Needle+Thread / MFA Portfolio

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Selected Works of Annie Wei-Hsin Lo

Needle+ Thread

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Selected Works of Annie Wei-Hsin Lo

Needle+ Thread



This book is dedicated to my mom and dad for their unconditional support and love.

Annie Wei-Hsin Lo Graphic Designer – annielodesign.com annielodesign@gmail.com +1 415 530 8082 – Copyright Š 2018 Annie Wei-Hsin Lo All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, including photocopy or any storage and retrieval system, without prior writing permission.



Design is my needle that threads different aspects together to make a cohesive piece.

[ I N T RO D U C T I O N ] For me, there are similarities between being a designer and a tailor. Tailors use needles and threads to sew together different fabrics and materials to make a whole piece. That’s what a designer does. I see design as my needle that sews interesting aspects together and ultimately turn them into an innovative solution. In other words, there is a thread that runs through each of my work and reflects my concepts and design strategies. Pulling ideas together is a crucial stage for design, which involves observation, research, analysis, and synthesis. It is a big part of design that attracts me the most. It also helps me see the world through different angles. This book showcases how I integrated design thinking and visual language into design works.



Table of Contents

[ CHAP TER 01 ]

Design + Collaboration [ CHAP TER 02 ]

Design+Observation [ CHAP TER 03 ]

Design+Motivation

08 44 84

[ CHAP TER 04 ]

Design+ Evolvement [ CHAP TER 05 ]

Design+Discovery [ CHAP TER 06 ]

Design+ Perfection

116 136 158

[ CHAP TER 07 ]

Design+ Inspiration [ CHAP TER 08 ]

Design+Strength [ CHAP TER 09 ]

Design+Mindfulness

176

192

208


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01

Milton Bradley—Rebranding

Design+ Collaboration


vision which is about motivating people, developing the ability of collaboration and helping people build a better community. For

vision. The process includes researching its

history, analyzing possible future audience,

and then defining the new brand direction.

Semester

Instructor

Fall 2017

Hunter Wimmer

The Nature of Identity

Collaboration, motivation, potential, community

brand soul, I believe Milton Bradley company can dive into a new

redesign its brand identity to fit a future

Class

consists of triangles which form a negative space in a star.

not only fun but also inspiring and connects people. Based on its

[ KE Y WORD S ]

I was inspired by Milton Bradley’s mission—playing board games is

Find a brand that is dead or defunct and

[ COURSE ]

this new direction, I created a logo that has a pentagon shape and

[ CONCEP TS ]

[ OBJECTIVE ]

A new business identity sewing collaboration, motivation and the community together to reflect the new vision of Milton Bradley Company.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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X

3 1/2X

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7 1/2X

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1/2 X X 1/2 X

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Powerful Blue

RGB: 40 / 20 / 205 CMYK: 90 / 85 / 0 / 0 HE X: #2715ce

Light Teal

RGB: 0 / 210 / 190 CMYK: 65 / 0 / 35 / 0 HE X: #00d1c1

Neutral Grey

Soft Grey

Passionate Pink

RGB: 124 / 123 / 130

RGB: 240 / 245 / 245

RGB: 235 / 80 / 70

CMYK: 10 / 10 / 0 / 60

CMYK: 5 / 0 / 2 / 3

CMYK: 0 / 80 / 70 / 0

HE X: #7b7a81

HE X: #eff5f6

HE X: #e94f44


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02

A Mike Leigh Film Festival

Design+ Observation


Instructor

and how they grapple with bleak moments in their lives. To connect the common thread in each selected film, I chose windows as my principle visual to help audiences look objectively at ordinary families’ lives. I also use hand writing and lines to highlight intriguing dialogues.

highlights the filmmaker Mike Leigh and his

films. Extract a theme that ties together

all of the director’s selected movies and

create several deliverables in an integrated

visual system.

Spring 2017

Christopher Morlan

Integrated Communications

Ordinary, reality, conflict, relationships

[ KE Y WORD S ]

Semester

Class

Mike Leigh’s films feature the relationship in working-class families

To create a hypothetical film festival that

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A comprehensive visual system that ties together ordinary, observation and conflict to showcase the core value of Mike Leigh’s films.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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03

Herware—Hardware for Women

Design+ Motivation


they lack basic hardware knowledge, and they even don’t know how to do home repairs on their own. Therefore, Herware aims to encourage women to learn the basics of tools and repairing things,

problem through the design process. The

final deliverables include a variety of media

which work together as a cohesive system.

guidebook and website.

and boost the female hardware industry by providing a general

Instructor

are lots of women interested in hands-on activities. However,

create engaging and relevant solutions to this

Summer 2016

David Hake

Visual Thinking

Motivation, encourage, engaging

[ KE Y WORD S ]

Semester

Class

Even though the hardware industry is predominantly male, there

Observe and identify a specific problem, and

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A compelling and cohesive brand system that connects motivation, women and encouragement to build the future of connected hardware.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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04

Game of Thrive—App Design

Design+ Evolvement


The problem that I focused on was about personal growth. Most people find it is hard to maintain their good habits and thus fail to achieve their goals. Therefore, I designed a habit-forming App which turn people’s lives into a game and helps them achieve their

Create a mobile App that solves a specific

problem. This project requires thorough

research, prototype testing, user testing,

and a well-considered UX/UI design.

to challenge themselves.

males and females who want to improve their lives and are willing

goals to become healthy and happy. I targeted 18 to 35-year-old

[ CONCEP TS ]

[ OBJECTIVE ]

A problem-solving-based design that pulls together change, growth, and fun to build a functional and habit-forming App.

[ T HRE AD ]

Spring 2017

Sarah Seward

Nature of Interaction

Change, grow, habit-forming, engaging

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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05

Green Apple Books—Branding

Design+ Discovery


Instructor

guide customers to the shop next door for records and magazines. I integrated my photos and hand-drawing to create a vintage feeling. The final deliverables included posters, a booklet and a website to encourage customers to visit this vintage second-hand book store.

redesign it. Use the communication intent

of the original piece and create a cohesive

system of communication to serve this

need. One of the challenges was to identify

the intention and apply it to deliverables..

Spring 2016

Hunter Wimmer

Visual Literacy

Discovery, vintage, immersion

[ KE Y WORD S ]

Semester

Class

I came across a sign posted outside Green Apple Books. It tends to

Use hand drawn sign as inspiration and

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A cohesive visual system that threads together discovery, vintage and immersion to attract audiences and encourage them to visit Green Apple Books.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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06

Gotham—Typeface Promotion Booklet

Design+ Perfection


[ CONCEP TS ] The typeface that I chose was Gotham, which is a well-known geometric type with multiple weights and fonts. I found it is highly legible and readable in a small size. The typeface designers paid a lot of attention to the details. Therefore, I developed a thread to showcase the perfection and small details of the Gotham typeface, and most importantly, encourage my readers to use Gotham.

[ OBJECTIVE ]

Design a booklet to promote a chosen

typeface. This project requires a strong

narrative that gives the typeface a soul and

core value. Showcase the details, flexibility

and usability of the typeface in an intriguing

and engaging way.

A well-rounded visual look that binds together perfection, details and powerful effects to build the characteristics of the Gotham typeface.

[ T HRE AD ]

Fall 2015

Andrew Loesel

Type Composition

Perfection, details, impact, influential

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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07

The Smell—Book Design

Design+ Inspiration


I decided to record my feelings about certain smells over three days. Smells evoke emotions and memories. They are unseen, but impactful. When I smell the clear air in the morning, I feel energetic; when I smell the odor from a dirty street, I’m alert and sensitive. Smell is the sense that connects past experiences and

Going through my daily routine, the things

that I see, hear, smell and feel are good

sources of inspiration. Record the things

around me and design a book that reflects

my personal experience.

memories the strongest, and somehow, it influences my behavior.

[ CONCEP TS ]

[ OBJECTIVE ]

A documentary book that pulls together the inspiration, emotions and moments that reflects my feelings about a certain smell over three days.

[ T HRE AD ]

Fall 2016

Stanley Zienka

Type Experiments

inspiration, experiencing, moments

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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08

Stand by You—Music Poster with Typography

Design+ Strength


[ CONCEP TS ] The song that I chose was Stand By You by Rachel Platten. It is the song that inspires me the most and gives me strength when I face obstacles. It also reminds me that I’m not alone because there are many supportive people around me. To visualize my feelings about this song, I chose various typefaces. Some are elegant while others are bold and powerful. The imagery I collected and combined reflects the soul of the music.

[ OBJECTIVE ]

Create a poster which expresses a piece

of music through typography, imagery and

layout composition. Gather ideas, emotion,

and visuals that would be associated with

the song. Afterwards, project the imagery

onto various surfaces, creating a multi-

dimensional design solution.

A music poster that ties together strength, positivity, and support to build a strong visual language that reflects the spirit of a song.

[ T HRE AD ]

Fall 2016

Stanley Zienka

Type Experiments

Strength, positive, support, powerful

[ KE Y WORD S ]

Semester

Instructor

Class

[ COURSE ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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09

BreahteIn—Thesis Project

Design+ Mindfulness



Your life today is essentially the sum of your habits. What you repeatedly do ultimately forms the person you are. — James Clear, a writer and behavior science expert


ety, I found out that meditation is so impactful and influential to my life. However, when it comes to meditate, less young people are willing to do it, or don’t know how to start. Therefore, I created a platform called BreatheIn, which aims to encourage young adults participate in meditation practice. BreatheIn includes a general guide book, meditation journal, website and an App.

long project for a specific problem that I’m

concern about. The purpose of the thesis

is to find a design solution through design

thinking and strategy. The process includes

in-depth research, creative design thinking

and execution of suitable deliverables.

Spring 2017—Spring 2018

Carolina De Bartolo

Phillip Hamlett , David Scott,

Mindfulness, motivation, tranquility, fulfillment

[ KE Y WORD S ]

Semester

Instructor

Class

Since I’ve started meditating for years to treat my insomnia anxi-

This MFA thesis project is a year-and-a half

Thesis 1, 2, 3

[ COURSE ]

[ CONCEP TS ]

[ OBJECTIVE ]

A well-considered design solution pull together mindfulness, motivation, fulfillment to help young adults make meditation a daily routine.

[ T HRE AD ]

[ C O L O R PA L E T T E ]

Packaging

Branding

Print

[ C AT E G O R Y ]

Illustration

Photography

UX/UI


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Let’s meditate for a healthier, happier, and more enjoyable life.




[ FONT ]

Colophon

[ SCHOOL ]

Apercu

South San Francisco, CA 94080

396 Forbes Blvd,

Graphic Imagery

[ P RIN T IN G ]

Oakland, CA 94666

1943 Park Blvd. Suite A

The Key Printing & Binding

[ BINDE RY ]

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery st. San Francisco, CA 94105 [ INS T RU C TOR ] Mary Scott [ PHOTOGRAPHY ] Ivilocophotography Annie Wei-Hsin Lo







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