BY RHIANNON D'AVERC
S/S 2018
LONDON
RUNWAY LONDON FASHION REPORT
SPOTLIGHT ON FASHIONS FINEST MARINA WILLMS, BABYDOL CLOTHING, ROSIE RED CORSETRY, CHAELA ROSE, VIMPELOVA, AND MORE
FASHIONS FINEST S/S 17 What's up in this issue
Written and photgraphed by RHIANNON D'AVERC
Here we are in issue four of London Runway, and it's an exciting special. Direct from London Fashion Week we're covering Fashions Finest, a collective of shows that highlight some of the up and coming stars of the fashion industry. Three designers stood out hugely this year. Watch out for our shots of Marina Willms, Rosie Red Couture, and Babydol Clothing. They have a lot of potential, and we're looking forward to seeing what they come up with next season. The show was boosted by the inclusion of a whole showcase from the Prince's
Trust, which was a big success.
deserve to be on the front row.
The looks on the runway varied, as you will see. Some designers opted for the casual everyday look, some were perfecting the dressy style, and others (always our favourites) went right out into a dreamland to bring us fantastical creations that would look out of place on the street.
What's up next for London Runway? The long winter break beckons, the first year without Clothes Show to break up the cold months (boo!) and we're looking forward to next season.
On any street, that is, except a Fashion Week street. The street style is almost as interesting as the runway looks, and if you aren't wearing something spectacular, you don't
Drop us a line via Instagram or send an email to Londonrunway@gmail.com if you have press tickets for upcoming shows or presentations available and would like to be featured in the next issue. Enjoy - and remember to follow @londonrunway on Instagram for more.
FLEUR ANGELIQUE
Dreamy bridal and formalwear appears in this collection. White lace and beads are the most successful elements
BRAnd spotlight
MARINA WILLMS BRand spotlight
Soft pink, denim blue, and beige: the colours of this collection reflect the fabrics for a soft cohesion that supports the conceptual structure.
ROSE APPLETON USES INTERESTING SHAPES AND BEAUTIFUL PRINTS TO MAKE AN IMPACT
BABYDOL CLOTHING
BrAnd spotlight
Strong, stunning, and colourful. We have to salute this brand for a playful yet fashionable stance.
V N impelova presented a dreamy style with a mixture of fitted and loose elements.
W
omenswear is strongest from this designer, but her menswear pieces show plenty of potential.
atural tones and floral elements were subtle touches that added a little extra to the show.
UNBRIDLED COUTURE BRand spotlight
Strong fabric choices always make a brand stand out, and that was certainly the case with Unbridled Couture.
SAY ANYTHING The 80s and 90s were alive and well in this collection, with a smattering of on-trend fonts and off-centre prints.
QUILLATTIRE
BYVARGA BRAnd spotlight
Red, black, and white are key trends at ByVarga. Lacing and fractured shapes build the story.
WAR & DROBE
Brand spotlight
Sleek clothing in luxe fabrics that wouldn't look out of place on the dance floor or at the annual stakeholders party.
SHEREE ROBINSON KNITWEAR
BRAnd spotlight
This is not your grandma's knitwear Sparkle is everywhere in functional but glittery pieces.
FIFTH
BrAnd spotlight
Reddish tones were paired with blues to make an impact in this season's line from this brand.
Models of any size can wear Rosie Red Corsetry. Her designs are a walk in a fairy garden that you can't resist.
ROSIE RED CORSETRY
TAHRA NKETIA
BRAnd spotlight
Sparkle and shine rule the day in these designs, which are not for the demure.
13 MAGPIES DESIGN STUDIO USED TENT MATERIALS TO CREATE A REBELLIOUS COLLECTIONÂ
CHAELA ROSE BRand spotlight
Barely-there pieces in simple black and white present bold choices.
MENA ODI COLLECTION BRand spotlight
Patterns reminiscent of flower petals make the strongest impact for Mena Odi.
HELEN HOWE ATELIER BRand spotlight
Strong tailoring in traditional fabrics brings the country girl to the city.
KOYAWO BrAnd spotlight
Black lace creates the standout theme from this collection, which also includes braided cord details.
OCANSEY BIANCHI BrAnd spotlight
The big takeaway from this collection? Covered heels add a touch of luxury and fancy.
LONDON RUNWAY Design, photography, and words Rhiannon D'Averc With special thanks to Jared Rehal
Find London Runway: https://issuu.com/rhiannondaverc instagram.com/londonrunwaymag instagram.com/pcistudio for more images twitter.com/londonrunwaymag londonrunway@gmail.com
S/S 18
Back cover designer: Jadau by Kanwal Toor