Constructions_”how to do” Our project has its core on DIY attitude, which argues the issue of the expert's expertise and tends to promote people on being creative and doing things for themselves. It loosens the border between creator and consumer but it strongly premises that those two work close together. This means a strong social network has to be exploited. DIY also implies low cost but non- standard and low energy construction, permanent or ephemeral, both in urban and rural level. In order to communicate this attitude graphically, manuals of "How to do" and "readymade" elements are being produced. A question that arises is how much a designer, architect does interfere? So the issue of finding a new balance between the creator and the consumer is a critical and crucial issue. The DIY attitude was first noticed in the US and can be linked to many of The Arts and Crafts movement philosophies of the 1900s which was directly opposing industrialization, modernization and mass production. On the contrary the Arts and Crafts were trying to reconnect people with hand- on activities. The DYI culture started to mainly evolve in the US during 1940s and 1950s, standing against the trends of conspicuous consumerism and mass production. These days DIY can relate to Craftivism, a term establish in 2003 by activist Betsy Greer. The first lines of Amy Spencer’s ‘DIY: The Rise of Lo-Fi Culture’ sum up the juxtaposition of DIY culture’s aspects by pointing out “the DIY movement is about using anything you can get your hands on to shape your own cultural entity: your own version of whatever you think is missing in mainstream culture. You can produce your own zine, record an album, publish your own book - the enduring appeal of this movement is that anyone can be an artist or creator. The point is to get involved.”
pp. 130
pp. 131