Small Beer
Dear customer…
Have we really seen the back of another Winter – I dearly hope so? These dark mornings, dark nights and cold winds are really a barrier to getting to the pub aren’t they!!!!!!! We desperately need some warmth and sunshine to kick start 2025. With all the tightening of belts and budgeting we are all doing, now more than ever we need the weather to help us out.
With our fingers and toes crossed for those days to arrive quickly, we have teamed up with Nyetimber on our front page. What better way to celebrate the turn in the seasons than with a glass of English bubbly. Brilliant wines and great branding make Nyetimber the top of the English game and their area representatives are really supportive too, so try it out if you have yet to try these terrific wines.
We are also advertising our annual Wine and Spirits Portfolio Tasting on the 1st April. As a customer of Small Beer, this event is exclusively for you to come and see what the future holds for these vital categories. At a new venue for 2025 at The Drill in Lincoln, it is sure to be our
biggest and best ever. Over 40 suppliers and 500 different brands, there will be sampling done and deals offered to help you get ready for Summer and beyond. Email dangadsby@smallbeerwholesale.co.uk to book your place now.
Lastly, I would just like to touch on our decision to raise our minimum order value from the 1st April 2025 from £100 to £150, inclusive of VAT. We have tried to delay this as long as possible, but given efficiencies that we all need to work to, we feel that we have to impose this change. We aren’t changing our delivery charge or reducing our order cut-off time, like many of our competitors, but we hope you will not find this too onerous.
Thanks for your understanding,
Rob Eastwood MD, Small Beer Ltd
WE ARE NOW STOCKING
WE CAN NOW DELIVER GAS TO YOUR CELLAR DOOR!* CO2, MIXED 70/30 & MIXED 60/40 BUY 4 IN ONE GO & PAY ONLY
£17.50+VAT PER CYLINDER
*WHEN YOU PLACE AN ORDER OF A MINIMUM OF £100+VAT ALL IN STOCK NOW
USUAL PRICE £20+VAT PLUS A £20 DEPOSIT +VAT. DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
8 Small Beer
The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great
10 Small Beer
craft cans MAR - APR 2025
Pie & Beer - a classic British Duo
British Pie Week is a tribute to one of Britain’s favourite dishes. It encourages everyone, from home bakers to professional chefs, to bake, eat, & relish pies. Whether it’s a traditional steak & ale pie, a sweet apple pie, or inventive new fillings, this week celebrates them all. It’s the perfect week for pubs & bars to run promotions & boost trade in early March. There’s nothing quite as comforting as a hearty pie, whether it’s sweet or savoury. And what better to accompany your favourite pie than your favourite tipple. Having a good pie on the menu & pairing it with a beer means drinkers can be tempted to stay longer & therefore spend more.
OUR PERFECT PAIRS:
TRADITIONAL STEAK PIE:
You can’t beat a hearty British pie paired with a pint of tasty ale. A classic British bitter or a rich amber ale cuts through the savoury richness.
PIE:
Tender meat, a deeply savoury gravy & tangy cheese is what makes this pie a huge hit, & a perfect match for Greene King IPA’s rich, fruity aromas.
75% of people in the UK eat at least one pie a month, with Steak & Stilton remaining a classic.*
A dark stout pairs nicely with the bold, heavy chocolate flavours. Belhaven Black Stout is a revelation with a dark chocolate torte.
CHEESE & ONION PIE:
Cheese & Onion Pie is a simple but timeless option, packed with cheese, onion, herbs, & sometimes potato too, making it a perfect match for Bavaria Pilsner.
CHICKEN & LEEK PIE:
Juicy Lucy is a tropical, fruity New England IPA that goes amazingly with a serving of Chicken & Leek Pie, with the citrus notes perfectly complementing the succulent chicken.
What’s not to love about an Apple Pie? Baltic porters & sweet stouts provide a nice contrast with their dark roasted malt flavour, & have plenty of sweetness to complement this dessert.
22 Small Beer
Crushed Red Berries & Lime
Inch's Medium Apple Cider
Caple Road Avalon Sidra
Make Your Spring Sparkle
Put the fizz back into your wine sales in 2025. By promoting sparkling wines, you will be signalling that your venue is the place to have a great time, and you can also boost your margins by using these in spritz cocktails.
WINE SALES INCREASED BY 48% ON MOTHER’S DAY IN 2024!**
Promote your sparkling wine offering in relation to Mother’s Day and think about running a special promotion for the weekend!
2025 WINE TRENDS***
Consumers are becoming more adventurous and actively looking to try new and different wines. Look out for sparkling wines from emerging countries such as Greece, Croatia, Romania and of course English Sparkling Wines.
EMERGING WINE REGIONS QUALITY COUNTS THE GROWING THIRST FOR ENGLISH SPARKLING WINE***** ORGANIC & BIODYNAMIC WINES
Customers continue to be increasingly aware of sustainability. Biodynamic winemakers use less chemicals and try to use all that they can from their land, such as using wild yeasts.
LOWER ABV WINES
With many customers focussing more on moderation there has been an improvement in the quality and flavour of alcohol-free sparkling wines. Sunday 30th March Mother 's Day
Customers are choosing quality over quantity more and more in 2025.
English wine is growing in popularity with huge momentum. In 2024, there were 4209 hectares under vine over 1030 vineyards in Britain – an increase of nearly 75 percent over five years – vine planting is currently projected to reach 7600 hectares by 2032.
In the UK sparkling wine market, English fizz volumes have grown by 22% in recent years. **** Stocking English sparkling wine also taps into the sustainability trend.
Founded by renowned foodie & MasterChef finalist Billy Wright, we set out on a journey to create a liquid that has all the botanical taste of a premium London Dry Gin but doesn’t rely on alcohol to carry the flavour. Our 10% G1N allows for lighter drinking yet retains complex, delicious flavours. 10% ABV, 100% FLAVOUR
A TASTE OF THE CARIBBEAN
83% of bartenders see COCKTAIL PREMIUMISATION ON THE RISE*
Customers are increasingly “moving away from being ‘consumers’ of products to ‘curators’ and ‘collectors’ of experiences”*, with premium drinks and experiences continuing to rise in popularity. Ensure your venue is offering customers premium options for success in 2025!
STAFF EDUCATION
Outstanding service, excellent bartending skills and customer engagement are key to boosting sales of premium cocktails. Well-trained staff members can make informed recommendations and create eye-catching drinks.
91% of consumers are likely to order the drink recommended by staff**
UPGRADE THE SPIRIT
TELL A STORY
Customers today are interested in the heritage and sustainability of products. Introducing stories around brands or drinks can be a useful technique for upselling premium products. Include these stories on your drinks menus and educate your staff to be able to talk about products with confidence.
Promote premium spirits in cocktails. For example, transform a standard Mojito (number 1 cocktail for 2025!*) by upgrading from house rum to Mahiki White Spiced Rum
The categories leading in premiumisation are*:
NO & LOW
No & Low drinks will continue to be a defining trend for 2025, with health and wellness being top priorities for more and more consumers, particularly Gen Z.
Creative, flavourful, lower ABV cocktails with the same attention and look as regular cocktails are an essential offering in 2025.
Google searches for St-Germain Spritz increased by 52% in 2024*
TWIST THE CLASSICS
A simple way to upsell is to introduce customers to a novel twist on a classic cocktail. E.g. Negroni is typically made with gin - twist by using a different premium spirit. The top cocktails that bartenders want to reinvent and create more are* :
Low ABV
Paloma
Margarita
Negroni
Martini
Tequila
Mezcal
Vodka
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
Tanqueray Alcohol Free 70cl
£16.26per bottle
Decem Gin 10% 70cl
Wines
£6.43per bottle
£23.99per bottle
£6.43per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars
50 Small Beer
*Whilst stocks last, subject to availability (24 x 250ml)
BUY ANY 4 CASES OF SALTY DOG
PREMIUM HAND COOKED CRISPS & RECEIVE 1 CASE FREE NOW IN NEW OUTERS OF 24 X 40G
GLUTEN FREE VEGETARIAN
100% NATURAL
EXCLUSIVE TO ON TRADE & FOODSERVICE
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Salty Dog Nuts
Salted & Dry Roasted
Chilli & Honey Roasted Salted Cashews
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
x 35g
Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
Make it a cracking Easter
With two bank holidays over the long weekend, Easter is potentially one of the most lucrative dates in the On Trade calendar. Given the current challenges for venues across the country Easter provides a fantastic opportunity to spring board sales in 2025. Make your venue the place to go this Easter! 18thApril21st 2025
“ ”
Easter definitely drove some cheer for the UK hospitality industry, finishing the first quarter of 2024 on a positive note*
*https://www.bii.org/BII/BII/News/Articles/A-Positive-End-To-Q1.aspx
In the 4-week period to 31st March 2024, volumes grew +2.4% vs. 2023, as consumers celebrated an earlier Easter than 2023 as well as the Six Nations, & some big football fixtures.
TIP
TIP
Consumer dwell time continued to grow +4.9%, again driven by pubs & bars +6%.
Venues with Big Screens should advertise live sports fixtures alongside Easter.
Run promotions to encourage customers to stay longer. A clearly promoted offer at your venue will encourage repeat visits. Don’t forget to utilise social media too!
TIP
Sunday was the BIG winner for consumer footfall with a huge increase of +23% vs. 2023.
Easter offers the chance to target different customer groups including families, couples, or friends all wanting to share quality time during the Bank Holiday.
Focus on attracting customers to your venue on Easter Sunday. Food sales naturally increase wet sales, meaning that an enticing food offer, alongside a wide range of drinks is key to driving sales in your venue.
TIP
Include family friendly activities such as Family Fun Days, quizzes or a special offer on a favourite roast dinner.
ON TUESDAY 1ST APRIL 2025 £150 including vat
Scan here to interact with us digitally A QUICK LINK TO ALL THE GOOD STUFF WE WILL BE RAISING THE MINIMUM ORDER VALUE FOR DELIVERY TO
ALL OUR LINKS IN ONE PLACE
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
Tuesday 1st April 2025 from 3pm-8pm
The Drill Free School Lane, Lincoln, LN2 1EY
Please RSVP on the details below by Friday 28th March to confirm your attendance. Dan Gadsby - Wine & Spirit Buyer m: 07958 400433 e: dangadsby@smallbeerwholesale.co.uk Call your Area Sales Manag er or Telesales on: 01522 540431
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU