Headlines KICKSTART 2024
January - February 2024
WWW.UNITASWHOLESALE.CO.UK @UnitasWsale
01302 249 909
@UnitasWsale
www.unitaswholesale.co.uk
Dear customer… Welcome to the first edition of Headlines for 2024. We hope your festive period has been busy and profitable and the New Year brings a much-needed boost for us all. Headlines includes some great supplier deals to help trade at this quiet time of the year along with category advice on making the most of the key calendar dates with the Chinese New Year, Burns Night and of course Valentine’s Day! All perfect occasions to run drinks promotions.
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Following on from the Rugby World Cup there is a huge opportunity to increase turnover at the start of 2024 with The Six Nations from Saturday 2nd February through to the 16th March. All the action will be live on BBC & ITV with matches available on their digital platforms BBC iPlayer & ITVX.
English teams looking strong. There’s no better place to watch live sport than pubs and bars!
As the FA Cup reaches Rounds 3, 4 and 5 there are also the eagerly awaited advanced stages of the Champions and Europa Leagues in February to enjoy, with
Wishing you all the very best for a Happy & Prosperous 2024.
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The thirst for healthier drink options is surging in the On Trade and with this pattern likely to continue in 2024 we also focus on the opportunity to upsell both low and no alcohol beer and cider.
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27 FA Cup 3rd & 4th Round
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chinese new year
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14 super bowl lviiI
HEADLINES · jan-feb 2024
six nations
25 Valentines’ day
carabao cup final Dates correct at time of printing
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jan-feb 2024 · HEADLINES
www.unitaswholesale.co.uk
HEADLINES · jan-feb 2024
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jan-feb 2024 · HEADLINES
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HEADLINES · jan-feb 2024
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@UnitasWsale
jan-feb 2024 · HEADLINES
www.unitaswholesale.co.uk
HEADLINES · jan-feb 2024
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@UnitasWsale
jan-feb 2024 · HEADLINES
www.unitaswholesale.co.uk
RAISING THE BAR ON
SUST IN BLE P CK GING Over two thirds of shoppers consider themselves very sustainably conscious (67%)*. Buying local, supporting local communities, and working towards net-zero remain essential to sustainability-led customers. Within our ever-changing environment venues in the On Trade should look to stock brands with sustainability credentials as your customers expect this.
“
Sustainability is arguably the key issue of our time. It will become more important, and hospitality needs to lead efforts to promote sustainability yet further.** - UKH chief executive Kate Nicholls
"
* CCEP :Lumina Intelligence Future of Convenience Whitepaper; May 2023, Convenience and Wholesale Market Report July 2023 **Morning Advertiser Customers demand sustainability at pubs and restaurants 21.1.20
OUR SPOTLIGHT FOCUSSES ON 3 SUPPLIERS WHO HAVE TAKEN THE LEAD TO INTRODUCE SUSTAINABLE PACKAGING:
n 2021, Heineken REMOVED 158 TONNES OF PLASTIC I packaging from their business thanks to the Green Grip, as well as removing all PET bottles and single use plastic cups from the On Trade.
ince 2016, OVER 50% RECYCLED GLASS has made S it into Wenlock Spring's glass bottles increasing the amount of recycled glass within our environment.
hroughout 2021, SMARTDISPENSE technology T helped pubs, bars, hotels, and restaurants to save 37M PINTS OF WATER and 7.5M PINTS OF BEER AND CIDER.
018 saw the launch of their new plastic 2 bottle, made from OVER 50% RECYCLED PLASTIC. he whole BOTTLING PROCESS TAKES PLACE ON SITE T - reducing the impact on the environment. comprehensive range of A glass, PET bottles and cans are available. All made from a percentage of recycled material. ALL BOTTLES, CANS, CAPS, LABELS AND CASE WRAP ARE 100% RECYCLABLE.
FOR MORE INFORMATION VISIT: WWW.GREENPUBGUIDE.CO.UK n 2022 CCEP announced that all on-the-go bottles across its core brands made I in Great Britain would be made with 100% RECYCLED PETPLASTIC (rPET)****. CEP recognise the increased focus on sustainability and has funded a new C 3-year trial at Swansea University to explore the POSSIBILITY OF MAKING ITS BOTTLE CAPS OUT OF CO2 EMISSIONS. This is part of their plan to achieve net zero by 2040. CEP focus is clear: REDUCE, REUSE, RECYCLE. Their aim is to find innovative C ways of doing more with less. That includes accelerating innovation to deliver drinks in new ways, like reusable packaging and smart dispensers.
****Going Green | In focus: Sustainability 18.5.23
HEADLINES · jan-feb 2024
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jan-feb 2024 · HEADLINES
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HEADLINES · jan-feb 2024
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NO & LOW BEER & CIDER SURGE IN POPULARITY
85%
of UK pubs* – equivalent to about 39,000 venues – now offer at least one low or no alcohol beer alongside their usual range of alcohol-free options
21%
of UK adults would drink alcoholfree beer as an alcohol alternative at a social occasion where others were drinking alcohol
13%
of UK adults** said they were more likely to go to a social event while not drinking alcohol if there were nonalcoholic options other than soft drinks
THIRST FOR HEALTHIER OPTIONS FUELS JUMP IN UK SALES •T HE INCREASING THIRST FOR BEER THAT IS NOT BOOZE has been attributed to a growing desire among many individuals – particularly some generation Zs and millennials – to lead a healthier lifestyle. The ‘Wellness Revolution’ has led to more non-alcoholic beers available with fewer calories as well as the additional health benefits • Premium brands have also launched beers that are said to TASTE MORE “AUTHENTIC” • No and low has grown VERY QUICKLY IN THE LAST FIVE YEARS, and instead of the thin-tasting alcohol-free beers customers can now enjoy fuller-bodied equivalents that TASTE LIKE THE REAL THING
TOP 3
BEST SELLING
NO & LOW-ALCOHOL BEER***
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• To date, BEER HAS LARGELY BEEN DRIVING THE CATEGORY FORWARD, with brewers spending the past few years investing in new brewing techniques and product innovation to continually improve taste and variety • Suggesting low alcohol beers and ciders to pair with food immediately provides an OPPORTUNITY TO UPSELL
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• CIDER HAS ALSO EMBRACED THE NO AND LOW ALCOHOL CATEGORY. Your range should include one or two fruit ciders and an apple cider, all being visible at the bar NEW ENTRY INTO THE TOP 10 FOR 2023
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*3.7.23 Food & drink industry **MA BBG research which polled more than 2,000 adults ***The Drinks List 2023
•M ANY CUSTOMERS ARE JUST DRINKING LESS, sometimes spurred by social campaigns. For example: The silent grassroots movement of the “sober curious” exploded on Google, in response to Dry January and Sober October campaigns
jan-feb 2024 · HEADLINES
www.unitaswholesale.co.uk
HEADLINES · jan-feb 2024
@UnitasWsale
DRAM UP BUSINESS THIS BURNS NIGHT THURSDAY 25TH JANUARY Your customers will be looking to combine
GREAT FOOD, GREAT WHISKY AND GREAT COMPANY to celebrate Burns Night in style.
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It pays to plan early and offer some traditional Scottish-themed treats and drams alongside other drinks such as craft beer, cask ale or gin.
@UnitasWsale
CHINESE NEW YEAR SATURDAY 10TH FEBRUARY Chinese food & drinks, themed decorations & fireworks could be just what’s needed to boost business during the post-Christmas lull. Add some oriental dishes to your specials board or create a set Chinese banquet menu for the night.
Decorate your venue inside & out with traditional decorations in red & gold which symbolise happiness & wealth in Chinese culture. Lanterns are a great way to add to your venue’s atmosphere.
Love To Love: The Business Of Valentine’s Day WEDNESDAY 14TH FEBRUARY Following Christmas & New Year, Valentine’s Day is one of the first big occasions of 2024 for the hospitality industry. From traditional Valentine’s tipples to no & low options & wine alternatives, now is the time to plan your activity.
Despite the challenging economic backdrop customers felt able to treat themselves on Valentine’s Day in 2023, including meals and drinks to celebrate the occasion. Local pubs, bars and restaurants have a huge opportunity to boost business again this year.
#Lovesalesuplift
Valentine’s Day Hospitality Transactions Soar by e UK across th
22%
ality in hospit ing clud venues in bars ts, restauran s.* b u p &
*16.2.23 Caterer Licensee Hotelier News, data from Dojo
jan-feb 2024 · HEADLINES
SCORE WITH THE SIX NATIONS 2 February - 16 March nd
th
Following the excitement of the Rugby World Cup, the Six Nations is a fantastic opportunity to increase sales in the New Year with England, Ireland, Scotland, Wales, France & Italy going head-to-head for Grand Slam glory. All of it will be live on BBC & ITV with matches available on their digital platforms BBC iPlayer & ITVX.
« Round 1 »
france v ireland
italy v england
wales v scotland
Friday 2nd February - 20:00
Saturday 3rd February - 14:15
Saturday 3rd February - 16:45
« Round 2 »
scotland v france
england v wales
ireland v italy
Saturday 10th February - 14:15
Saturday 10th February - 16:45
Sunday 11th February - 15:00
« Round 3 »
ireland v wales
scotland v england
france v italy
Saturday 24th February - 14:15
Saturday 24th February - 16:45
Sunday 25th February - 15:00
« Round 4 »
italy v scotland
england v ireland
Saturday 9th March - 14:15
wales v france
Saturday 9th March - 16:45
Sunday 10th March - 15:00
« Round 5 »
wales v italy
ireland v scotland
Saturday 16th March - 14:15
Saturday 16th March - 16:45
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Mother’s Day
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St. patrick’s Day
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St. David’s day
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Saturday 16th March - 20:00
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TOP TIP - HIGHLIGHT BEERS IN YOUR RANGE THAT ARE RELEVANT TO THE PARTICIPATING NATIONS COMING
france v england
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Easter sunday
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St. George’s Day
Terms and Conditions 1. All offers are available from 1st January to 29th February 2024 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.