Truckeegoodmorning1 by Carla Beebe

SIMPLE MESSAGE

ART MATTERS

TO LEARN MORE ABOUT WHY ART MATTERS WWW.CAC.CA.GOV/

ARTS AND THE ECONOMY The importance of attracting Cultural Tourists and the Potential Impacts of Cultural Tourism on our local economy

WHAT IS A CULTURAL TOURISM Cultural tourism is one of the largest and fastest growing global tourism markets. Cultural and creative industries are increasingly being used to promote destinations and enhance their competiveness and attractiveness. Santa Fe example. Creative tourism is defined as â&#x20AC;&#x153;travel directed toward an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place.â&#x20AC;?

ECONOMIC IMPACT CULTURAL TOURISM Per ,Travel Industry of America, Cultural Travelers: ●Spend more than average ($623 v $457) ●Use hotels, motels, & B&B’s more ●Are more likely to spend more than $1,000 on a trip ●Travel longer: 5.2 nights v 3.4 nights

ECONOMIC IMPACT CULTURAL TOURISM

Per Americans for the Arts ● 65% of US Travelers include a cultural event as part of their trip ● Non-local art audiences spend more than twice as much as local audiences ($17.42 v $39.96) ● A TripAdvisor.com survey of 2,500 travelers found that 32% plan educational activities on vacation in 2008.

CAPITALIZING ON TRUCKEE’S EXISTING CREATIVE COMMUNITY Truckee’s creative community is a vibrant and growing segment of our population. There are over 200 visual artists and an untold numbers of musicians, chefs, authors, actors, and other performers. There are numerous art organizations.

CAPITALIZING ON TRUCKEE’S EXISTING CREATIVE COMMUNITY ●There are many nationally-known artists living in Truckee – engaging them in local economic development would be mutually beneficial Examples:

Jenny Ross, Danae Anderson, John Pugh, Randall Kramer, and Marcio Decker

CAPITALIZING ON TRUCKEE’S EXISTING CREATIVE COMMUNITY

● There are many experienced teaching

artists, writers, and chefs living in Truckee - Combining art workshops with gallery talks, art lectures, and special presentations, Truckee has the potential of becoming an appealing destination for inspired learning. Santa Fe, NM is a great model Examples: Grant Kaye, Carol Sesko, Anke Haas, Eva S. Nichols, Tom Beebe Karen Terrey

THE WEAK LINK For obvious reasons, Truckee-Tahoe is enticing as a place for creative people to live and work. Unfortunately displacement often occurs due to a lack of leadership and vision in the art community. Gentrification/cost of living also contributes to displacement.

a TOAST to Truckee’s Creative Community a 10-day TOAST to To the Arts in Truckee, CA

July 16 – July 26, 2015 Anchored by the first annual

Truckee Open Art Studios Tour July 17, 18 & 19 and July 24, 25, & 26 10am to 5pm Daily

www://www.CreativeTruckee.org

THE PRESENTING ORGANIZATION Nevada County Arts Council The Nevada County Arts Council: ●Promotes and supports artists and art organizations through education, collaboration, and advocacy. ●Is designated, by the Nevada County Board of Supervisors, as the Local Partner in the California Arts Council's State/Local Partnership Program. ●Looking for eastern county representation right now

WHAT IS a TOAST to Truckee’s Creative Community ●A Package of cultural products of different types (historical, performing, visual, and participatory) in a particular place (Truckee) and at a particular time ●A marketing and advocacy campaign to promote TOAST and to raise awareness of the tremendous creative energy in Truckee and help turn that creative energy into an economic engine.

What TOAST Does TOAST connects funds, facilities, programs, artists, and the public in a way that strengthens Truckeeâ&#x20AC;&#x2122;s arts industry, and enhances its identify as a cultural destination.

TARGET AUDIENCE Permanent Residents: TOAST is family friendly and casual with a great chance of seeing old friends and new techniques in artmaking.

Second Homeowners: According to the Webb Management Services, Inc. 2009 Study for new cultural facilities in the Truckee-Tahoe area, second homeowners are estimated to be 40% of the total housing stock.

Within Driving Distance: Our publicity matrix includes outreach down the I-80 corridor to Sacramento and eastward in to Reno, Sparks, and Carson City.

Overnight Visitors: We have developed a promotional package/matrix to reach a broad and diverse audience with a strong focus on capturing the overnight visitor/cultural traveler segment.

WHERE is a TOAST to Truckee’s Creative Community Event venues: ●TDRPD Community Art Center ● TDRPD Community Recreation Center ● TDRPD Veterans Memorial Hall ● Historic downtown Truckee ● The Painted Vine ● Atelier ● The TDHS Joseph Research Library ● The Artisans Market Place ● TOAST –Truckee’s neighborhoods including Glenshire, Olympic Heights, Sierra Meadows, Donner Lake, Tahoe Donner, and the greater Downtown Core area

OPEN STUDIO TOURS - FACTS Open Studio Touring has become one of the fastest growing travel genres – Many successful Open Studio Tours are popping up across the Country. ARTrails, Sonoma County – 165 participating studios in 2011 with sales totaling $459,444 ($700,000 in sales in 2005). Western Placer County Studio Tours – 5 tours totaling over 100 artists. Santa Cruz County, CA - More than 300 participating artists. Orange County Arts Guild, NC – 65 artists in 2013 with art sales of over $220,000 with average per artist of $3,388, and roughly $17,050 in tax revenue for state and county.

Advertising Matrix TOAST is Truckee’s first official Artown Presenter – listed in print guide (100,000 copies) and on website (anticipates over 300,000 visitors) Print Ads: Sierra Heritage – Sierra Events – Tahoe Magazine – SFWA – Moonshine Ink – Tahoe Bonanza – Sierra Sun Tahoe Weekly – Somersett Living – Wingfield Springs Hawk Talk – Little Book of Artown – Shakespeare Guide Print Guidebook Post cards Rack cards Posters

Sponsors Truckee-Donner Chamber of Commerce Truckee Downtown Merchants Association Holliday Development, Truckee Railyard Project Truckee Luxury Property (Greg Boyle & Nathan Riedel Tom Beebe Fine Woodworking & Craft School Bourgeois Interior Design, Lindsay Bourgeois Mike and Carol Sabarese

KEY MESSAGE #1 â&#x2014;?The integration of existing arts & cultural assets into the Truckee Brand and Place-based Marketing efforts currently underway should be considered very important. â&#x2014;?The development of new infrastructure and other cultural assets should be addressed as part of the branding process

KEY MESSAGE #2 Given the large volume of cultural travelers, studies show that cultural/creative tourism generates millions of dollars for destination communities in spending in the categories of shopping, food, lodging, and other expenses. With sustained investment, Truckee can capture this segment while mitigating the impacts of climate variations on winter sports

Key Message #3 The Future Enhance the Support System: Develop an economic initiative designed to provide artists and art businesses with the means to develop and promote workshops and other hands-on educational experiences Linking the new CreativeTruckee.org website to Town, Chamber, and other organizational websites is an idea that came from a similar initiative in Santa Fe, NM Seek partnerships and collaborations with the ski and hospitality industries to create packages integrating cultural offerings with recreational or environmental aspects.

How can you help TOAST ●Need to place/sell 4 more ads for the full color Guidebook produced by the Tahoe Weekly ● Consider a sponsorship of TOAST from $250 to $4,000 ●Blog posts ●Hang Signs ●Distribute Guidebook

TRUCKEE OPEN STUDIOS TOUR

THE ARTISTS

Nancy Beckert All Strings Considered Weaving & Other Fiber Arts

Glenshire Studio

Nancy Beckert Weaving & Other Fiber Arts

TOM BEEBE

Fine Woodworking & Craft School

Furniture Art Cabinetry Truckee Studio

Tom Beebe Fine Woodworking & Craft School

A nature-inspired balustrade Collaborative interior by Mountain Forge & Woodworking Artist, Tom Beebe

Tom Beebe Fine Woodworking & Craft School Coffee Table Detail

Collaboration with Anton Standteiner, Mountain Forge

Tom Beebe Fine Woodworking & Craft School 3-piece mirror set w/inlay

Jude Bischoff

BOLD IMAGES WITH SHOOSH

Jude Bischoff

ABE BLAIR GALLERY

PHOTOGRAPHY & VIDEOGRAPHY

Historic Downtown Truckee

ABE BLAIR

PHOTOGRAPHY

ABE BLAIR PHOTOGRAPHY

Andy Blanchard Tahoe Blue Pottery

South of the Tracks

Andy Blanchard Tahoe Blue Pottery

RANDY BLASQUEZ

Oil Paintings in Impressionist Style

Brickletown, near Historic Downtown Truckee

Randy Blasquez Oil Paintings in Impressionist Style

Randy Blasquez

Oil Paintings in Impressionist Style

Randy Blasquez

Oil Paintings in Impressionist Style

SUSAN BLOOM

Plein Air Oil Painting

Brickletown, Near Downtown Truckee

Susan Bloom Plein Air Oil Painting

Susan Bloom â&#x20AC;&#x201C; Plein Air Oil Painting

Jannell Botto, Specialty Beads Jewelry

Brickletown â&#x20AC;&#x201C; Near Historic Downtown Truckee

Jannell Botto Jewelry

Karen Colbert Art Quilts & Home Decor

AIMEE HAD

Whimsical Bright Paintings with gravitas!

Aimee Had

Elaine Jason, Mixed Media Sculpture

The Painted Vine, Donner Pass Road

Elaine Jason Mixed Media Sculpture

Grant Kaye

Fine Art Landscape Photography & Teaching

Historic Downtown Truckee

Grant Kaye

Barbara KramenKahn Elegant Abstract Whimsical Metal Art

Barbara Kramen-Kahn

Randall Kramer

Janet Martin

Glass/Mixed Media/2D/3D

Olympic Heights

Janet Martin

Glass/Mixed Media/2D/3D

Janet Martin

Glass/Mixed Media/2D/3D

Meg Martin

Mixed Media â&#x20AC;&#x201C; Neo Modernism

Olympic Heights Studio

Meg Martin Mixed Media â&#x20AC;&#x201C; Neo Modernism

YING MUNCY

Ceramic Art & Bronze Sculpture

Glenshire Studio

Ying Muncy Ceramic Sculpture

Ying Muncy Bronze Sculpture

EVA S. NICHOLS

Watercolor & Mixed Media

Glenshire Studio

Eva S. Nichols Watercolor

Matthew Osgood Fine Art Painter â&#x20AC;&#x201C; Metal and Woodworker

Matthew Osgood

Barbara Glynn Prodaniuk Functional and Sculptural Ceramics

Glenshire Studio

Barbara Glynn Prodaniuk Functional and Sculptural Ceramics

TONI ROCKWELL FUSED GLASS

The Painted Vine, Donner Pass Road

Toni Rockwell Fused Glass

CAROLE SESKO

Contemporary mixed media, functional art

Downtown Truckee

Carole Sesko Contemporary mixed media, functional art

ANDY SKAFF

OIL ON CANVAS

Downtown Truckee

Andy Skaff Oil on Canvas Aspen Mosaic

Andy Skaff Oil on Canvas Classic I 18” x 18”

KAREN TERREY

Poetry, Letterpress Broadside, Collage, Books, & Workshops

Karen Terrey

Poetry, Letterpress Broadside, Collage, Books, & Workshops

Loreen Thomas Representational Oil Paintings

Glenshire Studio

Loreen Thomas Representational Oil Paintings

Matt Tucker

2D Acrylic Adventure Athletes

Tahoe Donner Tahoe Donner

Matt Tucker 2D Acrylic, Adventure Athletes

Cathee vanRossem-St. Clair Acrylic on Canvas and eggshells

Downtown Truckee

Cathee van-Rossem St. Clair Acrylic on Canvas & Egg Shells

Cathee vanRossem-St. Clair Acrylic on Canvas & Egg Shells

Greg Zirbel Historical Replica Birdhouses

Downtown Truckee

Greg Zirbel Historical Replica Birdhouses