Calatrava Exhibit Project Yahui Li GRA 510 Environmental Graphic Design February 15 2012
Overview Santiago Calatrava Valls is a Spanish architect, sculptor and structural engineer. Already
well-known in Europe for his unique design aesthetic, Calatrava is beginning to make a name for himself in the United States. Starting with the Milwaukee Art Museum, he has designed a number of public buildings and bridges in the U.S. in recent years. As both
Engineer and Architect, his works take materials like concrete, glass and steel beyond the normal bounds.
Sources: http://www.calatrava.info/
Original Building
Sources: http://oberon481.typepad.com/oberons_ grove/2009/10/calatrava-at-nyc-ballet.html
Concepts and Sketches
Corp Identity Wordmark Symbol
Signature
Wordmark
A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding.
Symbol
A symbol is something such as an particular mark that represents some piece of information.
Signature
A personal identification with the intention of accepting, authenticating, and or executing a document. In some instances, a mark, seal, stamp, or symbol may also be considered a signature.
Our signatures must accommodate a wide range of uses. Our main use would be in horizontal format; to meet all business needs we have created a vertical format for the signature as well. Horizontal Preferred
Vertical Special Use
Santiago Calatrava
Colour Standards CMYK C= 84, M= 75, Y=18, K=4
BLACK K=100
Identity Typeface As the Calatrava’s design evolved, so has our use of type. Museo Sans, our primary typeface, sets a confident, destinct tone for Santiago Calatrava. The use of Museo Sans regular mimics the round curves found in our logo that create an impressive visual flow from type to symbol.
Museo Sans, 46pt, Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Opening Night Private Gala Invitation
SANTIAGO CALATRAVA
Sculpture Into Architecture
May 1, 2012–August 26, 2012
Opening Gala, Friday, April 27th, 7pm Exhibition Preview & Reception Complimentary gift to all attendees RSVP by April 14th, 2012 to: calatrava@santiagocalatravamuseum.com or call (212) 708-9400 Mr. Calatrava will be in attendance.
www.santiagocalatravamuseum. com
Invitation Holder Size: 5” x 4”
Invitation Letter Size: 5” x 4”
SANTIAGO CALATRAVA
Sculpture Into Architecture
The J. Paul Getty Museum
May 1, 2012–August 26, 2012
Opening Gala, Friday, April 27th, 7pm Exhibition Preview & Reception Complimentary gift to all attendees RSVP by April 14th, 2012 to: calatrava@santiagocalatravamuseum.com or call (212) 708-9400 Mr. Calatrava will be in attendance.
www.santiagocalatravamuseum. com
SANTIAGO CALATRAVA
Sculpture Into Architecture
The J. Paul Getty Museum
SANTIAGO CALATRAVA
Sculpture Into Architecture
May 1, 2012–August 26, 2012
May 1, 2012–August 26, 2012
Exhibition Preview & Reception Complimentary gift to all attendees RSVP by April 14th, 2012 to: calatrava@santiagocalatravamuseum.com or call (212) 708-9400 Mr. Calatrava will be in attendance.
Exhibition Preview & Reception Complimentary gift to all attendees RSVP by April 14th, 2012 to: calatrava@santiagocalatravamuseum.com or call (212) 708-9400 Mr. Calatrava will be in attendance.
www.santiagocalatravamuseum. com
www.santiagocalatravamuseum. com
Opening Gala, Friday, April 27th, 7pm
Opening Gala, Friday, April 27th, 7pm
Invitation Envelope Size: 5” x 8”
Opening Night Private Gala Gift
Ruler
Decoration Ball
Calatrava Suit
Hook
The watch for couple and friends
Clock
On/Off
Lamp
Exterior Banner Size: 60” x 18”
SANTIAGO CALATRAVA
Sculpture Into Architecture May 1, 2012–August 26, 2012 www.santiagocalatravamuseum. com The J. Paul Getty
Museum
May 1, 2012–August 26, 2012
SANTIAGO CALATRAVA Sculpture Into Architecture
The J. Paul Getty
Museum
www.santiagocalatravamuseum. com
Exterior Banner in Environment
Transit Shelter Poster Size: 45” x 66.25”
SANTIAGO CALATRAVA
Sculpture Into Architecture May 1, 2012–August 26, 2012 1200 Getty Center Drive Los Angeles, California 90049 www.santiagocalatravamuseum. com The J. Paul Getty
Museum
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CALATRAVA
Transit Shelter Poster in Environment
Bus Advertisement Size: 135” x 26”
May 1, 2012–August 26, 2012
SANTIAGO CALATRAVA
Sculpture Into Architecture The J. Paul Getty Museum
Bus Advertisement in Environment