Headlines March - April 2024
LONDON
BRIGHTON
020 8961 2889
01273 513780
www.unitaswholesale.co.uk
Dear customer… Welcome to the spring edition of Headlines, packed full of great seasonal deals to support you in driving sales and profit during the months of March and April. We focus on Easter, the first long 4-day bank holiday weekend of 2024 and a key time in the On Trade providing a fantastic opportunity to increase revenue. Our advice pages encourage venues to create the best buzz possible to attract
HEADLINES · mar-apr 2024
customers during these events, such as Mother’s Day on Sunday 10th March and St Patrick’s Day on Sunday 17th March. Sports once again take centre stage, with plenty of opportunities to increase footfall and create a great atmosphere. The Six Nations reaches its climax in March and for football fans there are the Champions League and FA Cup quarter and semi-finals.
Don’t forget the excitement of the Grand National on April 13th, a unique day in the British sporting calendar. Here’s to a cracking spring for us all!
SPECIAL OFFER!
20% OFF
Get your customers back after Easter with our discount cards! Find full details inside – scan the QR code to order
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Mar-apr 2024 · HEADLINES
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HEADLINES · mar-apr 2024
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HEADLINES · mar-apr 2024
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Make your wine sales
£859m
*
Value of the sparkling wine & Champagne category
18%
of consumers typically drink sparkling wine on premise at least once a quarter*
60%
of sparkling Sales in the UK are Prosecco**
5 TOP TIPS TO IMPROVE YOUR SPARKLING WINE SALES: 1 PROMOTE YOUR SPARKLERS
2 SPECIAL OCCASIONS
3 BRUNCH
4 SPRITZES
By promoting sparkling wines you will be signalling that your venue is the place to have a great time. Promotions in this category work well to bring in larger groups of drinkers – consider running a Fizzy Friday offer!
The peak time for sales of sparkling wine is early evening, but the appeal can extend throughout the day. A particularly good opportunity to boost sales is during brunch – offer a bottomless brunch with sparkling wine as an option, or a discounted price for sparkling wine if ordered with a brunch item. U psell by giving a better discount on bottles compared to by the glass!
5 ENGLISH SPARKLING WINE
English wine is growing in popularity with huge momentum, aided by both warmer temperatures improving growing conditions & therefore quality over the last decade as well as the rising concern regarding carbon emissions leading both customers & businesses to choose local products over imports where possible. • Wine growing is now Britain’s fastest growing agricultural sector!*** • In the UK sparkling wine market, English fizz volumes have grown by 22% in recent years*** • Chapel Down, England's biggest wine producer, posted a 21% rise in sales in the first six months of 2023.*** • There are now 943 vineyards across Great Britain****
Champagne remains the go-to option for special celebrations. When promoting or taking bookings for private hire or parties/ special occasions at your venue, offer a celebration drinks package to boost sales.
Offering spritz cocktails is a perfect way to appeal to customers who enjoy both cocktails & sparkling wine! 42% of sparkling wine drinkers choose cocktails based on Champagne, Prosecco or other sparkling wines.*
GARDEN SPRITZ INGREDIENTS: •2 parts Sipsmith London Dry Gin
• Prosecco, to top
•2 parts chilled soda water
• Sliced strawberry, to garnish
• 1 part fresh lemon juice
• Lemon twist, to express
• 1 part elderflower cordial
METHOD: 1. Fill a wine glass three quarters full with cubed ice 2. Add the gin, fresh lemon juice, elderflower cordial & soda water to the glass 3. Stir for five-ten seconds. Then add more cubed ice until the glass is filled & top with Prosecco 4. Garnish with a sliced strawberry, & finish by squeezing your lemon twist over your glass to express the oils https://sipsmith.com/us/cocktails/garden-spritz/
*https://cgastrategy.com/how-to-put-the-fizz-back-into-wine-sales-five-cga-insights/ **https://drinks-intel.com/wine/why-the-uk-wine-industry-retains-high-expectations-despite-short-term-drags-category-intel/ ***https://www.reuters.com/sustainability/english-sparkling-wine-gets-extra-fizz-sustainability-2023-10-16/ ****https://www.theguardian.com/business/2023/oct/19/english-winemakers-expecting-record-crop-after-exceptional-conditions
HEADLINES · mar-apr 2024
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Mar-apr 2024 · HEADLINES
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TOP TIPPLES TO TOAST IN 2024 Focus on making increased margins & mix it up in 2024 with some creative twists. Boost your sales by benefitting from the popularity of premium cocktails:
1
SPICY DRINKS
Savoury & spicy cocktails are becoming increasingly popular, as people are looking for more complex & interesting flavours in their drinks. For example savoury cocktails include the Bloody Mary & the Dirty Martini, while spicy cocktails include the Jalapeño Margarita & the Ginger Basil Smash.
