2 Small Beer
Dear customer…
Summer is here, its 28 degrees outside and England are still in the Euros and England are in the T20 semi-final tooall is well in the world!
With this amazing weather, we are sure to have a bumper time in the pubs and clubs, or so we hope! This trade has a tendency to turn quickly so we are all keeping everything crossed that the weather and our sporting heroes have read the script!
It is hard to know where to start with this brochure as there is just so much in it,
but our front page offer on the amazing new Thatchers Juicy draught cider seems appropriate. There are other ciders out there, but this is brilliant. Full of fruit and really hits the refreshing summer vibe. Personally I think it will go fantastically in almost any outlet, and Thatchers have a great support package too to help with the installation.
I have never seen so many colourful and summery adverts in one brochure, with so many options too. Cocktails are proving so popular these days
it is no wonder they are front and centre of the offerings. Call one of the team today and we will come and see you to help you maximise the most out of these high profit drinks.
We wish you all a blistering and busy time over the next few months. Up The England, Up The Sunshine and Up Hospitality!
Cheers, Rob Eastwood Managing Director
WE ARE NOW STOCKING
CELLAR GAS!
COLLECTION ONLY IN JULY & AUGUST* CO2, MIXED 70/30 & MIXED 60/40 ALL CANISTERS £20+VAT PLUS A £20+VAT DEPOSIT PER CYLINDER
DELIVERY TO OUTLET COMING VERY SOON! ALL IN STOCK NOW
DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
craft cans jul - aug 2024
HOT TIPS FOR YOUR
BEST DATES LICENSING
Check what’s on locally so you don’t clash with any other events that are similar, some events might actually be a good clash!
STAFF
Make sure your staff know what drinks you are offering, what they taste like, the brewery, and prices. Knowledge of your product is essential to success.
Great tasting notes can be found on over 2600 beers at www.cyclopsbeer.co.uk.
SAFETY
Remember to complete all relevant risk assessment before your beer festival. These may include health & safety, door supervisors, fire safety and noise control.
BEER FESTIVAL
Running a well-planned beer festival this summer could boost trade & attract both existing & new customers to your venue.
Check whether you need an additional premises license to run activities or for the extended hours associated with beer festivals. This may be a variation to your existing license or a temporary event notice.
Consider in advance how you are going to manage noise from the event including monitoring noise levels, dispersal of customers and ticketing to manage numbers. You can talk to your local environmental health officer prior to the event to ask for any recommendations.
Work out which drinks to include and your margins. You should include a range of ABVs, colours & styles to suit every palate (e.g. milds, porters, blonde ales, strong ales).
Once all the hard work is complete in planning your beer festival make sure you shout about it on all social media platforms as well as inside and outside your venue #enjoyit #boosttrade.
Offering food can encourage customers to enjoy beer with food and also enhance your profit margins on the day.
20 Small Beer
Why Hawkstone belongs in your brilliant pub
We’re seeing another big surge in growth and awareness thanks to Season 3 of Clarkson’s Farm. Your pub could reap the benefits too.
Key reasons to stock Hawkstone
• Premium ingredients exclusively from brilliant British farms.
• Brewed right here in the UK.
• Award-winning incredible taste.
• Fastest-growing UK beer brand.
• Premium price with proven rate of sale.
• Market leading social media reach, consumer engagement and trade support.
• Obviously better than French beer.
• And too many other reasons to list, you should stop reading and stock our delicious lager.
We’ve got your back
We know how tough it is for pubs right now, so we gave away 500 free kegs of Hawkstone Premium Lager last month. If you don’t already stock us and you weren’t one of our chosen pubs, get in touch with us or your wholesaler to become an official stockist. We’ll make sure you still get a free one.
Exclusive 100HL Club
If you sell more, we want to give you more. Sell more than 100HL (average of four kegs a week) over twelve months and you’ll get an invite to our Hawkstone Summer Celebration Party with Jeremy and Kaleb. You don’t want to miss it.
What other publicans say:
"I've stocked Hawkstone for over two years and due to popular demand, our garden bar now stocks the full range. We even get Jeremy popping in occasionally for a pint or two of his thinking juice!"
- Stephen, The Swan Inn
"Hawkstone proved so popular when we put it on I had to collect another keg from the Brewery on my first weekend of opening!"
- Andy, The Two Brewers
Stockist Support
Bronze
hawkstone.com/stock-us trade@hawkstone.com 01451 824488
Every keg stockist gets access to our Bronze support package:
- Tech install support if needed
- 24x pint glasses, 12x half pint glasses, bar runners, bar blades, posters and coasters
- Inclusion on our online pub finder (c.30K visitors a month)
- A social media post to celebrate you as a new Hawkstone stockist to our 550,000+ followers
- Staff training (on site or at brewery)
- Free brewery tours for staff
Sign a 12 month agreement to stock one keg line and receive:
- Everything included in bronze package plus:
- 1x branded font tower
- 24x premium tankard pint glasses
- 1x A-board sign
- 2x drip trays (available August 2024)
- 2x ice buckets (available July 2024)
- 2x free kegs to run a £500 bar tab promoted to our 500,000 followers to drive footfall
Silver Gold
Sign a 12 month agreement to stock two keg lines and receive:
- Everything included in bronze and silver packages plus:
- 1x branded font tower (single or twin)
- 10x staff t-shirts (available July 2024)
- 5x garden parasols (available July 2024)
- 15+1 keg deal – free keg with every 15 kegs purchased
four cases of any
and get one
*Buy
6x500ml Thatchers Cider (Gold, Haze, Zero, Apple & Blackcurrant & Blood Orange)
6x500ml case of Thatchers Apple & Blackcurrant bottles free.
WESTONS VINTAGE CIDER
NOW AVAILABLE ON DRAUGHT
AUTHENTIC IMPORTED PILSENER
Veltins is an independent family owned brewery now in its 5th generation
PROVEN SALES
A top 3 premium brand in Germany with an excellent reputation for quality worldwide
FRESH VELTINS
Brewed using water from our own mountain springs and unpasteurised to provide full pilsener flavour and fresh taste.
MORE THAN JUST A CIDER
Crushed Red Berries & Lime
Angry Orchard 5.0%
Cable Road Thatchers Haze
Want to unlock higher turnover, GP & repeat custom but don’t have the staff, space or equipment…?
The award-winning Strait and Narrow’s “Bottled by Bartenders” range means anyone (and we mean ANYONE) can now do this. Also you can do it FAST.
125ml serving - Chill, shake and pour into a coupe glass
Dick Bradsell came up with this instant classic when he was asked to make a drink to “wake me up, then **** me up”
Our version uses Sacred Organic Vodka
Let yourself indulge in some S&N passion with this fruity favourite. Using Cariel Vanilla Vodka, Passoa Liqueur, Pineapple & Lime
125ml serving - Serve straight from the fridge into a coupe glass
£11.99
per 500ml bottle
A Strait staple since day one, our twist on the South American favourite. Sweet with a slight kick of citrus, strawberries, raspberries & cranberries balanced with Sacred Organic Vodka
100ml serving - Serve in a rocks glass over lots of ice
An old American Classic that is impossible to stop drinking. Ours is made with Wild Turkey Bourbon
Summer of Spritz
As the sun beats down on your beer garden/patio/streetside tables, a cold fizzy cocktail will not only slake the thirst of those thirsty punters but also deliver a great GP return for you. We have gathered some less usual spritz ingredients all of which can be added to a menu to help drive those summer sales.
TASTE SOME Sweet Summer Profits
If there is one clear trend for 2024, it’s nolo, or no- and low-alcohol drinks. The interest around LOW AND ALCOHOL-FREE COCKTAILS IN PARTICULAR, IS SET TO SOAR THIS SUMMER Make sure you set up your venue for the sweet taste of summer success.
TOP TIPS FOR MAKING A WORLD CLASS MOCKTAIL*:
Stray away from the sweet tooth – most mocktails are super sweet but they don’t need to be.
77% of Brits say they are moderating their alcohol intake**
Keep things fresh – treat non-alcoholic cocktails in exactly the same way you treat regular cocktails and spruce them up with a fresh garnish.
Don’t hold back on theatre or glassware, these are just as important with non-alcoholic cocktails as their alcoholic counterparts.
Move away from designing mocktails for kids, they should taste like they have been made for adults. Add more bitterness to make a sipping drink.
Keep the look simple, minimalistic and more subtle. Trends have moved away from bright over the top mocktails.
SHARING PERFECTMEASURES!JUG SUMMER!FOR
QUEEN'S HIGH TEA DEAD MAN’S DAIQUIRI
INGREDIENTS:
• 150ml Whitley Neill Alcohol Free Rhubarb & Ginger Gin
• 50ml Fresh Lemon Juice
• 100ml Cloudy Apple Juice
• 300ml Ginger Ale
• 200ml Alcohol Free Prosecco
METHOD:
1. Build all the ingredients into a jug or carafe with the exception of the Prosecco.
2. Add ice to the mix & stir well, then top-up with Prosecco.
GARNISH: Stick of sliced rhubarb, slices of fresh apple & mint sprig
INGREDIENTS:
• 50ml Dead Man’s Fingers 0.0% Spiced (Alcohol Free)
• 25ml Lime Juice
• 15ml Sugar Syrup
• 2 Dashes of Orange Bitters
METHOD:
1. Shake all ingredients with cubed ice.
2. Strain into a coupe glass.
GARNISH: Lime wheel
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
#lowandno
Wines
£4.16per bottle
Cellars
£4.16per bottle
bottle
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Nuts
Salted, Dry Roasted
Chilli, Honey Roasted, Salt & Vinegar
Salted Cashews
£17.27
SNACKS
Salty Dog Crisps
30 x 40g
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
Gruntled Pork Crackling
20 x 35g
FLAVOURS: Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
x 45g
#HELPSUMMERSALESSOAR
Social media is crucial in helping you to expand your customer base and turning first time visitors into regulars. You can reach customers in fun, useful and creative ways. The upcoming Summer Bank Holiday is a great opportunity to attract customers to your venue via your social media platforms!
30% OF MILLENNIAL DINERS AVOID VENUES WITH A WEAK INSTAGRAM PRESENCE*
EMBRACE MULTIPLE PLATFORMS AND HAVE A CLEAR BRAND STYLE AND ONLINE IDENTITY ACROSS THEM ALL.
POST RELEVANT OFFERS & EVENTS THIS SUMMER E.G. OLYMPIC THEMED, AUGUST BANK HOLIDAY.
POST FUN OR CREATIVE VIDEOS OF BEHIND THE SCENES AND SPOTLIGHT YOUR EMPLOYEES.
USE #HASHTAGS & LOCATION TAGS TO BECOME PART OF A BIGGER CONVERSATION.
MAKE THE MOST OF USER GENERATED CONTENT. ENCOURAGE CUSTOMERS TO POST AND SHARE THEIR EXPERIENCES AT YOUR VENUE. YOU CAN ALSO HOST PHOTO COMPETITIONS TO INCREASE ENGAGEMENT!
COMBINE VIDEO AND INSTAGRAM STORIES AS VISUAL COMMUNICATION IS ESSENTIAL. THINK ABOUT USING TIK TOK FOR YOUR VENUE.
PROFILE NEW DRINK CREATIONS E.G. SUMMER COCKTAILS.
BUILD A RELATIONSHIP WITH YOUR FOLLOWERS –RESPOND TO COMMENTS, LIKE PHOTOS YOUR VENUE IS TAGGED IN AND ALWAYS RESPOND TO REVIEWS.
• RESPOND TO BOTH NEGATIVE AND POSITIVE REVIEWS. FOR ANY NEGATIVE REVIEWS, TAKE THE CONVERSATION OFFLINE BY ASKING THEM TO CONTACT YOU DIRECTLY!
WIN THIS SUMMER WITH THE LYMPICS
There’s so much hospitality venues can do to capitalise on the excitement surrounding the Olympic Games. Raise the bar this summer and tailor your drinks and food promotions to the Olympics. It’s sure to be a winner.
PARIS
FRIDAY 26TH JULY
SUNDAY
11TH AUGUST
Develop Olympic-themed menu items or special dishes and drinks inspired by countries participating in the Olympics. French food for 2024 is an easy win!
Organise games and competitions for customers, predicting medal winners, famous winners from the past etc, and have some prizes.
Develop your own Olympics Trivia – these are easy to put together for your Quiz nights.
Use social media platforms for live interaction during events, encouraging customers to share their experiences, live videos and selfies.
Plan special events or gatherings for major Olympic moments, ensuring your venue becomes a go-to place for fans.
The opening and closing ceremonies are always spectacular – assume people will want to watch these somewhere.
Keep track of the main hashtags #parisolympics #olympicgames #olympicmedals and hashtags used for Team GB.
Decorate your venue with official Olympic flags, symbols, and colours to create an immersive atmosphere.
HOW IT WORKS
STEP 1 STEP 3
A QUICK LINK TO ALL THE GOOD STUFF
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT