Champers Headlines November - December 2022

Headlines

Dear customer…

Welcome to our festive edition of Headlines packed full of seasonal deals and category advice to help you drive up sales and profits during the festive season. We would like to thank all our valued customers and suppliers for all their support during 2022, which has proved to be yet another challenging year for the On Trade.

The World Cup from 20th November to 18th December is set to provide a muchneeded boost as the year draws to a close and we have fantastic deals and advice to help you maximise your profits during this period.

Spirit sales always soar during November and December, so focus on a great range of gin, vodka, brandy, whisky and liqueurs at varying price points. Many customers look to trade up their festive tipples so ensure you stock some premium and super premium brands.

Seasonal cocktails mean big margins and customers are increasingly daring with their choices, therefore include enticing options and offers to encourage customers to spend more.

We also have great deals on seasonal cask favourites, soft drinks, bottled beers and ciders. The On Trade is the

only place to drink cask ale so Christmas and New Year is the perfect time to promote your range and encourage customers to support their local setting.

Early planning and promotion of your festive offers is crucial to your success especially with the World Cup in Qatar as 76%* of fans plan to watch the football in a hospitality venue. So, stock up, get your big screens ready and create a fantastic atmosphere in your venue this festive season.

Wishing you all a very merry Christmas and a prosperous New Year!

Lift your spirits this Christmas & New Year!

The economy has presented some tough challenges in 2022, however premium spirits is a category which could really boost your profits during November and December. Take advantage of the continuing trend towards premiumisation by encouraging your customers to trade up during the festive period.

Stock up for the surge in spirits as there is always a massive uplift in shots and cocktails consumed as groups celebrate around the festive period.

Planned get-togethers and work Christmas parties give you the opportunity to guarantee spend due to changed attitudes to prebooking since the pandemic. Getting the offering right will therefore be crucial to securing footfall and spend.

Premiumisation continues to grow, such as the preference for premium flavoured gin rather than house gin, as people look to be more adventurous this Christmas.

Educate your staff in different categories such as vodka, tequila, rum and whiskey. Understand what makes each spirit different when used in cocktails.

Upsell by adding an innovative twist on a cocktail classic. Give customers serves and experiences they can’t replicate at home. Festive twists on favourites and masterclasses can help drive incremental spend at Christmas.

Ho Ho Mojito

Three Wise Monks

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Terms and Conditions

1. All offers are available from 1st November to 31st December 2022 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.