Last.Week in the World of News

10/22,

Denver,Colo.

The mother of one of the victims of the Columbine High School massacre killed herself at a suburban Denver pawn shop.

Carla June Hochhalter, the mother of wounded student Anne Marie, asked the shop's clerk to show her a .38 caliber handgun. When the clerk turned away to fill out paperwork, she loaded the gun and shot herself in the right temple.

Anne Marie, who was at school when her mother committed suicide, was one of the most seriously injured students in the rampage by Eric Harris and Dylan Klebold.

10/26,Ipswicb,S.D.

Pro golfer Payne Stewart and five others were killed when his private Learjet plane crashed after an uncontrolled flight across the ) U.S.

Officials speculate that a sudden drop in cabin pressure killed the plane's occupants, but the plane's autopilot feature kept it aloft until it ran out of fuel, causing it to crash.

The 42-year-old Stewart was known for his distinctive dress on the course and won the U.S. Open and the PGA championship during his 11-year career.

we account executive to speak at Career Development program

by Laura Casamento news editor

The popularity of the Internet makes it appealing to businesses attempting to reach more consumers online, and television stations are hot on the trend.

WB 17 Account Executive Paul Mueller plans to speak about the possibilities open to online advertisers on Thursday, Oct 28 at 12:30 p.m. in the Widener Center Lecture Hall.

As an account executive, Mueller is responsible for raising funds for the station by soliciting new advertisers as well as maintaining relationships with current advertisers.

Mueller has brought advertisers such as the Philadelphia Ford Dealer Association, Independence Blue Cross and Kentucky Fried Chicken to the station.

The WB Network's programming, which includes shows such as "Buffy the Vampire Slayer," "Charmed" and "Dawson's Creek," is geared towards the 18 to 24 demographic. Mueller noted that he tries to follow the format of the station and solicit advertisers

1001, Washington,D.C.

1be U.S. Senate approved a ban on ''partial birth" abortions, but will be unable to escape a veto by President Clinton.

The Senate and House have both repeatedly voted to ban the procedure, which Pennsylvania Republican Sen. Rick Santorurn called "gruesome."

However, Clinton bas already promised to veto the ban, saying that it does not ,.;._..,__ allow an exemption for rare - • ·""· ' cases in which a woman's_., health is threaJ:enedby a continued"}5i-egnancy.· ,.

10/23,Afghanistan

The Taliban, the ruling movement of Afghanistan, offered to hold talks with the U.S. about their argument over bombing suspect Osama bin Laden.

The Taliban bas long refused to turn bin Laden over to the U.S., which has fired more than 70 cruise missiles at suspected bin Laden training bases.

Bin Laden, who is on the FBI's "10 Most Wanted" list, is accused of plotting the bombing of U.S. embassies in Kenya and Tanzania last August, which killed 220people.

10/21,Gromy, Ros.gs

At least 60 people were killed and hundreds wounded by an apparent Russian rocket attack on a crowded marketplace in the breakaway republic of Chechnya. Russia allegedly launched surface to surface missiles in what it says is a defense against Chechen rebels, who they bold responsible for terrorist bombings that have left nearly 300 Russians dead.

Russian leaders, however, say that they are determined not to repeat the 1994 war in the province, which killed tens of thousands of people and resulted in an embarrassing Russian withdrawal.

-Laura Casamento

promoting products heavily used by people in that age group.

"The WB is definitely more younger-skewing than all of the other networks, like CBS;' be said. "Generations 'X' and 'Y' are very desirable. We try to advertise certain things, like cars, fast food, soft drinks and movies, that younger viewers would want to buy."

Mueller added, however, that the network's afternoon of cartoons and children's programming provides an opportunity for advertisers as well.

"People develop product loyalty at a young age," he said. "Kids are always watching TV and saying, 'I want to drive a Corvette when I grow up.' That's what advertJsers look at."

In addition to finding new advertisers for the station, Mueller must retain relationships with current advertisers. "It's harder to get a company to advertise a second time," he said. "Even after we get the advertiser, we have to follow up to make sure the ad is being run as promised and that the advertiser is happy and getting results."