Tate Smith Headlines May - June 2023

Dear customer…

Welcome to our royal edition of Headlines and as the warmer months approach, it’s time to take advantage of our fantastic summer promotions to drive sales and profits during what is a really busy time of the year for the trade.

The coronation of King Charles III provides a brilliant opportunity to boost sales in pubs and bars across the country with extended opening hours to 1am from Friday 5th May to Sunday 7th May. To help you make the most of this special event we have included some

coronation highlights and tips to plan for a bumper weekend.

#cheersforCharles

May and June also see a flurry of football finals with a host of big games set to draw in the crowds. The domestic and European competitions reach their thrilling climaxes and where better to share the excitement than your venue? Now is the time to plan for profit by ensuring your screens are set up and your promotions are strong to keep your customers in for longer.

There’s also the Epsom

Derby and Royal Ascot in June and of course

Father’s Day on the 18th. With one in three of all purchases being premium and super premium drinks this edition focuses on category advice for premium spirits and also World Gin Day on the 10th June to help you maximise the potential for profits.

Let’s spring into summer –and enjoy some right royal profits!

YORKSHIRE BEERS

Buy 2 cases pay only...

THE CIDER MARKET*

PREMIUM PR FIT P TENTIAL

Cider generates over 1.5 bn* of sales in UK pubs annually with premium brands showing the strongest growth. Unlike other drinks categories cider is at the start of its premiumisation journey and coupled with its strong heritage the sector offers brilliant potential for the On Trade.

PINTS SOLD DAILY 870k

BOTTLES BOUGHT WEEKLY 2M

SALES PER PUB YEARLY £16.9k

opportunity to drive value growth through increasing customer spend

46% WILLING TO TRADE UP

Category health has been driven by PREMIUMISATION, causing total cider On Trade value sales to rise by 2.1 percentage points over the last 12 months

Premium apple = 23.1% VOLUME GROWTH in the last 3 years

Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years

Flavoured packaged cider is key to generating more trade-up sales opportunities, as PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE

GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push new consumers toward the category while maintaining existing drinkers

Draught and packaged options can complement each other to provide variety and trade up options across apple and flavoured ciders

Customers are spending more per visit although visiting less, therefore stocking a selection of premium apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up

PREMIUM CIDER IN NUMBERS

195%

16% 68% 73% = = = =

THE GROWTH OF PREMIUM FRUIT CIDER

OF CIDER DRINKERS SPECIFY A BRAND WHEN ORDERING

THE AVERAGE THROUGHPUT OF PREMIUM CIDER OF ALL PACKAGED CIDER SALES ARE PREMIUM

Buy any 3 x 70cl PAY ONLY £6.49 per 70cl

Almond, Apple, Banana, Caramel, Cherry, Chocolate, Coconut, Gingerbread, Gomme, Green Mint, Grenadine, Hazelnut, Jasmine, Lavender, Lime, Mango, Passionfruit, Peach, Raspberry, Salted Caramel, Strawberry, Tiramisu, Vanilla, Watermelon

If the flavours you require are not listed, please let us know and we can add them to our next order.

£ 37 49

£ 33 99

£ 42 99

MIXING IT UP FOR DADS

TO MAKE MORE PROFIT!

Make Father’s Day one to remember with great Dad friendly cocktails! Innovative twists and bespoke drinks make cocktails perfect for encouraging more sales on Father’s Day. After all, Dads deserve a drink!

LAGERITO

Ingredients:

• 40ml Bacardi Carta Blanca

• 15ml lime juice

• 15ml sugar syrup

• 10ml crème de peche

• 25ml pineapple juice

• 8-10 mint leaves

• 50ml lager

Method:

1. Build all ingredients in a highball glass.

2. Churn with crushed ice.

3. Top with lager.

4. Stir then top with more crushed ice.

Garnish: Mint sprig

PEAR & PORT

Ingredients:

• 35ml Bombay Sapphire

• 15ml port

• 15ml pear juice

• Tonic top

Method:

1. Build in a highball glass with cubed ice.

Garnish: Pear slice

GLOBE TROTTER

Ingredients:

• 40ml Dewar’s 12 year old

• 20ml spiced pear syrup

• 1 dash Angostura Bitters

• 140ml soda water

Method:

1. Build in a highball glass with cubed ice.

Garnish: Star anise & an orange slice

HEINEKEN 0.0

LOW & NO ALCOHOL

KROMBACHER NON-ALCOHOLIC £16.49 per case

24 x 330ml £17.49 per case

BUY 2 x CASES PAY ONLY

BIRRA MORETTI ZERO

OLD MOUT BERRIES & CHERRIES ALCOHOL FREE

OLD MOUT PINEAPPLE & RASPBERRY ALCOHOL FREE

BUY 2 x CASES PAY ONLY

GORDON’S

NOZECO BRUT & ROSÉ

THATCHERS ZERO CIDER £9.89 per case

BUY 2 x CASES PAY ONLY

NOZECO BRUT 200ML £1.29 per bottle

PAY ONLY

WORLD GIN DAY

World Gin Day is the perfect opportunity to promote this key category in your venue and maximise profits with special gin pairings and cocktails.

SATURDAY 10 TH JUNE

,, ,, Let’s celebrate this wonderful juniper-laced spirit in all its glory!

The gin category has flourished as brands have tapped into flavour trends and cocktail occasions, with consumers trying more innovative gins from craft distillers experimenting with unusual botanicals. Tempt customers to taste your featured gins by using the correct glassware and garnishes and adding a sense of theatre to the experience. Remember customers are more adventurous and experimental than ever with their cocktail choice. Here are a couple of our suggestions:

WIBBLE

INGREDIENTS:

• 25ml Whitley Neill Original

• 25ml sloe gin

• 25ml pink grapefruit

• 10ml lemon

• 10ml Chambord

• 10ml sugar

METHOD:

1. Shake with cubed ice.

2. Strain into a highball glass with ice

3. Garnish with grapefruit & berries.

CLOVER CLUB

INGREDIENTS:

• 40ml Whitley Neill Original

• 20ml raspberry syrup

• 15ml Martini Extra Dry

• 15ml lemon juice

• 1 egg white

METHOD:

1. Shake with cubed ice.

2. Double strain into a chilled coupette.

3. Garnish with raspberry.

TOP 10 GIN BRANDS

* 1 2 3 4 5 7 8 9 10 6

After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients; the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.

one in three

48% of consumers now say they typically spend more to get a higher quality of drink in the On Trade*

64% of alcohol buyers expect premium alcoholic drinks to have more sustainable practices than standard***

of all purchases are premium and super premium choices*

50% of bartenders throughout the world said that customers are choosing more premium drinks.**

41%

of alcohol buyers want to see more premium low/non alcoholic drinks.***

Provide information on the origin of the drink, as well as sustainability and a back story to the brand within your drinks lists.

Don’t just focus on one spirits category, stock premium options in all.

Pair premium products with high-quality mixers, great glassware and interesting garnishes to satisfy customer expectations.

Stock premium non-alcoholic spirits as well! #0.0%

Irish Whiskey is experiencing significant growth – market value over last 12 months = £102m*****