Needle+Thread / MFA Portfolio

Selected Works of Annie Wei-Hsin Lo

Needle+ Thread

1

Selected Works of Annie Wei-Hsin Lo

Needle+ Thread

This book is dedicated to my mom and dad for their unconditional support and love.

Annie Wei-Hsin Lo Graphic Designer – annielodesign.com annielodesign@gmail.com +1 415 530 8082 – Copyright Š 2018 Annie Wei-Hsin Lo All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, including photocopy or any storage and retrieval system, without prior writing permission.

Design is my needle that threads different aspects together to make a cohesive piece.

[ I N T RO D U C T I O N ] For me, there are similarities between being a designer and a tailor. Tailors use needles and threads to sew together different fabrics and materials to make a whole piece. That’s what a designer does. I see design as my needle that sews interesting aspects together and ultimately turn them into an innovative solution. In other words, there is a thread that runs through each of my work and reflects my concepts and design strategies.

Pulling ideas together is a crucial stage for design, which involves observation, research, analysis, and synthesis. It is a big part of design that attracts me the most. It also helps me see the world through different angles. This book showcases how I integrated design thinking and visual language into design works.

Table of Contents

[ CHAP TER 01 ]

Design + Collaboration [ CHAP TER 02 ]

Design+Observation [ CHAP TER 03 ]

Design+Motivation

08 44 84

[ CHAP TER 04 ]

Design+ Evolvement [ CHAP TER 05 ]

Design+Discovery [ CHAP TER 06 ]

Design+ Perfection

116 136 158

[ CHAP TER 07 ]

Design+ Inspiration [ CHAP TER 08 ]

Design+Strength [ CHAP TER 09 ]

Design+Mindfulness

176

192

208

12

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

01

Milton Bradley—Rebranding

Design+ Collaboration

vision which is about motivating people, developing the ability of collaboration and helping people build a better community. For

vision. The process includes researching its

history, analyzing possible future audience,

and then defining the new brand direction.

Semester

Instructor

Fall 2017

Hunter Wimmer

The Nature of Identity

Collaboration, motivation, potential, community

brand soul, I believe Milton Bradley company can dive into a new

redesign its brand identity to fit a future

Class

consists of triangles which form a negative space in a star.

not only fun but also inspiring and connects people. Based on its

[ KE Y WORD S ]

I was inspired by Milton Bradley’s mission—playing board games is

Find a brand that is dead or defunct and

[ COURSE ]

this new direction, I created a logo that has a pentagon shape and

[ CONCEP TS ]

[ OBJECTIVE ]

A new business identity sewing collaboration, motivation and the community together to reflect the new vision of Milton Bradley Company.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 01 ] DESIGN+C OL L ABOR ATION

15

16

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

17

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

19

20

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

21

X

3 1/2X

X

7 1/2X

X

X 1/2 X X 3 1/2X

1/2 X X 1/2 X

X

X= the height of the letter M

22

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

X

X

X

X

X

5 1/2X

X X 1/2 X X X

X= the height of the letter M

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

23

24

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

25

26

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

27

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

29

30

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

Powerful Blue

RGB: 40 / 20 / 205 CMYK: 90 / 85 / 0 / 0 HE X: #2715ce

Light Teal

RGB: 0 / 210 / 190 CMYK: 65 / 0 / 35 / 0 HE X: #00d1c1

Neutral Grey

Soft Grey

Passionate Pink

RGB: 124 / 123 / 130

RGB: 240 / 245 / 245

RGB: 235 / 80 / 70

CMYK: 10 / 10 / 0 / 60

CMYK: 5 / 0 / 2 / 3

CMYK: 0 / 80 / 70 / 0

HE X: #7b7a81

HE X: #eff5f6

HE X: #e94f44

32

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

33

34

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

35

36

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

37

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

39

40

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

41

42

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

43

44

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

45

46

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 01 ] DESIGN + C OL L ABOR ATION

47

48

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

02

A Mike Leigh Film Festival

Design+ Observation

Instructor

and how they grapple with bleak moments in their lives. To connect the common thread in each selected film, I chose windows as my principle visual to help audiences look objectively at ordinary families’ lives. I also use hand writing and lines to highlight intriguing dialogues.

highlights the filmmaker Mike Leigh and his

films. Extract a theme that ties together

all of the director’s selected movies and

create several deliverables in an integrated

visual system.

Spring 2017

Christopher Morlan

Integrated Communications

Ordinary, reality, conflict, relationships

[ KE Y WORD S ]

Semester

Class

Mike Leigh’s films feature the relationship in working-class families

To create a hypothetical film festival that

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A comprehensive visual system that ties together ordinary, observation and conflict to showcase the core value of Mike Leigh’s films.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 02 ] DESIGN+OBSERVATION

51

54

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

55

56

NEEDL E + THRE AD

SEL EC TED WORK S OF WEI- HSIN (ANNIE) LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

57

58

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

59

60

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

61

62

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

63

64

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

66

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

67

68

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

69

70

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

71

72

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

73

74

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

75

76

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

77

PROJEC T [ 02 ] DESIGN + OBSERVATION

79

80

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

81

82

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

83

84

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

85

86

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 02 ] DESIGN + OBSERVATION

87

88

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

03

Herware—Hardware for Women

Design+ Motivation

they lack basic hardware knowledge, and they even don’t know how to do home repairs on their own. Therefore, Herware aims to encourage women to learn the basics of tools and repairing things,

problem through the design process. The

final deliverables include a variety of media

which work together as a cohesive system.

guidebook and website.

and boost the female hardware industry by providing a general

Instructor

are lots of women interested in hands-on activities. However,

create engaging and relevant solutions to this

Summer 2016

David Hake

Visual Thinking

Motivation, encourage, engaging

[ KE Y WORD S ]

Semester

Class

Even though the hardware industry is predominantly male, there

Observe and identify a specific problem, and

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A compelling and cohesive brand system that connects motivation, women and encouragement to build the future of connected hardware.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 03 ] DESIGN+MOTIVATION

91

PROJEC T [ 03 ] DESIGN + MOTIVATION

93

94

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

95

96

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

97

98

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

99

102

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

103

104

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

105

106

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

107

108

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

109

110

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

111

112

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

113

114

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

115

116

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

117

118

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 03 ] DESIGN + MOTIVATION

119

120

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

04

Game of Thrive—App Design

Design+ Evolvement

The problem that I focused on was about personal growth. Most people find it is hard to maintain their good habits and thus fail to achieve their goals. Therefore, I designed a habit-forming App which turn people’s lives into a game and helps them achieve their

Create a mobile App that solves a specific

problem. This project requires thorough

research, prototype testing, user testing,

and a well-considered UX/UI design.

to challenge themselves.

males and females who want to improve their lives and are willing

goals to become healthy and happy. I targeted 18 to 35-year-old

[ CONCEP TS ]

[ OBJECTIVE ]

A problem-solving-based design that pulls together change, growth, and fun to build a functional and habit-forming App.

[ T HRE AD ]

Spring 2017

Sarah Seward

Nature of Interaction

Change, grow, habit-forming, engaging

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 04 ] DESIGN+E VOLVEMENT

123

124

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 04 ] DESIGN + E VOLVEMENT

125

126

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 04 ] DESIGN + E VOLVEMENT

127

Game of Thrive

130

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

132

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 04 ] DESIGN + E VOLVEMENT

133

134

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

136

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 04 ] DESIGN + E VOLVEMENT

137

140

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

05

Green Apple Books—Branding

Design+ Discovery

Instructor

guide customers to the shop next door for records and magazines. I integrated my photos and hand-drawing to create a vintage feeling. The final deliverables included posters, a booklet and a website to encourage customers to visit this vintage second-hand book store.

redesign it. Use the communication intent

of the original piece and create a cohesive

system of communication to serve this

need. One of the challenges was to identify

the intention and apply it to deliverables..

Spring 2016

Hunter Wimmer

Visual Literacy

Discovery, vintage, immersion

[ KE Y WORD S ]

Semester

Class

I came across a sign posted outside Green Apple Books. It tends to

Use hand drawn sign as inspiration and

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A cohesive visual system that threads together discovery, vintage and immersion to attract audiences and encourage them to visit Green Apple Books.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 05 ] DESIGN+DISC OVERY

143

144

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

145

146

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

147

148

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

149

150

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

151

152

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

153

154

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

155

156

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

157

158

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

159

160

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 05 ] DESIGN + DISC OVERY

161

162

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

06

Gotham—Typeface Promotion Booklet

Design+ Perfection

[ CONCEP TS ] The typeface that I chose was Gotham, which is a well-known geometric type with multiple weights and fonts. I found it is highly legible and readable in a small size. The typeface designers paid a lot of attention to the details. Therefore, I developed a thread to showcase the perfection and small details of the Gotham typeface, and most importantly, encourage my readers to use Gotham.

[ OBJECTIVE ]

Design a booklet to promote a chosen

typeface. This project requires a strong

narrative that gives the typeface a soul and

core value. Showcase the details, flexibility

and usability of the typeface in an intriguing

and engaging way.

A well-rounded visual look that binds together perfection, details and powerful effects to build the characteristics of the Gotham typeface.

[ T HRE AD ]

Fall 2015

Andrew Loesel

Type Composition

Perfection, details, impact, influential

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 07 ] DESIGN+PERFEC TION

165

166

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

167

168

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

169

170

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

171

172

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

173

174

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

175

176

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

177

178

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 06 ] DESIGN + PERFEC TION

179

180

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

07

The Smell—Book Design

Design+ Inspiration

I decided to record my feelings about certain smells over three days. Smells evoke emotions and memories. They are unseen, but impactful. When I smell the clear air in the morning, I feel energetic; when I smell the odor from a dirty street, I’m alert and sensitive. Smell is the sense that connects past experiences and

Going through my daily routine, the things

that I see, hear, smell and feel are good

sources of inspiration. Record the things

around me and design a book that reflects

my personal experience.

memories the strongest, and somehow, it influences my behavior.

[ CONCEP TS ]

[ OBJECTIVE ]

A documentary book that pulls together the inspiration, emotions and moments that reflects my feelings about a certain smell over three days.

[ T HRE AD ]

Fall 2016

Stanley Zienka

Type Experiments

inspiration, experiencing, moments

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 07 ] DESIGN+INSPIR ATION

183

184

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

185

186

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

187

188

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

189

190

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

191

192

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

193

194

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 07 ] DESIGN + INSPIR ATION

195

196

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

08

Stand by You—Music Poster with Typography

Design+ Strength

[ CONCEP TS ] The song that I chose was Stand By You by Rachel Platten. It is the song that inspires me the most and gives me strength when I face obstacles. It also reminds me that I’m not alone because there are many supportive people around me. To visualize my feelings about this song, I chose various typefaces. Some are elegant while others are bold and powerful. The imagery I collected and combined reflects the soul of the music.

[ OBJECTIVE ]

Create a poster which expresses a piece

of music through typography, imagery and

layout composition. Gather ideas, emotion,

and visuals that would be associated with

the song. Afterwards, project the imagery

onto various surfaces, creating a multi-

dimensional design solution.

A music poster that ties together strength, positivity, and support to build a strong visual language that reflects the spirit of a song.

[ T HRE AD ]

Fall 2016

Stanley Zienka

Type Experiments

Strength, positive, support, powerful

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 08 ] DESIGN+S TRENGTH

199

200

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 08 ] DESIGN + S TRENGTH

201

PROJEC T [ 08 ] DESIGN + S TRENGTH

203

204

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 08 ] DESIGN + S TRENGTH

205

208

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 08 ] DESIGN + S TRENGTH

209

210

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 08 ] DESIGN + S TRENGTH

211

212

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

09

BreahteIn—Thesis Project

Design+ Mindfulness

Your life today is essentially the sum of your habits. What you repeatedly do ultimately forms the person you are. — James Clear, a writer and behavior science expert

ety, I found out that meditation is so impactful and influential to my life. However, when it comes to meditate, less young people are willing to do it, or don’t know how to start. Therefore, I created a platform called BreatheIn, which aims to encourage young adults participate in meditation practice. BreatheIn includes a general guide book, meditation journal, website and an App.

long project for a specific problem that I’m

concern about. The purpose of the thesis

is to find a design solution through design

thinking and strategy. The process includes

in-depth research, creative design thinking

and execution of suitable deliverables.

Spring 2017—Spring 2018

Carolina De Bartolo

Phillip Hamlett , David Scott,

Mindfulness, motivation, tranquility, fulfillment

[ KE Y WORD S ]

Semester

Instructor

Class

Since I’ve started meditating for years to treat my insomnia anxi-

This MFA thesis project is a year-and-a half

Thesis 1, 2, 3

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A well-considered design solution pull together mindfulness, motivation, fulfillment to help young adults make meditation a daily routine.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

217

218

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

219

220

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

221

222

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

223

224

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

225

226

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

227

228

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

229

230

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

231

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

233

234

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

235

236

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

237

238

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

239

240

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

241

242

NEEDL E + THRE AD

SEL EC TED WORK S OF ANNIE WEI- HSIN LO

PROJEC T [ 09 ] DESIGN + MINDF UL NES S

243

Let’s meditate for a healthier, happier, and more enjoyable life.

[ FONT ]

Colophon

[ SCHOOL ]

Apercu

South San Francisco, CA 94080

396 Forbes Blvd,

Graphic Imagery

[ P RIN T IN G ]

Oakland, CA 94666

1943 Park Blvd. Suite A

The Key Printing & Binding

[ BINDE RY ]

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery st.

San Francisco, CA 94105 [ INS T RU C TOR ] Mary Scott [ PHOTOGRAPHY ] Ivilocophotography Annie Wei-Hsin Lo