PORTFOLIO
RESEARCH AND PRESENTATION
MELODY SINCLAIR
Toby and Pete’s work, which we discovered through the agency, is instantly recognisable. Between emblazoning juicy typography on candy wrappers, and being the gurus in music festival branding, the common theme
throughout their work is hyperactive, playful humour. This duo operates a little differently to a full-service studio. The focus is on illustration, and everything else evolves from there.
PETE
Creative Director co-founder
TOBY
Creative Director co-founder
Producing
Directing music videos Animations
Instillations
Creative Direction
for live music concerts Illustration Typography 2D 3D
THE STUDIO
Toby and Pete are based in a studio in Chippendale, which they share with 15 other creatives. The work space is set up on one long desk which is rented out to freelancers who provide invaluable feedback and ideas.
ROLE PLAY
Toby and Pete have been in business together for over three years .We kind of generally start on the creative, and Amanda handles production plus the client stuff. Oh, and at the moment, we’ve got Nick and Vanessa. Nick has just finished at Billy Blue and he’s doing a lot of the After Effects stuff at the moment. We try and involve those guys in the whole process.
We kind of try to stay hands on throughout the whole process, so job roles are fairly flexible. We get a lot of people on board, including Gemma O’Brien (although she probably earns more than us combined), as well as cinematographers, interactive artist developers. The core team changes depending on the work.
There is always music playing and a good energetic vibe to help with days when you feel like you have cabin fever from working on projects for too long.
CREATIVITY
We’ve got a bad habit of just and overloading ourselves. With the more commercial jobs, we usually get a brief and a layout and do work off that. With music, which we’ve been doing a lot, it’s very open — which is both a good and a bad thing. We usually find as much reference as we can and get in touch with the
artist as well. Sometimes that can be difficult, especially with busy clients like Flume.
THE CLIENT
We’re in the situation where we had quite a lot of client relationships before joining the agency, so our arrangement is directly with them. We’re really unique on the Jacky Winter roster, as it isn’t an exclusive relationship. Other studios have most of their work come from Jacky Winter but we like to manage a few things
ourselves. We shoot a lot of stuff, and build a lot of stuff ourselves. I think we kind of like to have a little more of the admin side going through us, as opposed to Jacky Winter. The fact that they are in Melbourne means that we can access a lot more Melbourne clients that we normally wouldn’t be able to.
PROJECTS
Our influences are really varied compared to the actual work we actually end up creating. Music is often a huge inspiration‌ Radiohead is a really good example. They are constantly changing themselves. Yes they are technically musicians, but as a creative, they are constantly changing themselves and re updating what it is they do and who they are.
Concept design Branding Digital
Spatial Print
Enviromental Exhibition
Corporate Branding Wayfinding
MICHAEL
Creative Director co-founder
EVA
Creative Director co-founder
THE STUDIO
TOKO Design studio was established in 2002 by Dutch graphic designers Eva Dijkstra and Michael Lugmayr. Originally based in the Netherlands the studio has been operating in Surry Hills Australia since 2007 and continues to work with both national and international and clients.
ROLE PLAY
CREATIVITY TOKO’s style is conceptual, clear, colourful, typographic and bold. TOKO’s design process is to create boundaries on conceptual discoveries and the design follows. TOKO design seek simplicity but don’t mind an elaborate approach if it serves a purpose, playful, unexpected and minimilist. When asked about receiving portfolios TOKO said “ The inclusion of self initiated projects. To us, this shows commitment and devotion” Michael says “where you come from and grow up informs your design and process”.
TOKO is a small creative practice so both Eva and Michael work full time and take on different roles like studio manager, accountant, coffee maker, courier, cleaner, thinker, writer and designers. Occasionally they will collaborate with freelancers and interns
THE CLIENT Australian Institute of Architects, City of Sydney, UNSW, SBS Television, Powerhouse Museum, Oscar Wylee, Virgin Mobile, Billard Leece Partnership, ABN Amro Bank, MYOB, Ten Days on the Island, Architecture Institute Rotterdam, NSW Architects Registration Board, UTS, Capital Museum of China, Courtesy of the Artist, Cult (Corporate Culture), Australia Council for the Arts, Parramatta Council, The Danish Agency for Culture, PTW Architects, NIDA, Oxfam, The Communications Council, Virgin Australia, New York Times, Urban Walkabout, Terroir Architects, Object Gallery, Jaguar, Revolver,
BRAND DEVELOPEMENT
Melody
noun mel·o·dy \ me-l-dē\ THE DEFINITION OF MELODY
Rhythmic succession of single tones organized as an aesthetic whole. The Melody is often the highest line in a musical composition. Melodies may suggest their own harmony or counterpoint As fundamental as rhythm and metre, Melody is common to all musical cultures.
BRAND CREATION
WHO WE ARE Lovemelody are a collective of branding and design specialists based in Sydney, Australia working with boutique brands and small businesses across a diverse range of industries. Our inquisitive nature gives us a thirst for exploration that ensures we are constantly learning and evolving. We hate boundaries and appreciate the endless opportunities to express our quirky and energetic personality through illustration, painting, drawing, graphic design and crafts. We firmly believe that sparks fly when creative minds collide and we welcome the opportunity to collaborate, inspire and be inspired.
BRAND PERSONALITY Fun
Quirky Weird
Obsessed
SERVICES OFFERED Brand identity
Brand strategy
Digital strategy
Editorial design
Perfectionists
Environmental design
Bubbly
Graphic design
Rhythmic
Marketing
Strange
Event production
Cute
Illustration
Creative
Packaging
Funny Light
Calming
Grounded
Photography Video
LOGO DEVELOPMENT
THE LOGO
LOGO REVERSED
BLACK
30 MM
FULL COLOUR
MINIMUM SIZE
COLOUR PALLET
PANTONE: 2995C
PANTONE: 2995C
PANTONE: 3252C
C: 70%
R: 0
C: 70%
R: 0
C: 65%
R: 24
M: 8%
G: 166
M: 8%
G: 166
M: 0%
G: 199
Y: 0%
B: 235
Y: 0%
B: 235
K: 0%
K: 0%
PANTONE: 2995C
PANTONE: 2995C
K: 0%
C: 70%
R: 0
C: 70%
R: 0
M: 8%
G: 166
M: 8%
G: 166
Y: 0% K: 0%
B: 235
Y: 0% K: 0%
Y: 28%
B: 235
B: 189
TYPOGRAPHY
Ab
HEADING GOTHAM BOLD SUBHEADING Gotham Medium
B O DYC O P Y Gotham Rounded Book
PRIMARY TYPEFACE
GOTHAM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 -+*/,.;
PROJECT ONE: BRANDING
PAARL Develop a press kit for our wine brand Paarl based on the culture of Capetown.
• Reflects a conceptually creative execution • Tangible promotional item • Ability to create a brand and marketing strategy • Technical skills with the use of Illustrator and Photoshop
PROJECT TWO: POSTER
KBAR An A3 poster designed as a proposal document for issue related to young refugees in Australia
• The campaign was built to create awareness, realign public perception and educate the public about socialization issues with young refugees. • Showcases technical skill set with the use of design programs like Photoshop and Illustrator and Indesign • Demonstrates an level of thinking and adapting these ideas into creative and engaging campaigns • Ability to create a brand and marketing strategy
PROJECT THREE: ANIMATION
SUBVERSIVE DISNEY A series of subversive digital artworks in response to the contemporary issue of Tradition: The good, the bad and the ugly.
• Showcases technical skill set with the use of design programs like Photoshop and Illustrator • Demonstrates an abstract level of thinking, ideas generation and communicating them in a visually pleasing and creative way. • This project was an incredible learning experience in which I taught myself how to illustrate original drawings using a tablet along with digital painting.
CONCEPT ONE
BOX SET: INTRO BOOKLET, BUSINESS CARD, USB • Leave behind after interview. • Mail out • Generate interest by the strong branding, leaving the viewer wanting to see what’s inside • The booklet will be an introduction to me and also include CV, the USB will contain portfolio • The die cut packaging is on brand and implores a sense of curiosity.
CONCEPT TWO
EMAIL: PLAY ME HOT LINK • Sent prior to interview, can also be sent after. • Generates interest by the strong branding, leaving the viewer wanting to see what’s inside • The recipient will click the link and a subtle musical intro will guide them into an online portfolio • The musical undertones are on brand.
thank you