Generating Traffic
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The biggest key to all of these ways to turn your passions into profits is traffic. Traffic is the hardest piece of any monetization method. You must get eyeballs on your content in order to make money. So, if you decide on one of these methodologies for turning your passions into profits, make sure that you focus at least 50 percent of your time learning the traffic methodologies that go along with it.
The three main ways that well talk about are paying for traffic, sending an email to your mailing list (that itself takes time to build) and lastly to joint venture with another website owner. This means they send you traffic, and you split profits with them 50:50. You can use software to track the number of hits produced from their mailouts. 1. By buying traffic, you can target the people already looking for your product. The biggest player here is Google. Im sure you know them well For those new to this industry, whenever you run a google search, the listings that show up on the right hand side can be bought by anyone. You pay 5 cents and upwards for each click. You can have traffic showing up to your website 5 minutes after setting up a Google Adwords account. Other search engines also offer this pay-per-click (PPC) service. The next step after paying for traffic is to monitor results. You can track the number of hits from various sources to focus on those that are producing sales. Lets say you had 4 different advertising sources producing a total in sales of $200 and you spent a total of $80. Thats a profit margin of 250%. If you were able to see that the $20 you spent with PPC advertiser A produced 0 dollars in sales and the same for advertiser B. Advertiser C brought in $20 in sales but advertiser D brought in a whopping $180 in sales.
