7 email marketing automation examples for your eCommerce stores that increase sales conversion
1. Welcome emails One of the biggest reasons to send a welcome email to first-time visitors is to make a good impression. It's the very first step to build trust and form a relationship with your customers. Every time when a new visitor signs up or makes their first purchase with your store, it is suggested that you send out a welcome email, including a thank-you note. You'd better send it after at least 30 minutes so it looks pretty much like being sent from you - the shop owner rather than being automated from a machine.
Here are a few tips you can consider adding into your welcome email to make it more attractive to your new subscribers: ● ● ●
Offer a reward code, store credit or free shipping as a welcome gift. Be personal and friendly, don't make too much fuss over the tone and mood. Add a call-to-action button “SHOP NOW” to encourage customers to shop with you.
Happy Email, an effective email marketing automation tool, can help accommodate it by sending an automated and well-written thank-you email 30 minutes after they make the first purchase or sign up for a new account in your store.
2. Abandoned cart emails Online shoppers, no matter how much they're interested in your products and tend to place an order, are easily distracted while shopping online and abandon their cart in the middle. This is where the abandoned cart emails come in, reminding your customers of the products that they have left behind and encourage them to come back to finish their cart. By building a compelling abandoned cart email series, you can win back 10-15% total of abandoned orders and leave an everlasting impression on customers.
Let’s consider these points to make your abandoned cart emails more effective: ● ● ● ● ●
Ask your customers a curiosity-piquing question like “Did you forget something?” or “Still thinking it over?” Offer your customers an incentive (i.g: percentage off or free shipping) Provide links to the cart that they have left Let customers know that the amount of time to hold the items is running out Make a call-to-action button stand out to motivate customers to finish check-out process (“Finishing checking out”, “Check out your shopping bags”, etc)
3. Post-Purchase Follow Up Following up with customers by email marketing automation after their successful purchases is a powerful step in showing your appreciation for their visits. It helps you ●
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Learn about customers’ satisfaction with their purchases, associated services (customer care, delivery options, shipping), or pricing. encourages future purchases and leads to more sales.
Consider these values to make your post-purchase follow-up email more sincere to customers: ● ●
Offer a unique discount code for further purchase. Add a social sharing button that either encourages customers to share their shopping experience with their friends
4. Re-engagement emails These re-engagement emails typically provide a special promotion or a too-good-to-pass-up offer to visitors who have not visited your website or purchased from you for a while and then convert their visits into sales. So, how would you make this work for you? ● ● ● ●
Provide a significant discount, free product, or a chance to win items Add more values with a great piece of witty copy and an appealing image Start with a “We miss you” or “Where are you?” message that will catch their attention. Try A/B testing to check if what tones and re-engagement offers perform best towards your customers.
5. The tailored upsell offers Upselling can benefit your stores by increasing cart value, resulting in better profit margins and improving customer satisfaction rates. The key to get most out of your upselling efforts is to provide specific and relevant suggestions for other items in an appropriate price range. For example, if a customer has purchased a $20 shirt from you, you’d better skip that offer for $300 pants, however, it makes sense if you offer him a $10 tie and show him how good it looks on the shirt.
6. Milestone emails Do you know that it costs 7x more to acquire a customer on average than it does to keep an existing one? It’s your call to show customers that you care about their purchasing interest or let them know you remember their special day. �
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Celebrate a milestone: give them a reward-coupon gift (i.g: 20% off for their next purchase) for being awesome customers. Congratulate on special occasions: give them a glance of some more great items that they might be interested in.
You can rely on email marketing automation to send out these occasional emails as you don't have to record and remember customers' information. One of the amazing campaigns of Mailbot is to motivate customers who have multiple purchases on your store with a reward coupon. Not only will customers say thanks to your thoughtfulness, but you will also get more sales, as the coupon code will encourage customers to come back and buy more.
7. Relevant updates Once people have subscribed to your email list, keep them updated about promotions, sales events, and new arrivals. By using email marketing automation, you can easily create your cohort lists to only send announcements to relevant audience subsets. There are two occasions that you need to send emails about product updates: ●
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Promote products that can be bought again or give site-wide recommendations based on customer’s history purchase and the product's lifecycle. Introduce new arrivals or new collections so that your customers keep abreast of what at your store might interests them.
In conclusion, email marketing automation can tremendously help you as an eCommerce store owner stay engaged with your customers while increasing conversions and boost sales significantly. If you want to understand thoroughly and learn more tips regarding email marketing automation, check out full blog here and don’t hesitate to share it with entrepreneurs like you.
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