Small Beer Headlines May - June 2024

Dear customer…

The rain is lashing down outside my office on this cold and windy Monday morning in April – welcome to Spring! Will the rain ever stop? Who knows, but we all know we need some sunshine soon.

In trying to brighten things up in time for the scorching Summer ahead (!!!!!), Headlines in May/June is again rammed full of bright colours and tempting offers to help your margin. The front page is the best place to start with Bavaria, the exceptional 3.4% Dutch lager that is new to the UK. We haven’t listed a price, but when we tell you, we know you will be pleased. It ticks the boxes in quality and branding, but will help you tackle your price per pint on your bar, whilst also making

some money too! Loads of support is available with this so drop us a line now to get started.

The theme for a lot of the brands this time around is winning. You can win tickets to Wimbledon, a trip to Tokyo, go to an England Euros game or you could even find yourself in your very own Henley Gazebo too! Enter now, someone has to win them.

Finally we have listed älska Swedish Cider in both keg and bottle with immediate effect. Brilliant liquid, great story, natural flavours, competitive pricing and loads of POS support back up this brand. The bottles at 3.4% ABV also offer a great margin opportunity

across the bar against their competitive set. Bored of the old guard, then give älska a try.

We thank all of you who attended our Wine and Spirits Portfolio Tasting in April. What a day it was – has to be the best ever thanks largely to the efforts all our suppliers and customers made to be there. It is easy to say you are too busy, but being there helps the whole trade move forward.

I look forward to Summer, and an England Euros win, to help this brilliant trade of ours keep growing.

Cheers!

Rob Eastwood MD, Small Beer Ltd

WE ARE NOW STOCKING

CELLAR GAS!

COLLECTION

ONLY IN MAY & JUNE*

DELIVERY TO OUTLET COMING VERY SOON!

ALL CANISTERS

£20+VAT

PLUS A £20+VAT DEPOSIT PER CYLINDER

DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*

CO2, MIXED 70/30 & MIXED 60/40

ALL IN STOCK NOW

£109.99

£142.99

craft cans MAY - JUN 2024

GREAT BRITISH BOTTLED ALES FROM SMALL BEER

The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more. £16.49 per case PAY ONLY £20.99 per case

£18.99 per case PAY ONLY £16.99 per case PAY ONLY

£13.49 per case 8 x 500ml PAY ONLY £15.99 per case PAY ONLY

£15.99 per case PAY ONLY

£13.49 per case

£17.99 per case PAY ONLY £38.80 per case PAY ONLY

£13.49 per case PAY ONLY £13.99 per case PAY ONLY £17.99 per case PAY ONLY £26.49 per case PAY ONLY

£31.99 per case PAY ONLY £15.95 per case PAY ONLY £24.99 per case PAY ONLY £16.49 per case PAY ONLY £25.49 per case

FREE £14.49 per case

Install Stella Artois for a chance to and get a KEG ON US

The Perfect Serve WIN WIMBLEDON TICKETS

EN, CHI and WAL only. Available 01.05.2024 - 30.06.2024. Install Stella Artois on draught, purchase at least one 45.46L or 50L keg to receive one free of charge 45.46L keg and to be entered into a draw to win one of five pairs of general access tickets to the 2024 Wimbledon Tennis Championship. Tickets and dates allocated at the Promoter’s discretion, no Centre Court and/or No.1 Court tickets are guaranteed. Each install of Stella Artois on draught and subsequent purchase of a 45.46L or 50L keg constitutes one free of charge 45.46L keg and separate entry into the draw. Offer can be amended, cancelled or suspended at any time without notice. The free of charge stock and the tickets are not transferable, exchangeable or redeemable for money or available for resale. Terms of your stocking agreement continue to apply. Promoter: AB InBev UK Limited, EC4A 1EN.

£19.99 £16.99 £26.99

PREMIUM & CRAFT CIDERS

The trend for premiumisation in the cider category shows no signs of slowing. Customers are enthusiastic for authentic brands with a sense of provenance & a delicious taste.

of draught cider sales are from PREMIUM BRANDS

Every 3rd June, cider enthusiasts around the world clink their glasses together & make a toast to World Cider Day. This 3rd June, increase traffic by promoting the event & encouraging friends to gather at your venue to enjoy the familiar crispness of a delicious cider.

MORE PREMIUM BRANDS SUCH AS STOWFORD PRESS, THATCHERS & ASPALL HAVE GROWN SHARE IN TOP 10 AS PREMIUMISATION CONTINUES.

TOP 10 DRAUGHT FLAVOURED CIDER

Thundering Molly Suffolk Cyder / Premier Cru Original Thatchers Old

SAVE £2.50

Want to unlock higher turnover, GP & repeat custom but don’t have the staff, space or equipment…?

The award-winning Strait and Narrow’s “Bottled by Bartenders” range means anyone (and we mean ANYONE) can now do this. Also you can do it FAST.

125ml

Dick Bradsell came up with this instant classic when he was asked to make a drink to “wake me up, then **** me up”

Our version uses Sacred Organic Vodka

Let yourself indulge in some S&N passion with this fruity favourite. Using Cariel Vanilla Vodka, Passoa Liqueur, Pineapple & Lime

serving - Chill, shake and pour into a coupe glass

125ml serving - Serve straight from the fridge into a coupe glass

A Strait staple since day one, our twist on the South American favourite. Sweet with a slight kick of citrus, strawberries, raspberries & cranberries balanced with Sacred Organic Vodka

100ml serving - Serve in a rocks glass over lots of ice

An old American Classic that is impossible to stop drinking. Ours is made with Wild Turkey Bourbon

YOU WILL NEED:

• 40ml Longshore Vodka

• 20ml Lemon Juice

• 60ml Ginger BeerFevertree or Schweppes

• 60ml Apple Juice

• 1 Sprig of Mint

• Raspberries

• Wedges of Lemon

• Ice

METHOD:

Into a highball or glass mug pour all your ingredients over ice, garnish with fresh mint and fruit and serve.

SAVE £6 when you buy two bottles of Longshore Vodka. £3 per bottle YOU WILL NEED:

• 65ml Adnams Single Malt Whisky

• 10 Mint Leaves

• 12.5ml Sugar Syrup

• Ice - crushed and cubes

• Mint Sprig for garnish

METHOD:

Shake the Single Malt Whisky, mint leaves and sugar syrup with ice until cold and strain into a highball glass or julep tin filled with crushed ice. Churn gently with a long handled spoon and top with more crushed ice. Garnish with mint sprig.

#lowandno

This area of our business is accelerating quickly!

Are you stocking the brands that are driving the category?

Canned Beer & Bottled Cider

Clwb Tropica NA Cans

24 x 330ml

£26.20per case

Beavertown Lazer Crush 0.3% 24 x 330ml

£29.26per case

Brewdog Punk AF Cans

24 x 330ml

£26.89per case

Estrella Free

Damm Cans

24 x 330ml

£19.25per case

Brewski Solo Pale Ale

12 x 440ml

£14.39per case

Brewski Peach AF 12 x 440ml

£16.69per case Thatchers Zero 6 x 500ml

£10.49per case

Old Mout Pineapple & Raspberry / Berries & Cherries Alcohol Free 12 x 500ml

£17.49per case

#lowandno

Wines

Darling Cellars De-alcoholised Sauvignon Blanc

Scavi & Ray Alcohol Free

Darling Cellars De-alcoholised Rosé

Darling Cellars De-alcoholised Shiraz

SMALL BEER ONLINE ORDERING APP

Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

start ordering.

£12.97 Ex. VAT

£10.56 No VAT

SNACKS

HuligaN Crush Pretzel Pieces

18 x 65g

FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha

Pipers Crisps

24 x 40g

FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill

Salty Dog Nuts

£8.60 Ex. VAT

BUY

24 x 45g Card

£9.80 Ex. VAT

24 x 45g Card

£14.49 Ex. VAT

24 x 30g Card

Salted, Dry Roasted

Chilli, Honey Roasted, Salt & Vinegar

Salted Cashews

£17.27

Ex. VAT

SNACKS

Salty Dog Crisps

30 x 40g

FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken

S PECIALPRICE

£14.99

No VAT

Gruntled Pork Crackling

20 x 35g

FLAVOURS: Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar

£22.60

No VAT

Oink Pork Scratchings

20 x 45g

FLAVOURS: Traditionally Salted, Smoky BBQ, Salt & Vinegar

DADS our Special Guests

Make the most of Father’s Day with careful planning & strong deals to boost trade:

Advertise well in advance online and with posters both inside and outside your venue.

Run a social media competition to help spread the word – offer the winner a free meal or a FREE PINT for their Dad on Father’s Day.

Encourage reservations and take pre-orders for large groups to help minimise wait times for guests and to plan staff and stock levels.

SUNDAY ROASTS and STEAKS are classic favourites for Dads.

Offer a deal such as a FREE PINT or DESSERT for dads, or a FREE BOTTLE OF WINE with a meal.

Promote your beer offer and run a GUEST ALE for the weekend. You could even host a BEER TASTING EVENT – why not link up with a local brewery?

Have outdoor games or activity packs ready to entertain the kids. If they are happy the whole family will stay longer!

Raise a glass & cheers to Beer Day Britain!

Beer Day Britain, a.k.a. National Beer Day, is celebrated on June 15th to mark the signing of the Magna Carta. Britain really is the birthplace of some of the most iconic kinds of beers, lagers, stouts, pale ales, porters, and ciders in the world. Promote your beers all weekend – all Dads love a beer !

DID YOU KNOW?

Britain’s major breweries and independent craft operators produce the equivalent of around 20 billion pints each year*

MATCH OF THE DAY

Father’s Day coincides with the start of the Euros providing a terrific opportunity to tie in the offer with live sport & promote a special drink & food Match of the Day.

SCORE THIS SUMMER WITH EURO 2024

A TOTAL OF 51 MATCHES WILL BE PLAYED ACROSS 10 VENUES IN GERMANY.

GROUP A

GERMANY

SCOTLAND

HUNGARY

SWITZERLAND

GROUP B

SPAIN

CROATIA

ITALY

ALBANIA

GROUP C

SLOVENIA

DENMARK

SERBIA

ENGLAND

GROUP D

NETHERLANDS

FRANCE

POLAND

AUSTRIA

Friday 14th June

GROUP E

UKRAINE

SLOVAKIA

BELGIUM

ROMANIA

GROUP F

PORTUGAL CZECHIA

GEORGIA

TURKEY

Group Matches

Last 16

Saturday 29th June

20:00 A Germany vs Scotland Munich

Saturday 15th June

14:00 A Hungary vs Switzerland Cologne

17:00 B Spain vs Croatia Berlin

20:00 B Italy vs Albania Dortmund

Sunday 16th June

14:00 D Poland vs Netherlands Hamburg

17:00 C Slovenia vs Denmark Stuttgart

20:00 C Serbia vs England Gelsenkirchen

Monday 17th June

14:00 E Romania vs Ukraine Munich

17:00 E Belgium vs Slovakia Frankfurt

20:00 D Austria vs France Düsseldorf

Tuesday 18th June

17:00 F Turkey vs Georgia Dortmund

20:00 F Portugal vs Czechia Leipzig

Wednesday 19th June

14:00 B Croatia vs Albania Hamburg

17:00 A Germany vs Hungary Stuttgart

17:00 1 A runner-up vs B runner-up Berlin

20:00 2 A winner vs C runner-up Dortmund

Sunday 30th June

17:00 3 C winner vs D/E/F 3rd Gelsenkirchen

20:00 4 B winner vs A/D/E/F 3rd Cologne

Monday 1st July

17:00 5 D runner-up vs E runner-up Düsseldorf

20:00 6 F winner vs A/B/C 3rd Frankfurt

Tuesday 2nd July

17:00 7 E winner vs A/B/C/D 3rd Munich

20:00 8 D winner vs F runner-up Leipzig

Quarter-Finals

Friday 5th July

17:00 9 Winner 4 vs Winner 2 Stuttgart

20:00 10 Winner 6 vs Winner 5 Hamburg

Saturday 6th July

17:00 11 Winner 3 vs Winner 1 Düsseldorf

20:00 12 Winner 7 vs Winner 8 Berlin

20:00 A Scotland vs Switzerland Cologne

Thursday 20th June

14:00 C Slovenia vs Serbia Munich

17:00 C Denmark vs England Frankfurt

20:00 B Spain vs Italy Gelsenkirchen

Friday 21st June

14:00 E Slovakia vs Ukraine Düsseldorf

17:00 D Poland vs Austria Berlin

20:00 D Netherlands vs France Leipzig

Saturday 22nd June

14:00 F Georgia vs Czechia Hamburg

17:00 F Turkey vs Portugal Dortmund

20:00 E Belgium vs Romania Cologne

Sunday 23rd June

20:00 A Switzerland vs Germany Frankfurt

Semi-Finals

Tuesday 9th July

20:00 13 Winner 9 vs Winner 10 Munich

Wednesday 10th July

20:00 14 Winner 12 vs Winner 11 Dortmund

20:00 A Scotland vs Hungary Stuttgart

Monday 24th June

20:00 B Croatia vs Italy Leipzig

20:00 B Albania vs Spain Düsseldorf

Tuesday 25th June

17:00 D Netherlands vs Austria Berlin

17:00 D France vs Poland Dortmund

20:00 C England vs Slovenia Cologne

20:00 C Denmark vs Serbia Munich

Wednesday 26th June

17:00 E Slovakia vs Romania Frankfurt

17:00 E Ukraine vs Belgium Stuttgart

20:00 F Czechia vs Turkey Hamburg

20:00 F Georgia vs Portugal Gelsenkirchen

Fixtures correct at time of printing

HOW IT WORKS

OFFICE OPENING HOURS

Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER

Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE

All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements. ALL OUR LINKS IN ONE PLACE Scan here to interact with us

ALLERGENS

“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES