School of Mass Communication Newsletter Spring 2009

School of Mass Communication Newsletter SPRING 2009

The Pack at the Hive By communication sophomores Jess Burrola, Elise Madere, and Haley Ridgel The New Orleans Hornets have more than superstar guard Chris Paul to make them a winning team—they have a pack of Loyola alumni.

Six alumni, four from the School of Mass Communication, have turned their education and love of basketball into careers with the New Orleans Hornets, with jobs ranging from video production to broadcast to sales.

Bryan Harden (’98) is the assistant director of video production for the team.

“Anything you see Left to Right: Eddie Coe (senior graphic designer), Bryan Harden (assistant director of video production), Matias relating to video or graphics Colombo (Spanish radio color analyst), Will Bryant (premium during a Hornets game, my services manager), Tim Fanguy (video/technical director) department and I produce,” Harden said. “On game days, I am busy making sure that all video and graphical elements are ready for game time. During the game, I am in the control room making sure these elements are properly implemented,” he said.

Tim Fanguy (’01), video technical director, is involved on game day as well. Fanguy is responsible for calling camera shots during the game and deciding which graphics, produced by Harden’s department, roll across the in-stadium screens.

“I get to control how the fans see and interact with the game,” Fanguy said. “I love getting the crowd involved.”

Helping the fans interact with the game is Matias Colombo, a 2007 management graduate.

Colombo works as the color analyst for the Spanish Elizabeth “Ishy” Crapanzano radio station La Fabulosa 830 AM during home (game-night statistics crew) games. “I analyze the plays and talk about the strategy of the teams—what they might do, how they will do it, what are the key match ups—as well as how the game develops,” said Colombo. His favorite part of the job is the chance to work with

an NBA organization along with the opportunity to interview the players.

William Bryant (’98) is the premium account sales manager. He said Loyola prepared him for this position. “I talk to different levels of people, and I never feel overwhelmed because of the preparation I received at Loyola,” he said.

Bryant is responsible for selling floor seats and suites to major clients of the Hornets, including Al Copeland, Jr., garbage mogul Sidney Torres, and Morris Bart, New Orleans’ famous personal injury lawyer.

Bryant was working in medical sales in Atlanta when he received a call from former Hornets president Jack Capella, another Loyola alumnus.

Capella made the pitch of a lifetime. He asked Bryant to come back to New Orleans and work for the Hornets.

Is it fun? “Are you kidding me? I go to EVERY Hornets home game! My job has opened up so many exciting opportunities and has allowed me to be creative and use my talents and ideas,” said Harden.

“I’ve had the chance to work directly with our athletes and executives.” But the most fun? “Seeing the fans enjoy the finished product.”

Before senior graphic designer and visual arts alum Eddie Coe (’99) came to work for the Hornets, he was designing ties. A friend told him about an opening for the Hornets and Coe applied. “I love the team aspect of working for the Hornets,” Coe said. “Everyone gets along really well.”

The most recent Loyola graduate to work for the Hornets is Elizabeth “Ishy” Crapanzano, who graduated in advertising in May 2008. She works on the statistics crew for the Hornets.

“I am responsible for getting the media all the information they need about the players’ statistics. I also transcribe notes at the end of the game for the media,” Crapanzano said.

Crapanzano urges Loyola students to “utilize their contacts and get involved. The networking this school can provide you can be indispensable,” she said.

These are just some of the many speakers the School of Mass Communication featured in class this school year: Tiffany Starnes, Trumpet Advertising Victor Andrews, special sections editor, The Times-Picayune Julie Gustafson, Desire Documentary Susan Mancuso, Susan Mancuso Consulting Diane Lyons, Accent on Arrangements Ann Tuennerman, Tales of the Cocktail Matt Simmons, account executive, Entercom Linzy Cotaya/Tamar Meguerditchian, Keating Magee Lindsay Glatz, Deveney Communication Julie Vicari/Jeff Brenner, Cox Sports Television Monique Pilié, Hike for KaTREEna

Members of the spring 2009 PR Campaigns class meet with their client, Hike for KaTREEna, a local nonprofit whose mission is to replant 100,000 trees lost in the metro New Orleans area during Hurricane Katrina. Seated: Brittany Cruikshank, Melanie Aleman; Standing: Christina Vehslage, Katie Anderson, Sophia Johnson, Claire Simmons, Ryan Corn, Erin O’Connell, Jessica Scott, Monique Pilié (founder, Hike for KaTREEna)

Todd Purvis, principal, KIPP Central City Walt Philbin, crime reporter, The Times-Picayune Warren Rivera, U.S. Drug Enforcement Agency Katy Reckdahl, reporter, The Times-Picayune Mike Scott, movie critic, The Times-Picayune Ian McNulty, freelancer and author of A Season of Night Rolf Potts, travel writer and author Adrian Hirsch, freelancer and blogger, The Baton Rouge Advocate Alex Brandon, photographer, The Associated Press Bob Marshall, sports and outdoors writer, The Times-Picayune Jeffrey Ory, Deveney Communication Sarah Comisky, Catholic Charities Anna Whitlow, Deveney Communication Sarah Carr/Darren Simon, education reporters, The Times-Picayune Siona LaFrance, Recovery School District Broderick Webb, Fyre Youth Squad Molly Mazzolini, Infinite Scale Design Group Angela Dailet, executive director, Save Our Schools New Orleans Michael Schwam-Baird, research manager, Cowen Institute for Public Education Initiatives Rich Collins, Imagination Movers Christine Albert, director of marketing and communications, Touro Infirmary Uyen Phan, Louisiana Children's Museum Meg Courtney, Tenet Health

Planting roots in New Orleans

By Kieu Tran, communication sophomore Eleven Loyola University public relations seniors are nurturing the environment, one tree at a time.

The students are working with Hike for KaTREEna, a nonprofit organization, to help bring attention to the program.

Monique Pilié, a Loyola alumnus, created the organization to help replant trees after Hurricane Katrina.

Professor Valerie Andrews, a Hike for KaTREEna donor, saw the environmental and recovery nature of the organization as a good way for her public relations students to develop experience.

Andrews divided her class into two agencies—Carnival Communication and Branch Out. Since November, the students have been working on ways to promote their ideas for the organization.

“Our agency’s role is to evaluate the organization’s current PR efforts and to develop a campaign that meets our communication goal,” said Erin O’Connell, account executive of Branch Out. “We have met with the client and done research on the organization and the history of Katrina’s effects on the trees in New Orleans.”

“Forming the campaign itself is challenging,” said Melanie Aleman, account executive for Carnival Communication. “We are working in groups

so everyone has to do their part, but we are definitely learning a lot.”

Both agencies hope to bring more awareness, donations, credibility, and volunteers to Hike for KaTREEna. According to Pilié, 70 percent of the New Orleans tree canopy was lost during Hurricane Katrina when it devastated the city in August 2005.

“After the hurricane, I wanted to do something to give back to my hometown and decided to combine my lifelong dream of hiking the Appalachian Trail with doing something good for the city,” Pilié said. “I decided to plant one tree in New Orleans for each mile I hiked on the trail.”

With only food, clothing, shelter, and a journal, Pilié hiked 2,175 miles of the Appalachian Trail. Since completing the hike in October 2007, Hike for KaTREEna has planted 1,600 trees. This year, Hike for KaTREEna will plant close to 2,000 trees, exceeding Pilié’s initial expectations.

“Because so many houses and businesses were lost, a lot of the focus has been on that and not the landscape and the trees,” said O’Connell. “The city is still recovering and the trees are a huge part of that. New Orleans is known for the oak trees; it brings a special historical value and character to the city, and without them, it’s not the same city.”

Christina Blanco, Planet Beach Joel Mandina and Jason Pitard, New Orleans Fine Hotels 2

Loyola University New Orleans School of Mass Communication

Newspaper finds success in local ad sales

By Jessica Burrola, communication sophomore

Despite potential fallout from the national economic crisis, advertising sales by the Loyola’s weekly newspaper, The Maroon, have increased more than 25 percent in average over the past two years. The paper’s advertising team has been able to weather the downturn by beefing up local advertising, not only replacing the lost national ads, but surpassing them, The Maroon advisor Professor Michael Giusti said.

Going into the fall 2008 semester, the volume of ad sales were steady, but beginning in the first week of September, advertising firms started to cancel orders, he said. There was only one national advertisement in The Maroon that semester, compared to a dozen or more in past semesters.

“To date, our national ads are down 91 percent from 2007,” Giusti said.

The Maroon staff, 2008 – 09 The steep drop-off in national ads forced The Maroon advertising team to change its approach, focusing heavily on selling local ads to Because of the boom in local ad sales, The Maroon has been businesses surrounding Loyola that cater to students. able to expand its business staff, adding an ad designer and a “Our reasoning was that we had little to no control over sales manager—both new positions—and several advertising what national advertisements came in. Our real control was salespeople. with those local advertisements,” Giusti said.

Women in journalism offer lessons on achievement For her spring course on American Women Journalists, Loyola journalism professor Dr. Sherry Lee Alexander lined up an all-star roster of guest speakers. Most of them are seasoned and successful journalists. All of them, naturally, are female.

Among the guest speakers are Kathy Finn, editor of On Stage magazine and former editor of CityBusiness; Dawn Ruth, former staff writer for The Times-Picayune; and Lucy Bustamante, current WWL-TV anchor and a recent Loyola graduate.

“It’s important for students to gain a great appreciation of women’s successes in journalism,” Alexander said. “[They] don’t get enough credit for their contributions.”

Alexander said it wasn’t her idea to create the course. In fact, she first opposed it because it sounded “exclusive.” It made it sound “like you could either be a great journalist or you could be a woman journalist, not both,” she said.

Now that Alexander has taught the class nearly half a dozen times, she said she has come to appreciate its value in the School of Mass

By Christie Hill, communication junior

Communication curriculum. She said she teaches the course as a historical survey and celebration and of the great accomplishments women have made, and are still making, in journalism.

“It’s not cancer research,” Alexander said of the course, “but it does make a difference in the lives of the students.”

The course is an elective. Many students in the course are women’s studies minors who are interested in the role of women in society.

“I think the course is really interesting,” said Samira Jones, a current student in the course. “The guest speakers make it feel more real.”

Alexander said the roster of guest speakers is a key component of the course because they are living examples of successful women in journalism.

She described a class evaluation from a few semesters ago in which one student commented that one of the most notable females journalists studied in the course was not one of the historical legends covered in the textbook, but one the guest speakers because “she was still alive.”

Alexander said she hopes to continue this elective course with an ever-expanding roster of new speakers, a list that might one day include a Loyola graduate or two who took the class.

Lucy Bustamante (’02), WWL-TV News Anchor

www.css.loyno.edu/masscomm/

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Leslie Parr named official Jazz Fest photographer

By Meagan Rohrer, communication senior

School of Mass Communication professor Dr. Leslie Parr has been chosen as one of the New Orleans Jazz and Heritage Festival official photographers, a prestigious honor granted to only a handful of the region’s top photojournalists. Parr, head of the school’s journalism sequence, has been shooting scenes of New Orleans music and culture for many years.

“I’m very excited,” Parr said. “I worked Jazz Fest two years ago, and it was a very challenging and good experience. I enjoyed the pictures I got out of it.”

Parr has been taking photographs throughout South Louisiana for decades, passing her expertise onto generations of Loyola University students in the classroom. For Parr, photojournalism goes hand in hand with print journalism. Parr believes a picture can provide the emotional texture that can help enhance a good story.

Jazz Fest is April 24 – 26 and May 1 – 3. The annual celebration of local and regional music, food, and crafts is one of the city’s premier tourism events and one of the bestknown music festivals in the world.

Parr said she most likely will be covering two of the event’s multiple stages, which she finds rewarding because it allows her to discover music she never would have listened to before. She also will be roaming the length of the Fairgrounds, capturing images of local craftspeople, food vendors, and candid scenes of some of the hundreds of thousands of spectators.

Parr’s photographs will become part of the Jazz Fest archives after the event and can be viewed on the festival’s website.

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faculty/staff highlights New director announced Dr. Sonya Forte Duhé has been selected as the new director of the School of Mass Communication. Duhé, who will begin work in the fall, is a faculty member at the University of South Carolina in Columbia in the School of Journalism and Mass Communications. She also is an affiliated faculty member in the university's School of the Environment.

Duhé has been at South Carolina since 1993 and has served as the associate vice president for research and health sciences as well as special assistant to the provost for strategic directions and initiatives.

Duhé earned a bachelor’s degree in broadcast journalism at Louisiana State University and A&M in Baton Rouge, and master’s and doctorate degrees in journalism from the Medill School of Journalism at Northwestern University in Evanston, Ill., and the University of Missouri at Columbia, respectively. She also is a former television and radio news reporter and anchor.

“Dr. Duhé brings a wealth of academic and professional experience to Loyola University. Her Louisiana roots make her appointment just the right pick in this strategic moment in the school’s history,” said College of Social Sciences Dean Luis Mirón.

Bonnie McCullar is new administrative assistant

A native of Plaquemine, La., Duhé said she is looking forward to returning to her home state and “having the opportunity to work with such distinguished colleagues and students. These Dr. Sonya Forte Duhé are exciting times for Loyola, New Orleans, and Louisiana. I welcome the opportunity to contribute to Loyola’s outstanding mass communication program.”

Until Duhé’s arrival, Robert Thomas, Ph.D., will continue to serve as the school’s interim director. “I am so excited Dr. Duhé is joining our faculty. Administration is a challenge with many fulfilling aspects, but I am very eager to get back to my center and my professional passion,” Thomas said. “The main thing I will miss is working with students across the school. It has been a fabulous experience getting to know everyone. In the center, I am exposed to fewer students. So I really will miss that.”

Coming back to work at the same university where you earned a degree may seem like a crazy idea to anyone who has looked forward to that long-awaited graduation day. For Bonnie McCullar, however, coming full circle made perfect sense.

“I’ve always loved the campus,” she said. Since January, she has been the administrative assistant in the School of Mass Communication. And not only is she a Loyola graduate, but her twin sons are enrolled at the school.

“Loyola has changed a lot since I’ve been here,” said McCullar, who would only

reveal that she graduated “sometime in the 80s.”

“It seems larger and more challenging now.”

She said she loves her job because of the people she works with and all the nice students. Her identical twin sons, Connor and Gibson, 19, are both business freshmen and graduates of Metairie Park Country Day School.

They live in the residence hall and are involved in their own activities.

When asked how often McCullar actually sees her sons, she replied, “almost never, except when they come home to do their laundry.”

Loyola University New Orleans School of Mass Communication

Dr. Lorenz continues Mexican immersion adventure

By Gabriella Lopez, communication senior Mass Communication faculty member Dr. Larry Lorenz spent a month in Dr. Lorenz, on the terrace of the guest house Mexico at the beginning of the spring where he stayed in Cuernavaca, Mexico, semester with three distinct missions: to takes a break from studying Spanish. provide an orientation of Mexico City to a Loyola study abroad student, to participate conference included how the Mexican in a Spanish immersion program, and to media is responding to the digital age and attend a conference of journalism and mass the difficulties and dangers Mexican communication professors. journalists are facing in covering the After arriving in Mexico City on January country’s explosion of drug trafficking 3, Lorenz met with Loyola student Tracey violence. Participants also dealt with the Hooper, a participant in current state of non-native Loyola’s study abroad program freelance journalists in Mexico.

“Most of the in Mexico. Lorenz said he “As important as Mexico is food in Mexico helped familiarize Hooper with to the U.S., we are not getting is spicy, and I the city and surrounding area by the kind of news we ought to guiding her to places like the think the spice be getting,” Lorenz said. historic city center—Centro Lorenz, the A. Louis Read helps your Historico—and a few of the Distinguished Professor in tongue in city’s notable museums.

Mass Communication, did not The following Sunday, speaking start out with an extensive Lorenz went to Cuernavaca to background in Spanish or Spanish.” participate in a Spanish Latin American Studies. He —Dr. Larry Lorenz immersion program at the said he became interested in language school Cemanahuac. the region when Maurice Lorenz stayed with a Mexican family to fully Brungardt, a Latin American history immerse himself in the region’s language professor at Loyola, began reviving the and culture and, as an added bonus, Spanish program and recruited Lorenz to traditional cuisine. participate in a Spanish immersion “Most of the food in Mexico is spicy, program in order to prepare him for his and I think the spice helps your tongue in involvement in Loyola’s summer program in Mexico. speaking Spanish,” Lorenz said.

During the last weekend of the month, Since that first trip, Lorenz has taken Lorenz returned to Mexico City where he Spanish classes at Loyola and has attended a conference of journalism participated in regular meetings with professors and participated on a panel that Spanish-speaking faculty to practice his discussed study abroad opportunities for language skills. He continues to participate mass communication students. Some of the in Loyola’s summer program in Mexico. other hot-button issues addressed at the Lorenz returned to campus on Feb. 2.

www.css.loyno.edu/masscomm/

SMC welcomes experienced advertising professor

By Dominic Moncada, communication senior

Coming from Florida International University in Miami, Dr. Yolanda Cal is enthusiastic about joining the Loyola community and the School of Mass Communication as an assistant professor of advertising.

“I heard that Loyola students are very inquisitive,” Cal said. “These types of students have high expectations, and this provides me with a learning experience as well.”

Interim Director of the School of Mass Communication Dr. Robert Thomas said, “We are pleased to welcome Dr. Yolanda Cal to our SMC faculty. She is an excellent teacher, and is considered very student-oriented.”

Cal has been an assistant professor of advertising at FIU since 2003. She said she was intrigued by Loyola’s emphasis on incorporating Jesuit values into the classroom, including critical thinking and social justice.

“The role that Loyola plays in the community through New Orleans’ rebuilding process is important to me,” Cal said. “New Orleans needs to rebuild and this [Loyola] is a great place to start.” Furthermore, her family ties are in Alabama, “so I am little bit closer than I was in Florida.”

With her embrace of Jesuit principles, Cal said she sees an opportunity to focus on ethical issues that she believes are critical for any communication student. “I really want to make sure that the advertisers of tomorrow are equipped with the knowledge, and especially ethics, to do a good job,” she said. “There are ways to impact a community with ethical advertising.”

On a more personal note, Cal said, “I am really looking forward to the musical culture in New Orleans. This will be very different from Miami. This was a tough decision to leave my colleagues and students, but I am excited for this future.”

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alumni news 2008

2000

1990

Matthew Simmons is an account executive for Entercom New Orleans.

Daniel Mazier works for Hunter Public Relations in New York City.

Katie Sporer works for Teach For America at the Schwarz Academy in New Orleans. She teaches middle school.

Alexander Woodward is an editorial assistant at The Gambit in New Orleans.

Erick Torres moved back to Fairfax County, Va., in 2005 to work as a network operations center analyst for AOL. He’s now working for RealNetworks, Inc., as a system administrator overlooking TMobile, Alltel, and VirginMobile’s Ring Back Tone service-production network.

He lives in Falls Church, Va.

Kristyn Doar-Page is the director of multicultural marketing for Macy's Corporate Marketing in New York City.

2007 Cristina Rivera Rodriguez is an account executive with Kiskinis Communications in Coral Gables, Fla. On Nov. 8, she married Andre Rodriguez (’07) in Gesu Catholic Church in Miami.

Andre is an account manager with AT&T Southeast.

2005 Brian Azzarello is a graduate student in the Integrated Marketing Communications Program at Roosevelt University in Chicago. He was recently chosen as the GolinHarris academic scholar. He received a $5,000 scholarship from GolinHarris, one of the largest international integrated marketing communications agencies in the world.

Charles Ezeb, IV, is a consultant for Accenture, L.L.C., a global business consulting, technology, and outsourcing company with locations worldwide. He lives in The Woodlands, Texas, with his wife, Loyola University chemistry grad, Natalie Cantrell. They got married in Houston on July 7, 2007, at 7:30 p.m. for luck.

Marica Mackenroth is in charge of search engine marketing and search engine optimization at Compucast in New Orleans.

2003 Jennifer Kloete Llamas is a segment producer at MSNBC in New York City.

2002 Nicole Cathcart is vice president of marketing and branding at The Performance Institute in Arlington, Va. She is also a graduate student at Johns Hopkins University studying communications with a focus in digital technologies.

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1989 Julie Klapper Bates has three children and lives in Omaha, Neb.

1988

1998 Isa Traverso-Burger is taking time off from copywriting and scriptwriting to focus on her son, Ian, who is 1. She lives in Chicago.

1995 Eddie Francis is the interim director of public relations at Southern University at New Orleans. He is also the producer/co-host of WQUE-FM’s Saturday morning talk show, “Real Talk,” as well as the co-producer/contributor of “Sunday Journal” on WYLD-FM.

1993 Clint Cantwell founded Smoke In Da Eye in 2006. Through the support of sponsors, the barbecue team (www.smokeindaeye.com) competes in various contests sanctioned by KCBS and the New England Barbecue Society (NEBS) throughout the Northeast. He lives in New York City, where he is vice president of 5W Public Relations.

Joey Lake is human resources manager for EDAW landscape design and architecture firm in San Francisco. He married David Crumrine (’88) on Nov. 3 in San Francisco’s City Hall.

1992 Gerene Keesler works for Troy University’s Tampa campus as the assistant director of student services and graduate school advisor. Before that, she was assistant director of residence life.

1991 Celia Carey is director and producer of Glass World Films in Napa Valley, Calif.

She has won nine Emmys and various other awards for documentary filmmaking.

David Crumrine is an executive with Macys.com. He has been active in online marketing for more than 15 years.

Crumrine married Joseph Tamlin Lake, III, (’93) in San Francisco’s City Hall.

Sarah Peltier is the Greater New Orleans regional director for Louisiana Restaurant Association.

1981 Mary Carol Herrington is pursuing a double master’s degree in business and accounting. She has worked as public information officer for the city of Houston, and been a marketing director for various businesses and newspapers. She is divorced.

She owns a ranch in Navasota, Texas, where she raises goats, horses, chickens, and ducks, along with dogs and cats.

1980 Alan Citron, a founder of TMZ and Ticketmaster Online, is head of special projects at Buzznet in Los Angeles, Calif.

1979 Ken Trahan is president of Neworleans.com Sports, general manager of WGSO Radio, and general manager of the Saints Hall of Fame.

1978 Steve Ozenovic is a news reporter at WKRG-TV in Mobile, Ala.

1977 Gregory Albert Lesko works at Northern Arizona University as a senior broadcast engineer in charge of remote broadcasts for Fox Sports in Flagstaff, Ariz.

Loyola University New Orleans School of Mass Communication

alumni spotlight

Tamar Meguerditchian, ’04, wins award Tamar Meguerditchian (’04), a public relations account executive at Keating Magee, was recognized at the 2008 New Orleans Public Relations Society of America’s annual Anvil Awards ceremony.

Lydia Roubion, ‘08, launches boutique

By Julia Russler, communication sophomore Lush Clothing & Accessories is not just a shop owned and operated by 2008 Loyola University graduate Lydia Roubion; it is a dream come true.

As a public relations major, Roubion always wanted to own a clothing and accessories store. She knew there would be stiff competition in the clothing business, so Roubion started planning for her career while in school. The aspiring business owner focused whole-heartedly on her studies throughout her last two years of college.

In particular, the final two public relations classes Roubion took at Loyola were a big, positive influence in unleashing her entrepreneurial side and launching her into the business world.

She said the classes taught by public relations professor Valerie Andrews involved dealing with actual clients and real-world challenges. She took Public

www.css.loyno.edu/masscomm/

Relations Writing and Cases and Campaigns.

“I learned the most in these classes,” Roubion said, “We had to deal with actual clients and real public relations campaigns.” For Roubion, it was a sneak preview of life after college.

Now she’s a permanent part of the city’s retail landscape by opening the shop on Magazine Street, one of New Orleans’ most popular and eclectic commercial corridors. Her shop, at 5926 Magazine Street, is on the corner of Magazine Street and State Street.

Today, with two employees, Roubion is working to build a business, not just earn a solid grade. Lush is now in its seventh month of operation, and Roubion selects the clothing, shoes, and jewelry sold in the shop. “Our most popular item is the initial charm necklace by Diana Warner,” she said.

“Loyola’s School of Mass Communication gave me the tools to be successful after college. You’ll have great teachers who can turn into great friends and will continue to help you throughout your career. Now, I sell radio advertising to New Orleans businesses and generate campaigns to improve their position in the market place.”

—Matthew Simmons, ’08 Account Executive, Entercom New Orleans

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School of Mass Communication Newsletter Staff Laura Beatty, Editor labeatty@loyno.edu Contributing Writers/Photographers: School of Mass Communication Students

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