LEVEL 2 AWARD IN PRINCIPLES OF DIGITAL MARKETING PLATFORMS (QCF) Credits : 13 Duration : 6 months / 9 months
Londan School of International Business www.LSIB.co.uk admissions@lsib.co.uk
2
About London School of International Busness London School of International Business (LSIB) assasaasas
Londan School of International Business
www.LSIB.co.uk
3
Qualification summary QCF level
2
Qualification credit value
13 credits
Minimum credits at/above level
13 credits
Assessment requirements
Portfolio of Evidence
Aims and objectives of the qualification
The aims of this qualification are to support and help develop the knowledge of learners who may be professionals, starting up their own business or working for others in the use of digital marketing platforms. The learning covers the understanding required to use the correct platforms for the purpose of the marketing activity and the benefits of the different platforms used to help increase opportunities and marketing. There are no formal entry requirements for this qualification.
Entry guidance
This qualification is suitable for those who work, or are looking for work and for those who may be self-employed and looking to understand how to market a business through digital marketing platforms. It is suitable for a variety of different environments and sectors. It provides learners with an opportunity to demonstrate their understanding digital marketing principles.
Progression opportunities
Learners who achieve this qualification could progress to further learning with qualifications such as:
Londan School of International Business
IAO Level 2 Certificate in Principles of Sales (QCF) IAO Level 2 NVQ Certificate in Sales (QCF) IAO Level 2 NVQ Diploma in Sales (QCF) IAO Level 3 Certificate in Principles of Sales (QCF) IAO Level 3 NVQ Certificate In Sales (QCF) IAO Level 3 NVQ Diploma in Sales (QCF)
www.LSIB.co.uk
4
Qualification structure Learners must complete the one mandatory unit in the qualification to achieve 5 credits and gain the IAO Level 2 Award in Principles of Digital Marketing Platforms (QCF). The total Guided Learning Hours (GLH) for this qualification is 34 hours.
Unit Structures All units are listed below
Mandatory unit Unit ref
Unit title
M/507/1178
Principles of digital marketing platforms
Londan School of International Business
Level 2
Credit value 5
GLH 34
www.LSIB.co.uk
5
Title:
M/507/1178 Principles of digital marketing platforms
Level:
2
Credit value:
5
GLH:
34
Learning outcomes The learner will:
Assessment criteria The learner can:
1. Understand the principles of digital marketing
1.1 Outline the role of digital marketing in relation to a business’ strategy 1.2 Describe the strengths and weaknesses of digital marketing 1.3 Outline current legislation relevant to digital marketing 1.4 Outline how to comply with current legislation when undertaking digital marketing
2. Understand how social media is used to market products and services
2.1 Describe social media platforms used to market products and services 2.2 Describe how different social media platforms are used by their audiences, to include: age gender area of interest profession type of engagement 2.3 Outline how social media can contribute to increased brand awareness for: individuals businesses
3. Understand how to use digital marketing platforms to promote a product or service
3.1 Describe how digital marketing can be used to promote products or services 3.2 Identify examples of good practice for digital marketing platforms to promote a product or service
Londan School of International Business
www.LSIB.co.uk
6
Assessment requirements specified by a sector or regulatory body (if appropriate)
N/A
Details of the relationship of the unit and relevant national occupational standards
N/A
3.3 Describe how to create an online profile using a digital marketing platform 3.4 Describe how to evaluate the effectiveness of an online profile 4. Understand how to evaluate the effects of digital marketing on the promotion of products or services
4.1 Describe the effects of digital marketing 4.2 Describe how to evaluate the effectiveness of digital marketing
5. Understand search engine optimisation for digital marketing
5.1 Describe the purpose of search engine optimisation 5.2 Describe the advantages and disadvantages of: Search engine optimisation Pay per click
6. Understand the importance of security when using digital marketing
6.1 Describe the settings for security levels on different digital marketing platforms 6.2 Explain how to recognise security threats 6.3 Describe the actions to take if the security of a platform is breached
Additional information about this unit Social media platforms may include: Twitter LinkedIn Facebook
YouTube Instagram Pinterest
Content marketing Retargeting Community building
Type of engagement may include:
Social Professional
Digital marketing platforms may include: Blogs Videos Email campaigns Unit aim (s)
Londan School of International Business
The purpose of this unit is to provide learners with an understanding of how social and digital marketing platforms are used in the promotion of products and services.
www.LSIB.co.uk