Dear customer…
The Summer has flown by and the slow build to Christmas starts now. The trade for many of us has been as hard as it ever has been and we are all working tirelessly to squeeze every inch of value out of what we do. We are here to support you more than ever and my team are really focussed on helping you at every turn.
We feel a huge part of this is bringing you brands and offers that you can’t get elsewhere, and nothing is more in line with this than the amazing Titanic Stout that adorns our front page. Titanic have grown into the nation’s leading dark beer specialists, with their
Plum Porter soon to be released on keg too, but their Nitro Stout is right up there to compete with the big brands on your bar. We have lots of support behind this so contact us today and see what you can achieve with this terrific stout.
We will have cellar gas available for delivery to you very soon, hopefully in time for Christmas. We apologise that this has taken so long, but making sure our vehicles are safe for carriage has been our priority, and we are really close to achieving that.
We are also on a charge with Wyborowa Polish Vodka. This great liquid
is exclusive to us as members of the Society of Vintners and we have a market leading price. We make no secret of the fact that some of the big spirit brands are supporting us less and less, so we are attacking them from all angles. The pricing off invoice, and the in-house retros available, are going to make this a force to be reckoned with.
We all wish you good luck for the two quieter months ahead. Thanks for all you do with us.
Cheers, Rob MD, Small Beer Ltd
WE ARE NOW STOCKING
CELLAR GAS!
COLLECTION
ONLY IN SEP & OCT* CO2, MIXED 70/30 & MIXED 60/40 ALL CANISTERS £20+VAT PLUS A £20+VAT DEPOSIT PER CYLINDER
DELIVERY TO OUTLET COMING VERY SOON! ALL IN STOCK NOW
DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
£109.99 £142.99
12 Small Beer
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
NATIONAL CURRY WEEK Perfect partners for
7 TH - 13TH OCTOBER
Celebrated every year NATIONAL CURRY WEEK honours the thriving Indian restaurant industry and also helps raise money for poverty-focused charities.
WHO DOESN’T LOVE A CURRY? – to help your venue get some hot returns this October, we’ve highlighted our perfect pairings for some favourite Indian food and drinks.
BEERS
The automatic match for Indian food would be lager served cold as the bubbles freshen the palate instantly. A favourite is Kingfisher Beer. However, a beer with more flavour also works well, particularly a well-hopped pale ale or IPA. Plus, a Pils is good with snack food such as samosas and bhajis.
WINES
WHITE WINE
BEST FOR: SPICY DISHES
You need: Sauvignon Blanc. Sharp acidity & slight sweetness can help mellow the curry's heat & make the flavours sing.
BEST FOR: ALOO GOBI, JALFREZI, GREEN CURRIES, DHAL
You need: Vinho Verde.
A famous style of wine from northern Portugal, traditionally light in alcohol with a slight spritz.
RED WINE
BEST FOR: THAI CURRIES
You need: Cinsault.
Red wouldn’t be the automatic go to for Indian food but richly flavoured & delicately spiced red wine is the perfect pairing for Thai curries.
BEST FOR: SPICY VEGETARIAN DISHES
You need: Lighter reds such as Beaujolais.
ROSÉ WINE
BEST ALL ROUNDER
You need: Fruity Rosé. For a reliable style of wine with curry, make it pink and extremely juicy, so the sweetness in the fruit counterbalances any heat.
SPARKLING WINE - EVEN CHAMPAGNE!
Not so much with curries but sparkling wines are great with Indian snacks like samosas, bhajis and pakoras.
CIDER
Maybe you don’t associate cider with curry but try it! A medium-dry cider will work a treat with milder fish and veggie curries and can be incredibly refreshing.
SPIRITS
Spirits alone would be a no-no with curry unless you want to set your mouth on fire, but diluted with a mixer and a handful of ice - it’s a whole different story.
BEST FOR: ROGAN JOSH OR BIRYANI
You need: Cognac + Ginger Ale
A classic VS or VSOP cognac with 150ml of ginger ale and ice is just perfect with a medium to hot, meaty curry like a Rogan Josh or a rice dish like a Biryani.
BEST FOR: VINDALOO
You need: Vodka & Lemonade
This famously hot curry won’t leave much room for flavour in drinks, so go clear for the spirits and clear for the mixer, preferably a sweet one. With lots of ice! Vodka and lemonade is your answer, with a twist of real lemon to add to the acidity and freshness.
COCKTAILS
You might not think of pairing cocktails with Indian food but you could theme with the food. E.G. Grapefruit Collins.
ALCOHOL FREE BEERS
E.G. Heineken Alcohol Free (0.0%)
A perfect 0% alcohol partner - more fruity and gently malty than the alcohol version, this lager is exceptionally easy-drinking.
Reference: The Three Drinkers, What you should be drinking with curry, Helena Nicklin. Six drinks you might not have thought of pairing
Crushed Red Berries & Lime
Angry Orchard 5.0%
Cable Road
Thatchers Haze
NUÀ PROSECCO
SWA GOLD MEDAL WINNER
Elegant with a fruity bouquet, a mellow & creamy mouthfeel, delicate bubbles, subtle white peach, apple purée & brioche flavours with a distinctively crisp finish
Casa Vinicola Caldirola, Nua, Prosecco Brut NV, Veneto, Italy
30 Small Beer
Premium Spirits
Raise The Bar With What is premiumisation?
Premium products are flying off the shelves faster than ever before, so if you’re not already stocking premium spirits, now is the time to start!
Of guests are now more likely to trade up for a better-quality drink *
Of consumers want to try something new when they’re at a pub or bar **
A movement towards choosing more high-quality, premium products offered at higher prices.* " "
Products are made premium by a range of factors, such as quality of ingredients, production process, age, distinct flavour profiles and rarity, to name a few. All these attributes combined lead to a superior drinking experience for your customers.
Why are premium drinks trending?
63% 54% 54%
• More people are choosing to drink less alcohol, meaning they are more likely to order premium alcohol drinks in smaller quantities than cheaper options in large quantities.
• Millennials & Gen Zs (18-35 years old) are driving the trend.
How to sell premium drinks successfully
Of 18-34 year olds are likely to purchase a premium drink vs 35% of those aged 35+*
1. TELL THE STORY BEHIND THE SPIRIT. A great way to engage your customer! Providing background behind products gives a real sense of quality and value for money, and boosts your customer experience.
2. SHOWCASE PREMIUM SPIRITS IN YOUR BACK-BAR. Position premium drinks in a prime eye-level location on your bar. You can dedicate a whole shelf to premium spirits – organise as good, better, best; separate light and dark spirits; and use lighting to draw the eye.
3. UPSELL PREMIUM SPIRITS. Use the products story here and know where and when to upsell. Offer a range of options rather than just the most expensive one. Make suggestions and remember that upselling is not just about a bigger spend, but about enhancing your customers’ experience.
Start Planning Ahead for Christmas
It’s never too early to start planning for the biggest trading period of the year!
19% Of customers make at least some Christmas plans by September ***
27% of customers saying they won’t make plans until December!*** with only
Start planning your menu
Have you decided on festive drinks/cocktails specials?
Have you started advertising on social media and in your venue?
Advertise to local businesses for Christmas parties
Want to unlock higher turnover, GP & repeat custom but don’t have the staff, space or equipment…?
The award-winning Strait and Narrow’s “Bottled by Bartenders” range means anyone (and we mean ANYONE) can now do this. Also you can do it FAST.
125ml serving - Chill, shake and pour into a coupe glass
Dick Bradsell came up with this instant classic when he was asked to make a drink to “wake me up, then **** me up”
Our version uses Sacred Organic Vodka
Let yourself indulge in some S&N passion with this fruity favourite. Using Cariel Vanilla Vodka, Passoa Liqueur, Pineapple & Lime
125ml serving - Serve straight from the fridge into a coupe glass
£11.99
per 500ml bottle £14.50
A Strait staple since day one, our twist on the South American favourite. Sweet with a slight kick of citrus, strawberries, raspberries & cranberries balanced with Sacred Organic Vodka
100ml serving - Serve in a rocks glass over lots of ice
An old American Classic that is impossible to stop drinking. Ours is made with Wild Turkey Bourbon
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
#lowandno
Wines
£6.43per bottle
Darling Cellars
De-alcoholised
0.0% Rosado
£6.43per bottle
£4.16per bottle
Darling Cellars De-alcoholised Rosé
£4.16per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars De-alcoholised Shiraz
£4.16per bottle
Sauvignon Blanc
£10.56
SNACKS
HuligaN Crush Pretzel Pieces
18 x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
Dog Nuts
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
Salted, Dry Roasted
Chilli, Honey Roasted, Salt & Vinegar
Salted Cashews
£17.27
SNACKS
Salty Dog Crisps
30 x 40g
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
Gruntled Pork Crackling
20 x 35g £21.67
FLAVOURS: Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
Oink
Pork
Scratchings
20 x 45g £22.60
TOP TRICKS FOR HALLOWEEN TREATS
Halloween is your opportunity to get creative and have some fun, while increasing footfall and profits at the same time! Halloween falls on a Thursday this year, the perfect chance to make a weekend of it by running events from Thursday to Sunday to fully capitalise on the occasion!
31st OCTOBER
1.
EERIE ATMOSPHERE
2.
SCREAM ON SOCIALS
Social media will be key for promoting Halloween.
Your Halloween décor doesn’t have to be gaudy and cheesy, pick whatever suits the feel of your venue. Subtle hints such as fake cobwebs and pumpkins can do wonders! Add a background soundtrack of Halloween classics and you’re on to a winner!
3.
FAMILY FUN
• Set up Facebook events
• Post previews of your décor and themed drinks on Instagram stories
• Use popular hashtags
• Run a like and share competition to reach a wider audience
4.
HALLOWEEN EVENTS
Family-friendly daytime spooks are a great way to increase footfall during the day. Try a Halloween sweets hunt, a pumpkin painting craft class, costume competitions or a face painter. Or package it all together as a ‘fangtastic family fun day’!
5.
FIENDISH FOOD
Hosting a horror movie night (ensure you obtain the relevant license beforehand!), putting on a murder mystery evening or throwing a monsters ball are just a few ideas to get you started. Selling tickets in advance creates a buzz and demand around your event!
6.
CREEPY COCKTAILS
If you are a food venue, why not add some Halloween specials? You could go all out and add fully themed and decorated dishes or keep it simple with seasonal produce such as pumpkin or squash, apples and nuts. Go with what best suits your venue.
DEAD MULE
Create some spooktacular cocktails for Halloween! Get creative with your garnishes to add the theatre and share photos of your themed cocktails on social media - a ‘grammable’ cocktail travels fast!
• 50ml Dead Man’s Fingers Spiced Rum
• 200ml Ginger Beer
• Shot of Lime/Lemon Juice
• Dash of Bitters (optional)
• Handful of Mint
• Lime Wedges
Add all the ingredients to a glass with ice. Stir and garnish with mint.
Our Perfect Pairings for Profit
This is an ideal way to boost sales this Autumn by linking your British beers and drinks to your food offering.
LAGER
Wrexham Lager Export pairs lovely with a nice Welsh cheese platter or the pub classic, steak & ale pie.
Classic British Ales work well with Sunday roasts, pies and hearty soups E.G. Doom Bar is perfect for a classic English steak & kidney pie.
Or Twin Coast Pale Ale, well hopped, light golden beer goes well with mild curries, Cajun chicken burgers & loaded fries.
REAL BRITISH ALE WHISKY
Whisky is incredibly varied, with distinct and different aromas, flavours, and tasting notes. This makes it a great spirit to create cocktails and drinks that pair with food. Whisky cocktails make a great pair with spiced food, enhancing the palate while offering freshness.
SOFT DRINKS
is the perfect partner for oriental chicken
In fact most white meats go well with elderflower, as do most light prawn dishes and white fish.
For those who are counting the calories, slimline tonic water is lovely alongside anything with delicate and lighter flavours such salads, quiches and courgetti with homemade pesto.
The aromatic red fruit aromas and delicate spice of a Blanc De Noirs is complemented beautifully by the depth and earthiness Pair this with a mushroom risotto.
Great British seaside traditions: fish & chips. A popular pairing is a favourite sparkler, such as Nyetimber.
A delicate English rosé such as Kingscote exudes aromas of strawberries and cream - perfect with a traditional trifle?
HOW IT WORKS
STEP 1 STEP 3
A QUICK LINK TO ALL THE GOOD STUFF
OFFICE OPENING HOURS
Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.
WAYS TO PAY SMALL BEER
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
OFFERS IN THIS BROCHURE
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
ALLERGENS
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”
YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT