MELODY SINCLAIR PERSONAL BRAND / SELF PROMOTION
Melody noun mel·o·dy \ me-l-dē\
Rhythmic succession of single tones organized as an aesthetic whole. The Melody is often the highest line in a musical composition. Melodies may suggest their own harmony or counterpoint as fundamental as rhythm and metre, Melody is common to all musical cultures.
WHO WE ARE Our inquisitive nature gives us a thirst for exploration that ensures we are constantly learning and evolving. We hate boundaries and appreciate the endless opportunities to express our quirky and energetic personality through illustration, painting, drawing, graphic design and crafts. We firmly believe that sparks fly when creative minds collide and we welcome the opportunity to collaborate, inspire and be inspired.
BRAND PERSONALITY Fun
Quirky Weird
Obsessed
Perfectionists Strange Bubbly Cute
Rhythmic Creative Funny Light
Calming
Grounded
SERVICES OFFERED Brand identity
Brand strategy
Digital strategy
Editorial design
Environmental design Event production Graphic design Illustration Marketing
Packaging
Photography Video
LOGO DEVELOPMENT
LOGO REVERSED
CLEARANCE SPACE
1.0 CM
FULL COLOUR
MINIMUM SIZE
TYPOGRAPHY
COLOUR PALLET
PANTONE: 319CP
PANTONE: 213CP
PANTONE: 1505CP
PANTONE: 533CP
PANTONE: 2748CP
C: 59%
R: 132
C: 0%
C: 0%
R: 221
C: 95%
R: 15
C: 100% R: 46
M: 0%
G: 197
R: 205 G: 57
M: 56%
G: 136
M: 72%
G: 35
Y: 22%
B: 203
M: 92% Y: 18%
B: 125
Y: 90%
B: 60
M: 95% G: 53 B: 131 Y: 2%
K: 0%
K: 0%
K: 0%
Y: 15% K: 67%
B: 70
K: 10%
SECONDARY LANGUAGE
SECONDARY LANGUAGE
Producing
Concept design
Animations
Digital
Directing music videos
Branding
Instillations
Spatial
for live music concerts Illustration Typography 2D 3D
Enviromental
Creative Direction
Exhibition
Corporate Branding Wayfinding
Producing
Concept design
Animations
Digital
Directing music videos
Branding
Instillations
Spatial
for live music concerts Illustration Typography 2D 3D
Enviromental Corporate Branding
The Jackie Winter Group,
Australian Institute of
Cadbury,
City of Sydney
Creative Direction
NIKE, MTV, AMP,
Exhibition
Wayfinding
Architects
Flume
UNSW, SBS Television,
Green Peace
Oscar Wylee, Virgin
The wiggles
Spring Valley.
Powerhouse Museum, Mobile, NIDA
BOX SET: BUSINESS CARD, USB • Leave behind after interview. • Mail out • Generate interest by the strong branding, leaving the viewer wanting to see what’s inside • The booklet will be an introduction to me and also include CV, the USB will contain portfolio • The die cut packaging is on brand and implores a sense of curiosity.
PROMOTIONAL PIECES
EMAIL / PORTFOLIO: Interactive email link directing the viewer to my online portfolio • Sent prior to an interview. • Emailed out • Generate interest by the title and enticing the viewer to click the play me button in which a musical introduction will lead to my online portfolio • The piece is on brand as it indulges the musical undertones throughout my brand identity.
thank you