THE GROCER GUIDE TO... BREAKFAST
OOMF
SALES WITH SOME OOMF DETAILS
Oomf Towngate House 2-8 Parkstone Road Poole, Dorset BH15 2PW sales@oomf-foods.com www.oomf-foods.com KEY CONTACTS
Andrew Sweeney Founder KEY BRANDS
Oomf
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Oomf, the highly popular high protein breakfast company, was founded in 2011 by Dorset based brothers Andrew and Robert Sweeney targeting millennials leading progressively busier lifestyles. They recognised a growing trend of the younger generation wanting to grab their breakfast on the hoof and chucking their ‘deskfast’ in their gym bag on their way to work. CONSTANT GROWTH Oomf has seen year-on-year growth with its core range of on the go pots. This category continues to be triumphant for the brand especially in outlets such as Tesco Express. Oomf founder Andrew Sweeney explains: “A large part of the brand’s success came when they decided to open their own manufacturing facility three 28/02/2019 12:05
We ❝ recognised a
growing trend of the younger generation wanting to grab their breakfast on the hoof
❞
years ago with an exciting opportunity to become vertically integrated. “In a world where it is becoming easier to launch a brand, and be a frontend marketing house, manufacturers are becoming ever increasingly busy and have begun putting their barriers up. “Having full control of our production line allows us to cut out the middle man, take decisions into our own hands and be more reactive to demands. “We have the capacity to offer each retailer something different. For example we have created a range of exclusive SKUs for MuscleFood where we launched the Apple Pie and Blueberry Muffin options following the trend of indulgent flavours from the US. “This year promises to be an exciting time for Oomf with the launch of NPD set to add innovation to the category of n 2019.”
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AN ADVERTISING SUPPLEMENT TO THE GROCER
www.thegrocer.co.uk l 9 March 2019 l 7
