12-14 APRIL 2016 OLYMPIA, LONDON
THE STORY
CONTENTS 4-5 Creative capital of the world 6 Our partners 7 Who exhibits? 8 Who visits? 9 London Book & Screen Week 10 International Excellence Awards 12 General publishing 14 Children’s 16 Academic 18 Tech 20 The Monday Conference 21 Who comes to The London Book Fair? 22 Crossmedia 24-27 Bookselling 28 LBF around the globe 30 Market Focus 32 IPA Congress 33 The International Rights Centre 34 Writers are at the heart of the Fair 36 English PEN Literary Salon & Foyles Bookshop 38 Literary Translation Centre 39 Insights Programme 40 Making your words go further 42 Welcome
THE LONDON BOOK FAIR MAKING WORDS GO FURTHER FOR 45 YEARS The London Book Fair 2016 will take place at Olympia, West London from 12-14 April. The Fair is part of London Book & Screen Week; an entire week of activities across London between 11th and 17th April 2016. Dear Colleague It is my great pleasure to introduce you to The London Book Fair, a significant date in the international book industry calendar, now in its 45th year. Here in the UK, we are very proud of our Creative Industries, with London being ranked as the world’s leading Creative Hub where a unique combination of strengths in media, culture and education coalesce. How fitting, therefore, that The London Book Fair takes place each year in this vibrant city as publishing, music, art, fashion, architecture, film, TV, brand licensing, gaming and advertising all rub shoulders with each other. Where better to gain inspiration, meet colleagues from around the world, make new contacts and move your business forward than LBF at Olympia; an iconic building in the heart of the city? This London landmark offers a great experience, ideally located in West London, with a variety of transport links to Central London and beyond. Fantastic restaurants and bars are scattered around the city – perfect for winding down after a hectic day of exciting events and activities! We look forward to meeting you there. Jacks Thomas, Director, The London Book Fair
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Now in its 45th year, The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.
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LONDON: CREATIVE CAPITAL OF THE WORLD
Steeped in history, stories and literary greatness, London is arguably the most culturally vibrant city in the world.
OUR PARTNERS
Certainly, few cities can lay claim to as many great writers. Home to Shakespeare’s Globe theatre, Charles Dickens’ Museum, and Sherlock Holmes’ Baker Street, London is an unparalleled draw for everyone interested in books, stories, culture and creativity. There are over 17,000 languages spoken in the city, more than any city in the world. It has 800 bookshops and over 380 public libraries, including the renowned British Library, which holds the Magna Carta. Countless film greats feature this glorious city, from A Clockwork Orange, and Harry Potter to Notting Hill. For all those coming to London for LBF, we advise building time to soak up the city’s unlimited diverse offerings. Literary Bloomsbury and the Old Museum Quarter, the London of Oscar Wilde and London’s Literary Golden Mile are just a few of the treats in store. Plus, of course, London Book & Screen Week offers untold events, all taking place in the cultural week that holds LBF at its core.
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A WORLD EVENT IN A WORLD CITY WHO EXHIBITS? From very modest beginnings in the Berners Hotel near Oxford Street in 1971 as the Specialist Publishers’ Exhibition for Librarians, The London Book Fair – it took the name in 1977– has grown to be an essential part of the international book trade calendar. Today, the entire international publishing industry is represented, from the giant houses with which we are all familiar, to the smallest independent. There are the publishers of blockbuster novels and academic texts, and the producers of children’s books and graphic novels.
25,000
PUBLISHING PROFESSIONA LS FROM 124 COUNTRIES
A key part of the exhibition is the increasing number of tech players who explore the myriad of ways in which content can now be treated and delivered. So there are mobile companies, gaming start-ups and content-hungry tech companies. This is where you feel the zeitgeist.
WHO VISITS? Visitors include anyone who is involved with the creation, distribution, sale or treatment of content. Authors, talent scouts, editors, designers, digital gurus, all walk the floor, meeting, talking, observing, discovering. Typically, the Fair welcomes more than 25,000 professional visitors from more than 124 countries.
