Small Beer Headlines March - April 2024 by Lords Marketing

Headlines March - April 2024

01522 540431

SMALLBEER@SMALLBEERWHOLESALE.CO.UK

WWW.SMALLBEERWHOLESALE.CO.UK

@SMALLBEERLTD

Small Beer

Dear customer… Welcome to Headlines for the Spring of 2024. We have fought through a long, rainy and cold Winter and there are signs of blossom on the trees and lighter nights. Roll on the warmer weather I say! We are trying to bring some Springtime cheer too for you all. Our BIG announcement this time around is that we are entering in to the world of CELLAR GAS SUPPLY. We know many of you struggle to get a decent service on this necessary product and we must get asked 10 times per week if we do gas, so we are doing. The eagle-eyed amongst you though will notice that it is Collection Only to start with. We are taking thorough steps to ensure we meet Health and Safety compliance for delivery, so we will announce as soon

Our other main play this term is our collaboration with Hartridges Soft Drinks regarding their 330ml sparkling drinks. We have long since run with another brand in this area, but we feel the extra liquid per glass and the price comparison alone are reason enough for us to suggest you seriously look at which brands you have in your fridge ongoing. We have done a full tasting panel at Head Office and we were unanimous in finding Hartridges to be the better, more rounded and delicious

of the brands in that sector – over to you with a 3&1 promo………… We are as excited as ever about the On Trade and service we offer you. Please keep calling and we will do all we can to help you grow your business. Cheers for now, Rob Eastwood MD, Small Beer Ltd

SPECIAL OFFER!

20% OFF

Get your customers back after Easter with our discount cards! Find full details inside – scan the QR code to order

UPCOMING FOOTBALL FIXTURES

maR

16 30

as we can when we are ready to bring it to you. Until then, feel free to drop by and collect. We have all 3 popular SKUs, at a fair price and a small but meaningful deposit. We look forward to solving this problem for you.

March

APR

5th 6th 7th 12th 13th 14th 16th

Champions League Round of 16 Champions League Round of 16 Europa League Round of 16 Champions League Round of 16 Champions League Round of 16 Europa League Round of 16 FA Cup Quarter-Final

(Fixtures list correct at time of printing)

mar

April

9th 10th 11th 16th 17th 18th 20th 30th

UEFA Champions League Quarter-Final UEFA Champions League Quarter-Final UEFA Europa League Quarter-Final UEFA Champions League Quarter-Final UEFA Champions League Quarter-Final UEFA Europa League Quarter-Final FA Cup Semi-Final UEFA Champions League Semi-Final

MAR

St david’s day

mar

17 Mother’s day

APR

St Patrick’s day

apr

HEADLINES · mar-apr 2024

Easter Weekend

grand national

St GEorge’s Day Dates correct at time of printing

Small Beer

WE ARE NOW STOCKING

CELLAR GAS! COLLECTION ONLY IN MARCH & APRIL* DELIVERY TO OUTLET COMING VERY SOON!

ALL CANISTERS

£20+VAT

PLUS A £20+VAT DEPOSIT PER CYLINDER

CO2, MIXED 70/30 & MIXED 60/40 ALL IN STOCK NOW

DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*

T&CS APPLY AND AVAILABLE ON SITE AT POINT OF COLLECTION mar-apr 2024 · HEADLINES

Small Beer

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Small Beer

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Small Beer

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Small Beer

30ltr

£85.00 +VAT (equivalent to £141.66 per 50ltr)

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Small Beer

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Small Beer

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Small Beer

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Small Beer

craft cans mar-apr 2024 ADNAMS x DEYA ADNAMS ADNAMS BEAVERTOWN BEAVERTOWN BEAVERTOWN BEAVERTOWN BREWDOG BREWDOG BUXTON CAMDEN CAMDEN CAMDEN CODEBREAKER JUBEL FOREST ROAD KIRKSTALL MAGIC ROCK POLLY'S POLLY'S SALOPIAN SIGNATURE SIGNATURE SIGNATURE THORNBRIDGE x taylor’s THORNBRIDGE THORNBRIDGE THORNBRIDGE TAYLOR'S TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL VOCATION VOCATION VOCATION UILTJE UILTJE UILTJE

BOAT TRIP HOPPED LAGER MOSAIC BONES LAGER GAMMA RAY NECK OIL IPA LAZER CRUSH low alcohol PUNK IPA AF PUNK AF low alcohol PONTIS PALE ALE special price OFF MENU IPA HELLS ETERNALLY HAZY IPA PEACH POSH LAGER VIRTUOUS FANTASMA FLORET MOTUEKA LEMON DREAM ROADIE IPA STUDIO LAGER BACKSTAGE IPA ARTESIAN HALCYON DDH QUIET STORM CZECH MATES HOPICAL STORM CALI PALE CLWB TROPICA NA CLWB TROPICA NA low alcohol PUMP UP THE JAM JUST HAZE RHUBARB AND CUSTARD ELECTRIC BOOGALOO STAY PUFT EASY LIVIN CWTCH HOP, SKIP & JUICE HEART & SOUL LIFE & DEATH SUPERB OWL low alcohol TRACKDOWN BIRD OF PREY

4.0% 4.2% 4.1% 4.4% 5.4% 4.3% 0.3% 5.4% 0.5% 5.4% 4.0% 5.8% 4.6% 4.8% 4.0% 4.1% 4.5% 6.5% 4.5% 5.1% 4.5% 4.3% 4.0% 5.6% 4.2% 7.4% 5.5% 4.8% 4.0% 5.0% 5.5% 0.5% 5.0% 4.8% 4.0% 4.5% 5.2% 4.3% 4.6% 5.7% 4.4% 6.5% 0.2% 5.2% 5.8%

12X440ML 24X330ML 24X330ML 12X440ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 12X440ML 24X330ML 12X330ML 24X330ML 24X330ML 12X330ML 24X330ML 12X330ML 24X330ML 18X440ML 18X440ML 12X440ML 24x440ML 24X440ML 24X440ML 12X440ML 12X440ML 12X440ML 12X440ML 12X440ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 12X440ML 12X330ML 12X330ML 12X330ML 12X330ML 12X330ML

£23.13 £30.15 £30.15 £19.36 £43.16 £41.09 £29.26 £38.80 £26.89 £25.94 £26.60 £25.81 £31.90 £43.50 £18.48 £31.22 £21.56 £43.50 £44.38 £48.94 £23.29 £43.75 £43.75 £52.89 £30.64 £44.65 £27.58 £32.01 £24.74 £37.71 £37.81 £26.20 £41.84 £37.68 £39.34 £37.63 £37.35 £33.69 £35.09 £24.64 £17.14 £19.25 £18.75 £23.00 £23.05

mar-apr 2024 · HEADLINES

Small Beer

GREAT BRITISH BOTTLED ALES FROM SMALL BEER The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.

GLUTEN FREE

12 x 500ml

8 x 500ml

PAY ONLY

31.99

18.99

17.99

per case

26.49 per case

8 x 500ml

PAY ONLY

12 x 330ml

24 x 330ml CANS

PAY ONLY

13.49

16.49

17.99

per case

38.80 per case

12 x 500ml

8 x 500ml

12 x 500ml

PAY ONLY

13.99

24.99

16.99

per case

8 x 500ml

per case

15.99 per case

8 x 500ml

PAY ONLY

15.95

13.49

15.99

per case

16.49 per case

GLUTEN FREE

12 x 330ml

8 x 500ml

8 x 500ml - 6.0%

12 x 500ml

PAY ONLY

20.99

13.49

14.49

per case

HEADLINES · mar-apr 2024

per case

25.49 per case

Small Beer

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Small Beer

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Small Beer

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Small Beer

£26.99 £19.99

£16.99 HEADLINES · mar-apr 2024

Small Beer

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Small Beer

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Small Beer

WIN TICKETS TO THE PREMIER LEAGUE

BUY 5 CASES OF BUDWEISER TO ENTER

©2024 AB InBev UK Limited, all rights reserved. UK only. Available 01.03.2024 - 30.04.2024. Purchase at least 5 cases of 24x330ml of Budweiser for a chance to win tickets to a Premier League match, allocated at the Promoter’s discretion. Max. one entry per customer. Each purchase of min. 5 cases constitutes separate entry into the draw. Offer can be amended, cancelled or suspended at any time without notice. The Prize is not transferable, exchangeable or redeemable for money. Terms of your stocking agreement continue to apply. Promoter: AB InBev UK Limited, EC4A 1EN.

1534700_Budweiser_EPL_Win Tickets_RTM Brochure Ads_P3-P4_188x260mm.indd 1

mar-apr 2024 · HEADLINES

25/01/2024 12:18

Small Beer

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Small Beer

dedicated alcohol-free beer* Free POS kit with

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Bottled Beer / RTD’s

SPECIAL PRICE

24 x 275ml NRB

24 x 300ml NRB

24 x 330ml NRB

PAY ONLY

F O E 25.49 £S 24.49 A C EA

22.99 V I R E CE N E H W A R E B I L I N O R PE F O S E S A C 6 Y U B U O YO R R U Z Z A O R T S A N ERONI £

21.99

per case

24 x 330ml / 12 x 660ml NRB

12 x 500ml NRB

24 x 330ml NRB

PAY ONLY

27.49

19.99

27.49

per case

30.49 per case

SPECIAL PRICE

24 x 330ml NRB

24 x 520ml

12 x 550ml NRB

PAY ONLY

29.99

53.99

per case

23.50 per case

per case

21.49 per case

BUY 6 GET 0.0% PERONI FOC

24 x 330ml NRB

24 x 275ml NRB

24 x 330ml NRB

PAY ONLY

28.49

24.99

25.99

per case

ER ISCOV

D24 x 330ml NRB

per case

PERON

A LIBER

24 x 330ml / 12 x 640ml NRB

PAY ONLY

17.39

BUY ANY 6

, o Gluten Free £ Nastro Azzurr ni ro Pe o, rr zu Nastro Az 4 x 330ml) per (all 2case 0.0% ra be Li ni ro Pe

26.99

per case

23.99 per case

0.0%

VE NRB RE12CEx I275ml FOC

Libera 0.0% Peroni PAY ONLY 0ml) (all 24 x 33

20.99

£ ce* case per case r Marketplaper e e B K U e th .5M in 21 6HS HEADLINES · mar-apr 2024 d. Woking GU r is worth £36 e e b l (U K) Limite o i h ah o As : lc er a r. Pr omot No & Low ngside orde

24 x 275ml NRB

PAY ONLY

28.99

per case

Small Beer

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Bottled Cider

Thundering Molly

Suffolk Cyder / Premier Cru

12 x 500ml

PAY ONLY

19.49

27.49

21.49

per case

Crushed Red Berries & Lime

Mixed Fruit, Strawberry & Lime

12 x 500ml

15 x 500ml

PAY ONLY

19.99

per case

27.99 per case

Strawberry & Lime, Wild Fruits

per case

Original

18.49 per case

Strawberry & Lime, Wild Berry Strawberry & Lime, Wild Berry, Passion Fruit, Mango £ per 15 x 500ml case & Raspberry, Blood Orange

Apple, Pear

28.49

24 x 330ml - CANS

24.49

PAY ONLY

31.49 per case

per 15 x 500ml case

BUY 5 GET 1 PINEAPPLE & RASPBERRY ZERO FOC Kiwi & Lime, Pineapple & Raspberry, Berries & Cherries, Strawberry & Apple, Watermelon & Lime

Angry Orchard 5.0%

Cable Road

12 x 500ml

8 x 500ml

12 x 330ml CANS

PAY ONLY

18.99

22.49

20.49

Original

12 x 568ml

per case

14.99 per case

Medium Sweet (Blue Cap)

20.49

per 12 x 500ml case

Thatchers Old Rascal

Thatchers Haze

Thatchers Gold

12 x 500ml

6 x 500ml

PAY ONLY

Vintage (Black Cap)

23.49

12.49

per case

24.99

per 12 x 500ml case

mar-apr 2024 · HEADLINES

Small Beer

INSTALL THATCHERS GOLD ON DRAUGHT And receive a Thatchers Gold keg and 12 bottles of Thatchers Apple & Blackcurrant free of charge

Premium apple is the biggest growth sector in cider*. Make sure you are meeting the demand for premium with Thatchers Gold on the bar and Thatchers Apple & Blackcurrant in the fridge – by offering a different flavour profile, you’ll have different occasions and consumer taste profiles covered!

*CGA OPMS P04 23.4.23 | Install Thatchers Gold on draught and receive 1 x free 50 litre Thatchers Gold keg and 12 x 500ml Thatchers Apple & Blackcurrant bottles free.

HEADLINES · mar-apr 2024

Small Beer

Make your wine sales

£859m

Value of the sparkling wine & Champagne category

18%

of consumers typically drink sparkling wine on premise at least once a quarter*

60%

of sparkling Sales in the UK are Prosecco**

5 TOP TIPS TO IMPROVE YOUR SPARKLING WINE SALES: 1 PROMOTE YOUR SPARKLERS

2 SPECIAL OCCASIONS

3 BRUNCH

4 SPRITZES

By promoting sparkling wines you will be signalling that your venue is the place to have a great time. Promotions in this category work well to bring in larger groups of drinkers – consider running a Fizzy Friday offer!

The peak time for sales of sparkling wine is early evening, but the appeal can extend throughout the day. A particularly good opportunity to boost sales is during brunch – offer a bottomless brunch with sparkling wine as an option, or a discounted price for sparkling wine if ordered with a brunch item. U psell by giving a better discount on bottles compared to by the glass!

5 ENGLISH SPARKLING WINE

English wine is growing in popularity with huge momentum, aided by both warmer temperatures improving growing conditions & therefore quality over the last decade as well as the rising concern regarding carbon emissions leading both customers & businesses to choose local products over imports where possible. • Wine growing is now Britain’s fastest growing agricultural sector!*** • In the UK sparkling wine market, English fizz volumes have grown by 22% in recent years*** • Chapel Down, England's biggest wine producer, posted a 21% rise in sales in the first six months of 2023.*** • There are now 943 vineyards across Great Britain****

Champagne remains the go-to option for special celebrations. When promoting or taking bookings for private hire or parties/ special occasions at your venue, offer a celebration drinks package to boost sales.

Offering spritz cocktails is a perfect way to appeal to customers who enjoy both cocktails & sparkling wine! 42% of sparkling wine drinkers choose cocktails based on Champagne, Prosecco or other sparkling wines.*

GARDEN SPRITZ INGREDIENTS: •2 parts Sipsmith London Dry Gin

• Prosecco, to top

•2 parts chilled soda water

• Sliced strawberry, to garnish

• 1 part fresh lemon juice

• Lemon twist, to express

• 1 part elderflower cordial

METHOD: 1. Fill a wine glass three quarters full with cubed ice 2. Add the gin, fresh lemon juice, elderflower cordial & soda water to the glass 3. Stir for five-ten seconds. Then add more cubed ice until the glass is filled & top with Prosecco 4. Garnish with a sliced strawberry, & finish by squeezing your lemon twist over your glass to express the oils https://sipsmith.com/us/cocktails/garden-spritz/

*https://cgastrategy.com/how-to-put-the-fizz-back-into-wine-sales-five-cga-insights/ **https://drinks-intel.com/wine/why-the-uk-wine-industry-retains-high-expectations-despite-short-term-drags-category-intel/ ***https://www.reuters.com/sustainability/english-sparkling-wine-gets-extra-fizz-sustainability-2023-10-16/ ****https://www.theguardian.com/business/2023/oct/19/english-winemakers-expecting-record-crop-after-exceptional-conditions

mar-apr 2024 · HEADLINES

Small Beer

Want to unlock higher turnover, GP & repeat custom but don’t have the staff, space or equipment…? The award-winning Strait and Narrow’s “Bottled by Bartenders” range means anyone (and we mean ANYONE) can now do this. Also you can do it FAST.

