MELODY SINCLAIR / DESIGN PORTFOLIO
− 2015
−
Knowing a person is like music what attracts us to them is their Melody and as we get to know who they are we learn their lyrics
Foreword − If my years at Billy Blue were compared to a melody, the final notes would be fading now. From classic to experimental, the tune has explored a score of styles! It has changed tempo and rhythm. It has been loud, and at times, soft, but there has always been a distinct beat. As I crescendo into a career of creativity, I reflect on my ‘greatest hits’ as a design student, and showcase them here in this mix-tape of my work.
SELECTED WORKS PROJECTS 01-09 /
01 /
02 /
OTZI
SOLAQUA
{pgs 10-19}
{pgs 20-33}
03 /
04 /
05 /
URBAN ODYSSEY
SUBVERSIVE DISNEY
PERSONAL BRAND
{pgs 34-45}
{pgs 46-57}
{pgs 58-69}
06 /
07 /
08 /
09 /
KBAR
PETME
AFRICAN FEELING
ILLUSTRATIONS
{pgs 70-77}
{pgs 78-87}
{pgs 88-91}
{pgs 92-105}
01 / OTZI {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 01
Ötzi has been developed from a group response of creating a pair of flat pack shoes, with corresponding pictorial instructions. Ötzi is a modern innovation, in both fashion and practicality. It is a product removed from gimmicks and trends. Instead, Otzi is a brand focused on being new, unique and fashionable. The concept is based on transforming an everyday pair of shoes into something innovative, visually pleasing, comfortable and sustainable. The tone of voice is communicated through the design and branding. It is urban, contemporary and chic. It’s tone has been with the needs and requirements of the target audience at the forefront. Deliverables: Flat pack shoe, pictorial instruction manual, branding, packaging, website, social media campaign and marketing strategy.
Target Audience Women 25-50
− Key Words Sophisticated Sustainable Niche
− Timeline 13 Weeks
−
OTZI
Project
01
MELODY SINCLAIR PORTFOLIO
Project
01
/F lat Pack Shoe Leather mock up of the flat pack shoe with a symbol based system of pictorial instructions.
OTZI
Project
01
MELODY SINCLAIR PORTFOLIO
Project
01
OTZI
LOGO
Project GRAPHIC DEVICES
01
COLOUR PALLET
TYPOGRAPHY
MELODY SINCLAIR PORTFOLIO
Project
01
OTZI
Project
01
MELODY SINCLAIR PORTFOLIO
OTZI
/M ock up Leather flat pack shoe and packaging.
02 / SOLAQUA {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 02
Macallum Pool in Cremorne is an untouched gem. It is an oasis within reach from the Sydney CBD, making it a perfect escape from the ‘concrete jungle’. Cremorne residents are very protective of their natural haven, hence the re-brand of the space needed to capture the spirit of the community. Working in a group, our our aim was to reinvigorate interest about the pool, by renaming and designing its identity system. The campaign idea of ‘Solaqua Rock Pool’ captures the essence of the place, reflecting an appreciation of life’s simple pleasures. Deliverables: Style guide, Branding, way finding, editorial design, social media.
Target Audience Women 25-50
− Key Words Sophisticated Sustainable Niche
− Timeline 13 Weeks
−
SOLAQUA
Project
02
WORDMARK / LOGO
GRAPHIC DEVICE
COLOUR PALLET
ICONS
TYPOGRAPHY
AVENIR ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuv wxyz 0123456789-+*/,.;
MELODY SINCLAIR PORTFOLIO
SOLAQUA
MELODY SINCLAIR PORTFOLIO
SOLAQUA
Project
02
/S OLAQUA Advertising Livery and Poster
MELODY SINCLAIR PORTFOLIO
HOME
Hidden beyond the trees along the Cremorne Point track lies Sydney’s
best kept secret, Solaqua Rock Pool. This idyllic spot with sparkling
turquoise water and ocean views is the perfect place to find solace. It’s for leisure seekers.
ABOUT
MAP
CONTACT
SOLAQUA
SOLAQUA ROC K POO L
Project
02
i
i
SHELL COVE
CREMORNE WARF
MILSON ROAD
AD
EE N
SYDNEY AMATEUR SAILING CLUB
MOSMAN BAY
GR
LIGHTHOUSE
KAREELA ROAD
SON
CREMORNE ROAD
ST RE
ET
AVE
RO
HODG
SON
MIL
ROBERTSON’S POINT
OLD CREMORNE WHARF
CREMORNE RESERVE
BUSHLAND WALKING TOILETS SOLAQUA ROCKPOOL BUS FERRY CURRENT LOCATION
i
i
MELODY SINCLAIR PORTFOLIO
SOLAQUA
03 / URBAN ODYSSEY {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 03
Urban Odyssey is a magazine dedicated to the wonderfully colourful and cultured Sydney suburb of Newtown. The pages of this publication are jammed with rich layers of Newtown’s history. It features interviews with quirky locals, facts about Newtown and a pitch to redesign the neglected space on Bucknell Street, which we’re coined, ‘The Portal.’ Deliverables: Branding, printed editorial, Space design, Marketing strategy.
Target Audience Women 25-50
− Key Words Sophisticated Sustainable Niche
− Timeline 13 Weeks
−
URBAN ODYSSEY
Project
03
MELODY SINCLAIR PORTFOLIO
/S pace Design Rendered design of the space using Sketchup
URBAN ODYSSEY
/U rban Odyssey Space proposal
MELODY SINCLAIR PORTFOLIO
URBAN ODYSSEY
Project
03
04 / SUBVERSIVE DISNEY {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 04
The traditions that influence our behavior have been passed through many generations. These traditions have been preserved in the form of music, proverbs, popular belief, fairy tales and stories. Some traditions have been deliberately invented to highlight or enhance the importance of certain institutions. Disney has subliminally promoted western traditions and values through animation. Over the years, these messages have infiltrated popular culture, and have contributed to shaping the ‘status quo.’ Transforming classic fairy tales with Disney’s globally recognized animation style, I have used pop culture as a gateway for other cultural traditions to be explored. Incorporating these symbols into my illustrated artworks, I have intended to evoke an appreciation of multiculturalism in the responder. The three pieces I have created are all based on classic fairy tales: • Little Red Riding hood depicted wearing a traditional headscarf. • Snow white and her seven Negro dwarfs • The evil queen looking at her reflection receiving cosmetic enhancements. Deliverables: Digital Art work, marketing and social media.
Target Audience 16-40
− Key Words Pop culture Multicultural Tradition
− Timeline 13 Weeks
−
SUBVERSIVE DISNEY
Project
04
MELODY SINCLAIR PORTFOLIO
SUBVERSIVE DISNEY
Project
04
MELODY SINCLAIR PORTFOLIO
SUBVERSIVE DISNEY
MELODY SINCLAIR PORTFOLIO
Melody
/T he Evil Queen
SUBVERSIVE DISNEY
Melody
/S now White and the Seven Negro Dwarfs
Melody
05 / PERSONAL BRAND {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 05
This is a reflection of who I am and a vision of myself as a designer. The meaning of my name has been a great influence and I have explored these musical connotations mixed with my quirky and energetic personality to convey a fresh brand identity for myself. Deliverables: Infographic, Logo, business card, self promotional piece, branding
Target Audience Clients / Industry
− Key Words Rhythmic Personal Reflection
− Timeline 13 Weeks
−
PERSONAL BRAND
I’ve got a: cute face chubby waist thick legs (in shape)
Project
“I will make you do a double take..” rump shakin’ both ways
05
MELODY SINCLAIR PORTFOLIO
Project
05
PERSONAL BRAND
Project
05
MELODY SINCLAIR PORTFOLIO
PERSONAL BRAND
WORDMARK
Project LOGO
GRAPHIC DEVICE
05
COLOUR PALLET
TYPOGRAPHY
06 / KBAR {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 06
In response to the brief, we were required to create and present a proposal based on a social or community issue for an Australian audience. The issue I chose was, ‘refugee children disengaging from school at such an early age.’ The KBAR program is aimed at a target market of welleducated professionals who volunteer their time to read with refugee children. The children are in early primary school from non-English speaking families. The program aims to provide a relaxed approach to improving the literacy, language skills and socialization of these children.
Target Audience Professionals 21 - 50
− Key Words Education Society Branding
−
Deliverables: Branding, Poster Design, Marketing strategy, Social media campaign
Timeline 8 Weeks
−
KBAR
Project
06
KBAR
WORDMARK
LOGO
Project GRAPHIC DEVICES
06
COLOUR PALLET
TYPOGRAPHY
07 / PETME {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
Objective / Concept
− 07
Petme is a premium product of ‘Luxury’ pet food which is my design response from the brief which required me to redesign and develop a new brand. The brand centered around innovating a packaging concept designed to minimize waste and environmental impact. Petme is focused on providing superior quality and complete nutrition. It would source all ingredients from fair trade local farmers which supports environmental initiatives around Australia. Petme reduces the global paw print making way for a better future. The packaging solution aims to replace the aluminum can. It evolved as an alternative packaging solution focused on maintaining the health and well being of our consumers, whilst reducing the impact we have on the environment. Deliverables: 2D packaging design, 3D mock up of packaging solution, Branding, Marketing Strategy, social media.
Target Audience Suburban 21-50
− Key Words Innovative Sustainable Niche
− Timeline 11 Weeks
−
PETME
Project
07
MELODY SINCLAIR PORTFOLIO
Project
07
PETME
LOGO
Project GRAPHIC DEVICES
07
COLOUR PALLET
TYPOGRAPHY
Ab Ab
HEADING INTRO SUBHEADING Century Expanded Italic B O DYC O P Y Gotham Rounded Book
MELODY SINCLAIR PORTFOLIO
Project
07
PETME
Project
07
MELODY SINCLAIR PORTFOLIO
08 / AFRICAN FEELING {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
08
AFRICAN FEELING
Project
08
09 / ILLUSTRATIONS {pgs 10-21}
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09
MELODY SINCLAIR PORTFOLIO
Project
09
ILLUSTRATIONS
Project
09