Champers Headlines November - December 2024

Headlines

November - December 2024

Dear customer…

Welcome to your bumper festive edition of Headlines!

It’s a special time of the year for everyone and we have a host of fantastic seasonal deals for you to make the most of the festive spirit in your venues, helping you to drive up sales and profits as we head towards 2025.

As the world becomes more environmentally conscious we have focussed on brands who have strong environmental credentials and also the increased popularity of veganism. With November being World Vegan Month it is the ideal time to promote your vegan drinks and we have included some of our favourite vegan drinks.

Spirit sales soar during November and December – so get in the ‘Christmas Spirit’ by choosing the best selection. Stock a good range of vodka, brandy, whisky, liqueurs as well as gin of course!

Early planning and promotion of your seasonal offer is crucial to your success throughout the festive period. Our category advice focusses on how to motivate your staff ready for the Christmas and New Year period. Stock up, promote early and create a fantastic atmosphere for your customers to ensure your venue is the ‘go to’ place. Finally, we’d like to say a huge ‘thank you’ to all our

valued customers for your trade throughout 2024 and wish you continued success during 2025.

Wishing you a very merry Christmas and a prosperous New Year!

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WITH SPECIAL OFFERS ON PREMIUM SPIRITS AND LIQUEURS THE BEST LIQUEURS FOR THE BEST BARTENDERS

From the original Crème de Cassis to original ﬂavours such as Tonka and Figue, there are over 60 different Briottet liqueurs to choose from! SAVE £3

Indulgent Chocolate Cream Liqueurs. Perfect on their own, as a digestif or blended into an after-dinner cocktail.

Produced by Foursquare Rum Distillery, Doorly’s & Foursquare Spiced are authentic rums from Barbados with no added sugar. BRIOTTET LIQUEURS MOZART CHOCOLATE LIQUEURS

Caribbean Rum & real cream liqueur with festive ﬂavours of cinnamon and vanilla. Christmas in a cup that can be enjoyed on its own, over ice or as a shot.

FROM THE WORLD’S BEST RUM DISTILLERY

Tonka Crème de Cassis Figue

Dark Cream White

RumChata

The UK’s thirst for tequila is booming. Go beyond mainstream brands and offer your customers ultra-premium tequila from Casa Noble.

Discover our range of leading Japanese spirits, including 135 East Gin which includes a blend of botanicals from the East and West and Hatozaki Blended Whisky.

High West Distillery produces award winning American whiskey from the snow-capped peaks of Utah including Double Rye & Bourbon. 135 EAST GIN & HATOZAKI WHISKY

East Gin Hatozaki Blended Whisky

Blanco Reposado

Bourbon Double Rye

#1 SHOT BRAND

250 deals available *IWSR, United Kingdom, Retail Value (£), MAT to 31/12/23 * 2On average, Jägermeister sales increase by 40% during the last four weeks of the year compared to other periods. Source: CGA OPME

Champers

SUPPORTING A GREENER FUTURE

Our featured brands are all adapting operations for greater efficiency, setting net-zero climate targets and introducing new types of packaging to help achieve their environmental goals.

Mobilising the global organisation on the path net zero impact renewables suppliers to reduce scope 3 carbon emissions

Launching global circularity strategy packaging

Carbon reduction investment

Reimagining packaging

Water and biodiversity

How to Motivate Your Staff Over the Festive Period

The Festive Season is the most crucial trading period of the year for hospitality venues. While you’re planning and preparing, it is important to remember that this can be a stressful time for your staff with additional pressures from high customer expectations and increased footfall. To ensure a success, make sure to put your people first.

RECRUIT EARLY

• You will most likely need to hire temporary staff over the festive season. Start this process as early as possible to help find the most suitable staff for your venue.

OPTIMISE STAFF SCHEDULING

• Create a staff rota that is fair and considerate.

• Consider asking for volunteers to work Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day as a starting point.

• Avoid overtime wherever possible to maintain a good work/life balance for your staff.

• Always make sure your busiest shifts are well covered.

COMMUNICATE WITH STAFF

• Keep your staff engaged and enthusiastic with strong and open communication. Keep them up to date with festive plans and rota changes.

• Make sure you are approachable to your staff to offer support when needed. Maintaining a good support network for your team will encourage commitment, enthusiasm and support their mental wellbeing.

• Check in with your staff regularly. Encourage them to discuss any issues so they can be addressed.

TRAINING & TEST RUNS

• For food venues, having a test run will allow your chefs to see what dishes work well and what can be easily replicated during busy times.

• With heightened consumer expectations, thorough training as well as clear processes will help your team to handle any potential difficult interactions with confidence.

OFFER INCENTIVES & SUPPORT

• Plan a post-Christmas party for your staff - something for the team to look forward to and a great way for staff to unwind after the hectic festive period.

• Ensure that your tipping policy is fair and transparent. You may divide tips evenly between all staff members, recognition of staff on specific shifts or rewards for standout performers.