GET IN TOUCH FOR A DEMO!

125ml serving - Chill, shake and pour into a coupe glass

Dick Bradsell came up with this instant classic when he was asked to make a drink to “wake me up, then **** me up” Our version uses Sacred Organic Vodka

Let yourself indulge in some S&N passion with this fruity favourite. Using Cariel Vanilla Vodka, Passoa Liqueur, Pineapple & Lime BOTH

£11.99

+VAT per 500ml bottle

HEADLINES · mar-apr 2024

Small Beer

£11.99

+VAT per 500ml bottle

125ml serving - Serve straight from the fridge into a coupe glass

A Strait staple since day one, our twist on the South American favourite. Sweet with a slight kick of citrus, strawberries, raspberries & cranberries balanced with Sacred Organic Vodka

£14.50

+VAT per 500ml bottle

100ml serving - Serve in a rocks glass over lots of ice

An old American Classic that is impossible to stop drinking. Ours is made with Wild Turkey Bourbon

mar-apr 2024 · HEADLINES

Small Beer

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Small Beer

mar-apr 2024 · HEADLINES

Small Beer

TOP TIPPLES TO TOAST IN 2024 Focus on making increased margins & mix it up in 2024 with some creative twists. Boost your sales by benefitting from the popularity of premium cocktails:

SPICY DRINKS

Savoury & spicy cocktails are becoming increasingly popular, as people are looking for more complex & interesting flavours in their drinks. For example savoury cocktails include the Bloody Mary & the Dirty Martini, while spicy cocktails include the Jalapeño Margarita & the Ginger Basil Smash.

2 THROWBACK TO THE 90s

Here comes .… the ‘Tini’, a twist on the firm favourite the Espresso Martini. Fresh takes on the coffee-based cocktail - you could use local high-quality cold-brew coffee, add subtle notes such as vanilla, & even substitute the vodka for scotch. The Apple Martini is also making a huge comeback, a sour cocktail that will be made from fresher ingredients in 2024 than in the 90s.

3 TWISTS ON THE NEGRONI

Negroni lovers will love new twists on the old classic. Substituting just the gin for Prosecco creates a lower alcohol version known as the Negroni Sbagliato which is light & sweet. Alternatively, substitute the gin for another 2024 favourite, Mezcal, for a smoky, bitter, & sweet drink.

4 FANCY ICE CUBES

2024 is the year that we get creative with ice. From giant cubes to speciality shapes, to herb or fruit-infused. It’s a way of adding value by decorating your cocktail & adding more flavour.

5 EXPERIENTIAL COCKTAILS

The experience-seeking culture of Millennials & Gen-Z’s with their insatiable appetite to capture unique moments for their social media has led to the trend of cocktails becoming experiential. Now mixologists must also think about the performance & producing a ‘wow’ moment for the drinker.

6 LOW-AND-NO-ALCOHOL COCKTAILS

Cocktail trends also have a growing consumer market for delicious low-abv & virgin options which are as satisfying as their alcohol counterparts. It pays to add thought & creativity into taste & presentation.

7 SPIKED SLUSHIES

Slushies, Tequila & Mexican-inspired drinks have been named as top on-trade trends for 2024. Try adding Teisseire grenadine syrup to Tequila, fresh lime juice & orange juice for a classic Tequila Sunrise.

8 MIXERS YOU USE MATTER

For example, the Turmeric Tonic is a refreshing cocktail that uses turmeric syrup & tonic water.

HEADLINES · mar-apr 2024

Small Beer

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

BUY A BOTTLE OF BLACKEYE GIN FOR A CHANCE TO WIN AN APPERANCE FROM ONE OF THE FOUNDERS AT YOUR VENUE * £1,50 FROM EVERY BOTTLE SOLD IS DONATED TO THE GAME WE LOVE!**

THE UNOFFCIAL SPIRIT OF RUGBY *T&CS APPLY. **FOR MORE INFO, VISIT BLACKEYEGIN.COM

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

NOW STOCKED AT SMALL BEER

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

mar-apr 2024 · HEADLINES

Small Beer

o n d n a w o l # This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?

Canned Beer

Clwb Tropica NA Cans 24 x 330ml

Beavertown Lazer Crush 0.3% 24 x 330ml

Brewdog Punk AF Cans 24 x 330ml

Estrella Free Damm Cans 24 x 330ml

£26.20per case

£29.26per case

£26.89per case

£19.25per case

Bottled Cider SPECIAL PRICE

SPECIAL PRICE

Thatchers Zero 6 x 500ml

Old Mout Berries & Cherries Alcohol Free 12 x 500ml

Old Mout Pineapple & Raspberry Alcohol Free 12 x 500ml

£10.49per case

£15.47per case

HEADLINES · mar-apr 2024

Small Beer

Beer

SPECIAL PRICE

Adnams Ghost Ship 0.5% 30l

Adnams Ghost Ship 0.5% 8 x 500ml

Heineken 0.0 24 x 330ml

Estrella Galicia 0.0 24 x 330ml

£62.49per 30l keg

£11.99per case

£15.49per case

£18.49per case

Brooklyn Special Effects 0.4% 24 x 355ml

Peroni 0.0% 24 x 330ml

Corona Cero 0.0% 24 x 330ml

Brewdog Nanny State 12 x 330ml

£23.99per case

£22.49per case

£13.99per case

£17.99per case

SPECIAL PRICE

NEW CASE SIZE

Bitburger Drive 24 x 330ml

Erdinger Alkoholfrei 12 x 50cl

Birra Moretti Zero 24 x 330ml

Guinness Draught 0.0 24 x 538ml

£19.99per case

£21.49per case

£18.49per case

£38.99per case mar-apr 2024 · HEADLINES

Small Beer

o n d n a w o l # Wines

Vilarnau 0.0% Brut

Vilarnau 0.0% Rosado

Scavi & Ray Alcohol Free

£5.43per bottle

£5.20per bottle

Darling Cellars De-alcoholised Sauvignon Blanc

Darling Cellars De-alcoholised Rosé

Darling Cellars De-alcoholised Shiraz

£4.16per bottle

HEADLINES · mar-apr 2024

Small Beer

mar-apr 2024 · HEADLINES

Small Beer

EVERY DAY LOW PRICES Pepsi 7Ltr

R.Whites Lemonade 7Ltr

66.75 £ 53.30 £ 45.40

Schweppes Lemonade 7Ltr

Diet Pepsi / Pepsi Max 7Ltr

Coca-Cola 7Ltr

71.72 £ 80.72

Diet Coke 7Ltr

ON THESE GREAT BRANDS WHY NOT COMBAT THE SOFT DRINKS LEVY BY MOVING TO COKE ZERO OR PEPSI MAX?

Coke Zero 7Ltr

67.61 £ 67.61

EVERYDAY LOW PRICE ON THIS TOP SELLER

24 PACK

£20.99 ORANGE & PASSION FRUIT APPLE & MANGO APPLE & RASPBERRY

HEADLINES · mar-apr 2024

Small Beer

mar-apr 2024 · HEADLINES

Small Beer

SAVE £3 OFF a case of 24 x 330ml Coca-Cola Zero Sugar

SAVE £2 OFF a case of 24 x 330ml Fanta Orange or Sprite No Sugar

HEADLINES · mar-apr 2024

Small Beer

Available March & April

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

£11.99 per 12 x 330ml

COMPARE BRANDS

Fentimans Ginger Beer 12 x 275ml will be £14.39 from 1st April 2024

mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

FANTASTICAL OFFER SPECIAL PRICE £19.99

For when one flavour isn’t enough, discover our Fusions. A delicious combination of juices, loosened up with a dash of water for a lighter soft drink.

*Whilst stocks last, subject to availability (24 x 275ml)

frobishers.com mar-apr 2024 · HEADLINES

A1820_Frobishers_Fusion_Small Beer A5L.indd 1

05/02/2024 12:44

Small Beer

HEADLINES · mar-apr 2024

Small Beer

ST. PATRICK’S DAY SUNDAY 17TH MARCH

It’s a huge weekend with the final battles of the Six Nations on Saturday 16th March & St Patrick’s on Sunday 17th March providing a fantastic opportunity to boost sales.

FINAL SIX NATIONS FIXTURES WALES v ITALY - 14:15 IRELAND v SCOTLAND - 16:45 FRANCE v ENGLAND - 20:00

IT’S ALL ABOUT THE CRAIC... S t. Patrick’s Day promotional activity is all about creating fun, displaying unique Irish decorations and costumes as well as enticing customers with a live band or special food and drink offers. In the weeks leading up to the big day, let your customers know what you are doing via social media and POS inside and outside your venue. Build the buzz online. lcohol spend is high on and around St. Patrick’s Day. Why not attract A higher engagement by pairing drink promotions with food? Creative food and drink pairings, themed menus, and special promotions can make your venue more appealing to customers looking for the full St. Patrick’s Day experience.

Sunday 10th March

Mother’s Day is a key dining occasion in the On Trade calendar. It pays to plan in advance and create a feel-good factor for mums and families in your venue.

FREE FIZZ! Encourage early bookings with a free glass of wine, fizz or chocolates for all mums. MOTHER’S DAY MENU - Make the most of multiple opportunities with breakfast or brunch for starters, followed by a lunch sitting and then evening meals. BOOST BUSINESS - Offering a set menu at a good price is a guaranteed winner. MAKE IT EXTRA SPECIAL - Go the extra mile and give mum a memorable experience. This can include booking a live band for the day, giving a free bouquet of flowers to all mothers, maybe even a small box of delicious chocolates, or a complimentary glass of Prosecco. COCKTAILS FOR MUM - Introduce a range of Mother’s Day cocktails e.g. Mojito, Pimm’s Royale and Gordon’s Elderfower & Tonic. mar-apr 2024 · HEADLINES

Small Beer

SNACKS HuligaN Crush Pretzel Pieces 18 x 65g

£10.56 No VAT

FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha, Pizza

Pipers Crisps 24 x 40g

£12.97 Ex. VAT

FLAVOURS: Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill

Salty Dog Nuts £8.60

£9.80

Ex. VAT

£14.49

Ex. VAT

Salted, Dry Roasted

Chilli, Honey Roasted, Salt & Vinegar

Salted Cashews

24 x 45g Card

24 x 30g Card

HEADLINES · mar-apr 2024

Small Beer

SNACKS Salty Dog Crisps 30 x 40g

£17.27 Ex. VAT

FLAVOURS: Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken

SP EC I

PRICE

Gruntled Pork Crackling 20 x 35g

£14.99 No VAT

FLAVOURS: Sea Salt, Habanero Chilli, English Mustard, Black Pepper, Salt & Vinegar

Oink Pork Scratchings £22.60

20 x 45g

No VAT

FLAVOURS: Traditionally Salted, Smoky BBQ, Salt & Vinegar mar-apr 2024 · HEADLINES

Small Beer

CRACK THE EASTER SALES POTENTIAL

With two bank holidays Easter weekend provides the On Trade with cracking opportunities to boost drink & food sales during potentially one of the busiest & most profitable dates in the calendar. It’s the perfect time for friends & families to meet up in our Great British pubs, bars & restaurants across the country.

