Major studio project - Final

lone hetland s 5004609 major studio project 2015

about rumpetaske

Rumpetaske is a brand that sell handmade goods. Their products today are bum bags, water bottle holders and shoulder straps.

Rumpetaske make products that are practical both for everyday use and adventures. So be ready for whatever today brings!

bum bags The bumbags can be attached to any belt of you choosing (maximum 5 cm wide)

OM PRODUKTENE

water bottle holders Suitable for most 600 ml water bottles (but best suited for water bottles from One). It will help keep your bottle nice and cool and prevent it from making your other belongings moist from condensation. They have a metal ring on each side so they can be used with a strap.

shoulder straps 1,3 meter long strap with lobster clasps on both sides for easy attachment.

logo The upper logo is the main one, but the oblong one can be used when it’s needed for the format.

The logo is mainly used white on coloured background, but can be used in colours on white background when needed.

@rumpetaske etsy.com/rumpetaske facebook.com/rumpetaske rumpetaske@gmail.com pinterest.com/rumpetaske

business card The businesscards will be very simple and give the potencial customer information to where Rumpetaske can be found online.

(Thank you in Norwegian)

We hope you love your new product as much as we do.

If so – be sure to get our latest updates by following us on Instagram, Facebook or Pinterest (or all three if you’re really eager!)

Takk!

@rumpetaske etsy.com/rumpetaske facebook.com/rumpetaske rumpetaske@gmail.com pinterest.com/rumpetaske

thank you card A thank you card will be given to all customers. It can be torn in half, and you’ll be left with just the business card for later.

Market

packaging Since the products are very colourful, the packaging is made simple and put the products in focus.

sales points Rumpetaske’s products will be sold online on Etsy, and in markets around Gold Coast.

The pictured packaging will be used for markets.

When sending by mail, the water bottle holder will not have the bottle in it, but be folded in half with the packaging around.

mailing The mail packaging is simple and cute - like receiving a package from someone you know.

markets

At the markets, Rumpetaske will have a special made cart for the selling of the products.

The costumers will get their products in a kraft paper bag with the logo on both sides.

bum bags

6

bottle holders

8

Rumpetaske Bags and accesories

Rumpetaske!

Lone Hetland Gold Coast, Australia

RUMPETASKE

Bumbag with inner pocket a...

Rumpetaske

$35 AUD

Bottle holder with rings to att...

Rumpetaske

$25 AUD

Shoulder strap with clasps Rumpetaske

$15 AUD

Bottle holder with rings to att...

Rumpetaske

$25 AUD

etsy This is where the products will be sold online (with possible expansion to it’s own website if the brand is doing well).

pinterest Rumpetaske will pin pictures from the Etsy-page that is linked to the shop. Will soon have a shop directly on Pinterest as well when they launch it.

rumpetaskebags

instagram Rumpetaske will post new photos when there are new products, when there are happenings (e.g. when Rumpetaske is attending at markets) and mood pictures. There will be used relevant hashtags to attract new costumers.

facebook Will be used the same way as Instagram, but Rumpetaske will also pay for posts in the newsfeed to reach potencial costumers.

It will be posted questions and pictures that encourage comments and charing.

cause related marketing Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. One is one of the foundations who make sure that more people have the access to clean water. They sell Australian Bottled Spring Water, and 100% of their profits are funding water projects where they are really needed.

Rumpetaske and One are joining forces during the summer to raise money for One’s water projects in Asia and Australia.

This will be arranged when Rumpetaske is big and famous and have money to do awesome stuff.

one

For every Rumpetaske Š Water bottle holder and Shoulder strap sold in the period of December 2015 to February 2016, 50% of the profit goes to One. One founds water projects in areas where it’s needed in both Asia and Australia.

If you want to learn more about this campain, or how you can support One, go to:

www.rumpetaske.com/one

one

doonegoodthing.com.au 100% of profit donated

Typical analysis mg/l

600ml One Water

100% Australian Premium Spring Water

< 20 9 <0.1 3 0.1 0.1

1 87253 187253

Chloride Sodium Bicarbonate Magnesium Calcium Potassioum

water do

good thing one

Natural refreshment for you that helps fund clean water projects in Asia and Australia

packaging In addition to changing the Rumpetaske packaging for the occasion, One water will also have different labels on their bottles during the campaign period.

one

During the period 01.12.2015 to 28.02.2016 Rumpetaske is running a campaign where 50% of the profits go to One.

For more information, see: w w w.ru m p et a s ke. co m / o ne

vending machines As the main part of the campaign, Rumpetaske will place vending machines on tram stations and other central locations around Gold Coast.

The vending machines will sell water bottle holders, shoulder straps and One water.

Both sides of the vending machine will have touch screens.

On one side there will be a tally of the total donations during the campain period. The other screen allows you to read more about both Rumpetaske and One. The screen on the front of the machine lets you take a closer look at the products and their descriptions. This is also where you place your order for your selection of products, and make your payment.

If the vending machines are a success, they can be placed there permanently, with e.g. 10% of profits going to One. The text on the screens can easily be replaced.

Continuously supporting One (and also making the bottles easily available) will give consumers a good impression of Rumpetaske.

money raised since

1st of desember:

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push

water bottle

TOUCH SCREEN TO LEarn more about ONE WATER and RUmpetaske

oNe haVe receIVed

$ 17362,09 dUrING thIS caMpaIGN

ABOUT

ABOUT ONE

RUMPETASKE

AND THEIR WORK

ABOUT THIS CAMPAIN

during the months of december 2015 to february 2016, rumpetaske is running a campain where they raise money for the foundation one.

50 % of rumpetaskeâ&#x20AC;&#x2122;s profit from water bottle holders and straps goes to one. There are vending machines on every tram stop in Gold coast that sell both one water bottles and rumpetaske products.

campain website On the campaign website, people are able to see how much money that has been donated to One during the campaign period.

They can read shortly about Rumpetaske, One and about the campaign, as well as getting linked to the different websites if they are interested in learning more.

social media The original Rumpetaske pages on social media will be used during the campaign. The followers will be informed proir to the campain, and held updated on the progress during the campain period.