Brow Inc - Preview Issue

BROW INC.

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TIPS FOR STARTING A CAREER IN MICROBLADING

BROWS . BEAUTY . BUSINESS . JOURNAL

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WELCOME TO THE PREVIEW ISSUE

OF BROW INC

Welcome to the preview issue of Brow Inc. Eyelashes and Eyebrows go together like bread and butter. We thought as many lash artists offer brow services, that we would work on Brow Inc and see if it is something that the industry wants.

In this preview issue you will read some articles which will give you a taste of what is to come. We are looking for contributors for our first issue due out in July. If interested, please contact info@lashinc.eu Best wishes, Louise

Louise Prunty

The views in the articles of Brow Inc are the views of individual contributors and do not necessarily reflect that of the company.

Brow Inc. 7 Newton Place, Lower Ground, Glasgow, G3 7PR 2

Contact Name: Louise Prunty Contact Email: info@lashinc.eu www.lashinc.eu

Tips for starting a career in Microblading The newest trend on the beauty circuit is taking the salon world by storm. Microblading is also known as eyebrow embroidery, microstroking, 3D brows to name a few. It is gaining in popularity across the world with the promise of eyebrow perfection in two hours. The training for this “semipermanent� technique is everywhere on Facebook and Instagram. Many of the training classes are a two-day course with the promise of big money.

Here is the 411 from someone who has taken 3 courses and one on one permanent makeup training. This is not a one class, big money venture. You are a tattoo/permanent makeup professional, and you need to know the same information that someone who does any type of tattooing needs to know. There are so many skin types, medications and slight variations in techniques that will drastically affect the outcome of your tattoo. The problem with many of the twoday classes is that you do not see the healed results. And of course, the healed results are everything. The popularity of online review sites makes good education more important

than ever, one or more bad review could severely hurt your business.

Here is my advice on embarking on a career in permanent makeup. First and most importantly understand that you are tattooing. Your tattoo will fade quicker than machine tattoos, but they can last years. Start by doing extensive research on the trainers you are considering. The chances are that a trainer who took a two-day class is not going to be adequate. But a trainer who has been doing permanent makeup for many years may not be either; they may be using antiquated procedures. You want a class that covers color theory focuses on retention, troubleshooting, techniques for different skin types, clear aftercare and has plenty of time for hands-on practice.

All of this knowledge and skills are required because many of your clients will be clients who have little to no brow hair and you will be doing a total reconstruction.

The rewards are great for artists that work hard at perfecting their craft and seek continuing education. Skilled PMU eyebrow artists can be booked for months in advance.

Take your time, find the right instructor and practice, practice, practice.

All of these skills may not make you perfect, but it will give you the ability to change the way your clients see themselves.

Michelle Rath www.sinfulbrows.com 3

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Brow Reader Gallery 5

Danielle Couch

Agne Vaiciue Gagliardi Rita Romo

Leanne Harber Kim Monique Tonnesen Abigail Tria Lawrence Irina Chen

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From the brains behind Lash Perfect – Brow Perfect individual brow extensions Brow Perfect from Lash Perfect, the brand leader in eyelash extensions. This innovative salon treatment will give the opportunity to recreate depth and dimension to eyebrows by applying individual brow hairs both directly onto the skin and onto existing brow hairs.

Fill in gaps, define shape, add volume or create a brow where there is no hair.

Brow Perfect is an ideal additional treatment that can be offered alongside LoLa Brows and Hi Brow Professional as well as a standalone treatment.

Recently, Brow Perfect has even gone viral, with more than one video by the prestigious, Hollywood makeup artist Lilly Ghallichi, using Brow Perfect products and techniques.