London Runway Pakistan Fashion Week - Issue 6

ISSUE 6

S/S 2018

LONDON

RUNWAY LONDON FASHION REPORT

SPOTLIGHT ON PAKISTAN FASHION WEEK LONDON INTERVIEW WITH ANDRADA BODEA

PAKISTAN FASHION WEEK LONDON In this issue

Letter from the editor RHIANNON D'AVERC

In issue 6 we're visiting Pakistan Fashion Week London, now in its 12th season.

This event brings beautiful fashions from contemporary Pakistani designers, a real mix of traditional and modern styles which are richly adorned with embroidery, jewelled embellishments, sumptuous fabrics, and heavy jewellery.

Even from the event's first set of shows there was enough to fill a whole issue, with nine designers showcasing during a threehour catwalk show that also included commercial breaks and a number of interviews live on the runway.

It's an odd way to do a fashion event, at least by our standards: a cultural difference which impressed itself on us even more

getting underway with new shows in the New Year.

sharply than the different fashions.

main focus but there's Pure, Edge, and LFW Men's before that!

In the rest of this issue you can also expect to read an interview with Andrada Bodea, a very interesting designer from Transylvania who now resides in London.

Her work appears here from illustration to photoshoot to catwalk, a progression which we hope our readers will enjoy as much as we do.

What's up next for London Runway? We're going into a short winter break before

LFW will of course be our

Drop us a line via londonrunway@gmail.com i f you have a show you think we should see.

Enjoy - and remember to follow @londonrunwaymag on Instagram.

MAHEEN KHAN BRAnd spotlight

Known as the 'Coco Chanel of the East', Maheen is a big hit in Italy. She's also well known in London for her theatre costume embroidery house.

S T aira Shakira is our next brand feature, and a real feast for the eyes.

hese gorgeous bridal designs are decked head to toe in beadwork and embroidery.

ALL WHITE This brand takes a heavy emphasis on white and embellishes it with splashes of spring colour for a delightful mix

MOZZAM ABBASI

HAMNA AMIR PRESENTED AN EXOTIC AND LUXURIOUS JEWELLERY COLLECTION PAIRED WITH SHAWLS

AISHA IMRAN

BRAnd spotlight

Luxury is the word here with sumptuous velvet, detailed beadwork and embroidery, and jewels chosen to match with each outfit.

RIJA SHARGEEL BRAnd spotlight

Bright colours rule, and even black can be brightened with splashes of embroidered thread.

FOR SHAWL The gorgeous shawls produced here are rich in detail, providing a heavy and dramatic wrapping for the body.

HARIS SHAKEEL

K E omal Nasir's collection is fun and bright, and sure to appeal to younger buyers.

W

ith so much glorious sparkle, it's hard to know where to look first.

ach piece features just the right amount of embroidery, with some fabric left clean.

RANI EMAAN WAS THE FINALE DESIGNER FOR THE FIRST SHOW, AND IT'S CLEAR AS TO WHY

ANDRADA BODEA Interview

This week, we were so excited to chat with Andrada Bodea about her designs. We also got a peek at her illustrations!

Hi, Andrada - how did you get started on your journey as a designer?

My earliest memories started with drawing. Drawing was one of my passions and I remember asking my father to draw me things and watching my mother work who is a graphic designer. What I really loved to draw was clothing. Growing up my interest in fashion grew and once I saw a Vogue Talents article about the fashion schools in the UK I knew what I was going to do so I enrolled myself to London College Of Fashion where I graduated from in 2016.

"What I really loved to draw was clothing" Tell us about your heritage and life in Transylvania, do you feel this has influenced your work?

Growing up in a family where art represented a great interest. My father was an avid collector of books about art, history, travel and sci-fi. My mother was a graphic designer this gave me the opportunity to have access from an early age to a computer and to different design software which I was using in a playful way and opened the door to the digital world. I think this greatly influenced me and is a big part of who I am today.Â

ANDRADA BODEA Where do you get the inspiration for your work?

I like to get inspired by contemporary subcultures, music, events and art.

Music is a big part of my life and represents a great source of inspiration.

Tell us all about your most recent collection, PROTOTYPE. The collection is inspired by an underground culture with a dystopian dark futuristic twist. By deconstructing functional fashion and accessories and fusing it with sportswear, it creates an industrial urban nymph look, futuristic but lived-in, distressed contrasting with fine luxurious fabrics and details. The rebellious nature of the collection has a conceptual feel and merges masculinity with femininity creating a glamour meets grunge story. The juxtapose between structural and geometrical shapes blended with the relaxed streetwear look work to achieve an edgy collection. My aesthetic approaching this collection was a sophisticated urban look with an edgy conceptual feel.

What was it like to showcase at Feeric Fashion Week 2017?

Feeric was a one of a kind experience which enabled me to showcase my work in a unique location with amazing people. The show marks the beginning of my journey as a brand.

It was amazing to have my debut in the place of birth and at the same time I felt very honored to be awarded a full scholarship at the Institute of Design IED Milan thanks to Feeric Fashion Week and Myra Postolache who support emerging designers.

How do you go about sourcing vegan materials and ensuring your lines are ethically produced?

Creating sustainable clothing is a very important element of this brand. We ensure this by working directly and at a more personal level with manufacturers as our collections are not mass-produced this creates a more sustainable cycle.

Regarding fabric we don't use and will never use animal-derived materials and we want to show thereÂ

" I wish to dare the individual to think differently" is no reason for such materials when creating fashion. Design-wise we strive to create a bond between the wearer and the design to ensure its longevity.

What does 'fashion' mean to you?

I see fashion as being a means of self-expression and creativity with cultural importance which helps in forging identities. Â My brand philosophy is to create a platform through ethically produced fashion for identities who have a divergent state of mind and I wish to dare the individual to think differently. I strive to be beyond the mainstream culture.

Illustrations supplied by Andrada Bodea Lookbook - Photographer: Zhou Bing; Model: Mila Alex M. ; Retoucher: Xinyun Zhang; MUA: Daria Farc Catwalk - Photographer: Ancira Adeon; MUA: Cristian Buca using Paese Cosmetics; Hair: Geta Marin Academy using Wella Professionals GHD Hair

What's next for you?

My next move is to open our online shop and launch the new collection which I am currently developing. With that I am interested to explore gender neutral clothing. In the future I would like to make a difference in the world by using my fashion and my brand. I strongly believe in authenticity, individuality, ethics.

Thanks for giving us some of your time - lastly, where can our readers see your work online?

Please do check our website www.andradabodea.com and follow us on instagram @andradabodea for some cool fashion.

FABRIC AND EMBELLISHMENTS

LONDON RUNWAY Editor: Rhiannon D'Averc Photography and words: Rhiannon D'Averc Pakistan Fashion Week London credits: Organiser - Riwayat Choreographer - Hajira Ahmed Head stylist - Nabila Host - Hajra Lalljee Model coordinator - Maneer Muhammed Make-up and hair - Saima Kiran Special thanks to Andrada Bodea Find London Runway: https://issuu.com/londonrunway instagram.com/londonrunwaymag instagram.com/pcistudio for unprinted images twitter.com/londonrunwaymag londonrunway@gmail.com

S/S 18

Front cover: Hamna Amir Back cover: Maheen Khan