To walk its floors is to experience knowledge and story in all its forms. It is impossible not to be fascinated – and inspired. The international reach is breathtaking. More than 60 countries regularly exhibit, visitors come from over 124 countries and there are around 1,500 global companies.
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1,5 ITORS X E HIB 60+ FROMTRIES COUN
While much solid business is begun or concluded at the Fair (often both), what is just as important are the discussions that take place, the exchanges of ideas. For a sense of where the industry is and where it is going, The London Book Fair is essential.
1.8 MILLION
WEB PAGE VIEWS PER YEAR
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LONDON BOOK & SCREEN WEEK Celebrating the Creative Capital of the World London Book & Screen Week unites readers, writers, gamers and film fans, with hundreds of public events that celebrate stories from book to screen and everywhere in between! There’s something for every brand of story lover from cinema screenings to author meet & greets, game-a-thons to fandom celebrations, all taking place in the world’s creative capital, London. Join us from 11-17 April for a citywide celebration of imagination, creativity and culture – all inspired by books. 10
London Book & Screen Week is the perfect platform for international publishers, granting a global reach to over 3 million book lovers. You can get involved by partnering, sponsoring, or simply listing your event for free. For more information please contact lbsw@reedexpo.co.uk and check out www.londonbookandscreenweek.co.uk
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THE LONDON BOOK FAIR INTERNATIONAL EXCELLENCE AWARDS “The idea of recognising international achievements in the book trade has now been firmly established – there’s a marker in the publishing sand that was long overdue, and it will be fascinating to see what develops” Publishing Perspectives
A SPECTACULAR CELEBRATION OF INTERNATIONAL PUBLISHING
Born from a desire to showcase developments around the world, these inaugural awards celebrate new voices, innovative design, cutting edge technology, and ground breaking initiatives. London is the perfect home for an event that recognises achievement in all corners of the globe, being as it is the global creative hub that attracts talent from around the world.
Submissions for the 2016 Awards will open in October 2015 www.londonbookfair.co.uk/awards 12
Winners from around the globe celebrate their success in the following categories: •
The London Book Fair Lifetime Achievement Award
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The Publishers Association Copyright Protection Award
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The International Academic and Professional Publisher Award
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The International Education Initiatives Award
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The International Educational Learning Resources Award
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The Bookseller International Adult Trade Publisher Award
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The International Trade Children’s and Young Adult Publisher Award
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The Monday Conference Innovation Award
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The International Literary Translation Initiative Award
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The Crossmedia Award for Best Use of IP
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The Publishers Weekly Book Industry Technology Supplier Award
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The International Literary Agent Award The Market Focus Achievement Award
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In association with:
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A FORMULA AND FORMAT THAT WORKS All sectors of the industry are covered at LBF, from mainstream publishers to specialised houses. The halls are arranged by sector, much like a giant bookshop would be. Thus Children’s and YA are together, as are the Academic and STM houses, and the Technology exhibitors. Technology continues to expand. Its many and varied incarnations now bracketed under Tech, where everyone from app developers to games designers and digital workflow solutions are found. Everything you need for your project’s content is located under one roof.
GENERAL PUBLISHING There are over 300 exhibitors in this category and the same major names return every year, testament to a formula and format that works. More than 30 major international pavilions are housed across the halls.
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OVER 300
GENERAL PUBLISHING EXHIBITORS
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Always one of the most colourful areas of the Fair, exhibitors in the Children’s and YA sector traditionally include leading names in the children’s content ecosystem. The area has its own dedicated theatre, The Children’s Hub.
TIME FOR SHOW AND TELL!
00 OVERR1EN’S CHILDUSED FOC ORS EXHIBIT
CHILDREN’S HUB The Children’s Hub showcases and celebrates the best within Children’s and YA. While there is much that can be learned in the seminars and lectures off the show floor, there is much that can be learned on the show floor too.
00 OVER 6RS O T VISI
TO THE EN’S CHILDR2015 HUB IN
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The theatre is an open forum for case studies, demonstrations, discussions and networking.
Seminar submissions are accepted on the LBF website from October to year end. On the final day of the Fair, the Author of the Day is always a Children’s or YA writer, with previous writers including Anthony Browne, Malorie Blackman, Julia Donaldson/Axel Sheffler, and Patrick Ness. The Author of the Day is interviewed in the PEN Literary Salon during the day.
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OVER 650 VISITORS TO THE FACULTY IN 2015
THE FACULTY This dedicated theatre for the academic Insights seminar is a draw for all those wishing to network, and learn about Academic, Professional and STM publishing challenges and opportunities.
A SCHOLARLY APPROACH Academic Publishing The Academic community is a vibrant and vital part of LBF. LBF has become an important destination for this sector that leads the way in many areas, not least technology. There is much their colleagues in consumer publishing can learn from them, and this is the best place to do it. 18
In 2015, the Research & Scholarly Forum was launched in collaboration with the Association for Learned & Professional Society Publishers and The Publishers Association. The forum was created to enable international publishers to learn from each other, improve business practice and develop new models and markets and will return in 2016. 19
THE MONDAY CONFERENCE 170 MINUTES OF NETWORKING
CONTENT IN THE QUANTUM AGE
TAKING CONTENT INTO NEW PLACES
As Europe’s pre-eminent publishing conference, the Monday Conference is a mustattend in the industry calendar. The perfect accelerator to LBF itself, it’s for all those serious about the future of their content businesses in the digital now. Previous speakers have included bestselling author David Nicholls, Anthony Horowitz, Baroness Martha Lane Fox, Neil Gaiman, Dai Quinn (Douban, China), and Kim Seok-hwan. The range of topics debated is varied, from how consumers shop for digital to the blurring of traditional roles as agents become publishers and publishers become booksellers.
All the new ways with which content can be treated are found in the Tech Zone on the show floor. Whether it be an app, a game, a mobile development or an enhanced ebook – or a development not yet launched - the Tech Zone is its home. The Tech Theatre is located on the show floor and all tech exhibitors have the option to book a 20 minute speaking slot. To keep all this creativity oiled, there is also a dedicated Tech Bar in the heart of the Tech area for those all-important networking events.
Over 60 tech focused exhibitors in Tech in 2015. 20
0A+TES 50 LEG
It is an agenda setting conference that sets the tone for the next three days. If you are determined to stay up-to-speed with the pace of change in the industry at the moment, then the Monday Conference if the perfect one-stop catch-up event.
DE OM 27 FR TRIES N COU
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WHO COMES TO THE LONDON BOOK FAIR?
MARKET FOCUS Russia – China – Turkey – Korea – Mexico
41%
INTERNATIONAL
+ 59%
DOMESTIC VISITORS
= 25,000+ TOTAL ATTENDANCE
18 months of Cultural & Professional Programme events showcasing the quality of writing from the spotlight country.
14,710 SEMINAR ATTENDEES IN 2015
Connect with a global visitor audience 1 UK 2 USA 3 Germany 4 France 5 Italy
TOP 10 G VISITIN IES R COUNT
6 Netherlands 7 Spain 8 Sweden 9 Russian Federation 10 Norway
60+ EXHIBITING COUNTRIES
595 IRC TABLE HOLDERS
1,500 EXHIBITING COMPANIES
“As impressive as ever, a brilliant hub of literary activity in London. A great week for all publishers!” Virginia Woolstencroft, HarperCollins Publishers
WHO EXHIBITS? 22
The London Book Fair welcomes over 25,000 industry professionals from 124 countries during the three days of the Fair.
3 DAYS OF FACE-TO-FACE BUSINESS AT OLYMPIA The Insights Programme hosts 17,400 minutes of industry debates, best practice case studies, author interviews, product presentations and panel discussions, across 12 seminar streams. 23
CROSSMEDIA: KNOWLEDGE AND STORYTELLING FROM BOOK TO SCREEN AND BEYOND “This event kicked ass. I saw more people in one afternoon than I could have done in months of research, phone calls and emails. I came away with lots of things I want to do and people I want to follow up with. I’m already looking forward to the 2015 edition” Damian Horner, Brand Development Director, Hachette
THE FUTURE OF CONTENT AND THE CONTENT OF THE FUTURE There is no doubt about it – the advent of the digital age shook the world of analogue formats to the core. But with that shift came a world of possibility, and as new content-hungry audiences look to engage in more ways than ever before, we are only starting to scratch the surface. 24
Take the storyworld behemoth that is The Lord of the Rings. One Does Not Simply read Tolkein’s trilogy – for fans in their millions, the world of Middle Earth permeates everyday life with new ways to interact through film, games and a universe of licensed products. The concept of a storyworld is familiar territory for publishers: after all, a good book is greater than the sum of its parts, a natural candidate for adaptation in other formats. The question is, how?
In answer to that question, LBF brings together the cutting edge innovators from the worlds of gaming, apps, graphic novels, brand licensing, film and TV and provides a home for them within the world’s premier publishing event. Here we provide a forum to exchange ideas and establish new contacts, exploring all the ways IP can be exploited and enhanced.
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CONTENT ACROSS ALL MEDIA Gaming The Gaming Zone at LBF was born out of publishing’s desire to understand and better connect with the video game industry. We hand-match games creators with like-minded publishers through a series of bespoke networking sessions and educational seminars, facilitating potential co-production and licensing partnerships in this exciting and lucrative space. Now in its third year, the Gaming Zone at LBF includes a large meeting space and seminar theatre, with an expanded content programme ideal for games veterans and newbies alike. www.londonbookfair.co.uk/gaming
MIP Junior Once again in 2016, LBF will offer the chance for a publisher delegation to attend MIP Junior (3-4 October) and MIPCOM (5 October), the premier rights and preview events for the TV & Film worlds, at a 75% discounted rate. The annual LBF delegation is an ideal trip for anyone dealing in Children’s content. Working alongside the UK Publishers Association, we curate a programme of networking and promotional opportunities for the publishers, on top of entry to both events. www.londonbookfair.co.uk/mip “I really enjoyed coming and I feel like it was very valuable. The organisation was good and I feel like I got a good sense of what MIPCOM And MIP Junior have to offer” Richard Haines, Acquisitions Manager, Penguin Children’s “This delegation was so positive and fruitful for all of us. There was a real sense of camaraderie (not easy at such a huge event) and I think we all felt supported and cared for” Laura Campbell, Editorial Director, Dog Ears
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Children’s Media Conference Rights Exchange We are delighted to partner again with the Children’s Media Conference to offer an international market event for Children’s Publishers, Authors’ Agents, TV, Interactive, Film, Games and App Producers at The London Book Fair. The CMC Rights Exchange is a must for anyone looking to buy and sell children’s IP – especially if you’re looking to build partnerships to take content across platforms.
Insights Programme The massive Insights Programme at the Fair includes a dedicated Content across all media seminar stream that offers our clients the opportunity to get on the inside track of new media, with high profile industry experts offering gems of wisdom that are equally educational, practical and inspirational.
Watch this space. Content travels. 27
Booksellers at LBF One of the reasons booksellers, large and small, attend the Fair is to seek out new contacts, discuss the latest trends and innovations, discover new suppliers – to explore what is available and forge new business relationships. The Fair is the perfect place to facilitate that discovery and help set your store apart from the competition!
BOOKSELLING AND BEYOND… The London Book Fair celebrates and champions bookselling in all its guises, from high street browsing to online clicking.
Each year, LBF and the Booksellers Association (BA) run a hosted programme for up to 50 booksellers from around the UK and Ireland, allowing them to attend the Fair and take part in all the bookseller activities including a special party for booksellers and publishers. Additionally, the ‘Retail & Etail Insights’ seminar stream is programmed by the BA with a host of seminars on offer on the first two days of the Fair.
Supported by:
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REED EXHIBITIONS AROUND THE WORLD London a hub for the creative industries PAX Prime Seattle
Stats
BookExpo America New York Chicago Comic Con New York
Salon du livre Paris MIPCOM and MIPJUNIOR Cannes
Stats
Tokyo International Book Fair Tokyo
China Children’s Book Fair Beijing
Sao Paulo International Book Biennial Sao Paulo
ACROSS THE GLOBE: CONNECTING CREATIVITY 30
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MARKET FOCUS SPOTLIGHT LBF is fabulously international, like a book version of the Olympics.
Nothing emphasises this more than the Market Focus programme which has run since 2004 and seeks to facilitate links and boost trade between UK publishers and their foreign counterparts. Imagine hands across the ocean, exchanging creative content – different people united by a common love of story and knowledge.
Market Focus partners::
The aim of Market Focus is to increase dialogue, to sell rights, to find authors that work in one territory who can then find a whole new audience in another. Its success over the years can be seen in the International Rights Centre which has a display of titles that have found success as a result of this initiative.
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LONDON HOSTS THE INTERNATIONAL PUBLISHERS ASSOCIATION ANNUAL CONGRESS 2016 The IPA, the UK Publishers Association, (PA) and LBF are proud to host the 31st International Publishers Congress, 10 – 12 April 2016, where global publishing leaders will debate the challenges and opportunities. Copyright, literacy and reading, accessible publishing and digital will all feature on the programme, alongside a host of networking and social events. 33
THE INTERNATIONAL RIGHTS CENTRE
THE TRADING FLOOR FOR CONTENT 34
The International Rights Centre is where those titles, projects, films, ideas and characters we might later see in our bookshops or cinema screens, often begin their journey into the public realm. The maze of meeting tables has become easier – and more fun – to navigate, with the introduction of author zones: Lewis Carroll, Chaucer, Dickens, Shakespeare et al, marking out each cluster for navigational ease.
With over 600 Rights Table Holders and 400 companies from 30 countries, it is an impressive sight. But if you think it sounds like a giant, open plan office, how many offices have a pop-up version of London’s famous Ivy restaurant? The Club at The Ivy offers a champagne bar and seating area, waitress and concierge service, daily continental breakfast, tea and cocktail snacks and a private area for members to socialise, hold meetings and relax. The perfect place to celebrate that deal!
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Many agents are among the audience here, looking for those self-published authors that they feel they can take to another level. The Author of the Day programme is an established, and constantlybuzzing feature of the Fair. Writers so honoured in the past include David Nicholls, Hilary Mantel, William Boyd, Julia Donaldson and Bi Feiyu. Author interviews in the PEN Literary Salon attract large crowds annually.
WRITERS ARE AT THE HEART OF THE FAIR
9 .6 OF VISIT % O
TO LBF RS A AUTHO RE RS
Authors feel at home at the Fair – and so they should. Author HQ comprises a theatre and networking area. It is one of the most popular features of the Fair, attracting a great deal of interest from the self-publishing community. Author HQ demonstrates LBF’s role in acknowledging the changes in the industry, by providing a forum for discussion of the ever-expanding number of approaches to publishing. 36
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THE AUTHOR AND THE AUDIENCE The London Book Fair is about the book industry in its entirety – and that includes providing a platform for more difficult issues such as censorship to be discussed. PEN International is the body that campaigns for freedom of expression for writers everywhere. The English PEN Literary Salon hosts events, Author of the Day interviews and literary debate throughout the Fair.
ENGLISH PEN LITERARY SALON & FOYLES BOOKSHOP Heard the author? Now buy the book! We are proud to have Foyles as our official bookseller. If it isn’t the most famous bookselling name in the world, then it is certainly in the top three. Now in its 113th year, it brings its famous name to LBF once again where it stocks titles by the featured authors, as a well as a carefully curated selection of additional titles. A book fair where you could not buy books would be curious indeed. Who in the industry is not a bookbuyer? 38
MAKING WORDS TRAVEL LITERARY TRANSLATION CENTRE
In an increasingly global book trade the role of the translator has never been more important. If there is a barrier preventing the flow of titles from one territory to another, it is that English has become the lingua franca of the industry and only a tiny percentage of titles are ever translated into English.
11TE6N9 DEES AT TO THE LTC IN 2015!
But are translators fairly remunerated? Are they given due credit? The Literary Translation Centre (LTC) provides a forum to address these and other issues. In effect, the LTC is a mini-fair in its own right, with a curated seminar programme in its own theatre and the world’s leading translators all gathered in one spot. 39
INSIGHTS SEMINAR PROGRAMME While there is much to inform, provoke and excite on the show-floor and in its theatres, there is also an impressive programme of stimulating talks and seminars taking place off the show-floor. The range of topics covered in the Insights Programme is staggering. Copyright licensing in the digital age, the gamification of publishing, digital publishing in sub-Saharan Africa, the independent booksellers’ guide to multi-channel bookselling, how should mainstream publishers react to self-publishing, what sort of skills are publishers looking for…the list is rich and endless.
16,500 OVER TES OF
MINU G AND IN LEARN HT! INSIG
The London Book Fair has rich soil; it is worth digging your hands in deep since there is far more to discover than you might realise.
The Insights Programme is made up of 12 seminar streams including: Authors: Central to the Business Children’s & Edutainment •C ontent Across All Media: Gaming, Film & TV • The Industry around the Globe • Market Focus: A Celebration • Literary Translation • The Literary Festival Forum • People Development: Re-skilling our industry • Retail & Etail: Reaching the consumer • Schools Publishing: lessons to be learnt • The Business Forum: Books, Brands & Beyond • Technology: The enabler • The Scholarly Stream • •
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14,710 attendees engaged in the Insights Programme at LBF 2015 41
MAKING YOUR WORDS GO FURTHER The London Book Fair is about visibility, communication and message. There are many sponsorship opportunities for all three days at the Fair. Companies can choose to have their brand on the main entrance, or on the badges, floor tiles, lanyards, or even on the You Are Here boards – the options are endless!
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KEEP UP-TO-DATE WITH THE LBF JOURNEY
Download ‘The London Book Fair’ app
Subscribe to our e-newsletter to ensure you receive all the latest show news as it happens: lbfTeam@ reedexpo.co.uk
OLYMPIA 2016 HERITAGE IN THE HEART OF WEST LONDON
EXHIBITING AT LBF 2016 Become part of the LBF family. Exhibit in the industry’s leading creative hub and connect with like-minded individuals under the iconic glass ceiling at Olympia. Bespoke price packages based on your preferred location and package are available in 2016. Our account managers are on hand to guide you through the process, so get in touch to find out what spaces are available. T: +44 (0)20 8439 5445 E: lbfteam@reedexpo.co.uk
Furniture Packages Take the worry out of building your own stand, and opt for one of our fully furnished packages providing everything you need to walk straight onto your stand and start doing business! LBF Marketing Package Gain maximum exposure prior to, during, and post-show, with the LBF Marketing Package. Receive exposure on the LBF website throughout the year (the LBF site receives over 1.8million page views per year) and appear in the Official Printed Directory which is given to all attendees at the Fair. Sponsorship Opportunities Bring your brand to the fore, 365 days a year LBF offers a wide range of sponsorship packages as well as bespoke opportunities that will maximise your brand exposure, not just at the show but all year round! Sponsorship provides an easy, cost-effective way to increase your organisation’s visibility and ensure maximum impact from the event. Find out what’s on offer, and see how your company can benefit from these opportunities.
Organised by:
Supported by: