefits of our frozen yogurt vs the other guys
vs
the other guys artificial ingredients
FINAL PREVIEW
treat yourself well red mango certified gluten free
roll over to learn about the benefits of our frozen yogurt vs the other guys
vs
the other guys modified food starch