MARCH 29TH APRIL 1ST

LET THEM KNOW

Make sure you start advertising your Easter Weekend offers at least 2 weeks in advance. Use banners & A boards to promote your events & offers to passing trade. Don’t forget posters & tent cards for inside too!

SPRUCE IT UP

Drinkers consumed

64.2 MILLION PINTS*

in UK during the EASTER BANK HOLIDAY 2023 (6th -10th April)

on 2022!

DRIVEN BY STOUT with an impressive 36.2% INCREASE

MA 12.4.23

SOON !

HEADLINES · mar-apr 2024

may

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Easter is a family occasion so make sure your events are geared up for the family. You could host an Easter egg hunt, competitions, & quizzes. Why not get other businesses in the community involved as well?

NO & LOW

Add value to your soft drinks menu with interesting garnishes to make your offering more enticing for both children & adults that are actively seeking a non-alcoholic option. Include No & Low Alcohol beers and ciders within your Easter drinks range. Make extra margin with special Easter cocktails. Creamy & chocolatey liqueurs are perfect as a starting point. Don’t forget mocktails to appeal to drivers & health conscious drinkers.

WORLD LAGER 16.1% UP

may

Promote your offers & events on all social media platforms #Easterdrinksoffers #EasterSundayRoast

MIX IT UP

on 2022 followed by

COMING

GET SOCIAL

FAMILY FUN

5.4% INCREASE

Use bright & colourful hanging baskets outside your venue & decorate the inside with themed decorations.

bank holidays

MINI EGG MARTINI INGREDIENTS:

• 25g mini chocolate eggs • 1 tsp honey • 25ml crème de cacao • 25ml Irish cream • 50ml vodka • Ice

May

europa league final

METHOD:

1. Crush the chocolate mini eggs then tip onto a small plate. Brush the rim of a martini glass with a little of the honey then dip the glass into the crushed chocolate eggs. 2. Pour the crème de cacao, Irish cream and vodka into a cocktail shaker with a handful of ice and shake. Strain into the glass and serve.

may

fa cup final

jun

champions league final

jun

father’s day

Small Beer

INCREASE FOOTFALL With Discount Cards

REWARD YOUR CUSTOMERS FOR RETURNING MORE FREQUENTLY

From

Your Pub Name

Here

From Your Pub Name Here

SCAN HER

20% OFF Use code

T O OR DER

PERSONALISED WITH YOUR VENUE NAME, CUSTOMISED MESSAGE & OWN OFFERS*

UNITASBB20 visit lords.marketing/shop

SMALL BEER ONLINE ORDERING APP Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

Call your rep today or email to start ordering.

appadmin@smallbeerwholesale.co.uk mar-apr 2024 · HEADLINES

Small Beer

HEADLINES · mar-apr 2024

Small Beer

H OW IT WORKS

ST EP 1

ST EP 3

STEP 2

STEP 4 mar-apr 2024 · HEADLINES

Tuesday 16th April 2024 from 3pm-8pm

The County Assembly Rooms 76 Bailgate, Lincoln, LN1 3AR. Please RSVP on the details below by Friday 12th April to confirm your attendance. Dan Gadsby - Wine & Spirit Buyer m: 07958 400433 e: dangadsby@smallbeerwholesale.co.uk Call your Area Sales Manager or Telesales on: 01522 540431

OFFICE OPENING HOURS Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.

ALLERGENS “At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES Small Beer Ltd & TrentAns Vintners, Unit 1, Churchill Business Park, Sleaford Road, Bracebridge Heath, Lincoln, LN4 2FF Tel: 01522 540431 Fax: 01522 513449 Email: smallbeer@smallbeerwholesale.co.uk Web: www.smallbeerwholesale.co.uk AWRS URN: XFA W000 0010 0075

Terms and Conditions 1. All offers are available from 1st March to 30th April 2024 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.