01522 540431 WWW.SMALLBEERWHOLESALE.CO.UK @SMALLBEERLTD SMALLBEER@SMALLBEERWHOLESALE.CO.UK September - October 2023 Headlines
Dear customer…
With all the rain we have had across July and the start of August, I sincerely hope you have all survived the flooding – where has the sun gone!!!!!!!!!!!!. What a bizarre time it has been for the trade. It seems for the first time since Covid people have planned to and finally gone away on their Summer holiday, mostly abroad, and the weather has felt more like February. The cost of living crisis continues to hike and the duty changes have meant headache and administration at a crucial trading time for us all. When will this industry catch a real break we ask?
We must plough on though and keep the pedal to the metal if we are to keep momentum
up. Headlines continues to be the vehicle we use to get the big messages out to you. If you sell cask beer, there is a brilliant Buy 3 Get 1 FOC on Sharp’s Solar Wave for every one of you, netting the price down significantly on this new, modern cask ale. Oktoberfest is becoming more and more popular and there are brands offering great deals on their beer and POS in order to support you with an Oktoberfest weekend –worth a try in these tough times!
Hallowe’en is also upon us (time is flying by) and there are loads of ideas on cocktails and event planning to help you maximise this increasingly popular on-trade event.
It is also amazing how generous and innovative our spirits suppliers continue to be – there is always so much variety and support to choose from so please take extra time to go through these deals and work out where the right support for you is.
Thanks for all your support over the Summer holidays. It is tough for us all and we are here to help you, so please get in touch as often as you can.
It’ll soon be Christmas……..
Cheers, Rob Eastwood MD, Small Beer Ltd
2 Small Beer HEADLINES · sep-oct 2023
Dates correct at time of printing
RUGBY WORLD CUP
HALLOWEEN NATIONAL CURRY WEEK SEP SEP OCT OCT OCT OCT 21
CASK ALE WEEK
8 2 1 28 8 31
sep-oct 2023 · HEADLINES 3 Small Beer
CASK ALE WEEK
21 SEP - 1 OCT 2023
CELEBRATE BRITAIN’S NATIONAL DRINK
Cask Ale Week is a brilliant opportunity for On Trade venues to get involved and encourage your customers to try and promote real ale by organising events and activities throughout the week.
Formed in the early nineties by Cask Marque, Cask Ale Week is supported by the major trade organisations, brewers & pub groups as well as The Campaign for Real Ale (CAMRA).
To get involved, download resources from CASKALEWEEK.CO.UK
GREAT TRADITION * A TOP FERMENTER
Ales are the oldest style of beers, with roots firmly in British history.
You could link your planned current events with Cask Ale Week to maximise publicity. You don’t have to be a Cask Marque member to take part.
A unique style of beer made with water, malted barley, hops and yeast - a living thing thanks to the fermenting yeast that remains in the barrel.
“THE FASTEST SELLING CASK ALE IN THE
UK”
Made with 100% natural ingredients, Greene King IPA is a pint people trust and recommend to friends**
Cask ale is more complex and fuller in body than lager.
A PERFECT MATCH THE PERFECT SERVE
Cask conditions and settles in the pub, develops its true character and elegance and the iconic beer hand pull delivers the perfect pint. Requiring that extra effort from brewing, delivery and maintaining in the pub cellar through to the final serve.
THE ORIGINAL ‘CRAFT BEER’
It’s uniqueness and taste are ONLY AVAILABLE IN THE ON-TRADE!
COMINGSOON! dec 25 christmas day dec 31 new year’s eve nov 5 bonfire night
4 Small Beer HEADLINES · sep-oct 2023
#CaskAleWeek
*https://www.morningadvertiser.co.uk/Article/2022/12/02/facts-on-cask-ale **https://www.greeneking.co.uk/our-beers/greene-king/greene-king-ipa
sep-oct 2023 · HEADLINES 5 Small Beer
MAT TO 17.06.23 BUY 1 x 9G FIRKIN FOR ONLY BUY 1 x 50L KEG FOR ONLY Terms and conditions apply. Visit www.asahibeer.co.uk/promotionalterms-and-conditions
Small Beer BEST SELLING FOR VALUE ROS SOURCE:
£104.99 £144.99
sep-oct 2023 · HEADLINES 7 Small Beer
£83.99 £97.99
BORN HAZY BREWED JUICY WITH SPECIALITY INGREDIENTS
FOLLOW US @SHARPSBREWERY
VISIT US AT WWW.SHARPSBREWERY.CO.UK
¹ MALTED WHEAT, FLAKED OATS, IDAHO 7 CRYO HOPS
8 Small Beer HEADLINES · sep-oct 2023
¹ BUY 3 X 9G GET 1 X 9G FREE SEPT / OCT ONLY! ONE DEAL PER CUSTOMER
WE BREWED SOLAR WAVE
HAZY IPA TO BRING A NEW WAVE OF ENERGY TO CASK BEER & BRING NEW DRINKERS ALONG FOR THE RIDE.
A VIBRANT, GOLDEN, JUICY IPA, BREWED WITH SPECIALITY INGREDIENTS¹ TO HIT THE SWEETSPOT BETWEEN FRUITINESS & HOP BITTERNESS.
BIG, TROPICAL HOP AROMAS, LOWER FIZZ & A DISTINCTIVE GOLDEN HAZE ARE ACCOMPANIED BY A TASTE THAT’S BURSTING WITH JUICY HOP FLAVOUR. SOLAR WAVE HAZY IPA IS CREATED BY A PASSIONATE BUNCH OF BREWERS & BEER LOVERS ON THE NORTH CORNISH COAST.
TAP & GO
SCAN ME TO FIND OUT MORE
NO SETTLING REQUIRED
HAZY CASK ALE LOW FIZZ MODERN HAZE
FULL-ON JUICY FLAVOURS
GOLDEN AND IPA ARE THE ONLY COLOUR AND STYLE TO SEE GROWTH IN CASK ALE BY +2.9% ²
TAPPING INTO THE CRAFT TRENDS, A CATEGORY WHICH HAS GROWN IN THE ON TRADE BY 68% SINCE 2018! ³
APPEARANCE
HAZY, GOLDEN, LOW-FIZZ
AROMA
HOPPY, FRUITY, TROPICAL
BODY
MEDIUM, SMOOTH, SOFT
TASTE
VIBRANT, JUICY TANGERINE, PINEAPPLE FINISH
JUICY, REFRESHING, HOP BITTERNESS
CASK ABV 4.6%
sep-oct 2023 · HEADLINES 9 Small Beer
¹ MALTED WHEAT, FLAKED OATS, IDAHO 7 CRYO HOPS ² CGA DATA MAT TO 13/8/22 VS 4YA. AMBER ALE AT -2.1%, DARK ALE AT -0.8%CGA DATA MAT TO 13/8/22 VS 4YA ³ 52 WEEKS *CGA OPM P08 (13/08/2022)
NEW DOOM BAR 50L KEG
10 Small Beer HEADLINES · sep-oct 2023
WHY ARE WE LAUNCHING DOOM BAR KEG?
AS THE UK’S #1 AMBER ALE 1 WE WANT TO ENSURE ALE DRINKERS HAVE THE OPPORTUNITY TO ENJOY DOOM BAR ACROSS A WIDER RANGE OF OCCASIONS.
DOOM BAR KEG OFFERS A PREMIUM ALTERNATIVE VS CURRENT CORE KEG COMPETITORS AND WILL ALSO DELIVER IMPROVED QUALITY WHERE CASK SALES ARE TOO LOW (BENEATH 1.5 x 9 GALLON FIRKINS/WEEK)
4.3%
NEW NUCLEATED GLASS
AVAILABLE
AUGUST 2023
50L KEG FORMAT
AVAILABLE ON-TRADE FORMATS T-BAR AND FONT
UPDATED NUCLEATED GLASS FOR BOTH KEG AND CASK
WHY CHOOSE DOOM BAR KEG?
1. MORE DRINKERS BROADENING THE APPEAL OF THE TRADITIONAL KEG ALE CATEGORY TO MORE PEOPLE. DOOM BAR KEG HAS INCREASED APPEAL WITH YOUNGER DRINKERS THAN JOHN SMITH’S AND SHIPYARD WHILST MAINTAINING APPEAL WITH OLDER CORE KEG DRINKERS 2 .
2. THE LIQUID WILL BE THE SAME GREAT TASTING AND AWARD-WINNING LIQUID THAT WE HAVE SEEN IN THE OFF-TRADE BOTTLE AND CAN PRODUCTS, OPTIMISED FOR THE ON-TRADE EXPERIENCE AND FONT DISPENSE.
3. SPENDING MORE – DRINKERS ARE PREPARED TO PAY MORE FOR DOOM BAR VS THE CATEGORY LEADER. DRINKERS TOLD US THEY’RE PREPARED TO PAY MORE FOR DOOM BAR KEG VS THE UK’S LEADING CORE KEG ALE JOHN SMITH’S 3 .
sep-oct 2023 · HEADLINES 11 Small Beer
1. On-Trade – CGA data w/e 25 March 2023 and Off-Trade IRI data w/e 25 March 2023; last 52 weeks, #1 cask ale in volume. 2. Internal MMR product taste research 2023. 3. Internal Conjointly brand research 2022. ABV
12 Small Beer HEADLINES · sep-oct 2023 £97.99 £125.49 £103.49 £109.99 £113.49 £126.49 £98.99 £105.49 £105.99 £107.99 £102.49
sep-oct 2023 · HEADLINES 13 Small Beer BUY 6 KEGS GET 1 FOC
14 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 15 Small Beer
INTRODUCING LOOSEHEADZ LAGER
LAGER | ABV 4.5% 30L
KEG
PEOPLE’S CAPTAIN HAVE PARTNERED WITH LOOSEHEADZ TO BRING YOU LOOSEHEADZ LAGER. 10P FROM EVERY PINT WILL BE DONATED TO LOOSEHEADZ TO SUPPORT THEIR MISSION TO PLACE A MENTAL HEALTH FIRST AIDER INTO EVERY RUGBY CLUB IN THE WORLD.
CORE RANGE
LEGEND AMERICAN PALE ALE
ABV 4.2% 30L KEG
LEGEND HAS HIS HAND UP BECAUSE HE’S BRAVE ENOUGH TO ASK FOR HELP - PUT YOUR HANDS UP FOR YOUR MATES. 10P FROM EVERY PINT GOES TO THE PEOPLE’S CAPTAIN FOUNDATION
STEREOTYPE LAGER
ABV 4.5% 30L KEG
EVERYONE TOLD US LAGERS ARE FOR BLOKES AND THEY’RE ALL THE SAME. SO, WE TOLD OUR ARTIST, NATHAN, OUR LAGER WON’T BE LIKE ANYONE ELSE’S AND WE WANT A CHARACTER TO REPRESENT INCLUSIVITY.
16 Small Beer HEADLINES · sep-oct 2023
KEG ON INSTALL / FREE KEG ON INSTALL / FREE KEG ON INSTALL / FREE KEG O
“Peachy………”
sep-oct 2023 · HEADLINES 17 Small Beer
18
Beer HEADLINES · sep-oct 2023
Small
20
HEADLINES · sep-oct 2023
Small Beer
sep-oct 2023 · HEADLINES 21 Small Beer
BUY ANY 3 KEGS OF ASAHI SUPER DRY
AND RECEIVE A RUGBY WORLD CUP 2023 POS KIT
SCAN TO VIEW THE ASD POS KIT
HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 23 Small Beer Over 18's Only. Offer open to all customer whom purchase via BBG partner wholesalers based in the UK and Channel Islands. Outlets must install one Camden draught brand before 31.10.2023 to be eligible for the promotion. The 30L keg will be sent after the install has been commpleted. POS kits are whilst stocks last. Promoter: AB InBev UK Limited, Bureau, 90 Fetter Lane, London, EC4A 1EN. P O S K IT I NC LU D E S 2X BU NT I NG • 20 0 X CO IN RU G BY COASTER S 2 00 X SC RU M CAP S • 8X STA FF T-S H I RTS • SOC IA L P OST 1368602_Camden_MCW_Sept_Oct_Brochure Ad_188x128mm_AW_v2.pdf 3 31/07/2023 15:35
24 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 25 Small Beer
craft cans sep - oct 2023
26 Small Beer HEADLINES · sep-oct 2023
ADNAMS DRY HOPPED LAGER 4.2% 24X330ML £30.15 ADNAMS MOSAIC 4.1% 24X330ML £30.15 ALLSOPS PILSNER 4.6% 12X440ML £18.75 BEAVERTOWN BONES LAGER 4.4% 12X440ML £19.36 BEAVERTOWN GAMMA RAY 5.4% 24X330ML £43.16 BEAVERTOWN NECK OIL IPA 4.3% 24X330ML £41.09 BEAVERTOWN LAZER CRUSH low alcohol 0.3% 24X330ML £29.26 BEAVERTOWN CRITICAL MASS 4.7% 24X330ML £41.25 BEAVERTOWN TROPIGAMMA 5.4% 24X330ML £46.75 BREWDOG PUNK IPA 5.4% 24X330ML £38.80 BREWDOG AF PUNK AF low alcohol 0.5% 24X330ML £26.89 BRUHA SESSION PALE 3.9% 12X440ML £19.06 BUXTON PONTIS 5.4% 12X440ML £25.94 BUXTON MYRCIA 4.0% 12X440ML £24.25 CODEBREAKER ETERNALLY HAZY IPA 4.8% 24X330ML £43.50 JUBEL PEACH 4.0% 12X330ML £18.08 FOREST ROAD POSH LAGER 4.1% 24X330ML £31.22 FOREST ROAD SESH 4.3% 24X330ML £36.23 FOREST ROAD RIDE 4.6% 24X330ML £36.23 HAMMERTON PANAMA CREATURE 4.3% 24X330ML £37.19 HAMMERTON TUNED HAZY 4.1% 24X330ML £37.19 KIRKSTALL VIRTUOUS 4.5% 12X330ML £21.56 MAGIC ROCK HIGHWIRE TROPICAL 5.5% 12X440ML £28.30 MAGIC ROCK FANTASMA 6.5% 24X330ML £43.50 NEW BRISTOL DUVET VOUS 4.8% 12X440ML £30.28 NORTH BREW SPUTNIK 5.0% 12X440ML £29.56 NORTH BREW INVISIBLE CITIES 6.7% 12X440ML £30.33 POLLY'S FLORET 4.5% 18X440ML £44.38 POLLY'S ROSEBUD 5.9% 18X440ML £45.00 SIGNATURE ROADIE IPA 4.3% 24x440ML £43.75 SIGNATURE STUDIO LAGER 4.0% 24X440ML £43.75 SIGNATURE BACKSTAGE IPA 5.6% 24X440ML £52.89 SIREN LUMINA 4.2% 12X330ML £17.85 SIREN SOUNDWAVE 5.6% 12X330ML £18.88 THORNBRIDGE GREEN MOUNTAIN 4.3% 12X330ML £20.76 THORNBRIDGE LUKAS 4.2% 12X330ML £18.25 THORNBRIDGE CZECH MATES 4.8% 12X440ML £32.01 TAYLOR'S HOPICAL STORM 4.0% 12X440ML £24.74 TINY REBEL CALI PALE 5.0% 24X330ML £37.81 TINY REBEL CLWB TROPICA 5.5% 24X330ML £37.81 TINY REBEL CLWB TROPICA NA low alcohol 0.5% 24X330ML £26.20 TINY REBEL PUMP UP THE JAM 5.0% 24X330ML £41.84 TINY REBEL JAM ROCK 5.5% 24X330ML £43.18 TINY REBEL JUST HAZE 4.8% 24X330ML £37.68 TINY REBEL RHUBARB AND CUSTARD 4.0% 24X330ML £39.34 TINY REBEL ELECTRIC BOOGALOO 4.5% 24X330ML £37.63 TINY REBEL WHIRLY DIRLY 5.0% 24X330ML £42.40 TINY REBEL STAY PUFT 5.2% 24X330ML £37.35 TINY REBEL EASY LIVIN 4.3% 24X330ML £33.69 TINY REBEL CWTCH 4.6% 24X330ML £35.09 VOCATION HOP SKIP JUICE 5.7% 12X440ML £24.64 VOCATION HEART & SOUL 4.4% 12X330ML £17.14 UILTJE SUPERB-OWL low alcohol 0.2% 12X330ML £18.75 UILTJE TRACKDOWN 5.2% 12X330ML £23.00 UILTJE BIRD OF PREY 5.8% 12X330ML £23.05
GREAT BRITISH BOTTLED ALES FROM SMALL BEER
The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.
sep-oct 2023 · HEADLINES 27 Small Beer
£18.99 per case PAY ONLY £16.49 per case PAY ONLY £17.99 per case PAY ONLY £38.80 per case PAY ONLY £13.49 per case PAY ONLY £13.99 per case PAY ONLY £17.99 per case PAY ONLY £26.49 per case PAY ONLY £15.99 per case PAY ONLY £13.49 per case 8 x 500ml PAY ONLY £15.99 per case PAY ONLY £31.99 per case PAY ONLY £15.95 per case PAY ONLY £24.99 per case PAY ONLY £16.49 per case PAY ONLY £25.49 per case PAY ONLY
£16.49 per case PAY ONLY £20.99 per case PAY ONLY £13.49 per case PAY ONLY GLUTEN FREE £14.49 per case PAY ONLY GLUTEN FREE GLUTEN FREE
2ND - 8TH OCTOBER 25TH ANNUAL
CELEBRATING THE RISING INDIAN RESTAURANT INDUSTRY AND SALUTING THE COUNTRY’S FAVOURITE CUISINE.
The nation's love affair with curry shows no signs of slowing and that’s what we’re celebrating with National Curry Week!
Why not join in to help raise money for poverty focussed charities? For example, designate a dish from your menu to donate £1 per plate sold.
You can download the official posters and social media assets to help you promote the week. WWW.NATIONALCURRYWEEK.CO.UK
OUR HOT TIPS...
A WEEKLY CURRY CLUB is a great way to boost mid-week trade. If you don't already run one, use Curry Week as your launch!
Increase your customers’ average spend and your gross profit by OFFERING A RANGE OF EXTRAS such as naan bread, poppadoms and potato/vegetable options.
Run a special offer on ASIAN BEERS & CIDERS for the week.
If your venue is drinks led, think about adding a special range of Curry Week BAR SNACKS. You can even pre-buy these to make it easier.
Make sure you offer VEGETARIAN, VEGAN AND GLUTEN FREE options.
Promote DRINK PAIRINGS with your curries and offer a special price if ordered together. The most popular pairing for curry is beer, but you can also pair well with wine.
Street food has increased in popularity over the last few years. Help your venue stand out with an interesting STREET FOOD MENU rather than a traditional curry offering.
Promote your offering on social media. Don’t forget to use #nationalcurryweek and post in local community groups to reach a wider customer base.
CURRY CLUB
JOIN US FOR EVERY TUESDAY
28 Small Beer HEADLINES · sep-oct 2023
The official Curry Week charity.
sep-oct 2023 · HEADLINES 29 Small Beer BUY 3 GET 1 FREE!
30 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES Terms and Conditions apply, visit www.asahibeer.co.uk/promotional-terms-and-conditions * Peroni Nastro Azzurro Stile Capri (24x330ml) Peroni 0.0% (24x300ml) Peroni Nastro Azzurro (Blue) (24x330ml) Peroni Gluten Free (24x330ml) Asahi UK Ltd BUY ANY 5 FROM THE PERONI NASTRO AZZURRO RANGE TO RECEIVE A FREE CASE OF PERONI 0.0%*
32 Small Beer HEADLINES · sep-oct 2023 DISCOVER SUPER DRY REFRESHMENT *Terms and conditions apply: visit www.asahibeer.co.uk/promotional-terms-and-conditions BUY A CASE FOR JUST £17.99 D NEW REFRESHINGLY LIGHT, WITH A SPRITZ OF ITALIAN LEMON AT 4.2% ABV P R O D O T T A A R O M A E B A R I I S P I R A T A A L L O S T I L E D I C A P R I CONTACT YOUR ACCOUNT MANAGER FOR MORE INFORMATION **Terms and conditions apply. Visit www.asahibeer.co.uk/promotional-terms-and-conditions. *Source: Savanta BrandVue Most Loved Drinks Brands 2022, sample of 96k consumers THE NEW SUNSHINE LAGER, FROM THE UK’S NO.1 PACKAGED LAGER BRAND * BUY A CASE FOR £23.99 **
sep-oct 2023 · HEADLINES 33 Small Beer
HEADLINES · sep-oct 2023 34 Bottled Beer / RTD’s £15.00 per case PAY ONLY £27.49 per case 24 x 330ml / 12 x 660ml NRB PAY ONLY £17.39 per case 24 x 330ml NRB PAY ONLY £29.99 per case PAY ONLY £20.99 per case PAY ONLY £24.49 £20.99 per case 24 x 300ml NRB PAY ONLY £19.99 per case PAY ONLY £24.99 per case 24 x 330ml NRB PAY ONLY £27.49 per case 24 x 330ml NRB PAY ONLY £26.99 per case 24 x 330ml / 12 x 640ml NRB PAY ONLY per case 24 x 330ml NRB PAY ONLY £27.49 per case PAY ONLY £25.99 per case 24 x 275ml NRB PAY ONLY £20.99 per case 12 x 275ml NRB PAY ONLY £18.99 per case PAY ONLY £30.49 per case PAY ONLY £23.99 per case 24 x 330ml NRB PAY ONLY £28.99 per case 24 x 275ml NRB PAY ONLY £21.49 per case PAY ONLY £ 53.99 per case PAY ONLY DISCOVER PERONI LIBERA 0.0% No & Low alcohol beer is worth £36.5M in the UK Beer Marketplace* BUY ANY 6 Nastro Azzurro, Peroni Nastro Azzurro Gluten Free, Peroni Libera 0.0% (all 24 x 330ml) RECEIVE Peroni Libera 0.0% FOC (all 24 x 330ml) direct to outlet alongside order. Promoter: Asahi (UK) Limited. Woking GU21 6HS RECEIVE A CASE OF PERONI LIBERA WHEN YOU BUY 6 CASES OF PERONI NASTRO AZZURRO SPECIAL PRICE SPECIAL PRICE £1 OFF PER CASE SPECIAL PRICE
sep-oct 2023 · HEADLINES 35 Small Beer
36 Small Beer HEADLINES · sep-oct 2023
SCORE BIG WITH THE
RUGBY WORLD CUP
8TH SEPTEMBER - 28TH OCTOBER
20 COUNTRIES • 48 MATCHES • 6 WEEKS
ALL HOME NATION GROUP MATCHES AT WEEKENDS!
GROUP MATCHES: 8TH SEPT - 8TH OCT
ENGLAND
England v Argentina - Sat 9th Sept, 20:00
England v Japan - Sun 17th Sept, 20:00
England v Chile - Sat 23rd Sept, 16:45
England v Samoa - Sat 7th Oct, 16:45
SCOTLAND
South Africa v Scotland - Sun 10th Sept, 16:45
Scotland v Tonga - Sun 24th Sept, 16:45
Scotland v Romania - Sat 30th Sept, 20:00
Ireland v Scotland - Sat 7th Oct, 20:00
WALES
Wales v Fiji - Sun 10th Sept, 20:00
Wales v Portugal - Sat 16th Sept, 16:45
Wales v Australia - Sun 24th Sept, 20:00
Wales v Georgia - Sat 7th Oct, 14:00
QUARTER-FINALS: 14TH & 15TH OCT - 16:00 & 20:00
SEMI-FINALS: 20TH & 21ST OCT - 20:00
For full fixtures, scan the QR code
BRONZE FINAL: 27TH OCT - 20:00
FINAL: 28TH OCT - 20:00
ITV has exclusive broadcasting rights - no special TV package is required!
Cask Ale Week coincides with the Rugby World Cup –capitalise on this by running a special ‘TRY’ offer on 3 x 1/3 pints of cask ales throughout the week.
Promote beers and other drinks in your range that are relevant to competing nations with special offers
Asahi Superdry is the Official Beer of the Rugby World Cup 2023! Now also available in 0.0%!
You could also create a themed menu for the tournament with some international dishes.
sep-oct 2023 · HEADLINES 37 Small Beer
The Rugby World Cup is a great opportunity for you to boost sales and increase footfall – make your venue the go-to place for rugby fans to watch the action! The 2023 tournament is hosted by France, meaning the games are at great times for UK trade!
*Fixtures correct at time of printing
HEADLINES · sep-oct 2023 38 Bottled Cider Thundering Molly Suffolk Cyder / Premier Cru Original Thatchers Old Rascal Strawberry & Lime, Wild Berry Kiwi & Lime, Pineapple & Raspberry, Berries & Cherries, Strawberry & Apple, Watermelon & Lime Thatchers Gold Original £19.49 per case 12 x 500ml PAY ONLY £27.49 per case 12 x 500ml PAY ONLY £18.99 per case 12 x 568ml PAY ONLY £23.49 per case 12 x 500ml PAY ONLY £31.49 per case 24 x 330ml - CANS PAY ONLY £20.49 per £12.49 per case 6 x 500ml PAY ONLY £22.49 per case 12 x 500ml PAY ONLY £23.49 per case 12 x 500ml PAY ONLY Mixed Fruit, Strawberry & Lime £27.99 per case 15 x 500ml PAY ONLY £18.49 per case 12 x 500ml PAY ONLY Crushed Red Berries & Lime £19.99 per case 12 x 500ml PAY ONLY £28.49 per 15 x 500ml case £24.49 per 15 x 500ml case Apple, Pear £20.49 per 12 x 500ml case Medium Sweet (Blue Cap) £24.99 per 12 x 500ml case Vintage (Black Cap) Angry Orchard 5.0% Cable Road Thatchers Haze BUY 5 GET 1 FOC BUY 5 GET 1 PINEAPPLE & RASPBERRY FOC
sep-oct 2023 · HEADLINES 39 Small Beer
40 Small Beer HEADLINES · sep-oct 2023
Win With Wine This Autumn
There are entry and world-class examples of almost every grape variety in the world. Be strategic and promote the quality perception of these varieties.
53% * Drink wine in pubs, bars, or restaurants at least once a week
70% of customers think pubs/bars DON’T provide enough information to help make informed decisions when ordering wine (43% for restaurants).
Consider getting more creative with wine menus.
Maximise the ‘theatre’ that exists when ordering wine for greater potential.
Train your team to taste wine and talk about it in a language that they can relate to.
Focus on a service-based wine training approach.
Target young drinkers as they are driving an increase in demand for wine.
Appeal to Millennials and even early 20s.
70% *
Say that choosing wine is one of the most enjoyable experiences of going out to pubs, bars, and restaurants
36% *
Are drinking more wine now compared to 12 months ago
sep-oct 2023 · HEADLINES 41 Small Beer
The top 10 factors that wine drinkers look for when ordering wine in a pub, bar, or restaurant: 6 ACTUAL PRICE 7 A WINE THEY'VE TRIED BEFORE 8 DESCRIPTION OF THE WINE 9 FOOD PAIRING 10 BOTTLE SIZE 1 COLOUR 2 GRAPE VARIETY 3 COUNTRY OF ORIGIN 4 PREFERRED PRICE RANGE 5 REGION
OPPORTUNITY
PREMIUM
*KAM Hallgarten&Novem wines
42 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 43 Small Beer
44 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 45 Small Beer
S A V E £6.00 P E R 6 x 7 0c l S A V E £7.50 P ER 6 x 7 0 c l CAS E S A V E £7 00 GET INTO THE SPIRIT OF THINGS please visit www.quintessentialbrands.com
sep-oct 2023 · HEADLINES 47 Small Beer
SAVE £1.50
48 Small Beer HEADLINES · sep-oct 2023
Buy 2 & Save £3.00 on a great range of spirits
Products included: Cotswolds Single Malt Whisky, Aber Falls Single Malt Welsh Whisky, Don Papa Rum, Buffalo Trace Bourbon Whiskey, Jaffa Cake Rum, Depth Charge Spiced Rum, Rumbullion Chilli & Chocolate, Rumbullion, Project Black Cherry Rum, Adnams Single Malt Whisky, Appleton Estate Signature Blend Rum, Kyrö Malt Whisky
sep-oct 2023 · HEADLINES 49 Small Beer
50 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 51 Small Beer
52 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES Small Beer 230614-HiSpirits-RTM August Promotion.indd 1 03/07/2023 10:36
IDEAL FOR OUTDOOR VENUES AND EVENTS
Simply chill, and pour into a plastic/paper cup with ice with garnish optional.
THE PERFECT SERVE
Serve in a glass with garnish for the full mixologist experience, at a price point to reflect this.
Buy 2 cases and get a free cocktail shaker and a tote bag or Buy 8 cases and get a free case*
* P u r c h a s e d c a s e s m u s t
e i
t l e
s t t
f l
s .
b
n a
a
w o
a v o u r
w w w . n i c h e c o c k t a i l s . c o . u k
55 Small Beer
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
56 Small Beer HEADLINES · sep-oct 2023
Estrella Free Damm Cans 24 x 330ml £19.25per case Beavertown Lazer Crush 0.3% 24 x 330ml £29.26per case Clwb Tropica NA Cans 12 x 330ml £12.49per case Brewdog Punk AF Cans 24 x 330ml £26.89per case Thatchers Zero 6 x 500ml £10.49per case Old Mout Berries & Cherries Alcohol Free 12 x 500ml £16.49per case Old Mout Pineapple & Raspberry Alcohol Free 12 x 500ml £16.49per case
Canned Beer Bottled Cider
sep-oct 2023 · HEADLINES 57 Small Beer Beer Adnams Ghost Ship 0.5% 30l Adnams Ghost Ship 0.5% 8 x 500ml Heineken 0.0 24 x 330ml Estrella Galicia 0.0 24 x 330ml San Miguel 0.0% 24 x 330ml Brewdog Nanny State 12 x 330ml Peroni 0.0% 24 x 330ml Brooklyn Special Effects 0.4% 24 x 355ml £62.49per 30l keg £23.49per case £11.99per case £22.49per case £18.49per case £18.99per case £17.99per case £18.49per case Bitburger Drive 24 x 330ml £19.99per case Erdinger Alkoholfrei 12 x 50cl £21.49per case Birra Moretti Zero 24 x 330ml £22.49per case Guinness Draught 0.0 24 x 538ml £38.99per case NEW CASE SIZE
58 Small Beer HEADLINES · sep-oct 2023 Darling Cellars De-alcoholised Sauvignon Blanc Darling Cellars De-alcoholised Rosé Darling Cellars De-alcoholised Shiraz £4.16per bottle £4.16per bottle £4.16per bottle Vilarnau 0.0% Brut Vilarnau 0.0% Rosado Scavi & Ray Alcohol Free £5.43per bottle £5.43per bottle £5.20per bottle
Wines #lowandno
For every bottle sold, MOOSE will plant 3 trees to #savethesnow
MOOSE is a vodka based botanical spirit
With the real pressed fruit & lighter ABV of 21% the flavour is unrivalled. Blended together with organic herbs, this is an exciting, themoosedrink.com
High versatile product that covers all consumers' tastes
@themoosedrink
B O T TLE O F
BE L V OIR F AR M
ELDERFLOWER CORDIAL
When you buy 6 bottles of NU À Prosecco
www.belvoirfa
Ingredients
15ml Belvoir Farm
Elderflower Cordial NUÀ Prosecco Sprigs of Mint
THE RE C I P E Free
Method lde
59 Small Beer
z
derflower Sprit
N
HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 61 Small Beer
62 Small Beer HEADLINES · sep-oct 2023
sep-oct 2023 · HEADLINES 63 Small Beer
64 Small Beer HEADLINES · sep-oct 2023 EVERYDAY LOW PRICE ON THIS TOP SELLER ORANGE & PASSION FRUIT APPLE & MANGO APPLE & RASPBERRY 24 PACK £18.99 £ 62.65 £ 50.35 £ 42.79 Pepsi 7Ltr Diet Pepsi / Pepsi Max 7Ltr R.Whites Lemonade 7Ltr £ 67.61 Coke Zero 7Ltr £ 71.72 Schweppes Lemonade 7Ltr £ 80.72 Coca-Cola 7Ltr £ 67.61 Diet Coke 7Ltr EVERY DAY LOW PRICES ON THESE GREAT BRANDS WHY NOT COMBAT THE SOFT DRINKS LEVY BY MOVING TO COKE ZERO OR PEPSI MAX?
Get into the spirit this HALLOWEEN
FAMILY AFFAIR
Halloween presents huge potential to engage customers of all types - it’s no surprise that the event is popular with families, and outside of the late-night scene, venues can embrace this with child-friendly day time events and promotions.
SHAREABLE
Groups of friends generate the highest sales at Halloween so consider sharing buckets and pitchers and promote offers encouraging friends to get together at your venue.
DRESS TO IMPRESS
• Dress up your venue with cobwebs, pumpkins, and skeletons.
• Create some spooky sounds –include Halloween classics such as Ghostbusters, Highway to Hell, Monster Mash and, of course, Thriller!
• Run a fancy dress competition with a prize for the best costume. Make sure your staff are in fancy dress too!
SCREAM OUT LOUD
• Set up Facebook events.
• Post teasers of your décor and drinks on Instagram Stories.
• Use popular Halloween hashtags.
• Tag drinks brands in your posts.
• Encourage your customers to post pictures from your events.
SEASON FOR SPIRITS
Vodka, Tequila, Bourbon, and Rum see a substantial sales uplift over Halloween. Create your own Halloween-themed cocktails and mocktails, a spooktacular way to increase margins.
Get creative with your garnishes by using themed decorations – edible eyeballs, jelly spiders and plastic vampire teeth are a few to get you started!
65 Small Beer
31ST OCTOBER
66 Small Beer HEADLINES · sep-oct 2023
HOW IT WORKS
STEP 1 STEP 3 STEP 4
STEP 2
sep-oct 2023 · HEADLINES 67 Small Beer
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES
Terms and Conditions 1. All offers are available from 1st September to 31st October 2023 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase. Small Beer Ltd & TrentAns Vintners, Unit 1, Churchill Business Park, Sleaford Road, Bracebridge Heath, Lincoln, LN4 2FF Tel: 01522 540431 Fax:
513449 Email: smallbeer@smallbeerwholesale.co.uk Web: www.smallbeerwholesale.co.uk AWRS URN: XFA W000 0010 0075
01522
Call your rep today or email to start ordering.
appadmin@smallbeerwholesale.co.uk