London Runway Media Kit 2024

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When you advertise with us, you can expect:

Print and digital exposure - all paid placements are included for customers to read for free online

Free artwork design service - let us put your advert together if you don't have your own design team

Locked in dates for publicationin your issue of choice

Inclusion in our network - listed in our brand directory for one year and consideration for all opportunities such as in-house photoshoots, discounts, sponsorships, and more

Issue release alert - receive links to purchase and read issue as well as tearsheets to share on the day of release

Discount code for purchase of print copies featuring your placement at 10% off the cover price

Social media inclusion with prominent features on our Instagram

Menswear, womenswear, and kidswear

All categories and styles of clothing and accessories - with the notable exception of real fur

Event previews, reviews, lookbooks, and editorial photography

Both catwalk shows and presentations

Age Range Women

ADVERTISING PACKAGES

All packages include: social media placement, if images are provided that follow our guidelines (appropriate size, dimension, and quality) inclusion in our brand directory for one year

Bespoke packages are available upon request

PACKAGES & RATES

Half-page advertisement

Full page advertisement

Two-page spread advertisement

Front cover only

Issue sponsorship with your logo & image on cover plus editorial or interview (10pp)

Back cover (full page, replacing our standard format with your own design)

Show partnership (see page 4 for details)

Product, service, or ticket giveaway

Editorial photoshoot (see page 7 for details)

Model Agency Partnership

Off-Season Feature

SHOW PARTNERSHIP

If you run an event, our partnership is the best way to sell tickets and get designers involved, spread the word, and publicise your success after the show

Before event: double-page ad in the issue leading up to the event, advertising either for designers to sign up or for readers to buy tickets

During event: our photographer to capture your show in full plus backstage shots, with full catwalk gallery published in subsequent issue

After event: issue sponsorship - logo and photo on cover, 2-page event report, 8 pages of designer special features (max 16 designers), interviews, or preview of your next event.

After event: full in-house photoshoot featuring your top designers (up to 10 looks) published across 10 pages. Can be taken in same or following issue.

OFF-SEASON FEATURE

Does your show take place outside of the usual London Fashion Week cycle? If so, we are generally unable to feature your event due to the high competition for pages during the Fashion Week schedule

However, you can guarantee placement with us by purchasing an off-season feature package Details are as follows:

For every nine looks in your show, we will fill one page This is rounded up rather than down (i e 10 looks would require 2 pages, and so would 17)

If you would like to add a runway shot at the start of your gallery, as we do for on-schedule shows, this will add the equivalent of 3 looks to your gallery.

Do note that we traditionally feature the full show. If you would like to book a smaller number of pages, this should be arranged in advance

PRICE PER 9 LOOKS: £225

You may supply us with your own images for a slightly reduced fee of £200 per 9 looks

However, please note the following requirements:

Make sure your files are labeled clearly with the name of the designer and the name of the photographer An example would be:

PhotographerName FashionShowNam e DesignerName01 jpg

If you submit a PDF file with credits along with your images, this will be accepted, but clarity in file names is even better

Your photographer should maintain the same style for each look, which should ideally be with the model centered and facing the direction of the camera

There must be no watermarks on the images. This is non-negotiable. Credit will be provided on the page. Watermarked images will be rejected.

MODEL AGENCY PARTNERSHIP

We are happy to partner with any modeling agency to share their newest signings, or those with updated looks, in our New Faces feature.

Our New Faces feature at a glance: Eight features per issue

Three issues per year = 24 opportunities per year

One portrait and one full body shot with three shots of your choice

A quick questionnaire that must be filled out in full Set questions, as follows:

Name

Age

Location

Agency/Freelance

How long have you been modeling for?

Where are you from originally?

Do you have an unusual talent or party trick? What would surprise people to know about you?

What are your modeling ambitions?

See a sample layout below

Book a set number of ongoing spaces in each issue for one year and pay in advance for a further 10% loyalty discount

YOUR IMAGES

You supply your images and questionnaire answers

One model:

Two or more models, per model: OUR IMAGES

We photograph and interview your models

If you choose to have us shoot your images, they will also be made available to you in full resolution for use on social media, your website, and your model’s portfolio

Email editor@londonrunway co uk to begin working together today

EDITORIAL PHOTOSHOOT

Our photographers:

Rhiannon D'Averc pcistudio co uk

Fil Mazzarino @filmazzarino

Mrityunjoy Mitra @the mj studio

The collaborative level of our editorial photoshoots is dependent on you You can join us on set and help style your pieces, or you can send some items over for us to use and work with You can also tell us your ideas and what you want us to do, or let us use our creativity

The process begins with working on a moodboard for your approval Once you're happy, we book a date to shoot and organise the rest of the team, as well as hiring a location We will also be able to confirm the issue publication date at this stage. Our price includes 10 pages of your images published in the magazine.

Included in the price: model casting, model hire, location hire, photographer fees, makeup and hair artist hire, and all other costs. There is no discount for using your own services for any part of the process. If you wish to use your own models, location, MUAs, or so on, we will make sure to reallocate our budget to hire even better resources for the rest of the shoot u

MARCH 27TH

The LFW Issue

Featuring London Fashion Week shows in full, including but not limited to:

Fashion Scout events

On schedule and BFC shows

Smaller, up and coming designers alongside big names

Both presentations and catwalk shows

Room for off-schedule event sponsored placements

Featured on social media in both posts and reels

Print and digital issue

JULY 27TH

The Graduate Issue

Featuring Graduate Fashion Week shows in full

Organised by university or by course and with full credit given to all students, where it has been made available to us

Backstage and exhibition shots, based on the quality of work available

A full anthology of this year’s best and brightest students, perfect for reference by journalists, hiring managers, professors, fellow students, stock managers, scouts, and more

Featured on social media in both posts and reels

Print and digital issue

OCTOBER 27TH

The LFW Issue

Featuring London Fashion Week shows in full, including but not limited to: Fashion Scout events

On schedule and BFC shows

Smaller, up and coming designers alongside big names

Both presentations and catwalk shows

Room for off-schedule event sponsored placements

Featured on social media in both posts and reels

Print and digital issue

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.