Parenting Magazine: Promotional Activities

Marketing Activities for

Superbebe Parenting Magazine 2005 - 2007

Cover Mount   

Objectives: increase retail and fidelity Partnership with another company - co branding Ideeas:        



Editorial supplements:    



CD (Mozart for babies, Children Musical Train, relaxation music for pregnant women) DVD (work-out after birth, swimming for pregnant women and babies, “Who-to” guides for young mothers) One story booklet (partnership with a publishing house) The Book of Love (a printed little book with every picture and message that mothers have sent to us). We can create another version of the Book of Love for events (like a guestbook) and create a PR campaign around it Cotton hat for the summer Cotton feeder (bib) My first toothbrush Hospital bracelets for the Mother’s Day Grandparents’ Guide Oral healthcare Guide for Mother and Child Pregnancy Calendar “First week with my baby” Guide

The budget depends on the partnerships

Sampling & free trial  

Objectives: to become a mother’s first choice regarding parenting magazines by catching her in the most important moment of her life, giving birth of a child Locations     

 

Frequency: twice a month in Bucharest Tactics: 2-4 young people dressed in branded T-shirts are offering   

 

lying-in hospitals private medical clinics radiological centers (3D/4D ultrasonography) in Bucharest for the first 3 months and in another cities public gardens and parks in the summer playground, kindergartens

a free & clean returned magazine a promotional object (photo album for the ultrasound scanner pictures, clothes for new-born babies, textile bag) products for new-born babies from sponsorship (diapers, cream, bottle, comforter)

Collecting a database with young mothers for another projects Budget cash: 700 € / month (including promotional objects, human resources, presents for the nurses and doctors)

Children Products Exhibition  

Objectives: brand awareness, sampling, increase fidelity; sometimes selling Events:  



Budget:  

 

Baby Expo Bucharest, Timisoara, Cluj, Brasov, Constanta, Iasi Kidex Bucuresti Cash (promotional objects, human resources): 700 € / event Barter (decoration, partnerships for animation, prizes): 700 € / event

Media campaign (invitations for journalists) and follow up Follow up on the web and in the next month magazine

Chocolate hands

Playground

Face painting and hairstyling

Moony Witcher

Mothers’ Club     

Objectives: increase fidelity, create a positive image for the product, gain new costumers Frequency: once a month Location: a kindergarten or a playground, indoor in the cold seasons and outdoor in summer Participants: around 50 mothers Activities:   

    

The parents are talking with experts about children’s health and education The children are playing with clowns under surveillance of educators Theater plays, musical shows or lectures for and with children

Sponsorship: presents and prizes Media campaign (invitations for journalists, actors and personalities) and follow up Follow up on the web and in the next month magazine Subscription offer for 3, 6 and 12 months Budget:  Cash (promotional objects): 200 € / event  Barter (presents and prizes)

Advertising, Indoor & Outdoor      

Advertising in other magazines Advertising on radio Outdoor: 10 – 15 locations near hospitals Indoor: shops or medical centers if possible Monopoly TV: Carrefour, Mc Donald's BUDGET: 6000 € / year

Parenting Magazine Promotion Budget 2007 PROJECT

DETAILS

Total €

Ian

Feb

Mar

Apr

Mai

Jun

Jul

Aug

Sep

Oct

Nov

Dec

21700

1150

1850

2600

1900

1850

1150

1850

700

Sampling in hospitals

Production, transport, gifts, people

8400

Exhibition

Baby Expo + Kidex

4900

Mother's Club

Monthly Meetings

2400

200

Advertising

Monopoly (winter) and Outdoor (summer)

6000

250

1000

250

700

Turn static files into dynamic content formats.

Create a flipbook