Maison Maurice Headlines May - June 2023

Headlines

Dear customer…

Welcome to our royal edition of Headlines and as the warmer months approach, it’s time to take advantage of our fantastic summer promotions to drive sales and profits during what is a really busy time of the year for the trade.

The coronation of King Charles III provides a brilliant opportunity to boost sales in pubs and bars across the country with extended opening hours to 1am from Friday 5th May to Sunday 7th May. To help you make the most of this special event we have included some

coronation highlights and tips to plan for a bumper weekend.

#cheersforCharles

May and June also see a flurry of football finals with a host of big games set to draw in the crowds. The domestic and European competitions reach their thrilling climaxes and where better to share the excitement than your venue? Now is the time to plan for profit by ensuring your screens are set up and your promotions are strong to keep your customers in for longer.

There’s also the Epsom

Derby and Royal Ascot in June and of course

Father’s Day on the 18th. With one in three of all purchases being premium and super premium drinks this edition focuses on category advice for premium spirits and also World Gin Day on the 10th June to help you maximise the potential for profits.

Let’s spring into summer –and enjoy some right royal profits!

CORONATION CELEB R ATIONS

CORONATION CELEB R ATIONS

CORONATION CELEB R ATIONS

CORONATION CELEB R ATIONS

Cheers to Charles!

CORONATION BUMPER BANK HOLIDAY WEEKEND

6TH TO 8TH MAY

Pubs & bars across the country are set to benefit from this much needed boost to spring sales as the country comes together to celebrate this historic moment. With careful planning this well-timed extended weekend represents a fantastic opportunity to boost sales & increase footfall at your venue.

HIGHLIGHTS

SAT 6 TH THE CORONATION SERVICE AT WESTMINSTER ABBEY

SUN 7 TH THE CORONATION CONCERT AT WINDSOR CASTLE Live on BBC

THE CORONATION BIG LUNCH

DON’T FORGET!

May has a trio of bank holidays to plan for.

SUN 7 TH

MON 8 TH

Neighbours and communities across the United Kingdom are invited to share food and fun together at Coronation Big Lunches in a nationwide act of celebration and friendship.

THE BIG HELP OUT

To encourage people to try volunteering for themselves and join the work being undertaken to support their local areas.

ATTRACT THE CROWDS

Host an event at your venue to bring your community together. Think picnics, hog roast or BBQs!

Decorate both inside and outside and put trestle tables up in your garden areas to give a real street party atmosphere to your events!

Hanging baskets brighten things up, attract passing trade and set a cheerful, welcoming tone.

Host a family fun day – offer outdoor games, children’s activities and music to create a great atmosphere for families.

Live music is always a great way to attract customers to your venue over the Bank Holiday Weekend. Play your own Coronation Golden Oldies. Get in touch with local media to promote your event and don’t forget to share on your social media channels! When promoting your events on social media, use the official hashtags! #coronation #charlesiii

Show all the main Coronation events over the weekend on your big screens so your customers don’t miss any of the action!

1 ST 8 TH 29 TH

RIGHT ROYAL DRINK PROMOTIONS

Offers on pitchers of cold cider, lager and cocktails are a fantastic way to boost sales. Have the right products for speedy service, e.g. jugs of Pimm’s, fruit ciders, fruit gins and vodkas. Introduce special royal themed cocktails for the weekend!

Don’t forget the soft drinks and mocktails for children and non-drinkers.

For details on how to get involved visit coronation.gov.uk

For Coronation Big Lunch Digital Packs visit www.instagram.com/p/Co5SNAoIGK9

£96.99

Terms & Conditions: Over 18s only. Offer open to all customers via BBG partner wholesalers only based in the UK. Value of £1012 based on UK average price of £5.75 per pint. Outlets must install Stella Artois Unfiltered and purchase one keg from their wholesaler between 01/05/2023 and 30/06/2023 to be eligible for the promotion. The new installations cannot replace any existing BBG brand. For each brand installed, the outlet will receive a free point of sale kit and 3 free-of-charge 50L kegs. The first 50L keg will be sent after the install has been completed, the second after 3 months and third after 6 months, subject to the product having been continuously ordered since install. This promotion is limited to the first 500 installs. Promoter: AB inBev UK Ltd, 90 Fetter Lane, London, EC4A 1EN

THE CIDER MARKET*

PREMIUM

PR FIT P TENTIAL

Cider generates over 1.5 bn* of sales in UK pubs annually with premium brands showing the strongest growth. Unlike other drinks categories cider is at the start of its premiumisation journey and coupled with its strong heritage the sector offers brilliant potential for the On Trade.

