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Corporate Identity Manual
Table of Content About Snowear A Message from The President Corporate Identity Colour Standards
Colour Breakdown
Colour Variations
Identity Usage
Improper Identity Use
Identity Spacing
Identity Typeface
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Glossary 13 The Business System Promotional Use
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Signage 18 Enterprise Articles and Interior Colour Seperation
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About Snowear We are able to offer better products at lower prices because we control all of our own manufacturing. we don’t have other companies build our stuff. Snowear was founded in 1994 by a group of riders that were working together at a shoe company. Frustrated by the lack of supportive, high performance snowboard boots, they founded Snowear in order to develop gear for real riders. Years of experience in design and manufacturing gave Snowear an immediate advantage, allowing us to provide a superior product at a very competitive price. Three years later, Snowear decided to use its expertise and knowledge of the sport to build a better snowboard. We purchased Function, which had been manufacturing boards for major companies since the early 90’s. This allowed us to design and build our own boards along with supplying other companies in the market. In 1997, Snowear moved its factory and International Headquarters to Hood River Oregon, where we also opened the Snowear binding factory. This gave us complete control over the quality, design and manufacturing Three years later, Snowear decided to use its expertise and knowledge of the sport to build a better snowboard. We purchased Function, which had been manufacturing boards for major companies since the early 90’s. This allowed us to design and build our own boards along with supplying other companies in the market. In 1997, Snowear moved its factory and International Headquarters to Hood River Oregon, where we also opened the Snowear binding factory. This gave us complete control over the quality, design and manufacturing of our entire product line. With the year round snow of Mt. Hood a mere 20 minutes from the office, we are able to refine our designs and develop the best snowboards, boots and bindings available. And, of course, get out there and just ride for the love of it.
A Message From The President Snowear is dedicated to the continuous improvement of all products and services to meet our customers’ needs, allowing us to prosper as a business and to provide an attractive return for our shareholders, the owners of our business. Improvement of products and services will be accomplished by focusing on the processes that make up our business and through the involvement of all employees to help with the improvement of these processes.We will strive to provide innovative and improved products and services to our customers by understanding their requirements and anticipating their future needs. We recognize that our people are our most valuable resource. We are committed to providing training and fostering a work environment of teamwork and shared values that will allow our objective of continuous improvement to be achieved. We will endeavor to be a good corporate citizen at all times by engaging in activities that have a positive social and economic impact on the communities in which we work and the world at large. July 2011
Heather Boudreau Heather Boudreau President & CEO (Representative Director)
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corporate identity Wordmark A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding.
Symbol A symbol is something such as an particular mark that represents some piece of information.
Signature A personal identification with the intention of accepting, authenticating, and/or executing a document. In some instances, a mark, seal, stamp, or symbol may also be considered a signature.
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colour standards
CMYK C=90, M=0, Y=8, K=0 C=0, M=0, Y=0, K=0
RGB R=0, G=178, B=225 R=255, G=255, B=255
Black & White C=0, M=0, Y=8, K=100 C=0, M=0, Y=0, K=0
Web Safe RGB R=00, G=B2, B=E1 R=FF, G=FF, B=FF
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identity usage
No flipping the combination mark in any way
No use of a stroke around the combination mark
No changing the transparency of the combination mark
No changing the original colour, unless the use of the proper solid colours as specified
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Signature Clear Space Minimum clear space and size around the logo is important to ensure its legibility and visibility. The minimum amount of clear space around the logo is 1.5x larger than the height of the letters in the logo.
125% white space around signature
The linear logo (horizontal) should be used no smaller in width than 100 pixels at 72 ppi.
minimum 100 pixels width (72 ppi)
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identity typeface As the Snowear brand evolved, so has our use of type. CGM Locust Resistance, our primary typeface, sets a confident, destinct tone for Snowear. The use of RT-909 mimics the curves found in our logo that create an impressive visual flow from type to symbol and it looks like the road which is after snowboarding, especially letter “s�.
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glossary Clear Space The space around the signature that is kept empty to isolate the logo and make it easier to see.
CMYK Cyan, Magenta, Yellow and Black; the four colors used in standard four-color process printing.
RGB Red, Green, Blue; the three basic colors used by display devices to visually simulate all visible colors; each of the three values is expressed as a number between 0 and 255.
Pixel The smallest, single-color square element, or unit, of a digital image.
JPEG Joint Photographic Experts Group; a pixel-based file that reduces the number of colors used to keep the file size small but loses some image quality as a result; this file format is commonly used for Internet photos.
PPI Pixels Per Inch; refers to the quality or resolution of a pixel-based image.
Resolution A measurement of the output quality of an image, usually in terms of pixels (PPI), dots (DPI), or lines per inch (LPI) depending on the output device.
Watermark A faint design that is visible when held against the light and typically identifies the maker.
Trademark A legally protected name for a product, service or offer; or graphically, indicating that such a product, service or offer is legally protected.
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the business system
Letterhead (8.5 x 11”) Text allignment flush right 7.5 pt.
Business Card (3.5 x 2”) Text allignment flush right 9/7 pt.
Front
Back
Li YahuiYahui Li
Apparel Marketing Manager Apparel Marketing Manager
1257 Yonge Suite 202 1257 Yonge Street, Street, Suite 202 Collingwood, ON, Canada Collingwood, ON, Canada M4J 3V6 M4J 3V6
108 Blue Mountain Blvd, Collingwood, ON, Canada M4J 3V6
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4160876 922Ex: 0876 t 416 t922 221Ex: 221 4160147 885 0147 c 416 c885 f 4160877 922 0877 f 416 922 e snowear@supperlive.com e snowear@supperlive.com
www.lovesnowear.com www.lovesnowear.com
Envelope (9.5 x 4.125�) Text allignment flush left 9 pt.
108 Blue Mountain Blvd, Collingwood, Ontario Canada M4J 3V6
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promotional use Our main focus at Snowear is to sell a new fashion snowboards for consumers at an affordable price. Our product would be sold mainly on snowboard with our logo placed horizontally or enlarged and vertical down the can.
To better promote our product we also have branding on certain apparel like hats, sweaters, and gloves etc.
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To promote Snowear even further we have product placement on vehicles such as the example below, which will have the highest value in advertisement.
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Enterprise Articles and Interior Enterprise Articles are mainly used for Snowear shops and provide the company with a unified, fresh, and futurefocused image to clients. Enterprise Articles may be used at special events, such as grand openings, fairs, concerts, marathons and holidays. Those items may include but are not limited to mugs, pens,CDs, staplers, and lighters. Those item should conform to corporate identity standards, however bright colours relating to the event may be used, as long as the black and white logo is used on the corresponding event’s background colours (i.e.. lime green, bright pink, Christmas red, etc).
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Uniforms will be contemporary in style and will include the Snowear Logo on the left hand side of each suit. The image of wall designed for the indoor of Snowear shops. The ski blue through the whole shop that gives clean and morden feeling to clients. It also presents the youth and vitality of Snowear.
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Signage The signage offers our customers and employees a fast and efficient way to navigate through our company. The design of all signs must be kept simple enough to convey messages to people that do not have enough knowledge in the english language.
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The signages are for the outdoor of Snowear shops. They provides the Snowear shops derection to clients. We also used 3D logo to show clients a new image of snowear.
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coloUr seperation
C=90, M=0, Y=8, K=0 C=0, M=0, Y=0, K=0
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C=90, M=0, Y=8, K=0 C=0, M=0, Y=0, K=0
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