2
Table of Contents
Santiago Calatrava
4
Kansai Region
8
Icons 12
Wellington 16
Santiago Calatrava Research
4
Thumbnails & Sketches
5
Basic shapes
6
Type position choice
Santiago Calatrava
Colour choice CMYK C= 84, M= 75, Y=18, K=4
Final logo
7
Kansai Region Research
8
Mindmap
9
Thumbnails & Sketches
Basic shapes
10
Step: 1
Step: 2
Step: 3
Type position choice & Typeface choice
2HUZHP 9LNPVU 2HUZHP 9LNPVU )HJR [V [OL )LNPUUPUN
Kansai
Kansai Kansai
2HUZHP 9LNPVU )HJR [V [OL )LNPUUPUN
Font: Alte Haas Grotesk (regular)
Final logo
kansai
11
Icons Mindmap
12
Thumbnails & Sketches
Basic shapes
R255 G255 B
R0 G174 B23
13 R0 G0 B0
Colour choice C= 0, M= 100, Y=100, K=100 C= 0, M= 75, Y=100, K=100 C= 0, M= 10, Y=95, K=100 C= 85, M= 10, Y=100, K=100 C= 100, M= 0, Y=0, K=0 C= 85, M= 10, Y=100, K=100 C= 60, M= 90, Y=0, K=0
Typeface choice Golden Cockerel ITC, Roman, 8pt.
14
Screen shots
Final icons
15
Wellington Research
16
Thumbnails & Sketches
17
Basic shapes
Step: 1
Step: 2
Step: 3
Step: 4
Step: 5
Step: 6
Step: 7
Step: 8
Final logo
18
Colour choice
19
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