Champers Headlines July - August 2024

Headlines

July - August 2024

Dear customer…

Here comes summer and hopefully some fine weather giving us all a much needed opportunity to boost sales in July and August.

As part of Unitas Wholesale, Headlines features the very best deals as well as category advice to help you make the most of your outside areas and the live sport throughout the summer months ahead.

The summer of sport sees the Olympics in Paris, the conclusion of

the Tour de France on 21st July and the roar of the British Grand Prix on 7th July. Royal Troon hosts The 152nd Open Championship from 14th - 21st July.

There are also the knockout stages of Euro 2024 culminating in the final on Sunday 14th July at 8pm - sure to be one of the busiest days of the year in venues across the country. Keep your chillers and back bars fully stocked with all the popular summer drinks and snacks.

The last Bank Holiday of the summer on Monday 26th August provides the perfect time to attract families and friends to your venue so make sure you are well prepared to boost business.

Here’s to a summer of success for everyone! Cheers!

TASTE SOME Sweet Summer Profits

If there is one clear trend for 2024, it’s nolo, or no- and low-alcohol drinks. The interest around LOW AND ALCOHOL-FREE COCKTAILS IN PARTICULAR, IS SET TO SOAR THIS SUMMER Make sure you set up your venue for the sweet taste of summer success.

TOP TIPS FOR MAKING A WORLD CLASS MOCKTAIL*:

Stray away from the sweet tooth – most mocktails are super sweet but they don’t need to be.

77% of Brits say they are moderating their alcohol intake**

Keep things fresh – treat non-alcoholic cocktails in exactly the same way you treat regular cocktails and spruce them up with a fresh garnish.

Don’t hold back on theatre or glassware, these are just as important with non-alcoholic cocktails as their alcoholic counterparts.

Move away from designing mocktails for kids, they should taste like they have been made for adults. Add more bitterness to make a sipping drink.

Keep the look simple, minimalistic and more subtle. Trends have moved away from bright over the top mocktails.

SHARING PERFECTMEASURES!JUG SUMMER!FOR

QUEEN'S HIGH TEA

INGREDIENTS:

• 150ml Whitley Neill Alcohol Free Rhubarb & Ginger Gin

• 50ml Fresh Lemon Juice

• 100ml Cloudy Apple Juice

• 300ml Ginger Ale

• 200ml Alcohol Free Prosecco

METHOD:

1. Build all the ingredients into a jug or carafe with the exception of the Prosecco.

2. Add ice to the mix & stir well, then top-up with Prosecco.

GARNISH: Stick of sliced rhubarb, slices of fresh apple & mint sprig

DEAD MAN’S DAIQUIRI

INGREDIENTS:

• 50ml Dead Man’s Fingers 0.0% Spiced (Alcohol Free)

• 25ml Lime Juice

• 15ml Sugar Syrup

• 2 Dashes of Orange Bitters

METHOD:

1. Shake all ingredients with cubed ice.

2. Strain into a coupe glass.

GARNISH: Lime wheel

Champers

#HELPSUMMERSALESSOAR

Social media is crucial in helping you to expand your customer base and turning first time visitors into regulars. You can reach customers in fun, useful and creative ways. The upcoming Summer Bank Holiday is a great opportunity to attract customers to your venue via your social media platforms!

30% OF MILLENNIAL DINERS AVOID VENUES WITH A WEAK INSTAGRAM PRESENCE*

EMBRACE MULTIPLE PLATFORMS AND HAVE A CLEAR BRAND STYLE AND ONLINE IDENTITY ACROSS THEM ALL.

POST RELEVANT OFFERS & EVENTS THIS SUMMER E.G. OLYMPIC THEMED, AUGUST BANK HOLIDAY.

POST FUN OR CREATIVE VIDEOS OF BEHIND THE SCENES AND SPOTLIGHT YOUR EMPLOYEES.

USE #HASHTAGS & LOCATION TAGS TO BECOME PART OF A BIGGER CONVERSATION.

MAKE THE MOST OF USER GENERATED CONTENT. ENCOURAGE CUSTOMERS TO POST AND SHARE THEIR EXPERIENCES AT YOUR VENUE. YOU CAN ALSO HOST PHOTO COMPETITIONS TO INCREASE ENGAGEMENT!

COMBINE VIDEO AND INSTAGRAM STORIES AS VISUAL COMMUNICATION IS ESSENTIAL. THINK ABOUT USING TIK TOK FOR YOUR VENUE.

PROFILE NEW DRINK CREATIONS E.G. SUMMER COCKTAILS.

BUILD A RELATIONSHIP WITH YOUR FOLLOWERS –RESPOND TO COMMENTS, LIKE PHOTOS YOUR VENUE IS TAGGED IN AND ALWAYS RESPOND TO REVIEWS.

• RESPOND TO BOTH NEGATIVE AND POSITIVE REVIEWS. FOR ANY NEGATIVE REVIEWS, TAKE THE CONVERSATION OFFLINE BY ASKING THEM TO CONTACT YOU DIRECTLY!

HOT TIPS FOR YOUR

BEST DATES LICENSING

Check what’s on locally so you don’t clash with any other events that are similar, some events might actually be a good clash!

STAFF

Make sure your staff know what drinks you are offering, what they taste like, the brewery, and prices. Knowledge of your product is essential to success.

Great tasting notes can be found on over 2600 beers at www.cyclopsbeer.co.uk.

SAFETY

Remember to complete all relevant risk assessment before your beer festival. These may include health & safety, door supervisors, fire safety and noise control.

BEER FESTIVAL BEERS

Work out which drinks to include and your margins. You should include a range of ABVs, colours & styles to suit every palate (e.g. milds, porters, blonde ales, strong ales).

Running a well-planned beer festival this summer could boost trade & attract both existing & new customers to your venue.

Check whether you need an additional premises license to run activities or for the extended hours associated with beer festivals. This may be a variation to your existing license or a temporary event notice.

Consider in advance how you are going to manage noise from the event including monitoring noise levels, dispersal of customers and ticketing to manage numbers. You can talk to your local environmental health officer prior to the event to ask for any recommendations.

LET THEM KNOW

Once all the hard work is complete in planning your beer festival make sure you shout about it on all social media platforms as well as inside and outside your venue #enjoyit #boosttrade.

Offering food can encourage customers to enjoy beer with food and also enhance your profit margins on the day.

WIN THIS SUMMER WITH THE LYMPICS

There’s so much hospitality venues can do to capitalise on the excitement surrounding the Olympic Games. Raise the bar this summer and tailor your drinks and food promotions to the Olympics. It’s sure to be a winner.

SUNDAY 11TH AUGUST

Develop Olympic-themed menu items or special dishes and drinks inspired by countries participating in the Olympics. French food for 2024 is an easy win!

Organise games and competitions for customers, predicting medal winners, famous winners from the past etc, and have some prizes.

Develop your own Olympics Trivia – these are easy to put together for your Quiz nights.

Use social media platforms for live interaction during events, encouraging customers to share their experiences, live videos and selfies.

Plan special events or gatherings for major Olympic moments, ensuring your venue becomes a go-to place for fans.

The opening and closing ceremonies are always spectacular – assume people will want to watch these somewhere.

Keep track of the main hashtags #parisolympics #olympicgames #olympicmedals and hashtags used for Team GB.

Decorate your venue with official Olympic flags, symbols, and colours to create an immersive atmosphere.