Enhancing Rural Economic Development in Deep East Texas

David Jochum Chief Operating Officer

A fundamental aspect of a Chamber of Commerce’s mission is fostering economic development. We serve as the guardians of our local and regional economies. In this context, the Longview Chamber of Commerce is dedicated to collaborating with the broader East Texas region, continuously striving to expand our understanding and prowess in navigating our economic landscape.

Recently, our CEO, Kelly Hall, and I had the privilege of leading Rural Economic Development Forums in 12 counties located in Deep East Texas. We were engaged by the Center for Applied Research and Rural Innovation, part of Stephen F. Austin University. While our primary objective was to facilitate discussions and provide recommendations for these counties, we gleaned valuable insights that can be applied right here in Gregg County. Allow me to share these insights with you.

1. Shared Struggles: It comes as no surprise that every county we engaged with faces challenges pertaining to their economic sustainability. These challenges were diverse yet strikingly similar. We also have our share of challenges here in Gregg County, but we are fortunate to have local leadership actively working toward solutions.

2. The Vital Role of Broadband: In today’s digital age, high-speed internet access is a linchpin for economic growth. In each of the 12 rural counties, the battle for relevance and funding intensifies due to their limited access to high-speed internet. The question that resonates is whether financial investments alone are sufficient to guarantee their viability. These counties, akin to ours, possess appealing attributes and could attract individuals seeking an escape from urban life if they had the opportunity to work remotely. However, telecommuting necessitates a robust and dependable internet infrastructure - a deficiency that hampers their appeal to potential residents from neighboring metropolitan areas.

3. Prioritizing Infrastructure: Infrastructure is not a matter to be relegated to the back burner. Due to financial constraints, primarily caused by a diminishing tax base, infrastructure projects have been deferred for too long in many areas. Shockingly, one county even reported still using wooden pipes in parts of its downtown water system. Fortunately, officials in Longview and Gregg County have recognized the importance of infrastructure and made it a priority. This proactive stance sets us apart and enhances our attractiveness to potential industries.

4. The Allure of HEB: While in jest, it’s worth noting that “everyone wants an HEB.” However, it’s essential to realize that the presence of a single company does not guarantee economic growth or magically improve the economy. Economic development encompasses a more extensive spectrum than any one company.

5. Collective Responsibility for Economic Development: Economic development should not rest solely on the shoulders of one entity or individual. The responsibility extends to all of us, as we should be collectively concerned about our economy, not just for the present but also for the future. Creating a secure environment with a high quality of life and a forward-looking vision is a shared endeavor in which we all play a part.

Longview and Gregg County are well-positioned for a robust economy in the years to come. However, complacency is not an option. We must continually question, address challenges, and envision the future. The Longview Chamber of Commerce is fully committed to being a proactive and forward-thinking advocate for our community. We trust that all our member organizations and businesses will join us in this endeavor. Together, we can shape a prosperous future for our region.