Headlines November - December 2023 by Lords Marketing

Headlines November-December 2023

WWW.UNITASWHOLESALE.CO.UK @UnitasWsale

01302 249 909

@UnitasWsale

www.unitaswholesale.co.uk

Dear customer… Welcome to our bumper festive edition of Headlines! It’s packed full of seasonal deals, with something for everyone, to help you drive up sales and profits during the festive season. There are some exciting sporting fixtures to look forward to in November, with all the home nations playing in Euro 2024 Qualifiers and England taking on Malta on 17th November and North Macedonia on the 20th. Make sure you advertise your screenings in advance and stock up on beers and bar snacks! Bonfire Night is a key date for all venues with outside areas and our hot tips on planning will help your event

sparkle even more this year. Spirit sales soar during November and December – check out our category advice and get in the ‘Christmas Spirit’ by choosing the best selection. Stock a good range of vodka, brandy, whisky, liqueurs and the everpopular gin. Many customers look to trade up their festive tipples so ensure you have core and upsell products as well as regional and specialist choices. Also take advantage of the huge growth in the No & Low category this festive season. We have flagged up the importance of improving visibility and range to attract new customers and boost margins. According to

BBPA, sales of low & noalcohol beer have more than doubled since 2019.**** Early planning and promotion of your festive offer is crucial to your success throughout the festive period. Stock up, promote early and create a fantastic atmosphere for your customers to ensure your venue is the ‘go to’ place this Christmas. We’d like to say a huge ‘thank you’ to all our valued customers for your trade throughout 2023 and wish you continued success during 2024.

Wishing you a very Merry Christmas and a Prosperous New Year!

****https://beveragedaily.com/Article/2023/03/20/consumers-willing-to-pay-a-premium-for-low-to-no-alcohol-beverages?utm_source=Low2NoBe%E2%80%A6

nov

19 bonfire night

30 ICC World Cup final

DEC

St. Andrew’s day

DEC

31 CHRISTMAS DAY

HEADLINES · nov-dec 2023

nov

NEW YEAR’S EVE Dates correct at time of printing

@UnitasWsale

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

BUY 5 CASES AND GET AN OLD MOUT

BERRIES & CHERRIES FREE*

*Buy any 5 cases of Heineken 24 x 330ml, Heineken Silver 24 x 330ml, Old Mout Range 12 x 500ml, Newcastle Brown Ale 12 x 550ml or Desperados 24 x 330ml and get a free Old Mout Berries & Cherries. Offer period 1st November – 31st December 2023.

Scan this QR to order additional branded print POS and digital assets

ENJOY RESPONSIBLY

BUY 4 CASES, GET AN OLD MOUT BERRIES & CHERRIES 0.0 FREE*

*Buy any 4 cases of Heineken 0.0 24 x 330ml, Old Mout Pineapple & Raspberry 0.0 12 x 500ml, Old Mout Berries & Cherries 0.0 12 x 500ml or Birra Moretti Zero 24 x 330ml and get a case of Old Mout Berries & Cherries 0.0 24 x 330ml free. Offer period 1st November – 31st December 2023. Heineken 0.0 contains no more than 0.05% alcohol. HEADLINES · Nov-DEC 2023

Scan this QR to order additional branded print POS and digital assets

ENJOY RESPONSIBLY

@UnitasWsale

SPECIAL PRICE

£20.99 PER CASE

Scan this QR to order additional branded print POS and digital assets

BIRRA MORETTI IS BREWED IN THE UK BIRRA MORETTI WHILST STOCKS LAST

ENJOY BIRRA MORETTI RESPONSIBLY

T&C’S: OFFER PERIOD 1st nov to 31st dec. 24 X 330ML. MAXIMUM 10 CASES PER CUSTOMER.

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

Lift your spirits with premium profits Premium alcohol brands are continuing to gather momentum despite the cost-of-living crisis and challenges 2023 has brought, with aspirational drinking still very much on top form. Every year the On Trade sees a surge in premium spirits during the 12-week Christmas period, making this a crucial area to get right in your venue.

Goals this Christmas: 1 2 3 4

Encourage customers to SPEND MORE ON PREMIUM BRANDS & CREATE HABITS FOR 2024. Inspire their creative side!

TEQUILA IS A COMPELLING OPTION for those seeking F a Premium or Super GROW TH O Premium Spirit TRADE this Christmas. IN THE ON **

106%

RECOMMEND COCKTAILS & MIXED DRINKS the perfect way to do both.

IN 2022

Give consumers serves and EXPERIENCES they can’t replicate at home this Christmas.

WINNING CATEGORIES seeing uplifts in December include Flavoured Gin, Flavoured Vodka, White Rum and Spiced Rum & Dark Spirits. Ensure your range includes some of the below options:

CAPITALISE on the COCKTAIL BOOM & the huge opportunity within Premium & Flavoured Spirits. FESTIVE TWISTS ON FAVOURITES & masterclasses are key to driving incremental spend.

Our festive tipples for atmosphere: Mulled Wine Spritz INGREDIENTS:

Bacardi Spiced Rum Mulled Wine Soda

METHOD:

, Add ingredients over ice e. stir gently to combin Magic: Serve in a wine glass for a festive ch eers moment

HEADLINES · Nov-DEC 2023

Black Forest Berry INGREDIENTS:

40ml Bombay Sapphire 20ml Cherry Liqueur 20ml Lemon Juice 20ml Cherry Syrup Egg White

GARNISH:

Christmas Mojito INGREDIENTS:

50ml Dead Man's Fingers White Rum 15ml Grapefruit Juice 10ml Sugar Syrup Magic: 8-12 Mint Leaves Try replacing Splash Soda Water with a tropica

GARNISH:

Berry Dust • Mint Sprig

Grapefruit Slice• Mint

METHOD:

Shake ingredients over ice , double strain into glassw are.

soda

Combine ingredients over crushed ice, churn, top with ice & soda.

@UnitasWsale

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

Add a dash of extraordinary this christmas

cordial 6 x 500ml: handpicked elderflower, ginger & lemongrass, pomegranate & elderflower, lime & mint, NEW Meditteranean orange & lemon sparkling pressé 12 x 275ml: handpicked elderflower, pomegranate & elderflower, crisp apple, raspberry lemonade, ginger beer Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

SAVE £3 OFF a case of 24 x 330ml Coca-Cola Zero Sugar

SAVE £2 OFF a case of 24 x 330ml Fanta Orange or Sprite No Sugar

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

HEADLINES · Nov-DEC 2023

@UnitasWsale

PERSONALISED Point of Sale

NA ARSE

LE CAST W E N 3PM 4TH

SAT 2

Boost trade at your venue with our range of On Trade specific POS*:

FEB,

e m Fro me Her a ub N ur P

ND NGLA

0TH

SAT 1

Live Sport Posters

ALES

Seasonal Children's Activity Packs

Y RUAR

Personalised Bounce Back Cards

FEB 16:45

20% OFF

ere

Pu Fro m b Na m eH

M er rist ry ma s

@UnitasWsale

PERSONALISED OFFER FROM HEADLINES

Use code UNITASBB20 visit lords.marketing/shop

Christmas Bounce Back Cards*

Perfect to boost trade & get customers back in January and February 2024.

Hand out to customers in December as a THANK YOU! ORDER BY 19TH NOVEMBER FOR DELIVERY 1ST DECEMBER

ORD

*Personalisation is for the Bounce Back Cards ONLY

SCAN HE

PERSONALISED WITH YOUR VENUE NAME, CUSTOMISED MESSAGE & OWN OFFERS

Nov-dec 2023 · HEADLINES

www.unitaswholesale.co.uk

*kam-media.co.uk/low-and-no-2023/ **KAM Low+No 2023: The Customer Perspective ***YouGov Tracker 2023 ****https://beveragedaily.com/Article/2023/03/20/consumers-willing-to-pay-a-premium-for-low-to-no-alcohol-beverages?utm_source=Low2NoBe%E2%80%A6

PROFIT FROM LOW & NO Customers are increasingly choosing to moderate their drinking habits with new customers continuing to try products in the Low & No category across all age groups. Improving your Low & No offering could help to increase visits to your venue & appeal to more customers.

5.2m

25%

of customers will currently default to tap water in hospitality venues if they’re not drinking alcohol

fewer UK adults are drinking weekly in 2023 vs 2021

1-IN-3 £590m

of adult pub visits do not include any consumption of alcohol

is currently lost in revenue per year because visibility, range & staff knowledge is not up to standard for Low & No

3 STEPS TO IMPROVE YOUR LOW & NO OFFER** 1. VISIBILITY • 1 -in-4 UK consumers say that if pubs, bars or restaurants put more information about the low & non-alcoholic versions of alcoholic drinks on the menus, that it would encourage them to try them. • Improving visibility of Low & No can attract an additional 123m visits per year.

HIGHLIGHT YOUR LOW & NO RANGE ON YOUR DRINKS MENUS!

2. RANGE • I mproving the range of Low & No can attract an additional 117m visits per year. • Low & No continues to attract new customers across all categories. % who've tried for the first time in the last 12 months

19%

beer

17%

spirits

16%

15%

wine

cider

rtds

According to BBPA, sales of low & no-alcohol beer have more than doubled since 2019.****

3. STAFF

11% sparkling wine

& NO STOCK LOW ROSS C PRODUCTS A RIES! ALL CATEGO

•2 -in-5 UK adults say that they would likely order a non-alcoholic version of an alcoholic drink instead of a soft drink or water, if staff in a pub, bar or restaurant highlighted the options available.

