Context of Practice, Critical Reflection and Proposal

Critical Reflection & Proposal

Reflection on Context of Practice 1 CoP 1 was an investigation into technology and how its advances have changed how audiences perceive design. It highlighted how different methods are appropriate for different applications. It explored how design can have an emotional importance and helped me to apply this to a piece of work which would embody an experience for an individual. CoP 1 was supported by academic writing and research into existing practical work. This helped me take information and generate ideas which were relevant and have context. I have realised that research and theory are key aspects of making work that is successful and meaningful. I aim to conduct more indepth and broader research during CoP2 to improve the work that I produce. I will continue to apply context to my work and try to implement the broader range of theory taught in the lecture programme. By doing this I hope to create designs

that are more considered and have a greater impact.

Technology is such a vast subject area and one which I would like to continue to explore. The most interesting topic of research I found was the psychological and emotional response the audience can experience due to design. For example, in the body of work produced for Studio Brief 2, the design is intended to resonate more with the audience because they are involved in the process of creating the piece.

For CoP2 I hope to continue to investigate the effects of technology within graphic design and the psychological effect this has on the audience, whether this be through the process of design or the reaction to a final product.

Five

Relevant Subjects

Psychology

Product design and technology

Manufacture and engineering

Fine art

Graphic design

Five

Relevant Books

Graphic: 500 Designs that Matters Phaidon Editiors

A Smile in the Mind - Witty Thinking in Graphic Design

Allen Fletcher

Beryl McAlhone

Design for the Mind: Seven Psychological Principles of Persuasive Design Victor S. Yocco

The Art of Looking Sideways

Overcrowded: Design Meaningful Products in a World Awash with Ideas Robert Verganti

Grafik.net This website sources the work of designers, curators, critics and image-makers who shape visual culture.

The site is specifically centred around graphic design making it a helpful resource when looking for text and writings on this subject.

Designspiration.net Designspiration is a online curation of graphic design, architecture, product design, photography and art. Searches can be refined by colour (as shown) or topic. I will use this as a hub for discovery and inspiration.

Pintrest Large range of inspiration ranging from instructional information to artist sketches. I will use this site as a source of inspiration and tutorials.

It’s Nice That A website that champions creative work over a range of disciplines. The site has many platforms including articles, a printed magazine, a summer symposium Here and the monthly Nicer Tuesdays talks series. As well as podcast. I will use this site for inspiration and to research current work and practicing designers to increase my awareness of developments in the industry.

Creative Review A website that showcases contemporary advertising, design, illustration, new media, photography, and typography. I will use this site as a source of information, especially for commercial related arts and design.

Music production in 2017 bears little resemblance to the 1970s. Yet both periods stared down a musical revolution brought about by emerging technology. Just as Roxy Music, Parliament and Herbie Hancock got to grips with synths, changing the musical landscape forever, so must contemporary creators get to grips with AI. As the agencies and developers behind AI we can forge ahead with pop’s equivalent of the Terminator, wiping out future starlets with impunity. Or, we can design for a more emotional connection to machine learning.

For Artificial Intelligence to complement artistic production and not replace it, we need to place the talent firmly at the centre of all we build.

Micheal Shortner

Can AI and computer generated design have the same emotional impact as work created by humans?

I realised there are two equally valid, but entirely opposing ways of viewing the world. Logic or emotion. Science or art. I started going off on a tangent to see if you could look at one aspect of life using both filters at the same time.�

Oliver Jeffers

Can logical design also have emotional value?

Words on paper invite us to touch and physically engage with what we are reading. We feel the texture, weight, smell of the paper, and we know where we are in relation to the beginning, middle and end. Research shows that this creates more of an emotional connection, intensifies the experience, and makes the information more memorable.

Sarah Hyndman

Does physical engagement with design have greater emotional significance? If so is this only true in relation to traditional design?

The focus on the need for Science, Technology, Engineering and Math (STEM) to achieve this has led to many notable voices arguing that our current passion for STEM in education needs an “A� for Arts.

To involve the experiences and wisdom of artists in our wonderful digital revolution. To provide a skillset that can provide perspective, ethical discourse, a level of self-critique and an appreciation of the irrational, the intangible. Express the inexpressible. You know, all the stuff that makes us human.

Tea Uglow

Can the addition of art and design to STEM subjects help science make a greater impact and have a more emotional effect on the audience?