OUGD404
TYPE This module explored the importance of type in poster design, cover design and publication design. Scale if something particularly important throughout all three applications. If the type is a small size a serif font is more appropriate as its serifs make individual letters more distinguishable and therefore easier to read. Size of type can suggest hierarchy. A larger or bolder type holds more importance than roman or light type. This can be seen in the cover designs, where the title of the book is the focal point. Kerning, the space between characters, can be used to make text more legible or for stylistic effect. This has been applied to the text in the Natural History Museum posters. Several different typefaces have been used throughout the publications as each typeface has its own specific character and provides a certain atmosphere. Gill sans is used in the NHM posters as it complements the logo. Baskerville is used in the book covers as it is classic and refined. Minion Pro was used for the body text in the Pantone my street booklet because it is easy to read in block writing and Gill Sans is used as the title font as it complements the body text. Futura was used I the IKB booklet as it is a trendy, contemporary type that reflects the content of the booklet as IKB is also trendy currently within graphic design.