HEADLINES · Nov-DEC 2023

LOW & TRAIN STAFF ON YOUR AGE UR CO EN & G RIN NO OFFE ERS OM ST THEM TO UP-SELL TO CU TER! WA OR KS SELECTING SOFT DRIN

APPEAL TO GEN Z! • 60% planning to moderate their alcohol intake over next 12 months.** • 28% of 18-24s are teetotal.*** • 34% of 18-24 year-olds are now drinking more Low & No vs 12 months ago.** • 59% will research Low & No range before choosing a venue.** • Most likely age group to ask bar staff for help /advice/suggestions on Low & No.** • 30% say all or most of their pub visits don’t include alcohol (50% for restaurants).**

@UnitasWsale

Nov-dec 2023 · HEADLINES

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HEADLINES · Nov-DEC 2023

@UnitasWsale

5TH NOVEMBER Hosting a bonfire night event can be lucrative for your business but it is essential that your event is planned carefully, both before the event & during to ensure it runs as smoothly as possible.

61%

OF THE UK PUBLIC ENJOY FIREWORKS*

EVENT PLANNING nsure you employer’s liability & public E liability insurances cover your event. Choose one person to oversee the event. ake staff easily identifiable during the event M with at least one steward per 250 attendees. ake sure that staff know where safety M equipment is located.

Fireworks should be purchased from a reputable supplier:

• Category 1: Indoor fireworks • Category 2: Garden fireworks • Category 3: Display fireworks – for use in open areas • Category 4: FOR USE BY PROFESSIONALS ONLY

llow a space of at least 50m x 20m for your firing area A Around that you will need a dropping zone of 100m x 5m (downwind direction). eep spectators back at least 25m on the opposite side K of the dropping zone. nsure your site is away from buildings, trees & E overhead cables. ait at least half an hour before approaching a failed W firework. Never use flammable liquids on a bonfire! on’t burn dangerous rubbish & never put fireworks on D a bonfire. SEE OFFICIAL SAFETY ADVICE HERE: www.hse.gov.uk/explosives/fireworks/ www.fireservice.co.uk/safety/bonfires/

WINTER WARMERS eep your customers happy with warming K comfort foods – chilli, slow cooked meats or a hog roast are sure to be popular options. winter BBQ would also be a great choice – A think tasty handheld foods such as burgers & hotdogs.

FAMILIES MAKE SALES ROCKET! T arget families with your offering – why not bring in a face painter or offer toffee or chocolate apples to appeal to the children?

WARMING DRINKS un special offers on winter-spiced drinks to R entice customers.

THE SPICE ROUTE INGREDIENTS: • 50ml Bombay Sapphire

• Pinch of all spice

• 1 slice of fresh pineapple

• Top with ginger ale

*Consumer behaviours and attitudes to fireworks, Office for Product Safety & Standards Research Report 2021

! SAFETY FIRST !

Discuss your plans with your local council & notify other authorities such as the fire brigade & police in advance.

• 15ml cinnamon syrup METHOD: 1. S hake with cubed ice, single strain into a highball, with ice. 2. Garnish with a pineapple slice and leaf. nov-dec 2023 · HEADLINES

2024 Key Dates JANUARY

1 1-31 6 14-28 25 27

FEBRUARY

New Year’s Day Ginuary FA Cup Third Round Australian Open Tennis Burns Night FA Cup Fourth Round

2 10 11 13 14 25 28

Six Nations (2nd - 16th Mar) Chinese New Year Super Bowl LVIII Shrove Tuesday Valentine’s Day Carabao Cup Final FA Cup Fifth Round

APRIL 9-10 11 13 16-17 18 20 23 30

Champions League QF Europa League QF Grand National Champions League QF Europa League QF FA Cup SF St George’s Day Champions League SF

1 2 5 6 7-8 9 18 22 25 26

Champions League SF Europa League SF Cinco de Mayo Early May Bank Holiday Champions League SF Europa League SF World Whisky Day Europa League Final FA Cup Final French Open Tennis

Spring Bank Holiday

(26th - 9th Jun)

St David’s Day Mother’s Day FA Cup QF St Patrick’s Day Easter Weekend

British Summertime Begins

1 1 8 13-16 14 15 16 TBC 18-22 26

AUGUST

Wimbledon British Grand Prix The Open Championship

2 TBC 26 26 28

OCTOBER 5 30

Champions League Final Betfred Derby World Gin Day U.S. Open Golf UEFA Euro 2024 (14th - 14th Jul)

Beer Day Britain Father’s Day T20 World Cup Royal Ascot Summer Olympics (26th - 11th Aug)

Tour De France (29th - 21st Jul)

SEPTEMBER

International Beer Day Great British Beer Festival Summer Bank Holiday U.S.Open Tennis (26th - 8th Sep)

Paralympics (28th - 8th Sep)

TBC

Cask Ale Week

Celebrate Britain’s national drink!

DECEMBER

NOVEMBER

National Curry Week British Summertime Ends Halloween

(29th - 1st Apr)

JUNE

JULY

TBC 27 31

1 10 16 17

MAY

Make the most of the 3 day weekend!

1-14 7 14-21

MARCH

24 25 26 31

Bonfire Night St Andrew’s Day

Christmas Eve Christmas Day Boxing Day New Year’s Eve Dates correct at time of printing

COMING

SOON !

jan

burns night

feb

chinese new year

feb

valentine’s Day

Terms and Conditions 1. All offers are available from 1st November to 31st December 2023 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.