7 Best Black Friday Marketing Ideas By Beeketing
Last year, US e Commerce revenue set a record of $3.34 billion on Black Friday - a substantial 21.6 percent year-over-year growth rate. What does this mean to eCommerce? Consumers are actively spending more time online to search Black Friday promotions. If you are running an online business, you’d better have best Black Friday marketing ideas ready now to boost great sales this season. How will you shift that increasing traffic of online users searching for that perfect holiday item? Take a look at our list of 7 Black Friday marketing ideas that will definitely help you curate a successful promotion season.
1. Send a Black Friday email marketing blast to your customers
Begin your plan by email blasting your past and potential online shoppers ahead of the influx of marketing especially when your competitors are still busy figuring out what to do. There is no doubt social media is thriving but email marketing is a time-tested strategy to expand both your sales and your customer base. Custora reported that 25.1% of sales during Black Friday promotion season has originated from email marketing, which makes it the biggest driver for Black Friday trades. On the other hand, an online retailer instigated an email marketing campaign which saw a 330% increase in revenue per email sent.
Make this tactic SMARTER? ●
A catchy subject line.
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Timing is everything.
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Save the date
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Not everyone is created equal
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2. Take advantage of a year-long landing page
You may have hear about landing pages strategy. How to make it a lifelong Black Friday marketing for your store?
In a report by Adwords, 61% of holiday shoppers begin searching online for their purchases prior to the weekend of Thanksgiving. If annually you make a new landing page to boost Black Friday sales, your SEO will start on a clean slate and that means it is less likely that you will be listed on top the search results the next time a consumer looks for a product like yours.
Make this tactic SMARTER? ● ● ●
It should look great on any device. Include a sign-up function Make it evergreen
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3. Boost Black Friday & Cyber Monday Sales via Social Media
A 2015 study revealed that there were a 3.8 million social posts mentioning Black Friday and Cyber Monday sales.
Now that’s an enormous amount of online shoppers to ignore. Planning your Black Friday social media marketing is both exciting and challenging since everything is real time. You see what people are saying on a millisecond and they expect you to act swiftly. Your social media posts should vary before, during, and even after Black Friday or Cyber Monday to boost sales.
Make this tactic SMARTER? ● ● ●
Find the best time to post. Don’t leave a comment unanswered. A call-to-action.
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4. Initiate a referral program during Black Friday promotions
Recommendations or referrals are the most trusted form of advertising, as reported by Nielsen’s Consumer’s Trust in Advertising.
This simply means that majority of people heavily rely on someone else’s opinions in deciding what to buy. Another study also found out that referred customers can be a great driver of brand loyalty and striking profitability than any of your other clients.
Make this tactic SMARTER? ● ● ●
Make it irresistable. Indicate the reward’s expectation. Make it viral
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5. Add a countdown timer to require swift action
Customers can be very indecisive. Most of the time they like to compare your products first with your competitors before clicking that purchase button This is true as shown by a research or comparative pricing which discovered that 94% of online shoppers take time in finding the cheapest product, 36% of which spend an additional 30+ minutes of comparison shopping before arriving to an actual purchase decision. By including a countdown timer to your promotions, you help you customers decide immediately, thus clothing that sale right there and then.
Make this tactic SMARTER? A countdown timer should appear on each of the following: ● ● ● ●
Every product Promotional emails Landing page Social media posts
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6. Upsell and Cross-sell with Discounts
Upselling and cross-selling are great ways to take full advantage of selling more to a current customer who is already on your website. Create combos of 3-4 complementary products that go well together and offer the whole package to customers at a discount on the total. These kinds of combo promotions work very well on big sales days as Black Friday and Cyber Monday, when people are actively looking for package deal for a much better price.
Make this tactic SMARTER? â—? â—?
Write copy message that delivers true value to customers Create a sense of urgency or scarcity
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7. Generate excitement through a Flash Sale
A flash sale is generally short period of time promotion. It is an exciting way to create hype and boost sale before the actual Black Friday and Cyber Monday. It can be few hours before the expected event or a day or two is also a good idea.
Make this tactic SMARTER? ● ●
A limit is the key Advertise your unobtainable products.
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