What Are QR Codes And What Do They Do Exactly?

What Are QR Codes And What Do They Do Exactly?

Scan code with your phone Get QR Code Reader at www.Ez.com/getreader

On A Computer? www.SynergyMarketingPro.com

Synergy Marketing Pro offers Marketing Strategies and Services for Small Businesses. You can reach us at www.SynergyMarketingPro.com

What Are QR Codes And What Do They Do Exactly?

You will see more of these QR codes (Quick Response Codes) popping up as they get more popular. These can be read and decoded quickly by any mobile devices that have the decoder software installed.

QR Codes are also sometimes referred to as 2D bar codes. This is because these bar codes encode information horizontally and vertically. They can therefore able to store considerably far more data compared to the conventional bar codes.

But What Do They Do? These codes are used to store information. On being decoded (when scanned using a mobile phone or decoder) these codes can bring you to an on-line source information. This could be in the form of is a web URL, an image, a video or just plain text.

QR Codes bring you a load of information quickly and conveniently. With these QR code and readers, mobile phone users no longer need to key in lengthy hypertext links. And when scanned, the data is stored in your mobile phone for long-term reference. That is a hassle-free and convenient feature for all who are using mobile devices and are on the go.

Who Would Use These QR Codes and Where Do You Find Them?

Off-line, we are seeing more of these codes used in magazines, book covers, brochures, business card, posters, banners, T-shirts, mugs, letter heads and yes even bill boards. You can even attach QR to product information, item

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tags or your packaging description, basically anywhere that requires additional data.

On one hand, QR codes bring off-line visitors who are scanning these codes to the internet word of blogs, websites, Facebook Fan Pages, event website pages, YouTube Channels as well as your online ecommerce stores.

On the other hand, they also bring on-line users who use their mobile devices for Google local searches or location-based social media (such as Foursquare or Gowalla) to the off-line businesses and stores to check out the latest specials or discounts.

QR codes bridge the space between offline businesses with the internet world and integrate the two together. Today the line between online and offline businesses is blurring and that is a good thing.

How Do You Read These QR Codes?

You do not need any high-tech, chunky hand-held scanning device to decode these QR codes. If you have a mobile phone with a camera you are good to go. Follow the steps below to get your QR code reader in order to decode these codes: 1 - For each mobile phone make and model, there's a bar code application that you can download for free. Often the application is already pre-installed on your mobile devices so you can readily use it. Otherwise, it is possible to Google "QR signal decoder +" your telephone design and you’ll be able to download the application and install it onto your device. You can also get your QR Code Reader here.

2 – You can activate the application by tapping the application icon. You are then ready to take a photo of a QR Code with your mobile phone. You can try the QR code you see at the side on the next page.

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Scan code with your phone Get QR Code Reader at www.Ez.com/getreader

On A Computer? www.SynergyMarketingPro.com

3 – Your QR code decoder will read and decode the information stored and bring you to the pre-defined destination on the web.

The information that is scanned now remains in your phone and you can refer to it anytime. That's a convenient way of getting and keeping information for mobile users.

For more detailed steps on where to download your specific QR reader and how you can scan these codes, you can refer to this video “How To Scan A QR Code Or A 2D Barcode” here.

For more tips and resources on social media and mobile marketing, you can visit the Synergy Marketing Pro Facebook Business Page or you can get a free report on 5 Steps to Mastering Social Media in 1 Hour A Week.

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Additional Resources

1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @ http://www.synergymarketingpro.com/1hoursocialmedia 2 - Marketing On Facebook – Best Practice Guidelines by Facebook 3 - 7 Tips To Using Facebook Fan Pages @ http://www.SynergyMarketingPro.com/using-facebook-fan-pages/

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