DO YOU
DARE? WHY? Planet
Create sustainable food industry
Reduce the waste
Health
Quality
Honesty
Consciousness
HOW?
WHAT?
Change minds
Brand
Educate
Restaurant
BEEF VS. BUGS 7,600 liters of water to 41 liters of water produce1 pund of meat
to produce1 pund of insects
50 bags of feed 2 bags of feed
to produce1kg of meat
to produce1kg of insects
Waste
pr 1 kg meat
8kg
Energy value
1kg
Protein
Energy value
Protein
WHERE? Law - 10 insects
Now in supermarket Supplier (Local) Growing market/awarness Brussels - Center of Europe
Target $
Medium-high wage
Early adopters
25 - 35 year old
Foodies
Literate
Think different
ECO Ecologist
Discovery
Vegetarian Vegan
Health
24,000
Product Visulisation Turn insects into exsisting meal
Qu a
Fre s h
e
De si
y lit
gn
l ca lo
Ta s t
Promotion EVENT
P.R.
BLOG
Education program
Premiere
Celebreties
Video
Foodies
Storytelling
POP UP
Sustainabillity
Environment
Nutrition
Health
STORE
Finance Max 30% wages Main costs
Max 10% rent
INSECTS
Max 7% loan
Resources $ Price
$$$
Margin
$$
MEAT Resources $$
Turnover ratio per day
Price
$$$
Margin
$
0,6
35€
Average price per customer
Net profit
1
186 ‘ 200€
369 ‘ 400€
1,8 - Taxes - Purchase costs - Main costs 544 ‘ 600€
More than 2 billion people include insects in their regular diet. Grashoppers, crickets and locusts are among the most popular edible insects.
DO YOU
DARE?