2 THROWBACK TO THE 90s
Here comes .… the ‘Tini’, a twist on the firm favourite the Espresso Martini. Fresh takes on the coffee-based cocktail - you could use local high-quality cold-brew coffee, add subtle notes such as vanilla, & even substitute the vodka for scotch. The Apple Martini is also making a huge comeback, a sour cocktail that will be made from fresher ingredients in 2024 than in the 90s.
3 TWISTS ON THE NEGRONI
Negroni lovers will love new twists on the old classic. Substituting just the gin for Prosecco creates a lower alcohol version known as the Negroni Sbagliato which is light & sweet. Alternatively, substitute the gin for another 2024 favourite, Mezcal, for a smoky, bitter, & sweet drink.
4 FANCY ICE CUBES
2024 is the year that we get creative with ice. From giant cubes to speciality shapes, to herb or fruit-infused. It’s a way of adding value by decorating your cocktail & adding more flavour.
5 EXPERIENTIAL COCKTAILS
The experience-seeking culture of Millennials & Gen-Z’s with their insatiable appetite to capture unique moments for their social media has led to the trend of cocktails becoming experiential. Now mixologists must also think about the performance & producing a ‘wow’ moment for the drinker.
6 LOW-AND-NO-ALCOHOL COCKTAILS
Cocktail trends also have a growing consumer market for delicious low-abv & virgin options which are as satisfying as their alcohol counterparts. It pays to add thought & creativity into taste & presentation.
7 SPIKED SLUSHIES
Slushies, Tequila & Mexican-inspired drinks have been named as top on-trade trends for 2024. Try adding Teisseire grenadine syrup to Tequila, fresh lime juice & orange juice for a classic Tequila Sunrise.
8 MIXERS YOU USE MATTER
For example, the Turmeric Tonic is a refreshing cocktail that uses turmeric syrup & tonic water.
HEADLINES · mar-apr 2024
Champers
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Champers
HEADLINES · mar-apr 2024
Champers
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Champers
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HEADLINES · mar-apr 2024
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Mar-apr 2024 · HEADLINES
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INCREASE FOOTFALL With Discount Cards
REWARD YOUR CUSTOMERS FOR RETURNING MORE FREQUENTLY
From
Your Pub Name
Here
From Your Pub Name Here
SCAN HER
E
Use code
T O OR DER
HEADLINES · mar-apr 2024
20% OFF
PERSONALISED WITH YOUR VENUE NAME, CUSTOMISED MESSAGE & OWN OFFERS*
UNITASBB20 visit lords.marketing/shop
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SAVE £3 OFF a case of 24 x 330ml Coca-Cola Zero Sugar
SAVE £2 OFF a case of 24 x 330ml Fanta Orange or Sprite No Sugar
All rights reserved. All brand names are trade marks of their respective owners. While stocks last. Promoter: Wholesaler from where products are being purchased.
Mar-apr 2024 · HEADLINES
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Available March & April
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Mar-apr 2024 · HEADLINES
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HEADLINES · mar-apr 2024
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12 year old rum from Panama at 54% ABV, finished in casks charred with chocolate. A powerful, elegant and wellbalanced blended rum from Trinidad and Jamaica. The perfect sipper.
A rum with exotic hints of coconut and orange. It is just as sweet as it is complex.
mar-apr 2024 · HEADLINES
www.ronc o m pane ro.c o m
Arrangé Fruit Rhum New Brandour Flav uava! Pink G
Buy No w at
£27.99
Arrangé is made with fresh, local fruit from Guadeloupe macerated in rhum agricole made at the iconic Damoiseau Distillery.
Hand picked • Hand cut • Hand bottled Speak to your local Skylark Spirits representative for in bar activations and rum tastings info@skylarkspirits.com Champers (Wholesale) Ltd 263 Water Road, Abbeydale Industrial Estate, Wembley, Middlesex, HA0 1HX Tel: 020 8961 2889 Fax: 020 8963 0989 Email: sales@champerswholesale.com AWRS URN: XWA W000 0010 1903
Terms and Conditions 1. All offers are available from 1st March to 30th April 2024 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.