PINTS SOLD DAILY 870k

BOTTLES BOUGHT WEEKLY 2M

SALES PER PUB YEARLY £16.9k

opportunity to drive value growth through increasing customer spend

46% WILLING TO TRADE UP

Category health has been driven by PREMIUMISATION, causing total cider On Trade value sales to rise by 2.1 percentage points over the last 12 months

Premium apple = 23.1% VOLUME GROWTH in the last 3 years

Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years

Flavoured packaged cider is key to generating more trade-up sales opportunities, as PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE

GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push new consumers toward the category while maintaining existing drinkers

Draught and packaged options can complement each other to provide variety and trade up options across apple and flavoured ciders

Customers are spending more per visit although visiting less, therefore stocking a selection of premium apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up

PREMIUM CIDER IN NUMBERS

195% 16% 68% 73% = = = =

THE GROWTH OF PREMIUM FRUIT CIDER

OF CIDER DRINKERS SPECIFY A BRAND WHEN ORDERING

THE AVERAGE THROUGHPUT OF PREMIUM CIDER OF ALL PACKAGED CIDER SALES ARE PREMIUM

£ 37 49

£ 33 99

£ 42 99

MIXING IT UP FOR DADS

TO MAKE MORE PROFIT!

Make Father’s Day one to remember with great Dad friendly cocktails! Innovative twists and bespoke drinks make cocktails perfect for encouraging more sales on Father’s Day. After all, Dads deserve a drink!

LAGERITO

Ingredients:

• 40ml Bacardi Carta Blanca

• 15ml lime juice

• 15ml sugar syrup

• 10ml crème de peche

• 25ml pineapple juice

• 8-10 mint leaves

• 50ml lager

Method:

1. Build all ingredients in a highball glass.

2. Churn with crushed ice.

3. Top with lager.

4. Stir then top with more crushed ice.

Garnish: Mint sprig

FATHER'S

PEAR & PORT

Ingredients:

• 35ml Bombay Sapphire

• 15ml port

• 15ml pear juice

• Tonic top

Method:

1. Build in a highball glass with cubed ice.

Garnish: Pear slice

GLOBE TROTTER

Ingredients:

• 40ml Dewar’s 12 year old

• 20ml spiced pear syrup

• 1 dash Angostura Bitters

• 140ml soda water

Method:

1. Build in a highball glass with cubed ice.

Garnish: Star anise & an orange slice

VOTED BEST NON - ALCOHOLIC WINE!

£4.99

per bottle

25p from every sale goes to the NHS

WORLD GIN DAY

World Gin Day is the perfect opportunity to promote this key category in your venue and maximise profits with special gin pairings and cocktails.

SATURDAY 10 TH JUNE

,, Let’s celebrate this wonderful juniper-laced spirit in all its glory!

,,

The gin category has flourished as brands have tapped into flavour trends and cocktail occasions, with consumers trying more innovative gins from craft distillers experimenting with unusual botanicals. Tempt customers to taste your featured gins by using the correct glassware and garnishes and adding a sense of theatre to the experience. Remember customers are more adventurous and experimental than ever with their cocktail choice. Here are a couple of our suggestions:

WIBBLE

INGREDIENTS:

• 25ml Whitley Neill Original

• 25ml sloe gin

• 25ml pink grapefruit

• 10ml lemon

• 10ml Chambord

• 10ml sugar

METHOD:

1. Shake with cubed ice.

2. Strain into a highball glass with ice

3. Garnish with grapefruit & berries.

CLOVER CLUB

INGREDIENTS:

• 40ml Whitley Neill Original

• 20ml raspberry syrup

• 15ml Martini Extra Dry

• 15ml lemon juice

• 1 egg white

METHOD:

1. Shake with cubed ice.

2. Double strain into a chilled coupette.

3. Garnish with raspberry.

TOP 10 GIN BRANDS *

1 2 3 4 5 7 8 9 10 6

After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients; the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.

one in three

48% of consumers now say they typically spend more to get a higher quality of drink in the On Trade*

64% of alcohol buyers expect premium alcoholic drinks to have more sustainable practices than standard***

of all purchases are premium and super premium choices*

50% of bartenders throughout the world said that customers are choosing more premium drinks.**

41%

of alcohol buyers want to see more premium low/non alcoholic drinks.***

Provide information on the origin of the drink, as well as sustainability and a back story to the brand within your drinks lists.

Don’t just focus on one spirits category, stock premium options in all.

Pair premium products with high-quality mixers, great glassware and interesting garnishes to satisfy customer expectations.

Stock premium non-alcoholic spirits as well! #0.0%

Irish Whiskey is experiencing significant growth – market value over last 12 months = £102m*****